• 제목/요약/키워드: Green Growth Strategy

검색결과 116건 처리시간 0.033초

프랜차이즈 기업의 그린리더십과 환경매력도가 환경마케팅 전략과 전술 및 환경성과에 미치는 영향 (The Effects of Franchise Firm's Green Leadership and Environmental Attractiveness on Environmental Marketing Strategy and Tactics, Environmental Performance)

  • 김규원;서민교;이정운
    • 한국프랜차이즈경영연구
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    • 제8권1호
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    • pp.19-30
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    • 2017
  • Purpose - As environmental issues, along with the growth of companies, are accelerating, social interests in eco-friendly management that requires corporate social role and responsibility are increasing. The eco-friendly management activity reflects the changes in environmental awareness of consumers. Therefore, the eco-friendly images of companies influence consumers, and the establishing of eco-friendly management strategy has become a very important factor in the greenmarket. In this regard, this study examined the impacts of green leadership and environmental attractiveness on strategic environmental marketing, tactical environmental marketing, and environmental performance towards the employees of franchisee headquarters. Research design, data, and methodology - The survey was conducted towards the 800 headquarters among 2,600 brands that are registered with the Fair Trade Commission of Korea by mail. Among the total of 162 questionnaires collected, 7 respondents were excluded for their incompletion, and thus 155 responses were used in this study. The data were analyzed with SPSS 21.0 and SmartPLS 3.0. Frequency analysis was carried out to understand the general characteristics of the subjects, and confirmatory factor analysis to measure the reliability and validity of the measurement. Correlation analysis was conducted to identify the correlation between constructs, and structural equation modeling to examine the structural relationships among the constructs. Result and Conclusions - First, green leadership had a positive impact on strategic environmental marketing, tactical environmental marketing, and environmental performance. Second, environmental attractiveness had a positive effect on strategic environmental marketing, tactical environmental marketing, and environmental performance. Finally, strategic environmental marketing and tactical environmental marketing had positive impacts on environmental performance. This study can be recognized for proposing new perspectives on eco-friendly management strategy for firms to be able to win competitive superiority and performance by embedding awareness of the importance of environmental market and suggesting practical implications on understanding of environmental attractiveness, strategies and tactics of environmental management, and environmental performance in the franchise industry.

부존량 및 기술수준 분석을 통한 국내 해상풍력 추진전략 (Strategy for Domestic Offshore Wind Power Development based on the Analysis of Natural Resources and Technology Level)

  • 유무성;강금석;이준신;김지영
    • 신재생에너지
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    • 제6권1호
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    • pp.20-28
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    • 2010
  • Developing the offshore wind farm is essential to meet the national target of the renewable energy and to achieve the green growth in Korea. In this context, KEPRI is now carrying the feasibility study for introducing the offshore wind fam in Korea. Accordingly, it is required to formulate an appropriate strategy, this paper mainly discuss, for this goal. First of all, several preliminary sites for the offshore wind farm are selected based on the evaluation criteria presented herein. In addition, the domestic sub-technological level of key technology sectors associated with the offshore wind power is analyzed. It includes the industries related to wind turbine, grid integration, structural design and construction. Integrating these results, we propose a strategy in order to successfully develop the first offshore wind farm more than 100-MW class in the south-western sea area of Korea.

환경 인쇄 기술의 발전과 인쇄물의 $CO_2$ 발생량에 관한 연구 (A Study about Development of Environment Printing Technology and $CO_2$)

  • 이문학
    • 한국인쇄학회지
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    • 제30권3호
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    • pp.89-114
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    • 2012
  • For as to world, the concern about the environment problem is enhanced than any other time in the past because of being 21 century. And the environment problem is highlighted as the world-wide issue. The time of the environment problem intimidates the alive of the mankind and presence of an earth over the time. It becomes the essentiality not being selection in the personal living or the economical viewpoint now to prepare for the climatic modification. As to the company management, the green growth period which it excludes the environment management considering an environment, cannot carry on the company the continued management comes. That is, in the change center of the management paradigm, there is the environment management. Nearly, the greenhouse gas which the publication industry is the environmental toxic material like all industries is generated. The greenhouse gas is ejected in the process of running the manufacturing process and print shop of the various kinds material used as the raw material of the book. Particularly, the tree felling for getting the material of the paper is known to reach the direct influence on the global warming. This study does according to an object it considers and organizes the environment parameter based on this kind of fact as to the publication industry. And it is determined as the reference which is used as the basic materials preparing the case that carbon exhaust right transaction(CAP and TRADE) drawing are enforced in all industries and is sustainable the management of the publication industry and reduces the environmental risk among the company many risk management elements and plans and enforces the publication related policy that there is a value. In the printing publication industry, this study tried to inquire into elements discharging the environmental pollutant or the greenhouse gas. Additionally, in the printed publication production process, it tried to inquire into the effort for an environment-friendly and necessity at the printing paper and the printers ink, regarded as the element discharging the greenhouse gas all kinds of the printing materials, operation of the print shop and all kinds of the machines and recycle process, and etc. These considerations make these industrial field employees aware of the significance about a conservation and environmental protection. They try to give a help in the subsequent study producing quantitatively each environmental parameter emission of green house gas. This makes the calculation of the relative $CO_2$ output reproached ultimately possible. Meanwhile, in a sense, many research protects and improving an environment in connection with the contents of research at the printing publication industrial field is in progress. There will be the voluntary human face that it has to protect an environment but this can not do by the outside factor according to all kinds of environment related law and regulation. Anyway, because of acting on company management as the factor of oppression, the increase of this environment-related correspondence cost could know that the research that the environment loading relates with a procurement and development, environment management system introduction, quality control standard, including, normalizing including a material, and etc. through the part of the effort to reduce the cost low was actively in progress. As to the green growth era, as follows, this paper prescribed the subject and alternative of the print publication industry. It is surrounded by the firstly new digital environment and the generation of the subject. And secondly the printing industry is caused by the point of time when the green growth leaves by the topic which is largest in the global industry and it increases. The printing publication industry has to prepare the bridgehead for the environment-friendly green growth as the alternative for this resolution with first. The support blown in each industry becomes the obligation not being selection. Prestek in which the print publishing was exposed to spend many energies and which is known as the practice of the sustainable print publishing insisted that it mentioned importance of the green printing through the white pages in 2008 and a company had to be the green growth comprised through the environment-friendly activity. The core management for the sustainable printing publication industry presented from Presstack white pages is compacted to 4 words that it is a remove, reduce, recover, and recycle. Second, positively the digital printing(POD) system should be utilized. In the worldwide print out market, the digital printing area stops at the level of 10% or so but the change over and growth of the market of an analog-to-digital will increase rapidly in the future. As to the CEO Jeff Hayes of the Infoland, the offset print referred to that it of the traditional method got old and infirm with the minor phase of the new printing application like the customer to be wanted publication and the print of the digital method led the market. In conclusion, print publishers have to grasp well the market flow in the situation where a digitalization cannot be generalized and a support cannot avoid. And it keeps pace with the flow of the digital age and the recognition about the effort for the development and environment problem have to be raised. Particularly, the active green strategy is employed for the active green strategy.

레일손상에 의한 윤중증가를 고려한 표면균열 성장예측 (Prediction of Surface Crack Growth Considering the Wheel Load Increment Due to Rail Defect)

  • 전현규;최진유;나성훈;유원희
    • 한국정밀공학회지
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    • 제28권9호
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    • pp.1078-1085
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    • 2011
  • Prediction of a minimum crack size for growth, which is defined as a crack size that grows fast enough to keep ahead of its removal by contact wear and periodic grinding, is the most demanding work to prevent rail from fatigue failure and develop cost effective railway maintenance strategy In this study, we investigated the wheel load increment due to a rail defect during a train ran over it, and its effect on the minimum crack size for growth. For this purpose, we developed simulation software based on the Fletcher and Kapoor's "2.5D" model and measured wheel load increment during a train passed over a defect. A maximum contact pressure and contact patch size were calculated by 3D FEM and crack growth analyses were performed by varying two of dominant contact contributors; surface friction coefficient(0.1, 0.2, 0.3 and 0.4) and crack aspect ratio. The minimum crack sizes for growth were calculated from 0.29 to 1.44mm depending on the contact conditions. They were decreasing with increasing surface friction coefficient and decreasing with crack aspect ratio(a/b).

녹색도시 물순환 계획요소 및 수문순환 모의 (The Urban Water Cycle Planning Elements and Hydrologic Cycle Simulation for Green City)

  • 이정민;김종림
    • 토지주택연구
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    • 제3권3호
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    • pp.271-278
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    • 2012
  • 전 지구적인 기후변화와 지구 온난화에 따라 서구 선진 국가들을 중심으로 저탄소 녹색성장(green growth)이 이슈로 등장하고 있고 이 전략은 미래의 성장동력으로까지 발전되고 있다. 저탄소 사회를 달성하기 위하여 세계 각국은 교토의정서를 체결하고 온실가스배출량을 2008년부터 2012년까지 1990년도 수준의 5.2%까지 줄이도록 선언하였다. 한편 급속한 도시개발과 불투수면적의 증가는 도시의 물순환의 변화를 초래한다. 본 연구에서는 녹색도시 개념을 검토하고 기존의 연구를 바탕으로 도시 및 단지수준에 적합한 물순환 계획요소를 검토하였다. 추가적으로 본 연구에서는 SWMM5-LID 수문모형을 이용하여 시범유역에 물순환 효과를 분석하였다. 물순환 분석은 개발전, 개발후, 녹색도시계획요소적용후(LID시설 적용후)에 대한 시범유역의 도시유출연속모의를 통하여 수행되었다.

녹색정보화 성숙도 진단 모델 개발 및 실증 연구 (Developing a Green IT Maturity Model: Assessment and Improvement Strategies)

  • 박상현;어재경;전효정
    • 경영정보학연구
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    • 제13권1호
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    • pp.115-141
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    • 2011
  • 전 세계적으로 환경 친화적이고 지속가능한 경제에 대한 관심이 높아지면서 기업 경영에 있어서 녹색경영이 중요한 전략으로 급부상하고 있다. 국내에서도 정부의 녹색성장 비전 발표 이후 최근 몇 년간 녹색정보화에 대한 정책이 수립되고 기업들도 다양한 사업 계획을 발표했으나 소기의 성과를 얻지 못하고 있는 실정이다. 이는 현재 수준에 대한 정확한 진단 없이 이상적인 비전만을 제시하는 선언적 정책 및 사업 계획이 주로 진행됨에 따른 한계라고 볼 수 있다. 이에 본 연구는 국내 기업의 정보화 수준과 환경 규제 상황을 고려한 녹색정보화 성숙도 진단 모텔을 개발하고, 이를 산업별로 대표성 있는 국내 기업에 시범 적용함으로써 국내 기업의 녹색정보화 현재 수준을 진단하고 이를 바탕으로 개선방안을 모색하고자 하였다.

국내 에너지다소비건물의 용도별.지역별 온실가스 배출원단위분석 연구 (A Study on the Greenhouse Gas Intensity of Building Groups and Regional in Korea)

  • 이충국;서승직
    • 한국태양에너지학회 논문집
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    • 제32권3호
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    • pp.162-169
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    • 2012
  • Our country set the mid-term reduction goal of greenhouse gases up to 2020 in accordance with Bali roadmap agreed in 2007 through the negotiation with UNFCCC in 2009 and specified the proper goal as by the Basic Act on Green Growth that went into effect at April, 2010. First of all the enlargement of green building construction has been suggested as a worldwide strategy to achieve the green house gas reduction. Building area is one of most important sectors for the countermeasure of climate change agreement and the achievement of national green house gas reduction goal and the need to reduce its green house gases has been increased accordingly. The objective of the study is to examine the status and characterization of mass energy consumption local governmental buildings' green house gas emissions depending on usage (hotel, school, apartment, hospital) through the green house gas emission source unit analysis. The result indicated that the energy source unit was proportional to green house gas source unit and hotel showed the highest green house gas emission source unit per open area of construction unit, followed by hospital, apartment, and then school. In case of apartment, green house gas emission source unit per open area of construction unit decreased as year went on. Meanwhile school building showed a striking increase in the annual energy source unit.

우리나라의 중점녹색기술수준 조사.분석 및 시사점 (The Survey and Analysis of Technology Level on Korea's Key Green Technologies and its Implications)

  • 홍미영;황기하;홍정석;이경재
    • 기술혁신학회지
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    • 제16권2호
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    • pp.476-505
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    • 2013
  • 우리나라 정부는 '저탄소 녹색성장'을 새로운 국가발전 패러다임으로 제시한 이래로 '녹색기술 연구개발 종합대책('09.1)'을 통해 27대 중점 녹색기술을 도출하는 등 녹색성장의 중심으로 녹색기술 개발 전략을 수립 추진해 왔다. 본 연구에서는 대규모 녹색기술 전문가 집단이 참여하여 델파이 조사 기법을 활용한 27대 중점 녹색기술 내 총 131개의 전략제품 서비스 기술을 대상으로 기술수준 조사를 실시하였다. 2011년 기준으로 중점 녹색기술 전체에 대한 주요 5개국의 기술수준은 세계최고기술보유국(미국) 대비 EU(99.4%), 일본(95.3%), 한국(77.7%), 중국(67.1%) 순이며, 한국은 5개국 중 4위를 차지하였다. 세계최고기술보유국(미국)과 한국과의 기술격차년수는 4.1년으로 EU(3.9년), 일본(3.1년)에는 뒤져 있는 반면, 중국에는 2.1년 앞선 것으로 조사되었다. 우리나라의 기술수준이 가장 높은 중점 녹색기술은 '개량형 경수로 설계 및 건설기술(90.1%)'이며, 이어서 '실리콘계 태양전지의 고효율 저가화 기술(85.0%)', '고효율 저공해 차량기술(84.5%)' 순으로 나타났다. 중점 녹색기술의 투자유형에 따른 기술수준은 단기(85.0%), 중기(77.3%), 장기(71.1%) 집중형 순이며, 기술수준이 낮을수록 중장기적인 투자를 요하는 것으로 나타나 전반적인 투자유형 설정은 적절한 것으로 조사되었다.

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Developing Green Bank Operation In India And Vietnam: Comparison And Evaluation

  • DANG, Thuy T.;NGUYEN, Trang Thu
    • Asian Journal of Business Environment
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    • 제11권3호
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    • pp.33-43
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    • 2021
  • Purpose: The purpose of the paper is to assess the greening of investment flows as well as the orientation of financial sources of effective environmental protection. Both India and Vietnam are considered to be two Asian countries that are radically affected by global climate change. Governments of the two countries have implimented numerous measures against environmental pollution through the banking and finance sector. Developing green banking operations in India and Vietnam is a new direction in the socio-economic development strategy coupled with effective environmental protection. Research design, data and methodology: The data was mainly based on Asia Development Bank Institution (ADBI) and Bank of India (BOI) from 2015 - 2018. This paper focused on comparing and evaluating the development of green banks between the two countries. Result: The banks' contribution to green growth and green economy is shown in two basic aspects: (i) the connection between organizations, and individuals, and management process for investment projects, including environmental risks; and (ii) the operation of banks has a direct impact on the environment, through the application of technology to pay documents and apply e-banking. Conclusion: Paper reflects, compares and evaluates green banking operations in India and Vietnam to provide new directions aiming to develop financial and economic system along with effective and efficient step toward climate change control. India's green banking operations, after a specific assessment, will be lessons for the Government of Vietnam during the process of socio-economic development and environmental protection.