• The Journal of Asian Finance, Economics and Business
• /
• 제6권2호
• /
• pp.277-286
• /
• 2019

The study aims to analyze the influence of egoistic, altruistic and biospheric value on green functional benefit, green monetary cost, green satisfaction and green loyalty. The study analyzes the effect of green functional benefit and green monetary cost on green satisfaction and green loyalty, as well as green satisfaction on green loyalty. The study employs quantitative methods with customers who have green brand purchase experience in Indonesia. Non-probability sampling was conducted using purposive sampling method based on predetermined criteria, which are customers who have already purchase and use green brand products. A total of 402 samples were analyzed using Structural Equation Modelling. The result shows that the data support hypotheses on egoistic and biospheric value, hypotheses on green functional benefit effect to green satisfaction and green loyalty, as well as green monetary cost effect to green loyalty. The other hypotheses are not supported by data. As a conclusion, it is egoistic and biospheric value that has positive effect on green loyalty, while green functional benefit and green monetary cost act as mediation between the value orientation and green loyalty. As managerial implication, green brand marketing strategy should incorporate egoistic and biospheric values in messages in advertising and promotion.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권4호
• /
• pp.491-499
• /
• 2021

The purpose of this study was to examine the moderating effect of attitude toward green brand on green brand positioning and repurchase intention of environmentally friendly products, product knowledge on attitude toward green brand and the effect of green product knowledge on green repurchase intention. This study uses a structural equation approach with a sample size of 175 and uses an eight-point Likert scale. The data collection technique used purposive sampling. The criteria for respondents are to use environmentally friendly cosmetic products and the respondents live in Central Java and have consumed more than two times. Online sampling using google form. Data were analyzed using statistical software AMOS 22. The results showed that green brand positioning has a significant effect on repurchase intention. Attitude toward green brand has a positive effect in mediating the relationship between green brand positioning and repurchase intention. Similarly, green brand knowledge has a positive effect on attitudes, although green knowledge has no positive effect on repurchase intention. Product positioning in the minds of consumers is important in shaping attitudes. It is important for companies to continue to develop environmentally friendly products so that product positioning can be distinguished from competitors' products.

• 한국환경복원기술학회지
• /
• 제5권2호
• /
• pp.47-52
• /
• 2002

In this study, in order to find out relationship of green space distribution and lower air temperature effect, observed air temperature distribution in and out green space in the cloudy. On basis of the result, we are analyzed relationship of air temperature distribution in and out green space, of green space distribution and air temperature of, lower air temperature effect and the urban in between the green space by using regression analysis. According to the result, the higher temperature zone formed around urban, and the lower temperature zone was similar to shape of green space. In case of the green space, higher temperature zone is formed around paved surface and barren ground, lower temperature zone is done forest and water area. To compare air temperature of windward and leeward around green space, the windward formed the lower temperature zone and although the wind direction is not the leeward to the green space, air temperature formed lower temperature zone to the urban in between the green space.

• 한국환경복원기술학회지
• /
• 제23권4호
• /
• pp.13-30
• /
• 2020

This study aims to analyze the qualitative and quantitative effects of environmental policies in terms of green space management using logistic regression model(LRM). Landsat satellite imageries in 1985, 1992, 2000, 2008, and 2015 are classified using a hybrid-classification method. Based on these classified maps, logistic regression model having a deforestation tendency of the past is built. Binary green space change map is used for the dependent variable and four explanatory variables are used: distance from green space, distance from settlements, elevation, and slope. The green space map of 2008 and 2015 is predicted using the constructed model. The conservation effect of Ulsan's environmental policies is quantified through the numerical comparison of green area between the predicted and real data. Time-series analysis of green space showed that restoration and destruction of green space are highly related to human activities rather than natural land transition. The effect of green space management policy was spatially-explicit and brought a significant increase in green space. Furthermore, as a result of quantitative analysis, Ulsan's environmental policy had effects of conserving and restoring 111.75㎢ and 175.45㎢ respectively for the periods of eight and fifteen years. Among four variables, slope was the most determinant factor that accounts for the destruction of green space in the city. This study presents logistic regression model as a way of evaluating the effect of environmental policies that have been practiced in the city. It has its significance in that it allows us a comprehensive understanding of the effect by considering every direct and indirect effect from other domains, such as air and water, on green space. We conclude discussing practicability of implementing environmental policy in terms of green space management with the focus on a non-statutory plan.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권11호
• /
• pp.459-467
• /
• 2020

This paper aimed to study the role of green leadership toward environmental policies support in university. Furthermore, this study investigated the influence of green leadership toward environmental policies support and discussed the mediation effect of Green Self efficacy, Green Mindfulness, organization identity and environmental responsibility. The number of Population sample in this research was taken from 1,456 lecturers and staff of Universitas Negeri Semarang, Indonesia. Total sample in this research is 312 respondents. Structural Equation Models (SEM) was used in this research to develop the model of green leadership role toward environmental policies support of Lecturer and Staff in the University. This study found that green leadership had significant influences toward environmental policies support, environmental responsibility, green mindfulness and green self-efficacy but had insignificant influence toward organizational identity. Path analysis showed strong mediation effect of environmental responsibility and green mindfulness, but had a weak mediation from organizational identity and green self-efficacy. Finally, this study concluded that the role of green leadership in influencing environmental responsibility and green mindfulness was required to be enhanced in order to increase the support of environmental policies at the university. Further study needs to be carried out to determine the effect of green leadership on green performance and green behavior in organizations.

• 산업경영시스템학회지
• /
• 제35권1호
• /
• pp.93-100
• /
• 2012

The purpose of this study is to present the green management requisites effect on corporate performance. Corporate performance consists of customer and green performance, work satisfaction and financial performance. In order to carry out this research we obtained 175 survey sheets, inspect the twelve assumptions focused on reliability, appropriateness of the model. Validation results of hypothesis are summarized as follows. First, the green management components : system, resource/energy affect significantly to the customer and green performance. Second, the green management components : system, resource/energy influence significantly to work satisfaction. Finally, the strategy has on effect to the financial performance. This paper shows that the green management requisites have an effect on the corporate performance directly and significantly.

• 한국환경과학회:학술대회논문집
• /
• 한국환경과학회 2003년도 International Symposium on Clean Environment
• /
• pp.131-134
• /
• 2003

To evaluate existence value of green area through industrial area worker＇s consciousness estimation, result that achieve is as following. According as green area amount of green area decreases, assessment about existence value of green area decreased. Environment that industrial complex worker can work in agreeable psychology need to increase green area in some form to be formed. Existence of green area enhances conscious value about visual improvement effect such as good environment, seasons change, and green quantity, and is judged that green area is exerting positive effect to consciousness regarding environment improvement effect such as cooling sensation, wind control, and noise decrease.

• 한국조경학회지
• /
• 제31권2호
• /
• pp.48-57
• /
• 2003

The objective of this study is to review and verify whether the functions and effect of roadside trees generally hewn in theory are actually realized in urban roads and how well they are performed if the function and effect are realized. The study was conducted with a focus on 3 functions and effects including roadside tree's urban landscape improvement function (green area visibility ratio), effect of introducing green area within a city, and urban green network building function. The major study results are as follows: First, the average green area visibility ratio of 41 study areas is currently about 25.90%. The green area visibility ratio of commercial area within downtown was lowest among 5 road types. It showed that it is possible to raise the average green area visibility ratio up to 32.49% through roadside tree management and additional plantation. Second, in a section between Paldal Mountain and Suwon City Hall where there is no forest fragments and parks at all, a green area of 4,826 roadside trees represented 2.4% of total area and served as the only linear green area. Third, an analysis of 15 cities in Kyonggi province showed that urban forests are concentrated in outskirts. The suey showed that because forest fragments and parks exist in a form of points in urban areas, roadside trees are the only green areas that link each other and build a network.

• Journal of Nutrition and Health
• /
• 제32권7호
• /
• pp.838-843
• /
• 1999

Antitumor effects of various teas have been studied for a long time. Among them, green tea is one of the most popular test and very close to our lives in Korea. However, precise effect and mechanism about antitumor effects of green tea were not estabilished. The present study investigated the antitumor effect of catechin, which is main component of green tea, which was produced in Korea, was used. In each group, morphological changes were observed induced severe cell damage and growth inhibition gradually until 24hours. Then catechin effect was found to be concentration-and time-dependent. EATC was injured abruptly at 100ug/ml catechin treatment for 6 hours and the effect lasted constantly until 24 hours. But in both of cell lines, cell damage and inhibition of proliferation did not show up apparently at concentration of 10 and 1ug/ml. In contrast, catechin led to little or no effect against HepG2 in all of concentrations and periods. These results suggest that catechin extracted from green tea had different effect on cancer cells as cell type, concentration and period. Therefore green tea would be helpful to cancer treatment as well as cancer prevention and this study would be the basic source for further research of green tea.

• 한국주거학회논문집
• /
• 제22권3호
• /
• pp.25-33
• /
• 2011

Recently, concerns about conserving proper size of urban green spaces and accessibility are increasing, regarding it as a solution to diverse urban environmental problems including pollution, ecosystem deterioration, urban climate change. Artificial ground greening such as green roofs is regarded as the only alternative that can conserve green spaces which are impossible to be secured on the ground. However, green roofs are not popularized yet and levels are very low in provincial cities despite of related technology development and support systems of related agencies. Based on the background, this study tries to present a theoretical basis of methods for green roofs, conducting green roof simulations Finally, it aims to offer base data which help establish policy direction for activation of green roof technology. As a result of a simulation for verifying temperature reduction effect, it was possible to affirm effect of a plot that green roofs applied. Especially, it was revealed that a green roof method using ground covers such as mixed planting was the most effective way to reduce temperature. Based on precise analysis of the users, actual study for activation of green roofs should be developed in the future, by presenting a standard model for experiments and obtaining information about examples of green roofs on private houses.