• The Journal of Asian Finance, Economics and Business
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• v.10 no.2
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• pp.281-300
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• 2023

Recently, the call for better accountability and social responsibility from corporations has been regularly voiced, both in the academic literature and in public discussions. This poses a challenge to the existing literature in understanding consumption behaviors to direct them toward sustainable development. This study investigates the purchase intention of Gen Z consumers in Vietnam with green packaging products. Data were collected from 914 respondents by online questionnaire and then analyzed using OLS. The results suggest the significant influence of customers' income and packaging in driving customers' intention to use environmentally-friendly products. Specifically, consumers in a higher income class participate more actively in green purchases. However, problems associated with inadequate packaging are also illustrated, resulting in the poor perception of green messages and poor practice of ecological actions. Besides, subjective norms and green trust are found to be adversely related to green consumer intention. In addition, gender disparity in green behavior is reported, where female consumers show a higher tendency to ecological consumption than their male counterparts. Other demographic factors are also included in the model as control variables, which are age, education, price, environmental literacy, environmental concern, and psychological awareness, but they do not have a significant impact on green purchase intention.

• 한국노년학
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• v.29 no.1
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• pp.195-213
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• 2009

The purpose of this study is to analyse how consumption value affects the loyalty of green product through satisfaction and trust among elderly consumers. Data were collected from a cross-sectional survey of 314 older adults (age≥60) in the U. S., who bought and possessed a hybrid car, a representative green product. The statistical methodology is employed a structural equation model. The results demonstrated several important findings. First, perceived social value among elderly population had significant effects on green product satisfaction, while hedonic value did not. Second, both perceived functional value and environment friendly value had a significant positive effect on trust in green products. Third, satisfaction with green products also led to trust in green products. Finally, trust in green products showed their significant effects on loyalty in green product. These results provide practical implications to improve the trust and loyalty in green products among the elderly consumers. Furthermore, by deriving major components of consumption values in green products among the elderly, and analyzing the mechanism of satisfaction, trust, and loyalty, the study emphasizes relationship marketing in implementing "green" marketing strategies.

• Journal of the Korean Solar Energy Society
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• v.33 no.1
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• pp.24-31
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• 2013

More than 23% of total nation's energy is consumed by residential building and 57.2% of Korean people are living in apartment. This study was carried out to two kind of process. First, after selecting one standard apartment, our research team investigate realistic energy consumption. Second, using 3-dimension heat transfer tool(TRISCO RADICON) and building energy simulation tool(Visual DOE) As a result, amount of heating and hot-water energy is composed of above 80 percent in standard apartment. And, after applying high performance technologies to standard apartment, namely, after being green home apartment, total energy consumption is reduced by54.6 percent. Also, because of energy consumption characteristics of green home apartment, for making more high performance green home apartment, especially, we have to figure out effective method to reduce electric and hot water energy.

• Journal of Nutrition and Health
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• v.36 no.9
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• pp.933-941
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• 2003

It has been suggested that green juice supplementation may have some health promoting benefits. We evaluated the effects of green juice (Angelica keiskei) consumption on parameters of lipid profiles and plasma antioxidant status in healthy male smokers. Fifty-four smokers were supplemented with 300 ml of green juice for 6 weeks while maintaining their normal diet. Blood samples were collected on week 0 and week 6 in order to evaluate plasma lipid profiles (total cholesterol, triglyceride, LDL-cholesterol, HDL-cholesterol) , plasma antioxidant vitamin levels (ascorbic acid, $\alpha$ -tocopherol, ${\gamma}$ -tocopherol, $\alpha$ -carotene, $\beta$ -carotene, cryptoxanthin and lycopene) , the degree of LDL oxidation and GOT, GPT levels for liver function. Plasma ascorbic acid level remained at the same level. However, $\alpha$ -tocopherol and ${\gamma}$ -tocopherol normalized by total cholesterol (p <0.05) and $\beta$ -carotene (p <0.001) level were all significantly increased after green juice supplementation. Plasma cholesterol was reduced for 12%, LDL-cholesterol was reduced for 9.3% after green juice consumption, while plasma triglyceride and HDL-cholesterol was not changed. Oxidized LDL assessed by conjugated diene (CD) , was decreased (p < 0.0001) after green juice consumption. These results further support a role for green juice supplementation in the improvement of lipid status, prevention of lipid peroxidation, and thereby reducing risk factors of numerous diseases associated with elevated oxidative stress in smokers.

• KIEAE Journal
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• v.14 no.1
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• pp.31-38
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• 2014

Recently, the coverage of urban forests has been rapidly decreasing as the cities are created and expanding. Consequently, there arise urban problems such as heat island effect, urban flooding, urban desertification and so on. In this context, green roof systems is considered to be an efficient alternative to deal with these problems. However, it is difficult to apply green roof to new buildings since the majority of the buildings in cities are already constructed and the demand for new building constructions is not high enough. Therefore, it should be considered to apply green roof system to existing buildings for resolving various problems. This study evaluates heating and cooling energy consumption based on the combination of passive design factors such as wall, roof, window insulation in addition to a green roof system applied to an existing house by using an energy simulation program. Total 8 potential improvement cases are developed. Each case is applied to the same house with different insulation standard for simulations. Through the analysis of the simulated cases with the chosen test house, it is confirmed that heating energy consumption decreases as improvement cases are applied, but cooling energy consumption is relatively not much affected by each improvement case. In addition, when each improvement case is applied to already highly insulated house, the effect of thermal energy improvement decreases while the same improvement that is applied to the case with low insulated house tends to yield higher improvement rate.

• Journal of Distribution Science
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• v.19 no.7
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• pp.87-100
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• 2021

Purpose: This paper examined the role of conditional value in the green automotive industry. The relationships of conditional value's four factors, consumers' attitudes and consumers' intention to purchase green cars were investigated. The conditional value was extended by examining the effect of fuel prices. Research design, data, and methodology: This study is quantitatively designed. All variables were measured using a 7-point Likert-scale; 425 questionnaires were collected from the respondents in Malaysia. SmartPLS was utilized to examine the proposed nine hypotheses. Result: The results demonstrate a positive relationship between attitude and intention toward green cars. Additionally, the results of the relationships were as follows: fuel prices was the most significant predictor of Malaysian consumers' attitudes and consumers' intention to purchase green cars, followed by environmental consequences and government policy. However, retail sales promotions did not show a significant effect on both consumers' attitudes and intentions. Conclusion: The study's findings suggest that the Malaysian government should implement an integrated package that includes a fuel pricing policy that restricts the purchase of non-green cars, as well as a set of financial incentives for purchasing green cars. Moreover, it is valuable to conduct public awareness campaigns about the negative consequences of current consumption patterns.

• Journal of Preventive Medicine and Public Health
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• v.43 no.4
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• pp.366-367
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• 2010

Green tea is a popular beverage and its health benefits are well known. However, inconsistent results have been reported in observational studies concerning the association between green tea consumption and the lung cancer risk. In this commentary, several methodological issues underlying the measurement of tea exposure are highlighted. The recommendations should be useful for designing and planning prospective cohort studies to ascertain the protective effect of green tea against lung cancer.

• Culinary science and hospitality research
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• v.10 no.3
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• pp.65-82
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• 2004

This research is to make an attempt the analysis award consumption state, import and export in the world coffee market. This research results were as follows. First, The result of the analysis of Korea coffee market, imports of green bean were 1,316,000 bags from export countries in 2000. Re-exports of processed coffee were 71,000 bags in 2000. Main suppliers were Brazil, Viet Nam, Honduras, Colombia, Indonesia. Second, The result of the analysis of United State coffee market, imports of all forms of coffee were 19.29 million bags. Main suppliers were Brazil(15%), Viet Nam(15%), Colombia(17%) etc. Third, The result of the analysis of Japan market, imports of green beans were 6.37million bags in 2001. Re-exports of processed coffee were 166.000million bags. Consumption per head in 2001 was about 3.5 kg and Japanese coffee consumer now drink on average 11.0 cups per week.

• Journal of the Korean housing association
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• v.28 no.1
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• pp.37-44
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• 2017

This study focuses on the university dormitory remodeled toward energy efficiency. The study has its purpose on deriving the aspects to be concerned for later green remodeling and enhancing the effects of green remodeling, by analyzing the changes of physical environment, changes of energy consumption amount, and needs of the residents. For this purpose, the study went through the review of project report from government office for green remodeling, field investigation of remodeling elements, and the occupancy evaluation by Focus Group Interview. FGI means interviewing small group of the residents who lived in the subjected dormitories both before and after the remodeling. As results, the elements of green remodeling in targeted dormitories were inner wall insulation, top-floor ceiling insulation, replacement of windows, installment of automatic entrance door and making transfer space connected the entrance door. As the parts of equipment system, EHP high-efficiency cooler, highly efficient radiator, upgraded LED lightings with covers, and automatic control system (only one building) were installed. Energy consumption was declined, and the satisfaction of residents was increased after the green remodeling. However, the aspects which were not improved or unsatisfying also have been detected. Therefore, the study states the suggestions each for the administrators, designers and planners, and residents to concern for enhancing the effects of green remodeling or construction of new dormitories.

• STI Policy Review
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• v.1 no.3
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• pp.17-24
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• 2010

Energy consumption is the largest contributing factor for the increase of $CO_2$ emissions and amounts for almost 85% of all emissions. The future energy consumption of Korea is projected to grow exponentially despite its heavy dependence on imported energy that represents 97% of its total energy supply. According to a recent OECD report the carbon emission level of Korea is currently ranked 9th in $CO_2$ emissions, and is growing by almost 3% every year. Against this background, the Korean government introduced the "low carbon green growth" policy in 2008. As the global challenges intensified in the wake of the world economic crisis, Korea has been working hard in raising the visibility of its efforts at the club governance meetings, in particular the G-20 summit. Because of cooperative efforts with major member countries, the G-20 summit agenda has been significantly diversified to include long-term issues such as climate change, development issues, and global health. To achieve an effective green recovery for a new green world economic order, the G-20 summit leaders should concentrate on a strategy of establishing green governance for a global STI cooperation. Korea as the host country is poised to leverage the Seoul G-20 summit to catalyze global efforts toward a new green economic order.