• 패션비즈니스
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• 제16권6호
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• pp.127-143
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• 2012

This study aims to derive the sensitive image analysing the color tones based on the web-sites of cosmetic brand and to know how the web-site color tones and the color tone image as visual factor for information transfer do influence the effective communication. 10 cosmetic brand web-sites are selected based on the pre survey, and the main page color tones of cosmetic brand web-site are analyzed by Color Catch and Munsell Conversion program, whereas the composition of color tones and color image such as the main trend colors, secondary colors, accent colors and etc are analyzed by a graphic professional program 'Adobe Photoshop'. 5 color tone groups are classified as Black&White, Green&White, Blue&White, Purple&White and Red&White according to the color distribution chart, and the emotional language is derived applying them to the pre research and IRI image scale. The color association is empirically analyzed by a survey method. The study results finally show Black&White is proper for expression of high quality and modern image, Green&White for pure and clean image, Blue&White for cool and transparent image, Purple&White for mysterious and elegant image respectively. This study results are necessary for plan of color delivering the strong transferring power of visual information the time when to make the effective web-sites, and it hopefully will be utilized as the basic data for the color marketing to actively express the brand identity and to satisfy the consumers' sensitivity.

• 패션비즈니스
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• 제20권4호
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• pp.128-140
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• 2016

In this study, dyeability of Urtica Dioica L. extract, which is relatively less studied, was measured. The extract of this plant was used to dye cellulose and protein fiber to check its usage as a natural green dye. Three different methods were used to produce extract. Dried Urtica Dioica L. was extracted with 100% ethanol, 50% ethanol with 50% distilled water and 100% distilled water. Then dyeing solution was obtained by blending with distilled water at 1-to-1 ratio. The maximum dyeability was obtained when 100% ethanol extract of dried Urtica Dioica L. used to dye fabrics at 60 degrees celsius for 60 minutes without mordant treatment. Cotton, rayon, wool and silk were dyed and dyeability for each fiber was measured for color difference value then compared to its control. The results show that dyeability of rayon and dyeability of wool are stronger, and that when color position for each mordant is measured, color difference is most diverse on cotton with pre-mordant treatment. Color fastness to wash, perspiration and rubbing crockmeter were superb, but color fastness to light was low, therefore, additional study on this is needed to improve. Urtica Dioica L. is now expected to be used practically as green color dye as well as medicinally and edible.

• 동아시아경상학회지
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• 제9권4호
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• pp.29-41
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• 2021

Purpose - The current study explores pro-environment human resource management attributes like an organization's leadership support, training, empowerment, and motivation practices to encourage employees to adopt an environmentally friendly lifestyle, leading to the success of the pro-environmental initiatives pursued by the organization. Research design, data, and methodology - The research subject is a considerable determinant that helps the research choose which qualitative textual analysis will suit that specific research. This study is suitable to conduct qualitative textual research because the justification for the qualitative content analysis used by a researcher is guided by the subject of the research, the available funds, the available time, and the research objectives. Result - Various solutions have been identified to ensure that all interventions taken by an organization, especially in educating and training their employees, are efficient, effective, and impactful. They revolve around the individual group, organizational, societal, and government policy approaches. Solutions will create a dedication to developing sustainability and ensuring that employees are positive when dealing with the surrounding. Conclusion - Consequently, combined efforts involving employees, society, organizations, and the government are necessary for formulating and implementing a practical course of action. This is to end the ongoing environmental degradation and foster positive behavioral change that involves activities and initiatives that will improve environmental performance for current and future generations.

• Architectural research
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• 제20권4호
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• pp.103-108
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• 2018

Wandering behavior is a serious problem among the elderly in nursing homes, yet it has received relatively little study As multi-family houses built before the '80s in South Korea were designed, it did not take account into issues related to parking so that at present parking became a big issue. The Seoul Metropolitan Government tried various ways to sort out the parking problem in multi-family house areas, but inadequate parking and illegal parking are still an ongoing problem. Thus, the purpose of this study was to examine current situation on resident parking only and illegal parking centered on a congested area of multi-family houses in Seoul and present the improvement plan of parking problems through case investigation home and abroad. As the result of the survey, it has been identified that the subject area consists of 506 households in total and 186 parking spaces and also, 100 cars in parking space or parking lot in housing space and 143 in illegal parking. Green parking business and open access parking system were suggested as solution plan for parking problem. Thus, it is expected that through green parking business for 6 houses and the parking lot of elementary schools around, the illegal parking problem would be sorted out.

• 패션비즈니스
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• 제23권1호
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• pp.64-73
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• 2019

The objective of this study was to investigate dyeing characteristics of silk, cotton and rayon fabrics using dyeing solution extracted from different varieties of tea. Comparative results of CIE Lab values of 360 pieces of dyed fabrics were studied to quantify the effects of dye concentrations (100%, 150%, and 200%) and mordants (Fe, Cu, Sn, Al). In addition, the color difference values (${\Delta}E$) of the dyed and mordanted fabrics were evaluated. The results of the study were as follows: First, among all of the 360 pieces of silk, cotton and rayon fabrics, the best dyeing effects was observed on silk fabrics. Second, the dyeing effect of the eight different types of tealeaves belonging to green tea, oolong tea, black tea, and dark tea tended to enhance as the degree of fermentation increased. Third, when the fabrics were mordanted with Fe, Cu, Sn, Al mordants, various colors such as brown, brownish red, brownish yellow, gray, and reddish brown were obtained.

• Asia Marketing Journal
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• 제8권2호
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• pp.1-26
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• 2006

본 연구는 친환경제품구매행위에 영향을 미치는 심리적 선행요인들을 설명한다. 먼저 친환경제품구매행위에 영향을 미치는 것으로 여겨지는 세 가지 주요 심리요인-개인가치, 환경태도, 제품속성에 대한 선호도-를 논의하고, 이들이 어떻게 친환경구매결정과 관계하는지를 검토한다. 이를 위해 논의된 주요 변인들간의 상호관계를 보여주는 개념적 모델을 제안하고 설문조사를 통해 수집된 자료를 사용하여 실증적으로 검토하였다. 실증분석 결과, 박애 및 보편주의 성향이 강한 가치관은 개인의 환경태도에 직접적인 영향을 미치며 보편주의 가치성향은 제품의 친환경속성 선호도에도 직접적인 영향을 미친다. 특정가치성향은 환경태도와 제품의 친환경속성에 미치는 영향을 통해 환경제품구매행위에도 간접적인 효과가 있는 것으로 나타났다. 또한 제품의 친환경속성에 대한 선호는 환경태도와 친환경제품구매행위 사이의 중요 매개변수로 나타났으나 제품의 가격속성에 대한 선호는 두 변수간 매개변수의 역할에는 실패했다. 본 연구의 특징은 친환경제품구매행위의 근간으로 개인가치의 중요성을 확인해 주었으며 그들의 설명력을 높여주는 주요 매개변인들의 역할을 보여주었다. 이는 적합한 매개변인의 고려가 기존의 가치-행위 그리고 태도-행위간의 관계를 강화시킬 수 있음을 시사한다. 마지막으로, 친환경마케팅에 유용한 실제적인 적용들을 제시한다.

• 디지털융복합연구
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• 제18권11호
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• pp.81-86
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• 2020

본 연구는 소비 트렌드를 선도하는 80년대 이후 출생한 젊은 층을 중심으로 소비자의 예기된 죄책감이 녹색소비의도에 미치는 영향을 지각된 효과성을 매개효과로 검증하였다. AMOS에 의한 가설점증 결과, 예기된 죄책감은 녹색소비의도와 지각된 효과성에 모두 정(+)의 영향을 미치며, 지각된 효과성은 녹색소비의도에 정(+)의 영향을 미치고, 지각된 효과성은 예기된 죄책감과 녹색소비의도 간에 부분적인 매개역할을 하는 것으로 검증되었다. 본 연구의 결과는 죄책감이라는 친사회적 특징을 지닌 부정적 정서가 녹색소비의도에 미치는 영향을 분석하여 녹색소비를 유도하기 위한 이론적 근거와 정책적 시사점을 제시하였다. 본 연구는 이론적 및 실무적으로 기여하는 바가 있음에도 불구하고 일부 한계점이 존재한다.

• 디지털융복합연구
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• 제15권12호
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• pp.187-194
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• 2017

환경오염과 지구 온난화가 더욱 더 심각해지면서 녹색 경영이 중소기업에 더욱 더 중요해지고 있다. 본 연구는 중소기업의 녹색 경영 성과에 양(+)의 영향을 미치는 요인들을 분석하기 위해 한국의 2,200개의 중소기업 데이터를 대상으로 실시한 최소자승 회귀분석 결과를 통해 다음과 같은 두 가지 주요 시사점들을 제공한다. 첫째, 중소기업의 외부 기술 연구개발 정보 네트워크의 다양성은 기술 연구개발로 인한 녹색 경영 성과에 정(+)의 영향을 미친다. 둘째, 중소기업의 기술개발로 인한 생산 공정의 개선은 외부 기술 연구개발 정보 네트워크의 다양성이 기술개발로 인한 녹색 경영 성과에 미치는 양(+)의 영향을 부분적으로 매개 한다.

• 한국전기전자재료학회논문지
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• 제35권3호
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• pp.292-296
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• 2022

(La_0.5Nd_0.2Sr_0.3)MnO₃ specimens were prepared by a solid-state reaction. In all specimens, X-ray diffraction patterns of an orthorhombic structure were shown. The fracture surfaces of (La_0.5Nd_0.2Sr_0.3)MnO₃ specimens showed a transgranular fracture pattern be possibly due to La ions (0.122 nm) as a perovskite A-site dopant substituting for Nd ions (0.115 nm) having a small ionic radius. The full-width at half maximum (FWHM) of the Mn 2p XPS spectra showed a value greater than that [8] of the single valence state, which is believed to be due to the overlapping of Mn²⁺, Mn³⁺, and Mn⁴⁺ ions. The dependence of Mn 2p spectra on the Mn³⁺/Mn⁴⁺ ratio according to sintering time was not observed. Electrical resistivity resulted in the minimum value of 100.7 Ω-cm for the specimen sintered for 9 hours. All specimens show a typical negative temperature coefficient of resistance (NTCR) characteristics. In the 9-hour sintered specimen, TCR, activation energy, and B25/65-value were -1.24%/℃, 0.19 eV, and 2,445 K, respectively.

• 패션비즈니스
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• 제3권2호
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• pp.31-36
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• 1999

This study is to examine personal color - preferred color, well-matched color and the relations between preferred color and the well-matched color. Focus is also placed on how sexual difference influences color temperature preference. For data collection, a questionnaire including color stimulus was employed. The subjects of this study were the male and female college students who lived in Pusan. The results of the research are summarized as the following : In view of preferred color, male subjects preferred KEY2 color(warm) in red, pink, and yellow, and preferred KEY1(cool) in green and blue. While most subjects showed the same signal, in green, male preferred KEY1 color and female preferred KEY2 color. Concerning preferred personal color type, KEY1 type person liked KEY1 color except red, and KEY2 type person liked KEY2 color except blue. This shows that people prefer the focused color presenting its own traits. In view of well-matched color, most subjects liked KEY2 color in red, yellow, pink, and they selected KEY1 color in blue as the well-matched color. However, in green, each sex showed different preferences; while male subjects selected KEY1 color as the well-matched color, female ones selected KEY2 color. In each personal color type, KEY1 type male evaluated KEY1 color as the well-matched color, KEY2 type male evaluated KEY2 color except blue. KEY1 type female chose all the KEY1 color as well-matched colors, and KEY2 type female chose KEY2 color. The well-matched colors are similar between male and female subjects. In over 80 percentage of the answers, the preferred colors coincided with well-matched colors. KEY1 type persons chose KEY1 color, and KEY2 type person chose KEY2 color as the well-matched color. These results show that there is a meaningful relationship between the preferred color and well-matched color.