• Title/Summary/Keyword: Green Business

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A Study on Manufacturing and Processes of the Lightweight Block Unit for Roof Greening with Bottom ash (옥상녹화용 경량유닛의 블록제조 공법 및 공정 연구)

  • Moon, Jong-Wook;Oh, Jung-Keun;Lee, Tae-Goo
    • KIEAE Journal
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    • v.12 no.3
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    • pp.95-100
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    • 2012
  • Thermal phenomena has caused abnormal weather phenomena due to the lack of urban green spaces To solve these problems, the country of recorded a city business is actively evolving trends. but in all the land, most built-up city's green buildings unless the demolition of the composition is an impossible situation, green space in urban areas, with emphasis on composition. In this study, thermal power plants that occured in the evolution of vegetation by utilizing Bottom Ash was tried to develop a lightweight block. Bottom Ash block to take advantage of vegetation is focused create green space in urban areas Vegetation in the block was carried out manufacturing lightweight, porous, lightweight water ratio suitable for three types of blocks selected according to its kind study on the manufacturing and process. Bottom Ash from this study at the time of disposal of coal ash generated by recycling the landfill shortages, loss of landfill costs, environmental pollution and are trying to solve the same problem at the same time.

Eco-efficiency Analysis of Organic Agriculture in Korea

  • Kim, Chang-Gil;Jeong, Hak-Kyun
    • Korean Journal of Organic Agriculture
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    • v.19 no.spc
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    • pp.87-91
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    • 2011
  • Eco-efficiency which is calculated by dividing economic productivity by the environmental load was made by synthesizing eco and efficiency from ecology and economy, proposed by World Business Council for Sustainable Development in 2000. Eco-efficiency by connection of resource efficiency with resource intensity is used as an indicator for evaluating green growth for minimizing the impact on the environment and achieving economic development as well by means of efficient use of resources. This research analyzes eco-efficiency with the case of organic agriculture promoted as a key green growth policy. Thirty questionnaires for farmers producing organic rice in Hongseong-gun, Choongcheongnam-do were used for the analysis. Eco-efficiency was measured by means of the amount of used nitrogen with respect to the amount of income, and was represented that organic agriculture was 32.0 higher than conventional agriculture. The analytical result of technical efficiency, using the (Data Envelopment Analysis (DEA) model showed that it is 0.765 which has a possibility of 21% in management improvement, and higher eco-efficiency was with higher technical efficiency. The analytical results showed that an organic agriculture contributes to green growth more than conventional agriculture. In addition, higher technical efficiency groups exhibited higher eco-efficiency indices.

Culture and Ecology-Oriented City Marketing: A Case Study of Gangneung City (문화.생태를 이용한 도시마케팅 사례 연구)

  • Heo, Chung-Uk
    • Korean Business Review
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    • v.22 no.2
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    • pp.157-179
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    • 2009
  • This papers aims to focus on the city marketing as the green growth policy strategies using a case study of Gangneung City, Republic of Korea. In the case study it was verified the fields of urban growth including ecology, culture, alternative and recycled energy, green transportation system. The implications of the study were as follows: First, the city government had regenerated the coastal pine forest through removing unlicensed buildings which were squatted down in decades. Secondly, the city government has recognized the value of culture that possessed various types of cultural asserts. Thirdly, it is possible to use and produce the ocean energy with the tidal power plant, wind power plant and green deep water because Gangneung City has the ocean-oriented image and is located the coastal region. Lastly, the city government has been utilizing the LED traffic light using solar heat and is going to apply the green car like an electric car. This paper indicates the importance of the alternatives of the green growth-oriented policy through city marketing using the concept of culture and ecology. The city government will strive after an advanced triple bottom line with the ecological sustainability, cultural diversity and economic effectiveness in the near future.

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A Study on Characteristics of Eco-friendly Behaviors using Big Data: Focusing on the Customer Sales Data of Green Card (빅 데이터를 활용한 친환경행동 특성에 관한 연구: 대용량 그린카드 거래데이터를 중심으로)

  • Lim, Mi Sun;Kim, Jinhwa;Byeon, Hyeonsu
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.151-161
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    • 2016
  • As part of a policy to address climate change and pollution problem, the government introduced a green credit card scheme in order to motivate pro-environmental behaviors in July 2011. It is important to present the specific ways to facilitate pro-environmental behaviors using the consumer behavior pattern data. This study was a result of data from total fifty seven thousands customer purchasing history data of green credit card to be created for the 3 months from January to March 2015. As the analysis process is put in to operation the analysis of the purchasing customer's profile firstly, and the second come into association analysis to consider the buying associations for green products purchasing networks, the third estimate the useful parameters to affect the customer's pro-environmental behavior and customer characteristics. It shows that royal customers are from 30 to 40 years old and their incomes are from 30 million won to 40 million won. Especially, they live in Daegu, Gyeonggi, and Seoul.

The Optimization of Indium Zinc Oxide Thin Film Process in Color Filter on Array structure

  • Lee, Je-Hun;Kim, Jin-Suek;Jeong, Chang-Oh;Kim, Shi-Yul;Lim, Soon-Kwon;Souk, Jun-Hyung
    • 한국정보디스플레이학회:학술대회논문집
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    • 2004.08a
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    • pp.1244-1247
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    • 2004
  • For obtaining the best panel quality of color filter on array(COA) architecture in TFF LCD, we investigated the influence of deposition temperature, $O_2$ flow, thickness on the optical transmittance, wet etching and adhesion properties of IZO deposited onto each color photo resist(red, green, blue). Average transmittance of the pixel single layer in the visible range(between 380 and 780nm) was mainly affected by thickness and showed maximum at 1250 ${\AA}$ while the thickness showing peak transparency in each R, G, B wavelength was different. The relation was calculated by using bi-layer transmission and reflectance model, which corresponded to experimental data very well. The adhesion of IZO deposited on each color PR was found to have enhanced value except red PR case, compared to that of IZO which was deposited on $SiN_x$. Wet etching pattern linearity was decreased as the thickness increased. The thickness of IZO was one of vital factors in order to optimize overall pixel process for fabricating COA structure.

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Features and Tendencies of the Digital Marketing Use in the Activation of the International Business Activity

  • Zhygalkevych, Zhanna;Zalizniuk, Viktoriia;Smerichevskyi, Serhii;Zabashtanska, Tetiana;Zatsarynin, Serhii;Tulchynskiy, Rostislav
    • International Journal of Computer Science & Network Security
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    • v.22 no.1
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    • pp.77-84
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    • 2022
  • The study highlights the features and trends of digital marketing for international business. To achieve these goals, the authors used a systematic approach that allows a comprehensive approach to the object of study, as well as used general and specific methods of scientific knowledge on the application of digital marketing for international business. The dynamics of the number of users of social networks in the world is analyzed, which allowed us to conclude about the steady trend of increasing the number of users of the Internet and social networks, as well as the time spent by users on social networks. The study of the dynamics of the number of users of social networks provides increased efficiency in the use of digital marketing tools to enhance international business. The most effective digital marketing tools for international business, including artificial intelligence, conversational marketing, chatbots, personalization, video marketing, live shopping, social media stories, interactive content, omnic marketing, augmented reality and technology immersion, native advertising, green marketing and mobile commerce.

The Empirical Research on Relationship of Consumption Value, Satisfaction, Trust, Loyalty of Green Product in Elderly Consumer (실버 소비자의 친환경 제품에 대한 소비 가치가 만족도, 신뢰, 충성도에 미치는 영향 - 하이브리드 카를 중심으로 -)

  • Hur, Won-Moo;Ahn, Joonhee
    • 한국노년학
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    • v.29 no.1
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    • pp.195-213
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    • 2009
  • The purpose of this study is to analyse how consumption value affects the loyalty of green product through satisfaction and trust among elderly consumers. Data were collected from a cross-sectional survey of 314 older adults (age≥60) in the U. S., who bought and possessed a hybrid car, a representative green product. The statistical methodology is employed a structural equation model. The results demonstrated several important findings. First, perceived social value among elderly population had significant effects on green product satisfaction, while hedonic value did not. Second, both perceived functional value and environment friendly value had a significant positive effect on trust in green products. Third, satisfaction with green products also led to trust in green products. Finally, trust in green products showed their significant effects on loyalty in green product. These results provide practical implications to improve the trust and loyalty in green products among the elderly consumers. Furthermore, by deriving major components of consumption values in green products among the elderly, and analyzing the mechanism of satisfaction, trust, and loyalty, the study emphasizes relationship marketing in implementing "green" marketing strategies.

Color Symbol of Costume - focusing on Renaissance Italian Costume - (복식에 나타난 색채상징 - 르네상스기의 이탈리아 복식을 중심으로 -)

  • Lee, Kyung-Hee
    • Journal of Fashion Business
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    • v.14 no.1
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    • pp.27-42
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    • 2010
  • It was in the fifteenth century in Italy that men began to talk of a rebirth in the arts and literature. Today we consider the period to belong to the Renaissance. We noticed the splendour of costume and the important role it played, in the life of Italian society in that period. From elsewhere in Europe and also from the East, dyestuffs came to Italy overland or in shiploads. Red and blue, notably kermes and madder on the one hand, and indigo and woad on the other were fundamental textile dyes in Italy. Saffron was used for yellows, oak galls for blacks. Renaissance Italian costumes' main color symbolized various meaning. Red symbolized high rank, affection, lady, redemption and various cardinal virtueses. Yellow was evaded color which was symbolized the lower class, betrayal, and gold. Green symbolized penniless, youthfulness, hope and love. Blue symbolized humbleness, sincerity, knowledge and the Madonna. Purple symbolized nobility, vice and various meanings. Black symbolized death, grief, beauty and elegance. These color symbols in the Renaissance Italian costumes were very similar to that of modern color symbols.

A Study on Eco-friendly Tendency in Contemporary Fashion Brand (현대 패션 브랜드에 나타난 친환경 경향 연구)

  • Kim, Mi-Geum;Park, Hee-Jeong;Kan, Ho-Sup
    • Journal of Fashion Business
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    • v.14 no.4
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    • pp.185-199
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    • 2010
  • Global warming started as the scientific problem in 20th century is being highlighted as the environmental issue with the conclusion of convention on climate change. It has great influence in all aspects of nature, especially 'Eco-friendly design' that takes not only health life of present but also affluent life in the future into consideration became an inevitable trend in almost all industries including the apparel and distribution industry worldwide. Therefore, this study is an eco-friendly tendency in fashion that are hot issue in the world and focused on advertisement and collection since 2000. The aim of this is to classify eco-friendly fashion design study presented in contemporary fashion brand. In result, it was analyzed fourth tendencies as follows : eco-friendly tendency with organic material, upgradation of recycle fashion, green campaign and well-being LOHAS fashion. In this aspect, eco-friendly tendency that is expanded to overall society, culture and living shows in present.

Costume Colors Follow Story Structure on Fantasy Film 『Alice in Wonderland』 by Tim Burton (팀 버튼 감독의 판타지 영화 『이상한 나라의 앨리스』의 스토리 전개구조에 따른 의상색채 연구)

  • Park, Hyewon
    • Journal of Fashion Business
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    • v.20 no.2
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    • pp.78-96
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    • 2016
  • This study investigated the colors of the costumes and backgrounds of characters in the fantasy film, Alice in Wonderland(2010) by Tim Burton. The methods used were literature studies including related books, articles and internet materials, and positive research with DVD color analysis. Twenty-one scenes were selected by the researcher. Five scenes were selected from novel and film components representing, exposition, complication, crisis, climax, and denouement. After controlled pixel by photoshop program and the represented colors, hues and tones were analyzed. The results were as follows; First, in four characters, Alice's dress colors changed depend on the situation and the passage offered from blue to red, metal light, and blue green. The Mad Hatter's colors were orange with green which signified madness and passion. The Red Queen's red dress and blue make up represented countrified and evil. The White Queen's all white dress and hair, black eyes and vivid red meant purity and nobility. Similar characters' colors were limited. Second, the background colors, especially tones were an important component of the fantasy image. These were different for each type of scene in the film such as exposition, complication, crisis, climax, and denouement.