• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.261-270
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• 2020

This study aimed to investigate the competing relationships among webzines, TVs and online video platforms in terms of usage gratification of consumption of beauty contents based on niche theory. Five types of usage gratification including information, entertainment, attractive characters, convenient usage and honesty were identified from the previous literature and they were used for niche analysis. The findings showed that online video platforms had the wider breadth than webzines and TVs in all dimensions of usage gratification except for attractive character and TVs and online video platforms had the least niche overlap. The results also revealed that online video platforms had the competitive superiority over the other media in terms of convenient usage and honesty. This study has meanings in a way that it can be used as guidelines for how the future consumption patterns of beauty contents will be.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.2
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• pp.105-117
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• 2014

The change of social media market toward multimedia environment makes users select social media according to preference factor's gratification and this also causes competition among various social medias. So this study focused on competition among social media from the perspective of users' gratification while considering multimedia environment of social media market. The widely known Niche theory is used to confirm competitions among media in an environment with limited resource. According to research result, (1) Facebook and Kakao Talk mostly satisfies users' expectations; (2) Facebook and Kakao Talk form leading group and Blog, Youtube and Twitter form chasing group in this competition; (3) Kakao Talk greatly satisfies users' various expectations. The research result implies that, for social media to have competitive advantage in the market, it is better to provide convenience and real-time responsiveness in mobile environment and to improve service so that users could more easily utilize network.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.515-530
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• 2014

The purpose of this research is to examine the empirical effect of participating motives for lifelong education on the releasing of controlled inferiority, the gratification of retained desire, and voluntary resocialization. The motives for lifelong education were divided into an external viewpoint focusing on consumers' behaviors and an internal viewpoint based on activity of the ego. External motives were divided into pragmatic, entertaining, and relational motives, while internal motives were divided into self-realization, self-existence, and self-participation motives. The results show that the pragmatic motive and the self-realization motive, the entertaining motive and the self-existence motive, and the relational motive and the self-participation motive are highly related to each other. It was found that the pragmatic motive and the self-realization motive affected the lifelong education participants' release of controlled inferiority relatively stronger, the entertaining motive and the self-existence motive affected participants' gratification of retained desire relatively stronger, the relational motive and the self-participation motive affected participants' voluntary resocialization relatively stronger.

• Korean journal of communication and information
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• v.18
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• pp.131-164
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• 2002

Despite the ubiquity of telephone, the medium has received far less scholarly attention than it should deserve. This study begin with the purpose of fair appraisement of telephone in Korean social communication. To accomplish this purpose, the gratification obtained from telephone, the appropriateness of it as interpersonal communication medium and communication network through telephone were studied. The related raw data were collected from on-line survey process, and statistically analyzed. The result showed sociability, information, transaction, entertainment, emergency, and reassurance are gratifications obtained from telephone use. Younger persons tend to have more positive attitude to mobile phone as interpersonal communication medium. Particularly when the seniors are interpersonal communication partner and impending task is advice or request, younger persons tend to perceive mobile phone more appropriate than the elder persons do. And mobile phone deepens 'communication endogamy' of our society, especially in the youth. Thus, it is plausible to predict that mobile phone will be more important in social communication of our society when the youth become the mainstream of our society.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.410-422
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• 2017

This study researches PDA (Paralingustic Digital Affordances) in the social media on the basis of Uses and Gratification theory. The study defines PDA as Likes in Facebook and Instagram and Favorites in Twitter. The study inquiries into the motivation of using PDA and interpretational way when Social media users play a role of a sender or a receiver. For this research purpose, the focus group and interview were conducted with 36 college student in the Korea metropolitan area. The research is to comprehend the motivation and satisfaction of using PDA by applying structured theory frame of Uses and Gratification. As a result, it contributes to more satisfactions when PDA users interact each other as a sender and a receiver than mere verbal-communication. Furthermore, PDA in each social media has different meaning and gravity. For instance, Likes in Instagram is considered less important and lighter than Likes in Facebook. Moreover, people use the PDA without any restriction. People favorably use PDA most of the time, but sometimes they use in contradictory or sarcastic way.

• Journal of Music and Human Behavior
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• v.18 no.2
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• pp.1-17
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• 2021

Using Kohut's selfobject perspective as a foundation, this qualitative study explored the empathy with music and analyzed the empirical meanings in relation to 'Mirroring selfobject need', 'Idealized selfobject need', and 'Twinship selfobject need'. The participants included 13 music therapy graduate students who took part in individual interviews about their musical experiences. The interviews were recorded, transcribed, and analyzed via content analysis. As a result, seven categories with 16 meaningful concepts emerged under three dimensions: Gratification of selfobject need for mirroring, gratification of selfobject need for idealization, and gratification of selfobject need for twinship. Participants described experiencing unconditional understanding and acceptance from music, feeling stronger and safer in music, and being identified with and connected to music. These findings suggest that participants continuously gratify their selfobject needs by expanding the self and empathizing themselves through music. This study in significant in that it is the first qualitative study to analyze participants' musical experiences from Kohut's selfobject perspective.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.3
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• pp.119-133
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• 2022

The COVID-19 pandemic is rapidly changing the behavior of members of society. Typically, the strong contagious power of the virus minimizes interaction between people in the real world, and they keep interaction activities to a minimum through online activities. Recently, as people demand online activities that enhance a sense of reality, the metaverse, which strengthens the 3D technology-centered sense of presence capability, is being chosen by people. The purpose of this study is to suggest a strategic direction for the establishment of the metaverse business model of startups by presenting factors for users' use and gratification of the metaverse. In detail, this study proposes the motivation for using the metaverse by reflecting the uses and gratification theory, and suggests a method to strengthen the motivation for the metaverse by reflecting the presences provided by the metaverse plotform and individual characteristics (normtive interpersonal influence). We surveyed people over 20 years of age who experienced metaverse and obtained 314 samples. In addition, we conducted the main effect analysis using the structural equation model and the moderating effect analysis using Process 3.1. As a result of hypothesis testing, we confirmed that metaverse presence (telepresence, social presence) has a positive effect on intention to continuous use by increasing metaverse's use and satisfaction factors (information, enjoyment, social interactivity). In addition, we found that individuals' normative interpersonal influence moderated the positive relationship between uses and gratification factors(enjoyment and social interactivity) intention to continuous use. Our study suggests strategies for establishing a user-centered business model for companies related to the metaverse.

• Knowledge Management Research
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• v.16 no.2
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• pp.47-66
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• 2015

Due to multiple information sources, external information search(EIS) is the key issue on smart tourism environments. EIS is more important on experiential goods such as exhibition and convention. Despite the increasing importance of EIS, very little is known about what is the more effective information source in this area. In this paper, we attempt to examine the relations of satisfaction and between both online and offline information. This research analyzes an empirical model including EIS, affective involvement, perceived usefulness, satisfaction to student visitors on exhibition experience. Hence, six hypotheses are developed to test the relations of EIS and satisfaction using the mediating effects of affective involvement. Specifically, we developed a research model by employing the Uses and Gratification(U&G) framework and tested it to understand how student visitors' involvement and satisfaction might be changed according to EIS. Survey data was collected from 203 student visitors on "2014 Expo KCCE" was used to test the model using structural equation modeling. The implications of our empirical findings for both research and practice are discussed.

• The Journal of Information Systems
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• v.28 no.4
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• pp.27-47
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• 2019

Purpose The study examined the key factors influencing the formation mechanism of SNS addiction. Based on the use and gratification theory, we considered relationship maintenance, perceived enjoyment, and self-expression as main desires to induce SNS addiction. The characteristics of SNS users were also considered as major factors affecting SNS addiction. In particular, self-control and subjective well-beings were considered to be prevention factors that could reduce SNS addiction, while SNS relational intimacy was considered to be a facilitator that would increase SNS addiction. Design/Methodology/Approach A structural equation modeling (SEM) method was used to test the theoretical framework based on a sample of 224 Facebook users who have used it more than 6 months. Confirmation factor analysis was conducted to check the reliability, convergent validity, and discriminant validity. Findings Relationship maintenance had a significant effect on self-disclosure intention and SNS addiction, respectively. Perceived enjoyment was significantly related to self-disclosure intention, while it was insignificantly associated with SNS addiction. However, self-expression was not significantly related to both self-disclosure intention and SNS addiction. Consistent with our expectations, both self-control and subjective well-beings had negative effects on SNS addiction. The analysis results found that SNS relational intimacy was positively related to SNS addiction.

• Journal of Families and Better Life
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• v.24 no.2 s.80
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• pp.209-219
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• 2006

The purpose of this study was to investigate the relative effect of individual-, parents-, and game-related variables on game addiction. Totally, 1065 10 to 18-year-olds participated and completed questionnaires. Male students had more tendency to game addition than female students. No difference in the level of addiction, however, was appeared among elementary, junior-high, and high school groups, which means that many young children are already Same-addicted. More severely addicted children and adolescents showed higher level of impulsivity, more difficulties in communication with their parents, and more expectation of psychological gratification and interpersonal relationship through the internet games. The relative effects of these independent variables to game addiction were different among gender*school groups. Firstly, impulsivity was significant only in boys of elementary group. Secondly, for the junior-high group, communication with father and mother was important to boys and girls, repectively. Lastly, expected gratification from gaming itself mainly predicted high school students' game addiction, irrespective of gender. The findings of this study suggest that earlier intervention to young garners should be carried out. It is also indicated that parents' and teachers' role for guidance of the internet games would be different with children's gender and developmental stages.