• Title/Summary/Keyword: Government PR Practitioner

Search Result 1, Processing Time 0.016 seconds

Government Public Relations Practitioners' Perceptions toward Media Relations and False Reports: A comparative Study between the Noh Moo Hyun and Lee Myung Bak Governments (정부 홍보담당자들의 언론 관계와 오보에 대한 인식 조사: 노무현 정부와 이명박 정부 홍보담당자 비교 연구)

  • Lim, Yu-Jin;Kim, Yung-Wook
    • Korean journal of communication and information
    • /
    • v.55
    • /
    • pp.119-139
    • /
    • 2011
  • This study investigated the general perception of government public relations practitioners in the Noh Moo Hyun and Lee Myung Bak administrations toward media relations and false reports. It examined whether these government public relations practitioners' perceptions are different according to changing government public relations circumstances. This study also investigated how the perceptions of public relations practitioners toward media relations in two different governments affect the overall perception toward false reports. The results showed that the two groups had different perspectives toward media relations, false reports and the causes of false reports. Moreover, the perspectives toward media relations influenced their opinions about false reports. However, they had similar opinions about the way of preventing false reports.

  • PDF