• International Journal of Contents
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• v.14 no.3
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• pp.46-52
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• 2018

The objective of this study was to determine the status of star chart game applications in the Google play store in Korea. The share of game genres in paid and free star charts of game applications was searched. Also, the average reviewer's rating, average number of reviews, and average age rating based on the genre of paid and free star charts of game applications, and the average price of paid applications based on genre were analyzed. Hypothesis tests for the differences in average reviewer's rating, average number of reviews, average age rating according to the genre of game applications were performed. Also, hypothesis tests for the differences in average reviewer's rating, average number of reviews, average age rating between the paid and free game applications along with the hypothesis test for the differences in price according to the genre of paid game applications were performed. Lastly, hypothesis tests for the correlation between the start chart ranking and number of reviews in association with the correlation between the start chart ranking and reviewer's rating were performed. Statistically significant differences in average reviewer's rating, average number of reviews, average age rating according to the genre of game applications, and between the paid and free game applications were verified. However, the correlation between the start chart ranking and number of reviews in association with the correlation between the start chart ranking and reviewer's rating were not statistically significant.

• Annual Conference of KIPS
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• 2011.04a
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• pp.40-42
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• 2011

Smart hand-held devices like iPhone, iPad, Andriod and other mobile-OS machines are becoming a well known part of our daily lives. Utilization of these devices has gone beyond the expectations of their inventors. Evolution of Apple's iOS from a mobile phone Operating System to a wholesome platform for Portable Gaming is an adequate proof. Using these smart devices people are downloading applications from numerous online App Stores. Utilizing remote storage facilities and confining themselves to computing power far below than an entry level laptop, netbooks have emerged. Google's idea of Chrome OS coupled with Google's AppEngine is an eye-opener for researchers and developers. Keeping all these industry-proven innovations in mind we are proposing a Context-Driven Cloud-Oriented Application Architecture for smart devices. This architecture enables our smart devices to behave smarter by utilizing very less of local resources.

• Annual Conference of KIPS
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• 2018.10a
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• pp.257-259
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• 2018

모바일 환경이 발전함에 따라 기존 PC 환경에서의 보안 위협이 모바일 환경으로 옮겨 짐으로써, 기존 PC 환경에서 발생하던 악성 광고 인젝션 또한 모바일 환경으로 옮겨져 가고 있다. 악성 광고 인젝션은 컨텐츠 제공자에게 정당한 광고의 노출을 방해함으로써 수익 창출을 방해하고, 사용자에게는 원치 않는 광고로 인해 불편함을 야기한다. 이러한 모바일 환경에서의 악성 광고 인젝션을 막기 위해 몇 가지 연구가 진행되었지만 아직 악성 광고 인젝션 앱의 특징에 대한 연구가 미비하다. 따라서, 본 논문에서는 GPC(Google Play Crawler)를 통해 선별한 앱들 중 실제로 악성 광고 인젝션을 수행하는 앱들을 분석하여 악성 광고 앱들의 특징을 도출해 내고, 도출된 특징의 활용 방안에 대해 서술한다.

• Journal of the Semiconductor & Display Technology
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• v.18 no.2
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• pp.1-5
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• 2019

As the number of IOT devices is growing rapidly, various 'see-thru connection' techniques have been reported for efficient communication with them. In this paper, we propose a deep learning based IOT device recognition system for interaction with these devices. The overall system consists of a TensorFlow based deep learning server and two Android apps for data collection and recognition purposes. As the basic neural network model, we adopted Google's inception-v3, and modified the output stage to classify 20 types of IOT devices. After creating a data set consisting of 1000 images of 20 categories, we trained our deep learning network using a transfer learning technology. As a result of the experiment, we achieve 94.5% top-1 accuracy and 98.1% top-2 accuracy.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.36-48
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• 2020

App market has continuously been growth since its launch. The market revenues will reach about 1,000 billion US dollars in 2019. App is a core service for smartphone. Currently, there are more than 1.5 million mobile apps in App platform calling out for attention. So, if you are looking at developing a successful app, you need to have a solid marketing and distribution strategy. Online word of mouth(eWOM) is one of the most effective, powerful App marketing method. eWOM affect potential consumers' decision making, and this effect can spread rapidly through online social network. Despite the increasing research on word of mouth, only few studies have focused on content analysis. Most of studies focused on the causes and acceptance of eWOM and eWOM performance measurement. This study aims to content analysis of mobile apps review In 2013, Google researchers announced Word2Vec. This method has overcome the weakness of previous studies. This is faster and more accurate than traditional methods. This study found out the relationship between mobile app reviews and checked for reactions by Word2vec.

• Journal of Intelligence and Information Systems
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• v.21 no.2
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• pp.1-18
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• 2015

Collaborative filtering(CF) algorithm has been popularly used for recommender systems in both academic and practical applications. A general CF system compares users based on how similar they are, and creates recommendation results with the items favored by other people with similar tastes. Thus, it is very important for CF to measure the similarities between users because the recommendation quality depends on it. In most cases, users' explicit numeric ratings of items(i.e. quantitative information) have only been used to calculate the similarities between users in CF. However, several studies indicated that qualitative information such as user's reviews on the items may contribute to measure these similarities more accurately. Considering that a lot of people are likely to share their honest opinion on the items they purchased recently due to the advent of the Web 2.0, user's reviews can be regarded as the informative source for identifying user's preference with accuracy. Under this background, this study proposes a new hybrid recommender system that combines with users' review mining. Our proposed system is based on conventional memory-based CF, but it is designed to use both user's numeric ratings and his/her text reviews on the items when calculating similarities between users. In specific, our system creates not only user-item rating matrix, but also user-item review term matrix. Then, it calculates rating similarity and review similarity from each matrix, and calculates the final user-to-user similarity based on these two similarities(i.e. rating and review similarities). As the methods for calculating review similarity between users, we proposed two alternatives - one is to use the frequency of the commonly used terms, and the other one is to use the sum of the importance weights of the commonly used terms in users' review. In the case of the importance weights of terms, we proposed the use of average TF-IDF(Term Frequency - Inverse Document Frequency) weights. To validate the applicability of the proposed system, we applied it to the implementation of a recommender system for smartphone applications (hereafter, app). At present, over a million apps are offered in each app stores operated by Google and Apple. Due to this information overload, users have difficulty in selecting proper apps that they really want. Furthermore, app store operators like Google and Apple have cumulated huge amount of users' reviews on apps until now. Thus, we chose smartphone app stores as the application domain of our system. In order to collect the experimental data set, we built and operated a Web-based data collection system for about two weeks. As a result, we could obtain 1,246 valid responses(ratings and reviews) from 78 users. The experimental system was implemented using Microsoft Visual Basic for Applications(VBA) and SAS Text Miner. And, to avoid distortion due to human intervention, we did not adopt any refining works by human during the user's review mining process. To examine the effectiveness of the proposed system, we compared its performance to the performance of conventional CF system. The performances of recommender systems were evaluated by using average MAE(mean absolute error). The experimental results showed that our proposed system(MAE = 0.7867 ~ 0.7881) slightly outperformed a conventional CF system(MAE = 0.7939). Also, they showed that the calculation of review similarity between users based on the TF-IDF weights(MAE = 0.7867) leaded to better recommendation accuracy than the calculation based on the frequency of the commonly used terms in reviews(MAE = 0.7881). The results from paired samples t-test presented that our proposed system with review similarity calculation using the frequency of the commonly used terms outperformed conventional CF system with 10% statistical significance level. Our study sheds a light on the application of users' review information for facilitating electronic commerce by recommending proper items to users.

• Journal of the Korea Knowledge Information Technology Society
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• v.13 no.1
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• pp.11-23
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• 2018

This paper empirically investigates the factors that influence the consumer choice of an app market based on the rational choice theory. The app market is the only channel where a consumer can buy smartphone apps, which give various functional convenience and are considered to be a major contributor to the proliferation of smartphones. Analyses of 281 questionnaires show that usability and structural guarantees as benefit factors significantly influence the app market choice. From the cost perspectives, both monetary and non-monetary conversion costs are found to significantly influence the app market choice. On the other hand, customer trust, information quality, and market image were found to have no significant effect on app market selection. In particular, Korean app market platform providers (KT, LG U +) seem to be superior in terms of structural guarantees, such as customer center operation and damage compensation regulations, compared to overseas app market platform operators (Google). However, in the case of the Google App Market, it is pre-installed on all Android phones, so it is not inconvenient to install additional apps to use other app market. This is disadvantageous to domestic app market platform operators, and it is necessary to establish a policy solution point. In terms of operator costs, both monetary and non-monetary conversion costs have a significant impact on app market choice. In particular, non-monetary conversion costs have a negative impact on Korean app market platform operators. It can be explained that the service expectation level of the domestic app market is low and it is recognized that the time cost factor such as membership is large for new users to use. It seems to be necessary to improve the domestic app market business. Meanwhile, extant research on smartphone apps focuses on the purchase of apps themselves, but not on the selection of the app market itself. In order to fill in this gap, this study focuses on the determinants of app market selection, including the characteristics of an app market and the switching costs.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.1
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• pp.162-168
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• 2014

In this study, we propose a emotion sharing system that is sharing users emotion change according to the location of the user where users was shared his emotion information and to the emotion. The system consists of a emotion sharing server and mobile smartphone apps. Emotion smartphone app represent status of emotion and location of users who wants to share emotion at map services based the Google Map API. Emotion sharing server was implemented using a RESTful way to allow emotion sharing between different variety platform besides mobile platforms. Emotion information that is exchanged on a emotion sharing server is stored in an XML fromat. We were confirm emotion sharing system that it could be sharing moving emotion change according to the user's location through map service.

• The Journal of the Korea institute of electronic communication sciences
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• v.17 no.6
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• pp.1121-1128
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• 2022

Information about the present invention is made available for business use. You are helping to use the LCD, you can't use the LCD screen. During software configuration, Raspbian was used to provide the system environment. We made our way through the menu and made our financial through play. It provides various information such as weather, weather, apps, streamer music, and web browser search function, and it can be charged. Currently, the 'Google Assistant' will be provided through the GUI within a predetermined time.

• Science of Emotion and Sensibility
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• v.27 no.1
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• pp.69-80
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• 2024

This study aimed to gain valuable insights into the performance and user satisfaction of applications (apps) through a thorough analysis of Instagram user reviews collected from Google Play. The study utilized text mining and sentiment analysis techniques and systematically identified emotions and opinions embedded in user reviews to deeply understand the areas of improvement and user experiences of the app. It analyzes how Instagram reviews reflect the diverse experiences of users and how they reveal the strengths and weaknesses of the app. For this purpose, sentiment analysis using the naive Bayes algorithm was conducted, and the results were expected to aid in the improvement of Instagram's services. In addition, the study aimed to assist developers in better understanding and utilizing user feedback, ultimately contributing to enhanced user satisfaction. This study explored the complex relationship between social media usage patterns and user opinions by seeking ways to provide a better user experience through these insights.