• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.12 no.10
• /
• pp.4337-4347
• /
• 2011

The purpose of this study is to analyze a research on the influence of consumers' purchasing selection criteria for golf-wear upon clothing pursuit benefit and purchase satisfaction. It selected people who are using golf games and golf courses in each city and county where are located in Gangwon-do Province, and surveyed targeting totally 206 people by using convenience sampling. As for data processing, the collected materials in this study were carried out frequency & percentage, reliability analysis, correlation & multiple regression analysis by using SPSS 13.0 program. The results are as follows. First, as a result of analyzing socio-demographic characteristics, the similar distribution was shown by gender with 51.0% in men and 49.0% in women. By age, the age group from their 40s to 50s was indicated to be the largest. The martial status was indicated to be a litter higher in the married with 57.3% compared to the unmarried with 42.7%. By healthy condition, what tends to be healthy can be known to be the largest with 79.4%. Second, positive correlation was indicated all in correlation of consumers' purchasing selection criteria for golf-wear with the clothing pursuit benefit and satisfaction. Third, as a result of analyzing on relationship of the golf-wear purchasing selection criteria with the clothing pursuit benefit, the purchasing selection criteria were indicated to have influence upon the ideal pursuit, the fashion & brand, comfort pursuit, and youthand-individuality pursuit, which are the clothing pursuit benefits. Fourth, the analytical result on the purchasing selection criteria for golf-wear with purchase satisfaction was indicated to have significant influence upon consumers' golf-wear purchase satisfaction.

• Journal of the Korean Society of Fashion and Beauty
• /
• v.4 no.1 s.7
• /
• pp.42-50
• /
• 2006

This study used the questionnaire method to find out the golf factor comparison and purchase inclination according the golfers' demographic characteristics. The golf factor comparison according to the Gyeongnam golfers' demographic characteristics was performed with cross analysis and $X^2$ verification, the purchase inclination with T verification and analysis of variance. And the Golfs' factor relation according to total income was performed with cross analysis and $x^2-test$. The golfers' demographic characteristics showed a significant difference in gender, educational background and occupations. The participation purposes of playing golf for men were as a hobby, relations and business. And the participation purposes of playing golf for women were as a hobby and health. The higher age was, the more the golf career was for both men and women. In the factor of marital status, unmarried people play for a hobby and married people play for better relations and business. In the factor of gross income, male golfers varied in the gold career and monthly playing times. Female golfers varied in the golf career. Regardless of gender, the higher the income was, the more the golf career was. In the comparison of buy behavior according to the golfers' demographic characteristics, male golfers showed a significant difference in ostentation and fashion according to the monthly purchase of golf-wear. The group that spends more on the monthly purchase of golf wear was higher than the group that spends less on the monthly purchase of golf wear. Unmarried golfers showed more ostentation tendency that married golfers.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.4
• /
• pp.727-737
• /
• 2023

This study aimed to provide basic data for the design and R&D of golf wear intended for 64 people in their 40s, 50s, and 60s by identifying the needs for golfers through a survey of golf wear purchasing conditions and preferences. The findings shows that purchases are made at permanent discount stores, and information about products are discovered through TV and Internet advertisements. Golf wear is purchased once or twice a year, with annual expenditures ranging from KRW 500,000 to less than 1 million, with single purchases ranging from KRW 200,000 to less than 500,000. When purchasing golf wear, design was considered first, with women preferring white garment, while men preferred black and gray ones. Men tended to prefer a PK collar button fastening style, while women preferred a knit style with a round neckline. Women preferred semi-fitted and fitted styles, while men preferred semi-fitted and loose-fitting styles, showing significant differences. When considering the production of golf wear, the younger the age of the consumer, the more the results indicated that the design needed to look younger, so it is the necessary to design golf wear that reflects the functional need of golfer while prioritizing designs for various ages.

• Korean Journal of Applied Biomechanics
• /
• v.22 no.4
• /
• pp.421-428
• /
• 2012

The purpose of this study was to verify the effects of developed assisting wear which maximize trunk(back) muscle's stretch-shortening effect during backswing and downswing for increasing golf ball carrying distance. Design and fabrication of assistive wear were performed based on the results of analyzed data of trunk EMG activity from the golf drive swings of elite professional male golfers during back swing and downswing phases. After the prototype of wear was produced, surface EMG and Flight scope tests were conducted to verify the effectiveness of the wear for increasing distance to the professional golfers. Results indicated that wearing trial showed significant longer carry distance than the non-wearing trial(p<.001). The carry distance of wearing trial showed an average 229 m compared to the non-wearing trial, the average 225 m. The swing with wearing also produced significantly faster ball speed than the trial without wearing(p<.05). Average 245 Km/h and 244 Km/h were produced for the swing with and without wearing trails, respectively. EMG results also indicated that the muscle activity of left psoas was significantly increased for wearing trial during downswing and near the impact. Thus, this may affect positively to increase club head speed. The activity of the left latissimus dorsi was dramatically increased during the final stage of swing. This generates elongation effect for longer follow-through and increased impulse between club and ball so eventually valid assistance to increase carry distance. Therefore, the developed assisting wear was proved to be effective tool for increasing golf ball carry distance with maximizing trunk(back) muscle's stretch-shortening effect during backswing and downswing.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.40 no.6
• /
• pp.1134-1149
• /
• 2016

This study identified domestic and foreign golf clothing norms and extended recognition and attitude on golf clothing norms expressed in a golf wear style for golfer groups in their 20s-30s. Domestic golf clothing norms were derived from a theoretical research and case study; subsequently, golfers in their 20s-30s were classified into 4 groups. In-depth interviews were conducted using a serious leisure concept to analyze attitudes and stylistic expressions. Domestic golf clothing norms derived from stipulated and implicit norms varied as a type and situation of a golf course, gender of the golfer, and domestic golfers in their 20s-30s perceived such a point. For golfers in their 20s-30s, attitudes on golf clothing norms and their stylistic expressions showed differences according to gender and leisure type. As for gender characteristics, female golfers focused on 'look prettier' in stylistic expressions through experiences with a double-standard clothing norm; however, male golfers showed strict application and observance of a clothing norm in stylistic expressions compared to female golfers. However, male golfer groups in their 20s-30s as 'casual leisure participants' and those as 'serious leisure participants' showed differences becuase the former showed a tendency to observe clothing norms from other viewpoints and evaluations and the latter showed off their abilities and careers as a means of distinction. As for characteristic of stylistic expressions according to a leisure type, golfers in their 20s-30s showed distinction as serious leisure participants through forming new and independent clothing norms. Research findings are expected to provide an opportunity to reconsidering the influence of clothing norms in young people who have a strong tendency to express clothing style as a means to pursue individuality and taste.

• Journal of the Korean Society of Costume
• /
• v.52 no.2
• /
• pp.139-150
• /
• 2002

The purpose of this study was to explore the effects of meteorological factors on sales of apparel products. Basic fiat came out daily meteorological data and sales data of apparel products in department store from 1998 to 2000. Four factors(the average temperature, rainfall, wind velocity, sunshine duration) from the nine meteorological factors were selected and were collected with Korea Meteorological Administration. Sales data were collected with business strategy department of H (department store in Seoul. The sales data were divided into six classifications, which are woman's wear, men's wear, children's wear, golf wear, sports wear, and inner wear. The results of this study were as follows: 1) Sales of apparel products were significantly correlated with the average temperature, rainfall, wind velocity, sunshine duration. Among the meteorological factors, temperature turned out to be the most influential in apparel sales and then the amount of rainfall, sunshine duration affected sales according to apparel classifications differently. 2) There were some differences among the apparel classifications in the effect of meteorological factors on the sales of apparel. In the spring. the higher the temperature was, the higher the sales of women's wear and golf wear were, but the lower the sales of children's wear, sports wear and inner wear were. In the summer, The higher the amount of rainfall was, the lower the sales of all the apparel classification were. The higher the temperature was, the higher the sales of sports wear were. In the fall, the lower the temperature was, the higher the sales of all the apparel classification except snorts wear were. In the winter, the meteorological factors had little effect on the sales of women's wear, men's wear and children's wear. The higher the temperature was, the higher the sales of golf wear were. The lower the temperature was, the higher the sales of sports wear were.

• The Research Journal of the Costume Culture
• /
• v.22 no.4
• /
• pp.632-639
• /
• 2014

The purpose of this study was to verify the effect of drive swing on multiple functional wear wearing in golf. The subjects were 6 men ($22.67{\pm}0.82$ yrs, $175.42{\pm}3.42cm$, $78.75{\pm}4.78kg$), who had career each with at least 8 yers golf experience with right-hander. For kinemetical analysis, this study used equipments with 7 motion capture cameras (300Hz) and analysis program (Nexus1.5). The total time of the club head, displacement magnitude of the COM and swing plane were compared of according to functional wear wearing and non-weraing during golf drive swing. The results of the study are as follows. The total time of the club on wearing ($2.18{\pm}0.06sec$) was faster than non-wearing ($2.52{\pm}0.15sec$). Displacement magnitude of the COM on wearing ($4.06{\pm}0.67cm$) was shorter than non-wearing ($5.79{\pm}0.72cm$). Also, swing plane was found to be significantly different of 3 phase excepted BST-DS (back swing top-down swing) phase. AD-BST (address-back swing top) phase on wearing ($13.86{\pm}3.08cm$) decrease more than non-wearing ($20.82{\pm}3.99cm$), DS-IP (down swing-impact) phase on wearing ($6.25{\pm}1.35cm$) decrease more than non-wearing ($7.18{\pm}1.52cm$) and IP-FT (impact-follow though) phase on wearing ($7.93{\pm}2.09cm$) decrease more than non-wearing($9.68{\pm}2.02cm$). The multiple functional wear wearing was contribution to come close for one-plane, a long with consistency and accuracy on golf drive swing.

• Journal of the Korean Society of Costume
• /
• v.51 no.4
• /
• pp.97-112
• /
• 2001

The purposes of this study were to investigate consumers preference and dissatisfied factors in knitted golf wear The 430 questionnaires were sent to consumers who live in the Seoul Metropolitan district including Pundang-city and Iisan-city, The return rate was 89.5%. Statistical devices were t-test, ANOVA, $X$2. frequency with SAS program. The results of this study were as follows: First, Preferred colors were pastel, straw yellow, and black in descending order. Preferred coordination was analogous rather than complementary coordination. The classical look with T-neck, pullover, and V-neck was preferred. The preferred materials were pure cotton and cotton/wool blend in solid colors or plain and intasia structure. There were significant differences that pure cotton was preferred the forties and fifties or housewife, and cotton blend was preferred the thirties or service jobholders. Second, dissatisfied factors were pilling, deformation and de-coloration. The pilling problem was indicated in all income levels. Customers complained about no exchange and no refund policy with sales persons'discourtesy and time delay for repairing.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.24 no.5
• /
• pp.772-783
• /
• 2000

The purpose of this study was to investigate product evaluation on consumer's buying behavior of domestic & imported golf wear brands. The questionnaires were sent to 200 consumers who play golf. The 119 data were analyzed by mean, t-test, ANOVA and chi-square. The results of the study were as follows: There were significant differences on consumers' evaluation of apparel quality on fabric and style between groups. Consumers evaluated that the imported golf wears made of more soft, light and unique fabric than domestic, and had a unique and characteristic style. The evaluation of apparel quality according to demographic information has significant difference. Consumers(46-55 ages, business managers and professional) evaluated imported brands were made of soft and light fabric. Consumers(business managers) buying imported brand evaluated dry-cleaning was inconvenient. Consumers who engaged in service industry evaluated domestic brands were easy to coordinate with other items.

• Journal of the Korean Society of Costume
• /
• v.57 no.8
• /
• pp.75-88
• /
• 2007

Nowadays, geometrical form expressed on costume is recognizing as a part of modeling art, at the same time is working to develop it. Also the geometrical form is affording the coinciding lifestyle and sensitivity of customers keeping their pace. As a result, our study is researching on the geometrical form that is used in the pattern, silhouette, and detail of the costume to show the texture in sense of touch and the effect of optical illusion used in variable designs, in order to present the expansion our capability of infinite development included in the study of costume. Specially, geometrical form included in sports wear is very effective since the geometrical form includes short and simple beauty as well as practical design. Thus, this study is wishing to know if satisfying the practical and psychological urge of present human beings may be applied to the golf wear market, which is a type of sport that geometrical form is sent in the fastest way in domestic market. Also we are urged to know what type of design technique is the geometrical form nowadays used and changed to discriminate the artificial commerce and improve the identity of such unique brand. The source of this thesis is wishing to investigate the specialization and the most effective geometrical shape and preference of each type in domestic golf wear goods that applied geometrical goods in $2002{\sim}2006$ and analyze its way of expression.