• Journal of Digital Convergence
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• v.12 no.10
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• pp.493-499
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• 2014

Jewelry in the US economy, which has the largest influence over the world, is more than 10 times in size in comparison to the Korean market. For that reason, the author examined the US jewelry market and compared Tiffany & Co, the world-renowned luxury jewelry brand with wedding jewelry of the Korean brand Golden Dew, in order to propose a direction for developing customer trend in the Korean market. And, to develop as a wedding jewelry brand and grow the Korean jewelry market, design development must be the primary focus, while also expanding consumers' choices through quality management and diverse designs. Golden Dew must build its own design through patents to satisfy consumers' desire and grow as a powerful brand in the global wedding jewelry trend.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.285-291
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• 2022

The Purpose of this Study is to explore the new direction for Metaverse marketing and I analyze case of Metaverse marketing focusing on jewelry brand and changes of IT technology for Metaverse Roadmap 2.0. Based on the analyzed marketing strategy, jewelry brands compare and study Metaverse marketing cases to draw implications. As a result of the study, successful Metaverse marketing provides a personalized experience in the virtual space and is accompanied by analysis of the customer journey, and this can be confirmed in the case of global brand. As a future research direction, Through in-depth research on marketing ROI(Return On Investment), I contribute to enhancing the competitiveness of jewelry brand.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.35 no.3
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• pp.1-12
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• 2017

The purpose of this study is to interpret the landscape of Soyojeong, Taegeojeong, Chungeuijeong and Chwihanjeong in the Ongnyucheon region of the Changdeokgung Palace by analyzing the landscape elements using the pavilion's hanging couplets. Next, the landscape elements would be classified and interpreted by the Tang dynasty poet named Wang Changnyeong(王昌齡, 698-757) who put forward the range of aesthetics. According to the three kinds of classified boundaries, the results were as follows. First, the characteristics of the 'Wujing(物境)' described at spring dawn or in the moonlit night when the rain stopped, dew condensed, blooming flowers were in the quiet garden, fishes were drawn from the pond, and golden ogres sung in a dense pine forest. Second, the characteristics of 'Qingjing(情境)' described the emperor who held a grand ceremony: he sat in the jade throne, red curtains and gorgeous fans are propped up etc. All of these were used to praise the reign of a stable and peaceful nation. Third, the characteristics of 'Yijing(意境)' mainly described the Ongnyucheon region's scenery as an immortal world where people can experience and reach a high spiritual realm such as the 'integrated as one(物我一體)'.