• Title/Summary/Keyword: Goal orientations

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A Study on the Apparel Store Patronage Behavior and Relevant Factors(I) - Focusing on Shopping Orientations of Female College Students and Store Attributes - (서울시내(市內) 여대생(女大生)의 패션점포(店輔) 애고행동(愛顧行動)에 관(關)한 연구(硏究)(I) - 쇼핑성향(性向)과 점포속성(店鋪屬性)을 중심으로 -)

  • Wee, Hye-Jung;Chung, Sung-Jee
    • Journal of Fashion Business
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    • v.1 no.4
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    • pp.67-78
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    • 1997
  • Fashion store patronage behavior can be observed when consumer's desires and expectations are fulfilled. Thus, in order to achieve successful business in sales, a retailer must continually analyze why target consumers choose particular stores and patronize them. This study identified the relevant factors of the patronage behavior of female college students residing in Seoul. Thus, this study can achieve Its goal of enabling retailers to predict shopping orientations and emphasis on store attributes, so that help retailer to establish new positions of their shops to differentiate them from others and, also, to reposition existing stores. The aims of this study were as follows; First, identify the classification of stores that female college students in Seoul patronize. Second, classify the female students' shopping orientations, emphasizing store attributes, and identify relationships between them and fashion store patronage behavior. Relationships between the factors of shopping orientations and store attributes, and patronage behavior were identified by use of Tukey's test, Duncan test, and ANOVA. As a result, it showed significant differences among patronage groups according to nearly every factor of shopping orientations and store attributes. As based on the results, this study is expected to assist that retailers can establish effective marketing strategies in order to make continuously consumers' partronage behavior of a store.

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Core Safety Disposition as a Cause of Safety Consciousness (안전 의식의 결정 요인으로서 핵심 안전 성향)

  • Park, Young Seok;Jung, Ji Hee
    • Journal of the Korean Society of Safety
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    • v.34 no.6
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    • pp.58-64
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    • 2019
  • Over the past decades there has been a growing body of researches that examines the psychological traits related to safety outcomes. After briefly reviewing the relationships between psychological dispositions and safety outcomes, we empirically examine the relationships with 2 samples of 1,102 participants. Fifteen psychological dispositions (big 5 personality, locus of control, cognitive failure, affection from job and relations, 4 achievement goal orientations, self-efficacy, fatigue, and depression) and four psychological outcomes (safe behavior, unsafe behavior, accidents, and injuries) are examined. After covariance structure modeling variances of safety outcomes are well explained by simple 4 dispositions of consciousness, mastery-approach goal orientation, self-efficacy, and depression. We name them 'core safety disposition', and name four psychological outcomes 'safety consciousness', and the relationships between those latent variables are stronger than between measurement variables. We propose core safety disposition as a cause of safety consciousness, and discuss implications for research and practices.

A Causal Relationship Analysis of Value Orientations, the Money Spending Styles, and the Money Management Behavior of High School Girls (여자고등학생의 가치지향성과 금전사용양식, 금전관리행동의 인과적 관계분석)

  • 홍은실;양남희
    • Journal of Korean Home Economics Education Association
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    • v.13 no.3
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    • pp.103-118
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    • 2001
  • The purpose of this study was to analyze the casual relationship of the background variables. 4-value orientations. 5 money spending styles and the money management behavior of high school girls. The subjects were 498 high school girls. We used Cronbach\` $\alpha$. Pearson correlation coefficients multiple regression and path analysis as statistical analysis. The results were summarized as follows Resulting from path analysis, the money spending styles were the most influential variable on money management behavior and value orientations were more influential variable on the money spending styles rather than the money management behavior. The money management behavior of high school girls had the directive linear relationships with the variables such as goal-oriented value and 4 money spending styles-security conspicuous. non-monetary and unconcerned.

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Elementary School Students' Achievement Goal Orientation, Teacher Efficacy, and Teachers' Approaches to Instruction (초등학생의 성취목적, 교사효능감 및 교수전략 간의 관계)

  • Yoo, Jihyun;Lee, You Joung;Ahn, Doehee
    • Korean Journal of Child Studies
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    • v.29 no.3
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    • pp.239-252
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    • 2008
  • This study was to explore the causal relationship among teacher efficacy, teachers' approaches to instruction, and students' achievement goal orientation. Among the 278 6th grade students (average age: 12 years) who completed a self-report questionnaire during the second term, 230 (102 boys, 128 girls) returned the completed questionnaire (overall response rate : 82.7%). Measures of teacher efficacy, teachers' approaches to instruction, and students' achievement goal orientation were based on students' perceptions. Structural equation modeling tested relationships among the variables. Findings were that teacher efficacy influenced both students' achievement goal orientation and teachers' approaches to instruction. Teacher efficacy positively influenced teachers' mastery approach to instruction and students' mastery and performance approach goal orientations, whereas teacher efficacy negatively influenced teachers' performance approach to instruction.

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Science Teacher's Perceptions and Orientations about Earth Systems Education: A Case Study (지구계 교육에 대한 과학 교사의 인식과 지향: 사례연구)

  • Lee, Jeong-A;Maeng, Seung-Ho;Kim, Chan-Jong
    • Journal of the Korean earth science society
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    • v.28 no.6
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    • pp.707-719
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    • 2007
  • Teachers play key roles in classroom instruction. The perceptions and orientations of teachers about teaching have substantial effect on the practical context of science teaching. Analyzing science teacher's perceptions and orientations about Earth Systems Education (ESE) offers an opportunity to figure out how the goals of ESE might be dealt with. In this study, lesson plans developed by and in-depth interview results with two teachers were analyzed in terms of ESE perceptions. ESE orientations were also investigated in terms of teaching orientations and integration orientations. Research results showed that the teacher's deep understandings about 'Global Scientific Literacy (GSL)', the ultimate goal of ESE, precede the sound ESE teaching in the classroom. To enhance teachers' GSL, exemplary aspects of various integration, including networked integration, should be provided specifically to teachers. Also, the institutionalized approaches to developing ESE curriculum could help classroom teachers activate ESE teaching in their classroom.

Relationships Among Employees' IT Personnel Competency, Personal Work Satisfaction, and Personal Work Performance: A Goal Orientation Perspective (조직구성원의 정보기술 인적역량과 개인 업무만족 및 업무성과 간의 관계: 목표지향성 관점)

  • Heo, Myung-Sook;Cheon, Myun-Joong
    • Asia pacific journal of information systems
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    • v.21 no.4
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    • pp.63-104
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    • 2011
  • The study examines the relationships among employee's goal orientation, IT personnel competency, personal effectiveness. The goal orientation includes learning goal orientation, performance approach goal orientation, and performance avoid goal orientation. Personal effectiveness consists of personal work satisfaction and personal work performance. In general, IT personnel competency refers to IT expert's skills, expertise, and knowledge required to perform IT activities in organizations. However, due to the advent of the internet and the generalization of IT, IT personnel competency turns out to be an important competency of technological experts as well as employees in organizations. While the competency of IT itself is important, the appropriate harmony between IT personnel's business capability and technological capability enhances the value of human resources and thus provides organizations with sustainable competitive advantages. The rapid pace of organization change places increased pressure on employees to continually update their skills and adapt their behavior to new organizational realities. This challenge raises a number of important questions concerning organizational behavior? Why do some employees display remarkable flexibility in their behavioral responses to changes in the organization, whereas others firmly resist change or experience great stress when faced with the need to alter behavior? Why do some employees continually strive to improve themselves over their life span, whereas others are content to forge through life using the same basic knowledge and skills? Why do some employees throw themselves enthusiastically into challenging tasks, whereas others avoid challenging tasks? The goal orientation proposed by organizational psychology provides at least a partial answer to these questions. Goal orientations refer to stable personally characteristics fostered by "self-theories" about the nature and development of attributes (such as intelligence, personality, abilities, and skills) people have. Self-theories are one's beliefs and goal orientations are achievement motivation revealed in seeking goals in accordance with one's beliefs. The goal orientations include learning goal orientation, performance approach goal orientation, and performance avoid goal orientation. Specifically, a learning goal orientation refers to a preference to develop the self by acquiring new skills, mastering new situations, and improving one's competence. A performance approach goal orientation refers to a preference to demonstrate and validate the adequacy of one's competence by seeking favorable judgments and avoiding negative judgments. A performance avoid goal orientation refers to a preference to avoid the disproving of one's competence and to avoid negative judgements about it, while focusing on performance. And the study also examines the moderating role of work career of employees to investigate the difference in the relationship between IT personnel competency and personal effectiveness. The study analyzes the collected data using PASW 18.0 and and PLS(Partial Least Square). The study also uses PLS bootstrapping algorithm (sample size: 500) to test research hypotheses. The result shows that the influences of both a learning goal orientation (${\beta}$ = 0.301, t = 3.822, P < 0.000) and a performance approach goal orientation (${\beta}$ = 0.224, t = 2.710, P < 0.01) on IT personnel competency are positively significant, while the influence of a performance avoid goal orientation(${\beta}$ = -0.142, t = 2.398, p < 0.05) on IT personnel competency is negatively significant. The result indicates that employees differ in their psychological and behavioral responses according to the goal orientation of employees. The result also shows that the impact of a IT personnel competency on both personal work satisfaction(${\beta}$ = 0.395, t = 4.897, P < 0.000) and personal work performance(${\beta}$ = 0.575, t = 12.800, P < 0.000) is positively significant. And the impact of personal work satisfaction(${\beta}$ = 0.148, t = 2.432, p < 0.05) on personal work performance is positively significant. Finally, the impacts of control variables (gender, age, type of industry, position, work career) on the relationships between IT personnel competency and personal effectiveness(personal work satisfaction work performance) are partly significant. In addition, the study uses PLS algorithm to find out a GoF(global criterion of goodness of fit) of the exploratory research model which includes a mediating variable, IT personnel competency. The result of analysis shows that the value of GoF is 0.45 above GoFlarge(0.36). Therefore, the research model turns out be good. In addition, the study performs a Sobel Test to find out the statistical significance of the mediating variable, IT personnel competency, which is already turned out to have the mediating effect in the research model using PLS. The result of a Sobel Test shows that the values of Z are all significant statistically (above 1.96 and below -1.96) and indicates that IT personnel competency plays a mediating role in the research model. At the present day, most employees are universally afraid of organizational changes and resistant to them in organizations in which the acceptance and learning of a new information technology or information system is particularly required. The problem is due' to increasing a feeling of uneasiness and uncertainty in improving past practices in accordance with new organizational changes. It is not always possible for employees with positive attitudes to perform their works suitable to organizational goals. Therefore, organizations need to identify what kinds of goal-oriented minds employees have, motivate them to do self-directed learning, and provide them with organizational environment to enhance positive aspects in their works. Thus, the study provides researchers and practitioners with a matter of primary interest in goal orientation and IT personnel competency, of which they have been unaware until very recently. Some academic and practical implications and limitations arisen in the course of the research, and suggestions for future research directions are also discussed.

The Effect of Value Orientations and the Money Spending Styles on Monet Management of High School Girls (여고생의 가치지향성과 금전사용양식이 금전관리행동에 미치는 영향)

  • 양남희;홍은실
    • Journal of Korean Home Economics Education Association
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    • v.13 no.2
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    • pp.37-46
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    • 2001
  • The purpose of this study was to examine the influences of 4-value orientations. the 5 money spending styles. and the background variables to the desired money management behavior of high school girls. The samples were selected from 498 high school girls. Cronbach'a and Multiple regression were used as statistical analysis. The results were summarized as follows : Resulting from multiple regression analysis, the desired money management behavior of high school girls had the positive linear relationships with the variables such as financial satisfaction. goal-oriented value. and 4 money spending styles - security. conspicuous. non-monetary. and unconcerned - in five money spending styles. The most influential variable was money spending styles.

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The Effect of Value Orientations and the Money Spending Style on Money Management of High School Girls (여고생의 가치지향성과 금전사용양식이 금전관리행동에 미치는 영향)

  • Yang, Nam Hui;Hong, Eun Sil
    • Journal of Korean Home Economics Education Association
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    • v.13 no.2
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    • pp.27-27
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    • 2001
  • The purpose of this study was to examine the influences of 4-value orientations the 5 money spending styles. and the background variables to the desired money management behavior of high school girls The samples were selected from 498 high school girls. Cronbach'α and Multiple regression were used as statistical analysis.The results were summarized as follows : Resulting from multiple regression analysis, the desired money management behavior of high school girls had the positive linear relationships with the variables such as financial satisfaction. goal-oriented value, and 4 money spending styles - security, conspicuous, non-monetary, and unconcerned - in five money spending ,styles. The most influential variable was money spending styles.

The Effect of Trust in Leader on Self-Efficacy and Goal Orientation (리더에 대한 신뢰가 자기유능감의 지각과 목표지향성에 미치는 영향)

  • Lee, Jeong Eon
    • The Journal of the Korea Contents Association
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    • v.18 no.7
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    • pp.95-102
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    • 2018
  • The purpose of current research is to develop insight regarding the relationship between trust in leader and followers' goal orientation. In this study relationships among trust in leader, self-efficacy, and goal orientation are explored. Hypotheses about how the trust in leader affect self-efficacy and goal orientation are developed. The sample consists of 389 workers in a firm who are chosen through the judgement sampling method. Findings are reported from the empirical research that partially support the hypothesized relationships among trust in leader, self-efficacy, and goal orientation. Trust in leader have a significant impact on goal orientation, and it is moderated by self-efficacy. The results suggest that leaders need to make an effort for trust building to have positive goal orientations. The findings of this study have theoretical and managerial implications for leadership, trust, and goal orientation research.

Interactive Roles of Consumption Goals and Types of Advertisements on Regulatory Fit and Product Evaluation (소비목적과 광고유형이 규제적합성 및 제품평가에 미치는 영향)

  • Choi, Nak-Hwan;Liu, Cong
    • Science of Emotion and Sensibility
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    • v.15 no.1
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    • pp.73-86
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    • 2012
  • Consumers can have impression goals as well as defense goals. Those with impression goals could use social goals or opinions of others in a social context to determine their attitudes, and those with defense goals could maintain their existing attitudes and beliefs. Since people typically approach pleasure and avoid pain, there are two kinds of goal orientations depending on regulatory focus theory. Therefore, marketers could design advertisements for their products on the basis of two types of focus, promotion-focused and prevention-focused advertisements. This study aims to explore how consumers with different consumption goals evaluate an advertised product. The results of this study demonstrate that consumers with impression goals felt much more "right" about the product in a promotion-focused, rather than prevention-focused, advertisement, and those with defense goals, felt much more "right" about the product in a prevention-focused advertisement. Consumers with impression goals evaluated the product in the promotion-focused advertisement more favorably than in the prevention-focused advertisement, and those with defense goals evaluated the product in the prevention-focused advertisement more favorably.

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