• 제목/요약/키워드: Globalization Strategy

검색결과 235건 처리시간 0.023초

Strategic Options for Internationalization in Korean Organizations

  • Yum, Ji-Hwan;Park, Byoung-Jin
    • 한국디지털정책학회:학술대회논문집
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    • 한국디지털정책학회 2005년도 추계학술대회
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    • pp.323-335
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    • 2005
  • Globalization of economy brings both opportunities and threats especially for companies in developing countries such as Korea. Globalization is an opportunity because it may expand the size of market for the company where globalization brings a threat for developing global competitiveness. If the company has already built competitive advantage in its business domain, the company can easily transfer market growth to profit improvement. However, if the company has not developed competitive advantage, globalization of economy will give a serious threat for the survivor of the company. The company might lose its own domestic market share. For the less famous brand of product or company name, international expansion is a challenging strategy. The study evaluated organizational performance of companies that try international expansion by utilizing Miles and Snow's strategy typology. We clustered organizations based on their strategy typology (prospector, analyzer, defender, and reactor) in view of the level of product diversification, new product development instances, level of localization, and autonomy of foreign subsidiary. With the strategy typology, we evaluated international strategy in view of product competitiveness, marketing strategy, human resource strategy, and organizational strategy. The regression result demonstrates that the performance of the company is significantly higher when the company employs prospector strategy. We also found out that product quality and emphasis for developed countries in international expansion are the most important factors for success.

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강원도 SW산업의 글로벌화전략에 관한 연구 (A Study on the Globalization Strategy of SW Industry in Gangwon Province)

  • 엄광열;홍종민
    • 통상정보연구
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    • 제10권3호
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    • pp.437-458
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    • 2008
  • In these days the global software market is experiencing diastrophism due to globalization, convergence, and the spread of web 2.0. In particular, today"s global economy has entered the so-called "Globalization 3.0" era, and the world is evolving into a flat world where labor, capital, and resources are moving freely. In this rapidly changing global economy, the growth of the Korean economy is in a state of continuous decline. Particularly software industry is also suffering continuously slow growth due to market saturation and low service earning, which require urgent countermeasures. Therefore, the purpose of this study is: 1) to analyze the current industrial condition of the software industry, which have special characteristics differ from manufacturing industry; and 2) to analyze the major obstacles of local companies working in the software industry in order to cope with the recent changes in the global market environment and 3) to draw out the strategy for the domestic software industry in gangwon province in order to promote local software industry and to achieve globalization.

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중국 전자기업 하이얼(Haier)의 글로벌화 사례연구 (A Case Study on the Haier Globalization of Chinese Electronics Firms)

  • 김영래;강청송
    • 통상정보연구
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    • 제8권4호
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    • pp.301-322
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    • 2006
  • The change of the global environment, especially the development of the communication and transportation and the decrease of the trade barrier promotes the progress of globalization. Under this background, the globalization progress of Chinese electronic firms is also pushed forward, compared with the early firms, which is being quickly shortened. This study has some purposes. First, this tries to investigate the growth process of the Chinese electronics firms, by which reveals the progress of the global competition ability and the background of promoting their rapid globalization. Second, this study estimates and analyzes the implemented process of Haier's globalization strategy, which is the Chinese most representative global Firm. Finally, this article elaborates the globalization of Chinese firms and the apocalypse of the Korean firms and also shows the corresponding projects for them.

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경제적 관계의 세계화와 복지국가 발전에 대한 논의 : 독일 페미니즘의 전략을 중심으로 (Globalisation, German Welfare State and Strategy of Feminism)

  • 정재훈
    • 한국사회복지학
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    • 제40권
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    • pp.191-225
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    • 2000
  • The purpose of this study is to formulate the way of the feminist strategy in Germany which is to change in the process of the globalization in the economic relations. The radical feminism which is the main streaming of german feminism shows a little interest in the role of the german welfare state (social state) to improve the quality of life of women. The german welfare state is, as the feminism says, only a instrument of patriarchy to perpetuate the domination of men over women. The german welfare state has played, but, an important role for the individualization of the relation of women's life which is the first condition for the emancipation of women from the patriarchal domination. That is a result of the interaction between the german welfare state and feminism. The role of the german welfare state for the interest of women is now challenged by the globalization of the economic relations which tries to reduce the standard of social services. The greatest victim of this process is women. Therefore it is necessary for the german feminism to think over the way of his strategy in relation to the german welfare state. The content of this study is as follows: First, the historical background of the german feminism explains how the radical feminism has become the mainstreaming of the german feminism. Seconds, the feminist strategy which rejects the role of the german welfare state for the interest of women has its own limits. Third, the german welfare state has not only developed the ideology of breadwinner but also contributed to the beginning of independent life of woman who were under the control of man. Fourth, the german welfare state is challenged by the economic globalization and being changed by the economic globalization. Fifth, therefore, the feminism has to concentrate to develop a strategy which accepts the limit and the possibility of german welfare state.

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미국경비협회(ASIS)의 전문화와 세계화 전략에 관한 방문연구 (Learning from the ASIS International strategy for specialization and globalization)

  • 이상훈
    • 융합보안논문지
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    • 제15권3_2호
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    • pp.3-10
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    • 2015
  • 미국경비협회(ASIS)는 이미 그들의 표준(Standard)을 세계에 배급하고 이들 전문가들을 조직화하는데 성공하고 있다. 그 저변에는 지난 60여 년 간의 전문화 및 세계화 전략에 따른 각종 프로그램의 실행이 있었다고 판단된다. 이 연구는 산업보안 내지 민간경비의 내부 동력인 보안전문가의 역량을 강화하고 상호 간 네트워크 확산을 통해 전문지식과 기술의 전수 및 발전을 도모하고 있는 해외 사례를 ASIS의 방문조사를 통하여 살펴보았다. 우리도 존립 및 지속가능한 성장 전략, 전문화 및 세계화 전략 등 지난 60년 동안 ASIS가 시행한 각종 활동들을 모델로 삼아 우리나라의 민간경비활동의 효율성을 높이고 통일성을 증진시키고, 지속적으로 민간경비조직의 발전전략을 구사할 수 있는 새로운 출발점으로 삼아야 할 것이다.

신흥시장 진출을 위한 한국 공간정보의 글로벌화 전략 연구 -아시아 개발도상국의 사례를 중심으로- (A Study on the Globalization Strategy of Korean Spatial Information for Expansion into An Emerging Market -Focused on the Cases of Asian Developing Countries-)

  • 김걸
    • Spatial Information Research
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    • 제23권5호
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    • pp.21-30
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    • 2015
  • 1995년부터 추진한 국가지리정보체계 구축사업으로 국가공간정보인프라의 활용수준은 높아졌으나, 국내시장 규모의 한계와 대기업의 시장진출에 대한 법률적 규제로 인해 한국의 공간정보 시장은 산업경쟁력 측면에서 정체하고 있다. 이러한 문제점을 극복하고 과열된 국내의 레드오션 시장을 벗어나기 위해서는 새로운 공간정보의 블루오션 시장을 발굴할 필요가 있다. 해외 공간정보 시장은 2015년까지 연평균 10.5% 성장하고 150조원(1,250억 달러)로 성장할 것으로 예측되고 있다. 따라서, 아시아의 공간정보 시장은 커다란 성장 잠재력을 가지며, 한국에게는 새롭게 부상하는 블루오션 시장이 되고 있다. 핀란드, 독일, 스웨덴, 일본 등의 선진국들은 이미 오래전부터 개발도상국의 공간정보 시장에 진출하고 있으므로 선진국과 발을 맞추기 위해서 신흥공간정보 시장으로의 진출 확대를 위한 한국 공간정보의 새로운 글로벌화 전략 마련이 시급한 상황이다. 이 연구의 목적은 국내의 공간정보에 대한 강점-약점-기회-위협 요인을 분석하고 아시아 개발도상국의 공간정보 현황을 고찰하며, 한국 공간정보의 신흥시장 진출을 위한 글로벌화 전략을 제시하는데 있다. K-FBI 글로벌화 전략은 지식 플랫폼 구축전략, 신개척지 전략, 기본 공간정보 공략 전략, 현지 맞춤형 내재화 전략의 4가지 영역으로 구성될 수 있다. 향후 K-FBI 글로벌화 전략에 기반한 공간정보 로드맵의 수립과 시행은 우리 공간정보 기업의 아시아 개발도상국 진출에 큰 디딤돌이 될 것이다.

거대 다국적기업에 맞선 신흥시장의 자국기업 생존에 관한 전략적 연구 (A Study on Competing with Giant Multinational Company : Survival Strategies for Local Companies in Emerging Markets)

  • Moon-Sook Kim;Eun-Jung Choi
    • 복식문화연구
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    • 제8권1호
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    • pp.77-86
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    • 2000
  • The purpose of this study is to identify the nature and trend of multinational corporations and to examine strategies for survival of local companies in newly-rising markets which stand against huge multinational corporations, through case study. This research has been done by the literature review of the articles, books and the case study. The results were as follow : First, if the pressure for the globalization of a industry is low and the possibility of overseas transfer of the competitive property of corporations are bare, the intensive strategy for the protection of a national market can be used against the invasion of a multinational corporations. Second, if the pressure for the globalization is still low and the retaining property can be transferred to abroad, a company can be expended to several foreign markets in the limited scope, using the success in a national market as a stepping-stone. Third, In case the pressure for the globalization is high and the competitive property of corporations are effective only in a national market, corporations can survive individually and continuously through the reorganization of corporation's property, which is the survival strategy against multinational corporations. Forth, if the pressure for the globalization is high and the property of corporations can be transferred to abroad, it is possible for corporations to compete with the multinational corporations confidently.

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Urban Innovation through Mega Sport Events: Evidence from the City of Seoul

  • Ahn, Yongjin;Kim, Minkyung
    • Asian Journal of Innovation and Policy
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    • 제10권1호
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    • pp.132-154
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    • 2021
  • A mega sport event as the globalization phenomenon is not only the symbol of the process of modernization but also the vehicle to upgrade global power and hold a dominant position in the world competition under the post-industrial era. This study notifies the role of mega sport events as a strategy for urban innovation in the context of global and local. Comparing the different roles of mega sport events between developing countries and developed countries, we intend to answer two questions: 1) what explains the nature and role of mega sport event, and 2) what are the major evidences of the transition in the globalization era. The conceptual framework, based on the temporal and spatial perspective, provides the mechanism through which the strategy for urban innovation has been changed from 'motivation for modernization' to 'rethinking of localization.' Focusing on the case of Seoul, we also compare major issues between two phases: role of agent, urban form, and urban development. Finally, this study sheds light on the concept of 'glocalization' which means the convergence of globalization and localization; and suggests the roles of (local) agent for hosting mega sport events.

The Endless Challenges of KIA Motors for Globalization : A Case Study on Kia in Saudi Arabia

  • Park, Young-Eun
    • 산경연구논집
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    • 제9권9호
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    • pp.45-52
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    • 2018
  • Purpose - This case study is dedicated to the study of the presence of KIA Motors in the Kingdom of Saudi Arabia (KSA) and its market and entry strategies for strategic globalization that allowed the company to establish itself within a conservative and clustered marketplace dominated by American and Japanese international brands. Research Design, data, and methodology - The main information for the case was gathered through an interview and questionnaire from the executives of the KIA Al Jabr, which got the exclusive dealership in Saudi Arabia. Moreover, secondary data were obtained from reliable and authoritative sources such as the Saudi government agency publications, newspapers, international business journals. Other related periodicals based on the results from previous and current studies on similar topics were critically reviewed as well. Results - The findings of this paper show the different business environments of the Saudi market and the importance of various points regarding the company's global entry strategy even if the host market culture is quite different in many ways from other international markets. Conclusions - This case can provide Korean companies interested in the Middle East with insight into market penetration and global strategy, and present various perspectives and implications for global market access as well.

세계화/지방화와 경제공간의 조직 (Globalization/Localization and Organization of Economic Space)

  • 박삼옥
    • 한국경제지리학회지
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    • 제1권1호
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    • pp.11-32
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    • 1998
  • 최근 들어서 본격화된 '경제의 세계화'는 세계경제공간조직에 심대한 변화를 야기하였다. 본 연구에서는 세계화와 지방화의 개념, 태평양지역에서 나타난 경제공간조직 변화의 흐름, 그리고 경제공간조직 변화와 관련된 주요 과정을 검토하였다. '영역과 영역사이의 상호의존성 증대'로 인식되는 세계화의 진척은 특히 태평양 지역의 경제공간조직에 큰 변화를 가져왔으며, 이는 크게 지역내 교역과 해외직접투자의 증가, 신산업지구의 발전, 국경지대의 성장삼각지대의 등장 등으로 요약될 수 있다. 이러한 경제공간조직의 변화를 야기하는 요인으로는 세계적 차원에서 이루어지는 공간분업과 상품체인, 신흥 공업국의 산업구조재편, 생산조직 및 산업의 네트워크 형성 등을 꼽을 수 있다. 앞으로 세계화/지방화로 인한 변화가 가져오는 부정적 효과를 최소화하고 지속가능한 발전을 하기 위해서는 '협력적 네트워크 전략'을 추진하는 것이 필요하다.

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