• 제목/요약/키워드: Global market

검색결과 2,602건 처리시간 0.037초

국내 외식 브랜드 해외 진출 활성화 방안에 관한 연구 (A Study on "How to Promote Local Food & Restaurant Brands to go global")

  • 조구현
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제8권
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    • pp.197-216
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    • 1997
  • In tandem with Korea's globalization efforts, local restaurant business in growing leaps and bounds. By the year 2000, the industry is expected to soar to one of the major industries with hosting many large-scale international events. Rising to the occasion, the Korea Restaurant Industry needs change itscurrent modus operandi focusing on management skill improvement and globalizatin of its network. In Particular, they need to have their competity edge against multinational Restaurant brands both in local and overseas markets. To further develop the local industry, we need to work on the following areas. 1. Top management is required to show firm commitment to development of local brand that can be a real player in the global market. 2. To make any impact in the global market, a specific marketing strategy needs to be developed fit for each market. 3. To save initial investment expenditure, a close cooperation among local industries is prerequisite. 4. To make the industry easier to go global, local government needs to provide them with financial and taxational benefits.

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강원도 SW산업의 글로벌화전략에 관한 연구 (A Study on the Globalization Strategy of SW Industry in Gangwon Province)

  • 엄광열;홍종민
    • 통상정보연구
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    • 제10권3호
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    • pp.437-458
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    • 2008
  • In these days the global software market is experiencing diastrophism due to globalization, convergence, and the spread of web 2.0. In particular, today"s global economy has entered the so-called "Globalization 3.0" era, and the world is evolving into a flat world where labor, capital, and resources are moving freely. In this rapidly changing global economy, the growth of the Korean economy is in a state of continuous decline. Particularly software industry is also suffering continuously slow growth due to market saturation and low service earning, which require urgent countermeasures. Therefore, the purpose of this study is: 1) to analyze the current industrial condition of the software industry, which have special characteristics differ from manufacturing industry; and 2) to analyze the major obstacles of local companies working in the software industry in order to cope with the recent changes in the global market environment and 3) to draw out the strategy for the domestic software industry in gangwon province in order to promote local software industry and to achieve globalization.

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The Endless Challenges of KIA Motors for Globalization : A Case Study on Kia in Saudi Arabia

  • Park, Young-Eun
    • 산경연구논집
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    • 제9권9호
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    • pp.45-52
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    • 2018
  • Purpose - This case study is dedicated to the study of the presence of KIA Motors in the Kingdom of Saudi Arabia (KSA) and its market and entry strategies for strategic globalization that allowed the company to establish itself within a conservative and clustered marketplace dominated by American and Japanese international brands. Research Design, data, and methodology - The main information for the case was gathered through an interview and questionnaire from the executives of the KIA Al Jabr, which got the exclusive dealership in Saudi Arabia. Moreover, secondary data were obtained from reliable and authoritative sources such as the Saudi government agency publications, newspapers, international business journals. Other related periodicals based on the results from previous and current studies on similar topics were critically reviewed as well. Results - The findings of this paper show the different business environments of the Saudi market and the importance of various points regarding the company's global entry strategy even if the host market culture is quite different in many ways from other international markets. Conclusions - This case can provide Korean companies interested in the Middle East with insight into market penetration and global strategy, and present various perspectives and implications for global market access as well.

Herding in Fast Moving Consumer Group Sector: Equity Market Asymmetry and Crisis

  • BHARTI, Bharti;KUMAR, Ashish
    • The Journal of Asian Finance, Economics and Business
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    • 제7권9호
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    • pp.39-49
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    • 2020
  • This study empirically examines herd behavior for fast moving consumer goods (FMCG) sector stocks under varied market return conditions and the period during the global financial crisis and its aftermath. We examine the sample of stocks trading on the Nifty FMCG Index of the Indian equity market from January 2008 up to December 2018 using the dispersion measure of cross sectional absolute deviation and examine its relationship with the market return to explore herd phenomenon. Quantile regression estimate is used and the results of the study validate rational asset pricing models as the sector does not display herding. In contrast, anti-herd behavior at lower and median quantile values is observed. A possible reason can be the non-cyclical nature of the industry where investors rely more on the fundamentals rather than crowd chasing. We also findthe absence of herd phenomenon during the market asymmetries of bull and bear phases, extreme movements, the period of the global financial crisis, and afterward. We further examine herding under the impact of the information technology (IT) industry and conclude that significant return movements in IT sector impact dispersions in the FMCG industry. Also, there is a co-varying risk between the two sectors confirming the spillover in an integrated market.

중앙아시아($1{\sim}7C$) 복식을 응용한 디자인 상품 개발 (Apparel Design Inspired by Central Asian Costume($1{\sim}7C$))

  • 윤지원
    • 복식문화연구
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    • 제15권4호
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    • pp.593-603
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    • 2007
  • The purpose of this study is to study the Central Asian costumes($1{\sim}7C$) and develop new design items and suggest new brand launching. Korean apparel industry has been suffering from imbalance of supply and demand caused by the sagging economy and too many apparel companies. Due to the several years of recession, clothing consumption decreased and foreign brand's market share got bigger. As a result, managing a company became difficult and it is time for Korean apparel industry to enter the global market. We need a brand with new image and design that has big potential of purchasing power not only in Korea but also in China, and furthermore in global market. But even nearby Chinese market already became very competitive. One way of approaching Chinese fashion market is to find something special, for example, their historical background. Central Asian culture and costumes, a part of China, has both Eastern and Western culture. No other apparel industry had interest in the Central Asian costumes yet. Therefore, through their costume, a fresh design idea can be suggested.

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The Contagion Effect from U.S. Stock Market to the Vietnamese and the Philippine Stock Markets: The Evidence of DCC - GARCH Model

  • LE, Thao Phan Thi Dieu;TRAN, Hieu Luong Minh
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.759-770
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    • 2021
  • Using a DCC - GARCH model analysis, this paper examines the existence of financial contagion from the U.S. stock market to the Vietnamese and the Philippine stock markets during the global financial crisis and the COVID-19 pandemic crisis. We use daily data from the S&P 500 (U.S.), VN-Index (Vietnam), and the PSEi (the Philippines). As a result, there is no evidence of contagion from the U.S stock market to the Philippine stock market that can be found during global financial crisis, while the Vietnamese market is influenced by this effect. Besides, both these developing stock markets (the Vietnamese and Philippine stock markets) are influenced by the contagion effect in COVID-19 pandemic crisis. Another finding is that the contagion effect during the coronavirus pandemic crisis in Vietnam is smaller than that during the global financial crisis, however, the opposite is the case for the Philippines. It is noticed that the Philippines seems to be more affected by the contagion effect from the COVID-19 pandemic than Vietnam at the time of this study. Because financial contagion is important for monetary policy, asset pricing, risk measurement, and portfolio allocation, the findings in this paper may give some useful information for policymakers and investors.

물산업 시장과 기술 비교분석 (A comparative analysis on market and technology in water industry)

  • 박임수
    • 상하수도학회지
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    • 제35권6호
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    • pp.437-454
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    • 2021
  • This study investgates Korean water technology through the water market perspective and analyses its competitiveness. Based on the water technology classification, water technology competitiveness is analysed through the technological influence index and market dominance index which are based on the extracted water technology patents from the US, Europe, Korea, and Japan for the last decade. As a result, the Korean water technology patents were lack in influence and competitiveness in global market considering the large volume of patents. There are two most tech-influential industries in Korea; manufacturing industry consisting pipes, sterilization, disinfection, and advanced water purification equipment, and construction industry including seawater desalination and water resource development. Due to the domestic usage of the patents, the Korean water technology patents scored low in global market PFS(Patent Family Size) index compared to their CPP(Cites Per Patent) index. The study is meaningful in a way that the analysis on Korean water technology competitiveness using water technology classification system and patent analysis was conducted based on the perspective of the global water market.

국내 의류업체의 해외생산 현황에 대한 연구 (Global Sourcing of Korean Apparel Firms)

  • 이현아;천종숙
    • 복식문화연구
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    • 제15권3호
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    • pp.461-471
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    • 2007
  • Many Korean apparel firms have been adopting the global sourcing to enhance their competitive advantages. The purposes of this study were to identify the current status of global sourcing adopted by Korean apparel firms and to provide useful information for the other apparel firms planning the global sourcing. The questionnaire survey was conducted to 65 Korean apparel firms. The firms selected for this study were women's, men's, unisex casual wear manufacturers which made their products at offshore factories. The results show that about half of them started global sourcing before 2000. Unisex casual wear firms were already doing the global sourcing very actively and women's wear firms were followers. The major benefit of the global sourcing was the cost reduction. The firms that had made inroads into the global market find much satisfaction in global sourcing. These early adopters expected their sourcing countries as a future consumer market. The threatening elements of the global sourcing were the difficulties of quality control and labor cost rising. Cost and technical ability were considered importantly in selecting the global sourcing partners. The firms started the global sorucing before 2000 were greatly depended on offshore production. They concerned for the problems related to the global sourcing.

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해외 플랜트시장 현황 및 국내 연구개발 사례 (Status of Overseas Construction Market and Domestic R&D Case for Plant Projects)

  • 안성훈;구자경;이태식
    • 한국건설관리학회:학술대회논문집
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    • 한국건설관리학회 2008년도 정기학술발표대회 논문집
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    • pp.129-134
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    • 2008
  • 2000년 이후 해외 건설 시장은 급격히 성장하고 있다. 이는 개발도상국가의 경제성장의 영향도 있지만 무엇보다 지속적인 고유가에 따른 산유국 중심의 플랜트 공사 발주 증가가 많은 영향을 미친 것으로 파악된다. 해외 건설 시장의 성장에 따라 국내 건설업체의 해외 시장 점유율은 약 3% 정도로 전세계 10위권의 실적을 기록하고 있다. 하지만 현재의 실적은 국내 건설업체의 경쟁력 향상에 기인하기보다 시장의 규모 확대에 따른 실적 향상으로 분석되고 있다. 이에 장기적인 측면에서 국내 건설업체가 해외 건설시장에서 경쟁력 향상을 바탕으로 수주실적의 증가를 가져오기 위해 2005년부터 정부는 플랜트와 관련한 다양한 연구과제를 발주하여 이를 수행하고 있다. 본 연구는 해외 플랜트 시장 동향과 국내 연구개발 사례를 살펴보고 이 중 최근에 종료된 플랜트 프로젝트 관리체계 표준화 연구에 대해 소개하였다.

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