• 한국건설관리학회논문집
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• 제5권6호
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• pp.226-234
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• 2004

본 연구는 ENR지를 통해 파악할 수 있는 선진 설계회사들이 급변하는 세계 설계 및 엔지니어링 시장에서 환경변화에 어떤 방식으로 대응하여 성공하고 있는지를 파악함으로써 최근 어려움을 겪고 있는 국내 설계 및 엔지니어링 업체들에게 향후 생존과 성장을 위한 시사점을 도출할 목적으로 이루어졌다. 분석결과 순위가 올라가거나 유지한 기업들의 특징은 시장과 상품에 대해 사업구조 전략적 측면에서 전문화를 추구하였으며 M&A나 전략적 제휴를 통하여 급변하는 산업 환경에 능동적으로 적응하였기 때문에 성공한 것으로 나타났다. 국내 엔지니어링 기업이 해외에서 성공하기 위해서는 기업 입장에서 시장과 상품에 대한 전략적 특화가 필요하며 정부는 정책상의 해외진출 전략수립과 지원, 학계와 연구소는 핵심 기술육성을 위한 산 $\cdot$ 학 $\cdot$ 연 연구의 활성화가 절실히 필요하다.

• International Journal of Advanced Culture Technology
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• 제11권3호
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• pp.315-320
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• 2023

Covid-19 is rapidly changing the global society. In particular, as the online connected world has become more important in recent years, new communication methods such as VR, AR, and metaverse have emerged as global trends. As social interest in technologies such as metaverse, blockchain, and NFT continues to grow, this study aims to understand the concept of NFT, which is being illuminated as a global trend keyword, and to examine the current status of the global fashion industry. As a result of examining NFT application cases of fashion brands that have grown rapidly since Covid-19, the use of NFT in the global fashion industry can be largely classified into three categories - Collection and Investment Type, Game Type NFT, Marketing and Event Type NFT. Based on this, We expect that this study will be used as basic data to actively utilize NFT, which is still in its infancy, to prepare a plan to revitalize the domestic fashion industry.

• 산경연구논집
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• 제9권9호
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• pp.45-52
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• 2018

Purpose - This case study is dedicated to the study of the presence of KIA Motors in the Kingdom of Saudi Arabia (KSA) and its market and entry strategies for strategic globalization that allowed the company to establish itself within a conservative and clustered marketplace dominated by American and Japanese international brands. Research Design, data, and methodology - The main information for the case was gathered through an interview and questionnaire from the executives of the KIA Al Jabr, which got the exclusive dealership in Saudi Arabia. Moreover, secondary data were obtained from reliable and authoritative sources such as the Saudi government agency publications, newspapers, international business journals. Other related periodicals based on the results from previous and current studies on similar topics were critically reviewed as well. Results - The findings of this paper show the different business environments of the Saudi market and the importance of various points regarding the company's global entry strategy even if the host market culture is quite different in many ways from other international markets. Conclusions - This case can provide Korean companies interested in the Middle East with insight into market penetration and global strategy, and present various perspectives and implications for global market access as well.

• 통상정보연구
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• 제16권5호
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• pp.151-178
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• 2014

리히텐슈타인의 글로벌 전동공구 기업 Hilti는 유럽의 미소국에서 작은 가족기업으로 출발하여 태생적인 입지적 약점을 극복하고, 현재 120여 개국에 진출한 건설장비 및 공구산업에서 글로벌 기업으로 자리매김한 하나의 성공사례이다. 또한 Hilti의 글로벌 시장성공은 국제경쟁력 결정요인으로서 요소조건과 수요조건 등 일국의 내생적 조건의 중요성을 설명하는 Porter의 diamond 이론에 배치되는 하나의 사례로 평가될 수 있다. 즉, Hilti의 글로벌 시장 성공사례는 누가 무엇을 얼마나 가지고 출발하느냐가 아니라 주어진 환경조건에서 자신의 역량을 얼마나 효율적으로 활용하느냐에 따라 기업은 타고난 내생적 한계를 극복하고 경쟁적 지위를 확보하는데 더 중요하다는 사실을 확인시켜주고 있다. 본 사례연구에서는 Hilti의 글로벌 경쟁력 및 성공요인을 기업특유자산과 전략특유자산 관점에서 분석하고, 시장성공 요인을 고품질의 제품개발역량, 조직 혁신성, 고객지향에 입각한 마케팅전략 그리고 글로벌화 전략 등으로 제시하였다. Hilti의 글로벌 성공에서 한국 제조 중소기업들에게 제시될 수 있는 시사점은 무엇보다 기업의 혁신 노력과 고객지향에 기반 한 명확한 비즈니스 전략과 전략의 구현이라고 할 수 있다.

• 유통과학연구
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• 제18권5호
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• pp.71-81
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• 2020

Purpose: This case study illustrates the successful entry of Saudi Aramco in the Korean market and how it grows to become one of the world's largest integrated energy enterprises. Research design, data and methodology: This case investigates diverse secondary sources to examine the entry strategy of Aramco in Korea, such as several interviews including public and anonymous dialogues, periodicals, dispatches (i.e. news articles and magazines), annual reports, industrial reports, and others. Results: The main concern for the international strategic approaching of Saudi Aramco is to enter into Korean market by joint venture with SsangYong Oil (today's S-Oil Corporation) in 1991 and finally, ending by Acquisition of S-Oil in 2015. This acquisition of local No.3 company, S-Oil, in Korea is the successful case in Asian Markets overcoming liability of foreignness. Moreover, Saudi Aramco's global distribution strategy through localization in the Korean market is appropriate given the market conditions, timing, effectiveness, and efficiency by sharing their resources and collaborating. Conclusions: It would be valuable, unique, and real story to analyze global leading company's entry and globalization strategy in overseas market. In addition, this study provides decision-makers with a significant and more strategic implication for the overseas expansion of businesses.

• 실천공학교육논문지
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• 제8권2호
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• pp.129-136
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• 2016

국내 현장실습의 양적 성장과 더불어 글로벌 현장실습에 대한 관심이 높아지고 정부와 대학의 참여도 증가하는 추세이다. 대학생의 글로벌 현장실습은 학생들에게 선진기업의 발달된 기술과 경험뿐만 아니라 글로벌 역량을 필요로 하는 산업 수요에 적합한 외국어 능력과 글로벌 문화를 습득할 수 있는 기회를 제공함으로써 글로벌 마인드 및 전공 실무능력 배양, 궁극적으로 해외 취업까지 연계시킬 수 있는 장점이 있다. 이러한 글로벌 현장실습을 위해서는 학생의 전공과 관련 있는 기업체 발굴 및 현장실습 커리큘럼 개발, 학생의 안전을 포함한 복합적인 지원이 필요하나 대학의 자원은 매우 제한적인 부분만 가능한 것이 현실이다. 본 논문에서는 외국의 파트너대학과 연계한 현장실습 프로세스 개발 진행으로 글로벌 현장실습을 활성화 시킬 수 있는 방법을 금오공과대학교 사례를 중심으로 제안하였다.

• Perspectives in Nursing Science
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• 제11권1호
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• pp.1-9
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• 2014

Purpose: The purpose of this study was to demonstrate a two-year global health project to improve maternal and child health (MCH) in Ethiopia. Methods: This is a descriptive case study. The target area is Kilte Awlaelo Woreda in Tigray Regional State, Ethiopia. A baseline survey was conducted to identify the needs of community residents and health care professionals. A MCH program was developed according to a project design matrix that included: infrastructure renovation of health centers; continuing education for midwives, nurses, and health extension workers (HEWs); and improvement of residents' MCH awareness. Project evaluation will examine the structure, process, and outcomes of the program. Results: The baseline survey showed low rates of family planning (31%) and antenatal and postnatal care use (36.1% and 69%, respectively). The institutional birth rate was 13.5%. Midwives and nurses received 2~4 educational programs about family planning and perinatal care. HEWs were also given practical education. Water and electrical infrastructure of all five health centers in the Kilte Awlaelo Woreda were renovated. Additionally, medical supplies and equipment were provided. Community health education on perinatal care, family planning, and personal hygiene was presented. Conclusion: This study highlights the role of nursing in global health and provides basic information on the development and outcomes of the global health project.

• International Journal of Advanced Culture Technology
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• 제10권3호
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• pp.377-392
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• 2022

With the development of information and Internet technology, traditional museums have been long followed the trend of integrating innovative technological elements into the changed museums. It is necessary that the museums seize the opportunity of the trend transforming into smart museums, the key is to grasp the characteristics and laws of the Internet era, and use Internet thinking to explore the future development path. However, there are few studies on Internet thinking among the existing results. On the other hand, most of the relevant actual case studies still focus on the micro-level, which has obvious limitations. This paper will start from the current situation and trend, focus on the Palace Museum as a case study object, and discuss the problems and characteristics, so as to put forward the thinking about the development of smart museums in four aspects to explore the optimal path of transformation for smart museums.

• 국제지역연구
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• 제12권2호
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• pp.227-250
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• 2008

본 연구는 한 중 대학생소비자의 글로벌브랜드에 대한 선호도와 구매의도를 실증분석을 통해 비교분석하는 것을 목적으로 한다. 아울러 선행연구에 기초하여 글로벌브랜드의 선호도, 글로벌브랜드의 구매의도, 브랜드원산지이미지, 지각된 품질, 자민족중심주의성향 변인들 간의 구조적 관계를 설정하였다. 설문조사는 한국 부산과 중국 상해에서 재학 중인 대학생(500명)을 대상으로 하였고, SPSS ver.15.0과 AMOS ver.7.0통계패키지를 사용하여 설문지의 데이터를 분석하였다. 변인 간의 구조적 관계를 파악하기 위해 구조방정식 분석을 실시하였다. 분석의 결과 한국(부산)의 경우, 브랜드원산지이미지와 지각된 품질이 글로벌브랜드의 선호도에 긍정적인 영향(+)을 미쳤고, 자민족중심주의성향이 글로벌브랜드의 선호도에 영향을 미치지 않았으며, 글로벌브랜드의 선호도와 구매의도 간에도 관계가 없는 것으로 나타났다. 중국(상해)의 경우, 브랜드원산지이미지와 지각된 품질이 글로벌브랜드의 선호도에 긍정적인 영향(+)을 미쳤고, 자민족중심주의성향이 글로벌브랜드의 선호도에 영향을 미치지 않았으며, 글로벌브랜드의 선호도와 구매의도 간에는 긍정적인 상관관계(+)가 존재하고 있음을 확인하였다.

• 유통과학연구
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• 제13권9호
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• pp.59-70
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• 2015

Purpose - This study aims to suggest strategies for Korean enterprises advancing into the Vietnam bakery market by analyzing the effects of perceived values on brand preference and purchase intention among Korean and Vietnamese consumers. Research design, data, and methodology - The perceived value model designed includes functional (price, quality), emotional, and social values. The survey collected data from 500 consumers in Seoul (Korea) and HoChiMinh (Vietnam). The SPSS 18.0 package was used for analysis. Results - First, among Vietnamese consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, social value, and the functional value of price. However, from an ethnocentric trend and brand image origin, emotional value had a negative effect on global brand preference. In contrast, among Korean consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, the functional value of price, and the social value. However, emotional value had no effect on global brand preference. Second, for both Korean and Vietnamese consumers, perceived value had a significant positive effect on purchase intention. Third, unlike the Korean consumer, for the Vietnamese consumer, global brand preference had a significant effect on purchase intention. Conclusions - The study implies the following. First, the Vietnamese bakery market has a high proportion of middle-aged customers in their 40s (64%). In terms of monthly income, there was a large proportion (40%) of high-income earners (over $325). Therefore, bakery consumption can be seen as concentrated among middle-aged and high-income consumers. Based on this, bakery strategies should include efforts to increase purchase prices as well as ways to attract local consumers (large cities). Second, unlike Korean consumers, among Vietnamese consumers, the resistance to a global brand based on emotional value (the ethnocentric tendency and brand image origin) can be seen as relatively low. Thus, in the case of the Vietnam bakery market, to increase a global brand's preference, the company should develop a differentiated strategy so that Vietnamese consumers can recognize it better, focusing on product quality, good service quality, and price in the local environment and on social value for social development. Third, in the case of the Vietnamese customer, we found that social value exerts the greatest influence on purchase intention. Therefore, a brand that engenders an image of building the local Vietnamese community can achieve a higher social value and influence purchase intention. In addition, although Vietnamese consumers have ethnocentric tendencies in terms of products, we found that if it is a preferred global brand then there are intentions to purchase. Fourth, in the case of Vietnam, if the preference for global brands is formed, consumer awareness may be connected to purchase intention. Therefore, global brands operating in Vietnam should pay attention to how to improve consumer preferences for global brands in order to increase purchase intention.