• Journal of Navigation and Port Research
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• v.45 no.4
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• pp.181-185
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• 2021

This study deals with the development of a phrase buoy control system that can receive and analyze phrase information using an IoT-based communication network to determine whether a phrase is normal or missing, to manage the current state of the phrase, check the status of the phrase in case of abnormal conditions in the phrase, and conduct management of the phrase. The fishing gear management system and integrated control structure design using an IoT-based communication network were developed, and a system test and verification were carried out to verify the effectiveness of the system.

• Nuclear Engineering and Technology
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• v.54 no.11
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• pp.4095-4101
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• 2022

Following the climate-related disasters considered by several efforts, the nuclear capacity needs to double by 2050 compared to 2015. So, it is reasonable to investigate global warming incorporated with the fuzzy set theory for nuclear energy consumption in the aspect of fuzziness and nonlinearity of temperature variations. The complex modeling is proposed for the enhanced assessment of climate change where simulations indicate the degree of influence with the Boolean values between 0.0 and 1.0 in the designed variables. In the case of OIL, there are many 1.0 values between 20^th and 60^th months in the simulations where there are 10 times more for a 1.0 value in influence. Hence, the temperature variable can give the effective time using this study for 100 months. In the analysis, the 1.0 value in NUCLEAR means the highest influence of the modeling as the temperature increases resulting in global warming. In detail, the first influence happens near the 8th month and then there are four times more influences than effects in the early part of the temperature mitigation. Eventually, in the GLOBAL WARMING, the highest peak is around the 20^th month, and then it is stabilized.

• The Journal of Economics, Marketing and Management
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• v.11 no.5
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• pp.57-67
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• 2023

Purpose: An evaluation of Uzbekistan's steps towards competitiveness for FDI globally is presented in this paper. Specifically, the purpose of this paper is to analyze the case of Uzbekistan, and to determine the strategies that can be implemented to increase the competitiveness in attracting foreign investment. Research design, data and methodology: To investigate the FDI environment and identify effective strategies, Global RPM and QSPM analyses were conducted in addition to in-depth interviews with experts. In particular, this study uses the method of Global RPM analysis to make a comprehensive evaluation and analysis on globalization, rationality, and professionalism and morality dimensions of FDI in Uzbekistan. Results: According to the analysis, the conditions of political situation, financial stability, legal frameworks, as well as economic environment of the country play a significant role in bringing in FDIs from abroad. Moreover, based on the results, Uzbekistan scored lowest on globalization, indicating that the country has a low level of integration and openness to the global economy and society. Conclusions: Uzbekistan can boost its productive capacity and GDP growth with FDI, but it has to overcome many structural and logistical obstacles. Furthermore, adhering to the chosen strategies, policymakers can leverage FDI to stimulate economic growth, leading to the generation of new jobs and expanded opportunities in Uzbekistan.

• Asia Marketing Journal
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• v.16 no.4
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• pp.75-87
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• 2015

As more companies become interested in global markets, it has become crucial for firms to create globalized brands whose positioning, advertising strategy, personality, looks, and feel are consistent across nations. The purpose of this study is to investigate the global branding strategy of the Hyundai Motor Company (hereafter HMC) in order to show how the company processes its branding strategy. HMC, one of the leading global companies in the automobile industry, set up its brand identity as "Modern premium", in alignment with their new slogan "New Thinking New Possibilities", in 2011. The aim of the "Modern premium" concept was to provide consumers with new experiences and values beyond their expectations. HMC wanted their consumers to think of their cars as not only a medium of transportation but as a life space, where they can share experiences alongside HMC. In an effort to conduct consumer research in 5 different nations, HMC selected "brilliant" as a key communication concept. The word "brilliant" expresses the functional, experiential, and emotional dimensions of HMC. HMC furthermore chose "live brilliant" as a key campaign message in order to reinforce their communication concept. After this decision, the "live brilliant" campaign was exhibited through major broadcast channels around the world. The campaign was the company's first worldwide brand campaign, where a single message was applied to all major markets, with the goal of building up a consistent image as a global brand. This global branding strategy is worth examining due to its significant contribution to growth generation in the global market. Overall, the 'live brilliant' global brand campaign not only improved HMC's reputation image-wise, with the 'Modern Premium' conceptualization of the brand as 'simple', 'creative' and 'caring', but also improved the consumer's familiarity, preference and purchase intention of HMC. In fact, the "live brilliant" campaign was a successful campaign which increased HMC's brand value. Notably, HMC's brand value increased continuously and reached 9 billion US dollars in 2013, leading it to reach 43rd place in the Global Brand Rankings according to the brand consulting group Interbrand. Its brand value largely surpassed that of Nissan (65th) and Chevrolet (89th) in 2013. While it is true that the global branding strategy of HMC involved higher risks, it was highly successful according to cross-nation consumer research. Therefore, this paper concludes that the global branding strategy of HMC made a positive impact on its performance. We further suggest HMC to combine its successful marketing with social media such as Facebook, Twitter, and Instagram and embrace digital media by extending its brand communication horizon to the mobile internet

• Journal of Positioning, Navigation, and Timing
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• v.7 no.3
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• pp.155-163
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• 2018

This study examined methods to enhance navigation performance and reduce the divergence of navigation solutions that may occur in the event of global positioning system (GPS) failure by integrating the GPS/inertial navigation system (INS) with the three-dimensional (3D) magnetic vector measurements of a magnetometer. A magnetic heading aiding method that employs a magnetometer has been widely used to enhance the heading performance in low-cost GPS/INS navigation systems with insufficient observability. However, in the case of GPS failure, wrong heading information may further accelerate the divergence of the navigation solution. In this study, a method of integrating the 3D magnetic vector measurements of a magnetometer is proposed as a countermeasure for the case where the GPS fails. As the proposed method does not require attitude information for integration unlike the existing magnetic heading aiding method, it is applicable even in case of GPS failure. In addition, the existing magnetic heading aiding method utilizes only one-dimensional information in the heading direction, whereas the proposed method uses the two-dimensional attitude information of the magnetic vector, thus improving the observability of the system. To confirm the effect of the proposed method, simulation was performed for the normal operation and failure situation of GPS. The result confirmed that the proposed method improved the accuracy of the navigation solution and reduced the divergence speed of the navigation solution in the case of GPS failure, as compared with that of the existing method.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.25
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• pp.243-266
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• 2005

Product liability is becoming a real issue to exporters, manufacturers world wide. The purpose of this study is to examine the product liability of Korean exporters, manufacturers, etc. under Product Liability Laws and Regulations of China. For this purpose, firstly we deal with the Product Liability Laws and Regulations of China. Secondly we analyze the case study concerning the Product Liability in China. From the analysis of case study, Korean exporters, manufacturers, etc. are required to pay close attention to the following : the correspondence of English with Chinese in the warning phrases, the possibility of application of strict global standard in case of existence of product liability, the proper treatment of evidence in the process of litigation, the application of strict liability and the shift of responsibility for evidence on to a defendant, the observance of procedures prescribed by the country in design and manufacture of the product, the manufacture of product to come up to country standard in quality, the consideration of diverse expression in the preparation of warning sign, the importance of quality control and inspection system in case of local procurement of parts and raw materials, Finally, this paper contributes to help the Korean Exporters, Manufacturers, etc. to build up the proper countermeasures regarding product liability under the product liability regulations of China.

• Fourth Industrial Review
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• v.1 no.1
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• pp.1-10
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• 2021

Purpose - This case study analyzes the internationalization strategy and innovation strategy as key factors contributing to the business success of CAP, a small and medium-sized manufacturing company in Korea producing auto parts such as wipers. This study describes the diversification strategies conducted by CAP Corporation and highlights the company's core competencies that have largely contributed to their global competitive success. Research design, data, and methodology - This paper provides in-depth case study on how CAP was able to grow into a hidden champion company, focusing on their strategies since its establishment. In particular, by analyzing the success factors centering on CAP's aggressive innovation strategy and internationalization strategy, it presents guidelines for small and medium-sized enterprises in Asian countries to become a Hidden Champion company. Result - CAP's product technology has successfully established innovative system on their product called 'vertebra spring' to distribute uniform pressure to the rubber to ensure performance as well as durability of their products. In order to continue benefiting from utilizing core competence and to continue pursuing technological advancement in the wiper industry, CAP has launched a wide range of products (flat blade, conventional blade, hybrid blade) applicable to 95% of the vehicle in the market. Conclusion - Taken together, CAP has many aspects of a hidden champion company by investing in R&D up to 8% of its annual sales to R&D investment even during the crises situation. This number is about 3.36 times higher than the average ratio of listed companies in Korea. Furthermore, the leadership of the management team as well as their vision toward the global market and strong commitment to innovation enabled CAP to become the world's fifth-largest wiper and Asia's No. 1 wiper manufacturer.

• Korean journal of communication and information
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• v.46
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• pp.354-386
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• 2009

Global women's magazines have been approached as a significant site for exploring the dynamic interaction between global and local forces. Unlike other global media products which are imported from overseas, global women's magazines are published through the cooperation with local companies. These ownership patterns allow local editions of global women's magazines to negotiate the tension and contradiction between the global media and local publishers. Thus, the main purpose of this research is to investigate the dialectic interaction between the global and local forces in the production of international women's magazines in Korea. To explore the dynamic interaction between the global and local forces, both globalization and localization efforts of international women's magazines which occur during the production process were examined through in-depth interviews with personnel in the magazine industry. The result of this research showed that international women's magazines are not a mere part of global media but a 'glocalized' media product, which carry local content via global formats. The form of international women's magazines seems to be more globalized or standardized, while the content (text) is relatively localized by reflecting local readers' interests and the cultural values of Korean society.

• Journal of Engineering Education Research
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• v.7 no.3
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• pp.32-38
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• 2004

We present a new collaboration model between industry and university through the case study of LG Electronics and Handong Global University. The aim of this education-oriented model is providing highly competitive engineers to the fields instead of accomplishing research projects or developing a new high-end technology. The proposed cooperation model is a win-win strategy for both academia and industry to have not only short-term but also long term benefits. We discuss how to develope and manage the demand-driven course which is the core program of our model. And we also evaluate the pros and cons of this collaboration model.

• Journal of Korea Port Economic Association
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• v.30 no.2
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• pp.145-172
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• 2014

Automobile industry has several characters such as high level of specialization, large volume of production, which plays a big barrier to entry of the industry. Therefore logistics outsourcing of automobile manufacturing company tends to make long-term contract with logistics service provider which also makes it difficult to outsource their logistics business to many different types of companies. Some vehicle manufacturing companies tend to outsource their several logistics to several companies while others outsource very limited number of logistics companies even only one company exclusively. This study aims to investigate various type of logistics outsourcing in terms of advantages and disadvantages and then carry out case study for Hyundai Glovis which is a global logistics company managing logistics service of Hyundai car maker in Korea. The focus is on how it can provide innovative and efficient logistics service with integration of global supply chain of Hyundai Automobile company.