• 제목/요약/키워드: Global case study

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THE BUSINESS STRATEGY INNOVATIONS OF THE TOP DESIGN FIRMS IN GLOBAL DESIGN & ENGINEERING MARKET

  • Seok-In Choi;Hyoun-Seung Jang;Young-Hwan Lee;Sang-Bum Kim
    • 국제학술발표논문집
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    • The 1th International Conference on Construction Engineering and Project Management
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    • pp.1223-1230
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    • 2005
  • The dynamic nature of the A/E/C industry, rapidly changing global market environments, and lowest cost competitive bidding make it difficult to survive in global design markets. To understand the global design markets, a case study has been undertaken. The top 150 global design firms represented in the ENR (Engineering News Record) from 1995 to 2003 are classified into three groups for the case study. First group is the firms which advanced in rank from 1995. Second group is the firms which maintained its rank from 1994 until 2003. Third group is the firms which went down in rank from 1995 until 2003. However, finding key factors and changing business strategies of successful top design firms are the fundamental goals in this paper. After examinations of case studies, this paper concludes and suggests that professionalization, M&A strategies, patrons of the government, and academic support are needed to be successful in the global design & engineering industry.

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Can Traditional Industry Firms Be Born Global? Case Study with a Focus on Chinese and Korean Firms

  • Kang, Qingsong;Yoon, Ki-Chang;Park, Joshua
    • Journal of Korea Trade
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    • 제24권6호
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    • pp.135-156
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    • 2020
  • Purpose - This study investigates whether the internationalization process of traditional industry firms can be categorized as born global, early internationalization, or gradual internationalization, and examines what factors promote internationalization in traditional industries using a case study of two firms, one each in China and Korea. Design/methodology - This study elects to use case study methodology to determine the "how" and "why" of internationalization process of traditional industry firms. Taking into consideration that factors that impact the internationalization process of firms are diverse and unclear in terms of causality, this study utilizes exploratory case study methodology. This research performs a comparative two-case study of two firms in traditional industries, one each in China and Korea, to examine similarities and differences of study subjects in order to improve the validity and suitability of research results. Findings - The findings of this research are as follows: First, traditional industries are more likely go through early and rapid internationalization rather than being born global; born globals are far more likely to appear in high tech industries. Second, the internationalization process of companies that go through early and rapid internationalization differs from what is indicated by traditional internationalization theories, and are not limited by factors like psychological distance and lack of experiential knowledge. Third, international entrepreneurship, international market orientation, and imitation and learning are important internal driving factors for early and rapid internationalization. Fourth, conditions within the domestic market, policy support from the government, and pilot effect from industry leaders are external driving factors for early and rapid internationalization. Originality/value - This study shows that the internationalization process of traditional industry firms is more likely to be early and rapid internationalization rather than being born global and suggests answers to why this may be the case. In addition, through an examination of case studies, it reveals that the internationalization process of traditional industry firms that undergo early and rapid internationalization is different from traditional internationalization theory, in that they are not limited by the lack of psychological proximity and empirical knowledge, and are driven by international entrepreneurship, international market orientation, imitation and learning, competitive pressure within the domestic market, government's policy support, and the pilot effect of industry leaders. Therefore, this study contributes to literature by expanding the scope of application of born global theory to traditional industries, making born global theory more generalizable and identifying driving factors to internationalization of traditional industry firms.

물류비의 효율적 관리를 위한 글로벌 기업의 물류정보시스템 구축 전략 : 'A'전자 구축사례를 중심으로 (Logistics Information System's Implementation Strategy of Global Company for Effective Logistics Cost Management : Focus on Case Study of 'A' Electronic Company)

  • 이종화;고현우
    • 산업경영시스템학회지
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    • 제31권1호
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    • pp.132-141
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    • 2008
  • This research was conducted in order to present the strategies of implementing the logistics information system for effective logistics cost management with the case study of a leading global company. The strategy for effective logistics information system can be derived from the 3 different viewpoints, Firstly the effective global logistics management can be insured by means of the efforts of the reinforced total organization. Secondly from the process-oriented perspective, we should recognize the logistics process as the core factor of the competitive strategy and innovate the logistics process itself for the logistics cost reduction. Finally, the logistics cost will be effectively managed through establishing its logistics information strategy which maximizes the utilization of the information technologies. The case study of 'A' electronics company shows that its logistics management system provides the company with various visibilities about its logistics cost and the direct and indirect benefits over billions of wons per year as well. Therefore we can conclude that the research model provided in this research is validated. This study presents the concrete implementation strategies of the logistics information system and verifies the validity of the strategies by means of the case study of a leading company.

Direction of Global Citizenship Education in the Age of Infodemic : A Case Study of the COVID-19 Pandemic in Korea

  • Jisu Park
    • International journal of advanced smart convergence
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    • 제12권1호
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    • pp.82-91
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    • 2023
  • In 2020 when the COVID-19 pandemic began in full-scale, the WHO Director-General warned of the dangers of an infodemic. The infodemic is a phenomenon in which false information spreads rapidly like an epidemic and causes chaos, and it was noted that the COVID-19 pandemic is not just limited to health problems, but also linked to a variety of issues such as human rights, economic inequality, various discrimination, hate speech, fake news, global governance etc. In the field of education, it is necessary to think about how to connect this global situation with school classes. Accordingly, this study suggested the direction for global citizenship education by analyzing how the infodemic spreads on Korean social media with the case of the recent global COVID-19 pandemic. According to the research results, the rate of negative emotions was higher than positive ones in the emotions that generate infodemic, while anxiety and anger were focused among negative emotions. In addition, the infodemic tended to spread widely with the feelings of anger rather than anxiety, and the feelings of anger led to advocating aggressive policies against certain country and regions. Therefore, global citizenship education is required to focus on a sense of duty and responsibility as a citizen, not on the level of national identity based on an exclusive sense of belonging. Furthermore, global citizenship education needs to lead to presenting a blueprint for education in a way that can enhance the awareness of the global community for joint response to global challenges and realize common prosperity based on sustainability and justice.

Global Service Innovation: A Case Study of Ajisen Ramen

  • CHO, Myungrae
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.967-976
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    • 2021
  • This study aimed to investigate the mechanism by which service companies transfer their services overseas and create new value while interacting with local characteristics. A narrative analysis method was used in a case study of Ajisen Ramen, a Japanese service company that created a Japanese-style ramen restaurant, which experienced rapid growth in China. This study analyzed the restaurant as global service innovation and constructed a causal mechanism to explain the resulting rapid growth. In the pre-entry stage, the tangible value source core service facilitated its successful overseas transfer. In the post-entry stage, value source core service standardization and value sharing were interrelated and locally accepted factors. Knowledge of the local characteristics influenced the local storefront format that allowed contact with local customers. This local front format made it possible to offer local customers new value. The global service innovation mechanism developed through this study reflects a causal diagram that correlated the theoretical concepts of these events.

해외 한의약 건강증진사업에서 eCRF시스템 활용사례 - 2017년 베트남 금연사업을 중심으로 - (eCRF use case in Korean Medicine Global Health Business - Focused on Smoking Cessation Program in Vietnam (2017) -)

  • 목경열;이은경;강소현;박재은;신용철;장보형;고성규
    • 대한예방한의학회지
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    • 제22권1호
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    • pp.91-105
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    • 2018
  • Objectives : The purpose of this study was to introduce the case of using eCRF system in the Smoking Cessation Program project in Vietnam (2017). And aimed to derive the usefulness of the eCRF system and it potential for future global health business. Method : Introduce the smoking cessation program in vietnam (2017). Smoking Cessation was conducted in three provices of central vietnam Tamphu, Binhtu, Duytrinh) and eCRF was developed on the web environment by building AMP(Apache, PHP, MySQL). Dedicated application have also been developed for user. Result : Using the eCRF, the results of the program of the smoking cessation participants were recorded on the Database server. The implemented system focused on the role of a case recording platform that was simplified in function rather than an electronic version of the case report. It was useful for monitoring. Conclusions : The eCRF system was useful in global health business, and upgrading the system to reflect the feedback derived from the project could potentially be used in other projects. In addition, there are few cases where ICT is used in overseas health promotion projects using Oriental medicine, so further research is needed.

리뷰를 활용한 고객 품질 만족도 지수 개발 : TV 사례연구 (Developing the Customer Quality Satisfaction Index Using Online Reviews: Case Study of TV)

  • 신지예;김희수;이재호;전형우;안정식;황성훈
    • 품질경영학회지
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    • 제50권4호
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    • pp.863-876
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    • 2022
  • Purpose: The purpose of this study is to propose the product quality satisfaction index based on multiple linear regression using customer reviews. Methods: The proposed framework is composed of four steps. First, we collect online reviews and divide it into insight phrases. The insight phrases are classified using product attribute dictionary and sentiment analysis is conducted. Second, the importance of attributes is calculated in consideration of both regression coefficient and frequency. Third, the positive rate is calculated concerning sentiment analysis result. Therefore, the quality satisfaction index is measured by the weighted sum of importance and positive rate in the last step. Results: We conduct a case study using 2-years(2020, 2021) of Samsung TV reviews to confirm the effectiveness of the proposed methodology. As a result, we found that Picture quality is the most crucial attribute in TV evaluation. The importance of Gaming and content has grown up as the positive rate has also increased. Therefore, the overall satisfaction of TV has increased in 2021 compared to 2020. Conclusion: The result of this study shows that the proposed index reveals the customer's mind efficiently and can be explained by the importance and positive rate of each attribute. By using the proposed index, companies are able to improve and the priority of improvement can be determined.

해외 농업스타트업(Agricultural Startup) 성공요인에 관한 사례연구: 'C사'의 제2창업기(바나나 팜 개발사례)를 중심으로 (A Case Study on the Success Factors of Overseas Agricultural Startup: Focusing on the Case of Banana Farm in Cote d'Ivoire)

  • 박진환;김상순
    • 벤처창업연구
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    • 제18권3호
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    • pp.61-79
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    • 2023
  • 본 연구는 해외 바나나 농장(Farm) 사례연구로서 지역적 한계를 벗어나, 업종에 대한 패러다임 변화측면에서 지금까지 거의 시도되지 못했던 글로벌농업스타트업을 대상으로 하였다. 현지에서 직접 참여·관찰하고 학습된 사업화 과정과 기업가정신, 경영관리 차원에서 '글로벌 농업스타트업' 성공요인을 밝히기 위한 목적으로 연구되었다. 글로벌농업스타트업을 연구하기 위해 글로벌스타트업(Global Startup)과 글로벌농업스타트업(Global Agricultural Startup)에 대한 비교 분석 또한 시도하였다. 실제 분석은 '정의', '구성요소', '성공요인'으로 이루어졌고, 구분 가능한 두개념의 차이를 확인하고자 하였다. 사례분석은 바나나 농장(Farm)을 직접 관찰·경험하는 참여행동연구(Participatory Action Research)의 장점을 최대한 살리고자 하였다. 바나나 농장 사례의 경우 농장개발을 위한 준비과정과 농장개발 및 관리과정으로 구분함으로써 농장관리의 전과정을 통한 방법론과 고려되어지는 다양한 변수까지도 설명하였다. 구체적인 실패사례를 극복하고 대응하는 과정을 통해 연구의 신뢰성과 타당성을 확보하고자 하였으며, 기업가정신과 경영관리 및 조직 관련 사례연구는 기존 선행연구에서 이론화되었던 구성요소와 경영관리에 속하는 이론적 분야들을 세분화해 적용하여 분석하였다. 본 연구는 해외농업 진출 시 자회사나 합작 또는 해외법인 형태로서 진출이 아닌 본사를 해외로 직접 이전하여 현지진출 사업을 일으키는 과정에 대한 거의 최초의 연구이다. 특히 지금까지 소개되지 않았던 글로벌농업스타트업으로서 지역적으로는 아프리카, 규모로는 스타트업, 업종은 농업에 해당하는 특이한 사례이다. 기업가정신(Entrepreneurship)에 있어서도 지금까지 시도되지 않았던 농업사례에서 기업가 정신 구성요소인 혁신성, 위험감수성, 진취성, 비전공유, 사회적기여, 리더십 등이 어떻게 발현되고 효과가 나타나는지도 구체적으로 사례화 했다. 경영관리 및 문화적 측면도 해외사업에서 단지 문화적 측면이 중요하다는 주장에서 더 나아가 채용·직무·임금·퇴직·개발·조직 구조 관리 등에서도 개별 실패사례와 이의 대응사례를 같이 확인하였다. 그 결과, 해외 농업스타트업 기업운영에서 '기업가정신', '영농관리', '경영관리' 측면에 대한 이론적 확인과 더불어 실무적, 대응적 토대를 제시했다는 점에 연구의 의의와 시사점이 존재한다.

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국가바람지도 구축전략 수립을 위한 해외사례 분석 (Global Case Study to Setup Establishment Strategy of National Wind Map)

  • 황효정;김현구
    • 한국신재생에너지학회:학술대회논문집
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    • 한국신재생에너지학회 2009년도 춘계학술대회 논문집
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    • pp.458-459
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    • 2009
  • This global case study pursues diversification and intensification for an application system of the national wind map which has been developed to support national strategy building and promotion of wind energy dissemination. We chose nine counties' national wind maps and compared their map area, extraction height, temporal and spatial resolution, download services, etc. to derive a best practice for the Korea wind map application system. Therefore, the application system are designed to offer high resolution height information of which covers wind turbine rotor sweeping area and time-series dataset which can be downloaded for further analysis by users. It is anticipated that the system would contribute greatly to wind energy policy, business and research sectors once the derived ideas have been implemented to the application system

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