• Title/Summary/Keyword: Global Factor of Promotion

Search Result 60, Processing Time 0.024 seconds

Latent Mean Analysis of the Perceiving and Living a Calling Scales

  • Park, Yonguk L.;Lee, Hyejoo J.
    • International Journal of Advanced Culture Technology
    • /
    • v.10 no.1
    • /
    • pp.97-101
    • /
    • 2022
  • The perceiving a calling scale is composed of three constructs: transcendent sermon, meaningful and prosocial aspects. Based on the multiple group confirmatory factor analysis from the structural equation model, we confirmed the measurement invariance between Christians and non-Christians at the scale level. Furthermore, to investigate the mean difference between Christians and non-Christians, we performed latent mean analysis. The results showed that the three-factor structure is equivalent across Christians and non-Christians, and further confirmed metric invariance and scalar invariance. Thus, the perceived calling scale is applicable to both Christians and non-Christians without biases. We also examined mean differences between the two groups. Christians demonstrated significantly higher scores on the three factors but no difference on the living a calling. This study provided meaningful information in understanding calling, and we discussed limitations and future directions.

The Influence of Regulatory Focus on Consumer Responses to Smart Home Services for Energy Management

  • Kim, Moon-Yong;Cho, Heayon
    • International journal of advanced smart convergence
    • /
    • v.9 no.3
    • /
    • pp.221-226
    • /
    • 2020
  • Smart homes have become the state of the art in the reduction and monitoring of energy usage within a residential setting. Emerging threats such as climate change, global warming and volatility in energy prices have fuelled the interest in smart systems. Given that environmental sustainability has become a more significant factor for consumers, this research examines whether consumers' attitudes toward smart home services for efficient energy management differ according to their regulatory focus. Specifically, it is predicted that consumers will have more favorable attitudes toward smart home services for efficient energy management when they are promotion-focused (vs. prevention-focused). The results indicate that respondents with a promotion (vs. prevention) focus reported significantly more favorable attitudes toward smart home services for energy management (e.g., smart cooling/heating system, smart ventilation & air conditioning system, smart thermostats, smart plugs, and smart switches). We suggest that regulatory focus may be an effective marketing and segmentation tool in promoting smart home services for energy management and facilitating their receptiveness to the services.

The Effect of Global Retailer's Service Marketing Mix on Local Customers' Satisfaction and Loyalty Behaviors (글로벌 소매상의 서비스 마케팅믹스 요인이 고객만족 및 충성도에 미치는 영향)

  • Kim, Gil-Sung;Ryoo, Yun-Woong;Sui, Teng-Yu
    • Korea Trade Review
    • /
    • v.42 no.2
    • /
    • pp.77-96
    • /
    • 2017
  • This paper attempts to analyze the influences of Korean global retailer's service marketing mix on local customers' satisfaction and their loyalty behaviors. Based on a literature review, three hypotheses are putting forward. The data from 139 customers in Weihai, China were used to test these hypotheses. This paper used Structural Equation Modeling to identify the relationship among the service marketing mix, the customer satisfaction and the customer loyalty behaviors. According to the empirical analysis, this study showed satisfactory data-fit of the proposed model and supported two of the three hypotheses. The empirical results indicated that the service marketing mix factors except the promotion factor take significant effect on the local customer satisfaction, and this in turn have influence on the customer loyalty behaviors. The result shows that Korean global retailers will need to leverage service marketing mix strategically when entering China. Practical implications of these findings needs to be considered for the global retailer to establish an effective marketing strategy.

  • PDF

Effect of Component Factors of Innovation Clusters on the Corporate Business Activity: The Moderating Effect of Financial Support

  • Im, Jongbin;Chung, Sunyang
    • World Technopolis Review
    • /
    • v.4 no.3
    • /
    • pp.144-156
    • /
    • 2015
  • Globalization and knowledge-based economy have increased the importance of local areas as the units of global competition. Therefore, the meaning of localities has been emphasized as the core value of economic activities. In this context, innovation cluster has been recognised and emphasized as effective policy measure for innovation. Therefore, most countries have been trying to develop innovation clusters with their expectation for a rapid growth of economy. Nevertheless, there have been minimal empirical researches on innovation cluster. Therefore, for suggesting implications that activation factors of innovation cluster are to have an effect on tenant's business activities, this study conducted a literature review for the theories of regional innovation system(RIS) and innovation cluster. As a result, the activation factors of innovation cluster were classified into institutional, physicals, and social factor. The case of Gyeonggi province's innovation cluster policy was examined for an empirical analysis. Data were analyzed using ordered logistic regression. The results were as follows:First, Institutional and Infra factors had a positive influence on firms' business activities in every empirical test, so they were the most important activation factors of innovation cluster. Second, regarding the interactive effects of financial support, the interactive effects between financial support and Infra factor had a positive influence on the firms' business activities, according to the result of the empirical test.

The Influence of Trade and Foreign Direct Investment on Green Total Factor Productivity: Evidence from China and Korea

  • Li, Kan-Yong;Gong, Wen-Chao;Choi, Beak-Ryul
    • Journal of Korea Trade
    • /
    • v.25 no.2
    • /
    • pp.95-110
    • /
    • 2021
  • Purpose - This paper intends to conduct theoretical analysis and empirical test on the action mechanism of South Korea-China trade and South Korea's FDI to China on green total factor productivity, so as to provide a new perspective and ideas for the improvement of China's green total factor productivity and promote the high-quality development of China's economy Design/methodology - This paper uses the data of 30 provinces, autonomous regions and municipalities in China from 2004 to 2017 as the research sample, adopts the GML index method of SBM Directional Distance Function to measure GTFP, and analyzes the influence of South Korea-China trade and FDI from South Korea on China's GTFP. Findings - Trade is conducive to promoting technological progress, which has a significant promotion effect on China's green total factor productivity. While FDI has a significant inhibitory effect on China's green total factor productivity, which verifies the "pollution haven" hypothesis. In addition, such influence has certain regional overall heterogeneity. Trade has a more significant promoting effect on GTFP in eastern coastal areas, while FDI has a more significant inhibitory effect on GTFP in central and western inland areas. The interaction between trade and FDI is conducive to the improvement of green total factor productivity, indicating that the benign mechanism of trade and FDI has been formed. Urbanization, industrial structure, human resource level and investment in science and technology are all conducive to the improvement of GTFP. Originality/value - Through theoretical analysis and empirical test on the action mechanism of South Korea-China trade and South Korea's FDI on green total factor productivity, this paper provides a solid theoretical foundation for the further development of China-South Korea economic and trade cooperation in the future.

Strategies to reduce risk factors of non-communicable diseases in South Korea (만성질환 위험요인 감소를 위한 전략과 방향)

  • Khang, Young-Ho
    • Korean Journal of Health Education and Promotion
    • /
    • v.33 no.4
    • /
    • pp.1-9
    • /
    • 2016
  • Objectives: This review is to suggest strategies to reduce risk factors of non-communicable diseases (NCD) in South Korea. Methods: Prior research findings on the burden of NCD and associated risk factors and the effectiveness of intervention programs were reviewed. Strategies regarding the control of NCD risk factors were conceived. Results: The author presented research findings from the Global Burden of Disease study on the burden of non-communicable disease (NCD) and associated risk factors in South Korea. Strengths and limitations of population and high-risk strategies for preventing NCDs were introduced. The author also reviewed the evidence on the effectiveness of multiple cardiovascular risk factor interventions and community-based intervention programs on cardiovascular diseases conducted in industrialized countries. Finally, strategies to reduce NCD risk factors in South Korea were suggested. Conclusions: The evidence-based interventions and the importance of population strategies in NCD prevention were highlighted. The author indicated that strategies employed by unhealthy commodity industries to undermine effective public health policies and programs should be actively monitored. It has been suggested that effective high-risk strategies with ecological models to address social risks rather than medical risks among disadvantaged population should be further developed in South Korea.

A Study on the Retailer's Global Expansion Strategy and Supply Chain Management : Focus on the Metro Group (소매업체의 글로벌 확장전략과 공급사슬관리에 관한 연구: 메트로 그룹을 중심으로)

  • Kim, Dong-Yun;Moon, Mi-Jin;Lee, Sang-Youn
    • Journal of Distribution Science
    • /
    • v.11 no.12
    • /
    • pp.25-37
    • /
    • 2013
  • Purpose - The structure of retailing has changed as retailers develop markets in response to business environment changes. This study aims to analyze the general situation of retailers in order to predict future global strategy using case studies of overseas expansion strategy and the Metro Group's global strategy. Research design, data, and methodology - The backgrounds to the new retail business model and retailer classification are analyzed as theoretical data. In addition, the key success point of the Metro Group's "cash and carry" strategy is analyzed as is the Metro Group's global CFAR (collaborative planning, forecasting, and replenishment) strategy. Finally, the plan for cooperation and precise forecasting under the Metro Group's supply chain management are analyzed from the promotion environment viewpoint. Related materials analyzed included the 2012 annual report, the Metro Group's web page, and a video interview with the executive in charge of global strategy and the new market development department. Some data were revised to avoid disrupting essential aspects of the case studies. Results - The important finding was that the Metro Group could be a world-class retail company with its successful global expansion strategy. The Metro Group's global strategy's primary goal is to have a leading business position in Eastern and Western Europe. The "cash and carry" strategy is highest priority in its overseas expansion strategy. Moreover, the Metro Group has standardized product planning capacity, which could be applied in various countries with different structural and cultural backgrounds. This is the main reason that the Metro Group could rapidly become successful in the Eastern Europe and Asian markets through its structural overseas expansion strategies. In addition, the Metro Group emphasizes the importance of supply chain management. Conclusions - First, retailers should create additional value through utilizing the domestic market, market power, and economies of scale to launch a global strategy to maximize benefits from diversification. Second, the political, economic, and cultural background of the target country needs to be understood to successfully implement the overseas expansion strategy. Third, the main factor of successful cooperation with a local partner is how quickly the company gains total understanding of the business resources and core competence of its partner. All organizations should focus on the achievement of goals in order to successfully operate the partnership. Fourth, retailers should improve their business, financial and organizational structure. Moreover, the work processes and company culture should also be improved to respond strongly in the competitive global market. Fifth, the essential point of a successful retail business is the control capacity of its branding and format. The retailer could avoid forecasting errors through supply chain management by perfectly distributing the actual amount of its inventory. In addition, the risks along the supply chain are effectively shared between the supply chain partners. Finally, the central tendency of the market is to gain in strength with this taking place across all parts of the business.

A Study on Obstacle Factors of Global Start-up Promotion (글로벌 스타트업 육성에 따른 장애요인 분석)

  • Lee, Seol-Bin
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.20 no.3
    • /
    • pp.338-352
    • /
    • 2019
  • This study was empirically intended to determine obstacle factors of the global start-up promotion for the international inroad of global start-up companies. The statistical analysis of reliability and validity was conducted through the AMOS structural equation model after surveying 300 companies over 5 years old into start-up in metropolitan cities across the country. The findings are as follows. The global start-up growth had a very close relationship with capital, product development period, quality and human resources. And capital as a start-up obstacle factor was insignificant, but development period, quality and human resources had a close relationship with industrial competitiveness. Even in the mediating effect of start-up obstacle factors on industrial competitiveness, capital was rejected, while quality, development period and human resources were adopted, having a positive mediating effect. These results demonstrate that capital is not a big obstacle to the management because of the continuous support of the government due to the nature of start-up companies, but growth is in a remote future as long as there is no independent product competitiveness to maintain the quality of products at a certain level and support of professional workforce to develop and commercialize them.

A Study of the Effect of Purchasing Factors on Customer Satisfaction and Repurchasing Intention of Chinese Residents in Korea Buying through Internet Shopping Malls (한국거주 중국인들의 인터넷 쇼핑몰에서의 구매요인이 고객만족, 재구매의도에 미치는 영향에 관한 연구)

  • Kim, Moon-Hong
    • Journal of Distribution Science
    • /
    • v.14 no.11
    • /
    • pp.139-147
    • /
    • 2016
  • Purpose - This study examines the effects of purchasing factors of consumers based on customer satisfaction and repurchasing intention buying through Internet shopping malls. The subject of this study are Chinese residents who have lived over a year in Korea. Research design, data, and methodology - In this study, former research related with internet shopping malls' customer satisfaction and repurchase intention was revised. Based on past research, the internet shopping mall purchasing factors divided to 4 factors; factors of product, price, service, and promotion. 5 hypotheses were made. They are

    Product factors of internet shopping malls have meaningful effect to customer satisfaction,

    Price factors of internet shopping malls have meaningful effect to customer satisfaction,

    Service factors of internet shopping malls have meaningful effect to customer satisfaction,

    Promotion factors of internet shopping malls have meaningful effect to customer satisfaction,

    Customer satisfaction factors of internet shopping malls have meaningful effect to customer repurchase intention. Measurements developed 4~5 items to each factor and questionnaires were made. The survey was conducted on 1,000 Chinese people. Out of 292 surveys, 9 were excluded which responded nothing or were unfilled. Finally 283 surveys were used in empirical analysis with SPSS 22.0 statistical program. Hypotheses were verified by structural equation modeling. Results - The following conclusions are shown in the empirical study. First, the service and promotion factors of internet shopping mall have effects on customer satisfaction. Second, customer (Chinese people who live in Korea) satisfaction have effects on repurchase intention. Third, the products value and price level of internet shopping mall have strong effects on repurchasing intention. Conclusions - There are suggestions that Chinese customers satisfied with Korean internet shopping malls might increase their royalty to the shopping malls as possibility of repurchase arises. This study has differentiating points with preceding researches that subjected residents in Korea. But there are limitations that this study also used purchasing factors used in preceding studies. Also this study has limitations, such as generalization in global market circumstances because this study subjected only Chinese people and not global customers. Therefore, further study executed complementary with those limitations would be an interesting study.

A Study on Energy Use Behavior according to Energy Use Awareness of Apartment Residents (공동주택 거주자의 에너지사용의식에 따른 에너지사용행동 특성분석)

  • Jung, Su-Jin;Han, Jeong-Won
    • Journal of the Korean housing association
    • /
    • v.24 no.3
    • /
    • pp.37-44
    • /
    • 2013
  • As household energy consumption has increased, serious environmental problems, such as resource depletion and global warming, are becoming global issues. It is essential to conduct the energy use of residents living in apartments in order to come up with alternative solutions for energy savings. Therefore, this study examined the energy use awareness of apartment residents and their energy use behavior by various types of awareness. To understand their energy use behavior according to the awareness of the subjects, the energy awareness dimension was created with five factors and they were subject to a cluster analysis; then, the subjects were categorized into three groups. Finally, the difference of energy use behavior was examined by groups of energy awareness. G1 represents the group that is indifferent to energy savings and believes that convenience is an important factor. Also, with respect to energy use behavior, this group tends to pursue convenience. G2 is the group that is conscious of energy use costs thereby enduring some inconvenience, and shows savings behavior in daily life and household affairs. Although, G3 is very aware of the significance for the necessity of energy saving, their energy saving behavior is relatively negative. Regarding these different characteristics of each resident group in their energy saving awareness and behaviors, diverse methods and promotion in energy education are required. Furthermore, an effective energy policy should be established based on the understanding of energy consumption.