• Journal of Information Processing Systems
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• v.10 no.1
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• pp.145-161
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• 2014

Recently, many large organizations have multiple data sources (MDS') distributed over different branches of an interstate company. Local patterns analysis has become an effective strategy for MDS mining in national and international organizations. It consists of mining different datasets in order to obtain frequent patterns, which are forwarded to a centralized place for global pattern analysis. Various synthesizing models [2,3,4,5,6,7,8,26] have been proposed to build global patterns from the forwarded patterns. It is desired that the synthesized rules from such forwarded patterns must closely match with the mono-mining results (i.e., the results that would be obtained if all of the databases are put together and mining has been done). When the pattern is present in the site, but fails to satisfy the minimum support threshold value, it is not allowed to take part in the pattern synthesizing process. Therefore, this process can lose some interesting patterns, which can help the decider to make the right decision. In such situations we propose the application of a probabilistic model in the synthesizing process. An adequate choice for a probabilistic model can improve the quality of patterns that have been discovered. In this paper, we perform a comprehensive study on various probabilistic models that can be applied in the synthesizing process and we choose and improve one of them that works to ameliorate the synthesizing results. Finally, some experiments are presented in public database in order to improve the efficiency of our proposed synthesizing method.

• Journal of Korea Trade
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• v.23 no.8
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• pp.89-109
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• 2019

Purpose - We perform an empirical analysis of the effects of global consumer culture positioning (GCCP) in TV advertisements on consumer's brand evaluations (perceived quality, perceived price, and brand prestige) and attitude toward brand. Also, we analyze the moderating roles of consumer characteristics (ethnocentrism and level of product knowledge) in those effects. Design/methodology - This research is based on a survey of 210 randomly-selected university students in Seoul, Korea. The participants in the survey were shown a total of 8 TV advertisements of consumer goods of nondurable goods (fast food and carbonated drinks), and durable goods (sports shoes and digital camera), which included two advertisements for each product where one uses GCCP strategy while another uses LCCP strategy. We estimate the structural model using the AMOS 18.0 computer program. Findings - We find that GCCP has more positive effects on consumers' brand evaluations and attitude toward brand than LCCP in TV advertising. We also find that GCCP has stronger effects on brand evaluation and attitude toward brand in consumers with weak ethnocentrism and in those with a low level of product knowledge. Practical implications - Using GCCP in an advertisement is an effective way of improving consumer's evaluation of the brand and attitude toward the brand mainly when cosmopolitan consumers and consumers with low knowledge levels are segmented as targets. Originality/value - The study contributes to identify how and for what consumer groups' global brand positioning strategies in TV advertisements affect consumers' brand evaluations and their attitudes toward brands.

• Structural Engineering and Mechanics
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• v.6 no.3
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• pp.259-274
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• 1998

The test results from non-destructive and destructive field testing of a three-span deteriorated reinforced concrete slab bridge are used as a vehicle to examine the reliability of available tools for finite-element analysis of in-situ structures. Issues related to geometric modeling of members and connections, material models, and failure criteria are discussed. The results indicate that current material models and failure criteria are adequate, although lack of inelastic out-of-plane shear response in most nonlinear shell elements is a major shortcoming that needs to be resolved. With proper geometric modeling, it is possible to adequately correlate the measured global, regional, and local responses at all limit states. However, modeling of less understood mechanisms, such as slab-abutment connections, may need to be finalized through a system identification technique. In absence of the experimental data necessary for this purpose, upper and lower bounds of only global responses can be computed reliably. The studies reaffirm that success of finite-element models has to be assessed collectively with reference to all responses and not just a few global measurements.

• International Commerce and Information Review
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• v.16 no.3
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• pp.357-380
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• 2014

Buyers' Trust in suppliers is critical in all commerce, but particularly in the relationship between foreign provider and local consumer due to the liability of foreignness. This study examines (1)how local consumers trust in the product of MNCs is affected by their perceptions of the product attributes, (2)does the product trust affects customers loyalty, and (3)whether Global Corporate Citizenship moderates the relationship between the product attributes and trust. Based on previous researches, hypotheses are formulated and the statistical method used to test them was a moderated regression analysis using SPSS 20. 330 respondents from the university student group in Korea were used for this analysis. The results of this study are follows: Service communication and product perceptions such as quality, technological newness, design, and brand value have a significant effect on the product trust. The Effectiveness of product-related service communication had greater than that of the physical characteristics of product. But, price fairness is not significantly. The trust then has a positive relation to customers loyalty. When global corporate citizenship as the moderating role is introduced into the model, the interaction terms with 'price fairness' are verified to be significant. Therefore, global corporate citizenship moderates the relationship between price fairness and product trust. The results of the empirical study provide important implications for Korean firms operating in foreign markets. But, the findings are limited to the University students and to manufacturing sectors. Thus, the generalization of the results of this research remains limited.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.6
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• pp.751-762
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• 2002

Korean apparel industry is facing critical moment due to shortage of labor, wage increases and intensive competition among domestic manufactures. In addition, international production has been shifting to China and the other low-wage countries from established locations such as Korea, Hong Kong and Taiwan. Global sourcing has been received considerable attention since firms can enhance their competitive advantage as well as comparative advantage by coordinating their sourcing activities global]y. This studs regarded global sourcing as one of the strategic tools to achieve competitive advantage of Korean apparel firms, and explored the current status by literature reviews and series of in-depth interviews with managers of korean apparel firms. The findings of this study were as follows: 1) Due to geographical advantage, China was the most favored nation for outsourcing for domestic markers. However, exporting firms preferred Latin America (including Mexico) to take advantage of duties, quotas and geographical proximity to the US market. 2) In selecting the global sourcing country, productivity, technical ability, local government regulation, and culture were considered important. 3) Most Korean apparel firms sources production globally, and followed by raw materials and trims. 4) Cost and quality were the most important factors in deciding subcontractors, and experience, productivity, equipment and finances were the next concerns. Academic implications and future directions were suggested based on findings.

• Journal of the Korean Society of Safety
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• v.14 no.1
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• pp.33-40
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• 1999

In this paper, a damaged example of hanging guide frame used in the lifting of shore protection caisson was investigated. An examination of the stress and stability of members was carried out by structural analysis and the causes of damages was investigated. The stability analysis considering local and global stress buckling was performed. As a result of stability analysis. the first structure was unstable structure. Therefore improved structure was examined and the best effective methodology was the reassignment of wire.

• Transactions of the Korean Society of Mechanical Engineers
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• v.18 no.11
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• pp.2902-2912
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• 1994

The ultrasonic array sensor system, consisting of one transmitter and fourreceivers instead of the traditional combination of a transmitter and a receiver is proposed in order to identify the location of objects. From the theoretical analysis and the experimental results, it is found that this new array sensor system could derive the information on the position of objects accurately, while the traditional sensor system could provide only the informatioin on the distance to objects. This sensor system is used to develop a sonar-based local mapping algorithm. The local map is used to find the existence of possible gates, through which the mobile robots can pass, and to select the suitable one in order for the robots to reach the goal safely in the presence of obstacles. The performance of the proposed local map algorithm is demonstrated experimentally in a small working area with several obstacles. It is found that the quality of the resulting local map is sufficient for the avoidance of collisions between the robots and obstacles and for the selection of the suitable gate leading to the goal. It is also shown that the global map of the working area could be obtained by integrating several local maps constructed from different locations and that it matches the actual layout of the working area well.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.22 no.8
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• pp.761-767
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• 2011

In this paper, to improve performance of spectrum sensing, we propose the method which can find optimal threshold based on power of PU(Primary User) signal. To find optimal threshold value, we will use mathematical method, and find threshold which can has lowest error probability. Each SU(Secondary User) use this threshold and All Su makes local decision. All Su Send local decision to FC(Fusion Center). In this paper we consider K-out-of-n rule to combining local decision. To make global decision value, FC find optimal n. In the FC. FC received local decision which has lowest error probability and using optimal n and these vaule. FC make global decision value. In this paper, to analysis performance proposed scheme, we simulate proposed scheme using matlab and compare with traditional OR Rule. As a result of simulation, we can know that preposed scheme can get a better performance than traditional OR rule.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.1
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• pp.142-148
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• 2014

A descriptor which is suitable for motion analysis by using the motion features of moving objects from the real time image sequence is proposed. To segment moving objects from the background, the background learning is performed. We extract motion trajectories of individual objects by using the sequence of the 1st order moment of moving objects. The center points of each object are managed by linked list. The descriptor includes the 1st order coordinates of moving object belong to neighbor of the pre-defined position in grid pattern, The start frame number which a moving object appeared in the scene and the end frame number which it disappeared. A video retrieval by the proposed descriptor combining global and local feature is more effective than conventional methods which adopt a single feature among global and local features.

• 전자공학회논문지 IE
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• v.46 no.4
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• pp.31-41
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• 2009

The Image sensor of digital still camera has a limited dynamic range. In high dynamic range scenes, a picture often turns out to be underexposed or overexposed. Retinex algorithm based on the theory of the human visual perception is known to be effective contrast enhancement technique. However, it happens the unbalanced contrast enhancement which is the global contrast increased, and the local contrast decreased in the high dynamic range scenes. In this paper, to enhance the both global and local contrast, we propose the weight mapping retinex algorithm. Weight map is composed of the edge and exposure data which are extracted in the each retinex image, and merged with the retinex images in the fusion processing. According to the output picture comparing and numerical analysis, the proposed algorithm gives the better output image with the increased global and local contrast.