• Journal of the Korean Home Economics Association
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• v.50 no.6
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• pp.13-32
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• 2012

This study surveyed features of weddings in the main family by selecting 10 families in which the grandnephew and grandnephew's wife dwell in the head house, have a shrine, and hold a memorial service for Bulcheonwi (不遷位). A case survey through in-depth interview was carried out from April 9, to October 8, 2011. It surveyed the contents and the wedding artifacts in Uihon (議婚), Napchae (納采), Nappye (納幣), Daerye (大禮), Hyeongugorye (見舅姑禮), which are the procedures of traditional wedding that have been kept in the wedding ceremony of the main family. As a result, in deciding on marriage, the marriage was formed on the basis of similar Gagyeok (家格) and on ancestor's common scholastic mantle or origin. As for wedding furnishings, wedding presents, and wedding gifts, 9 out of 10 families were indicated to give and take weakly. Also, 6 out of 10 families held a traditional wedding ceremony in the yard of the bride's house. Hyeongugorye (見舅姑禮) was indicated to be held by all of the 10 families. A continuous effort in academic circles and industries is demanded for preserving the living culture of the main family, which proceeds with following the traditional elements even amid a rapidly-changing historical flow as today.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.68
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• pp.197-218
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• 2015

China is a land of guanxi, everything is connected with guanxi. China has a business culture based on guanxi connections underpinned by strong Confucian ethics. However, there are some reasons why it is difficult for western companies to run businesses in China. Firstly, foreign firms lack the understanding and experiences necessary for doing business in China. They don't know the absence of alternatives is one of reasons that guanxi is so powerful in Chinese society. Secondly, there are many misconceptions about guanxi. It is easier for many foreign scholars or businessmen to equate guanxi with corruption due to the ambiguity of guanxi. Thus, if a foreign enterprise possesses guanxi, it can be a source of competitive advantage for doing business due to lack of law systems for anti-corruption activities in China. Furthermore, it is gaining increasing importance not only in Business to Government(B2G) but also in Business to Consumers(B2C) relationships. Therefore,managers should pay great attention to the proper use of guanxi instead of being involved in corrupt behaviours because now the governments hold a strong attitude against corruption. In particular, establishment of working guanxi through red envelops(basically giving money) or illegal gifts can cause a great problem for both parties, which were naturally accepted among most government officials and businessmen until recently.

• International Journal of Costume and Fashion
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• v.16 no.1
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• pp.17-35
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• 2016

The purpose of this study is to investigate the benefits sought by luxury good customers contingent on product category, and to understand the relationship between the benefits sought and brand loyalty. A qualitative approach was used; therefore in-depth interviews were conducted with seven panels of professionals in the luxury industry. The findings are as follows: 1) Handbag customers mainly seek the social benefits in order to express their social status by purchasing well-known, easily-recognizable brands. 2) Shoe customers primarily seek the practical-functional benefits, which are comfort and function. 3) Small Leather Goods customers seek the social benefits for themselves and as gifts for others. 4) Brand loyalty for handbag customers is reported to be low, as their primary goals are the social benefits. Rather than devoting themselves to one specific brand, handbag customers prefer to purchase from various brands. 5) Shoe customers have reportedly higher brand loyalty, as they tend to come back to brands when they are satisfied with the benefits they pursue. The findings of this study provide more information on the practical implications of luxury good customer purchasing habits. Firstly, customers pursue different benefits depending on product category, and secondly, brand loyalty differs by customers' benefits.

• Journal of the Korean Society of Costume
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• v.66 no.8
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• pp.61-77
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• 2016

This study is to understand the meaning, the location, and the construction of Hyeonhun (玄纁) through the records and relics of the Chosun Dynasty. Hyeonhun means farewell gifts for the dead. Hyeonhun was very personal and was considered to be essential ritual supplies. it was newly made for not only first funeral(初葬), but also the second funeral(改葬), was individually made as well as in the couple funeral(夫婦合葬). the Hyeonhun ritual was performed while dressed in a simabok(緦麻服). The ritual started with washing of the hands(盥手) and deep bowing(再拜) twice. The Hyeonhun was placed on the lid of the inner coffin among the 3 coffins in Chosun tomb's way. The Hyeon was placed on the right side and the Hun on the left side of the lid.(玄右纁左). Hyeonhun are comprised of one, two, five of ten pieces. Most of the excavated Hyeonhun were two pieces : Hyeonhunsokbaek(玄纁束帛) consist of ten pieces, of which six were Hyeons and four were Huns. The records indicated that the materials used to make Hyeonhun was silk, but the excavated relics satin and twill, single gauze in the excavated relics advanced than the records.

• Journal of the Korean Society for Library and Information Science
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• v.20
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• pp.17-33
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• 1991

This articles aims to analyze HOSEONGKONGSINLOK awarded to Kim Yang-bo, a eunuch, having major roles to take refuge the king Seon-jo when the Japanese invader rushed into Seoul in the time of Hideyoshi's Invasion of Korea in 1592. At that time, all meritorious retainer was to be rewarded equally by a given rules of the stipends and the gifts. But for the eunuch, differently from others, the portrait was not made to be handed down as a model. Instead one more clothes was given. This suggests that there were some differenciation of the class and the job in the evaluation of the merits. From this we can see that there might be some problems in the selection of the meritorious retainer, resulting in unfair awarding, and needing to be reevaluation from the historian. Even though somewhat worn out, this material has very important value as a historical source in terms of following viewpoint: 1) it contains all the name of the meritorious retainers at that time. 2) it suggests the social situation and affairs at that time more precisely. 3) it reveals the facts even some facts in the authentic records can be corrected.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.4
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• pp.557-571
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• 2014

This study examined the evaluation of Mongolian cashmere products by foreign tourists visiting Mongolia, purchase motivation, and purchase intention by nationality as well as analyzed factors that affected purchase intentions. Questionnaires were distributed in Ulaanbaatar from July $25^{th}$ to September $3^{rd}$, 2012. We collected 626 questionnaires and used 616 copies in the final analysis (149 from Koreans, 128 from Japanese, 119 from Russians and 220 from English-speaking countries). Awareness about Mongolian cashmere products and purchase intentions differed significantly by nationality. Purchase motivations were divided into 3 factors-usefulness, mood shift, gifts and souvenir. Evaluation of cashmere products consisted of 5 factors-product excellence, uniqueness, ostentation, economic value and fashionableness. Purchase motivation and evaluation differed significantly by nationality. Purchase intention was significantly related to awareness prior to visit, product excellence, usefulness, gift/souvenir motivation factors, and nationality.

• Korean Journal of Human Ecology
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• v.22 no.2
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• pp.301-313
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• 2013

Though customer delight is becoming one of the most important marketing key words, research in a retail setting is limited. With the dramatic growth of online retail shopping, this study explored customer delight experiences in online shopping malls by identifying the delight elements and analyzing the elements by online purchase steps. A total of 124 delight experiences collected from an unstructured questionnaire were content-analyzed. Delight elements in online shopping were categorized into service, product, price, delivery, package, and shopping mall operation in that order. Service related elements including free gifts and letters, recovery efforts for service failure, kind employees, and easy return were most frequently observed. Delights were experienced at the product receiving point, the prior-to-purchase point, the order-to-delivery point, and the post-purchase point in that order. The results revealed that customer delights in online shopping were experienced in various purchase steps by various marketing elements. Based on the results the study provided research propositions exploring the effects of expectation vs surprise, monetary vs non-monetary/emotional benefits/rewards, and core marketing elements vs augmented services on delight experiences.

• Knowledge Management Research
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• v.15 no.2
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• pp.107-128
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• 2014

From old times, companies have created profits by developing business models utilizing their friendship with customers, so the relationships can be connected to the activity giving a gift. This activity of giving a gift is developed as the service of giving gifts via social network services (SNS) as the use of SNS and smart phones is recently increased in relation to that, this study set the online friendship desire and the SNS gift convenience as the intrinsic motive and the extrinsic motive of the SNS gift behavior, respectively. This study identified how the interactivity's sub factors influenced on the online friendship desire/SNS gift convenience by reorganizing the interactivity's sub factors in the mobile context. As the results of this study, it was found that the connectedness, the synchronicity and playfulness positively influenced on the online friendship desire for the SNS gift convenience, the only connectedness positively influenced on it. And it was identified that the SNS gift convenience and the online friendship desire positively influenced on the SNS gift intention. This study is academically meaningful in that it conducted an empirical research by focusing on the friendship desire in relation to the SNS gift. Besides, through the results of this study, the online friendship desire and the SNS gift convenience will have to be considered as providing any SNS gift service, and that is expected to create knowledge for SNS business model to companies.

• East Asian mathematical journal
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• v.28 no.2
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• pp.215-232
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• 2012

The methods of selection through observations and recommendations were introduced in the process of recruiting new students for the science education institutes for the gifted attached to 25 universities recently. This paper itemized the methods of screening through observations and recommendations. This paper also analyzed the problems with the methods and attempted to create plans for their improvement. The methods of selection through observations and recommendations led to the positive results that students' usual activities and attitudes in the classroom were reflected on the evaluation and that the cost of their private lessons was also reduced. However, the methods showed a few problems that need to be corrected. We point out problems occurring with examining their documents for submission and interviews. It was not easy to grade candidates' gifts, creativity, potential and development within the contents of the documents and the limited time of conducting interviews. On the plans for the developments of the implemented methods of selection through observations and recommendations, we have several suggestions. The chances for teachers' in-service training of learning the methods of selection through observations and recommendations need to be expanded. The interview needs to be enhanced and to have the same weight as the document screening. To secure the continuity of the education for the gifted, the clear guidelines from the Ministry of Education, Science, Technology along with the cooperation of the education institutes for the gifted are essential.

• Journal of the Korean Home Economics Association
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• v.46 no.4
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• pp.1-13
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• 2008

The purpose of this study is to identify variables that influence the family decision-making process when planning a wedding. In this case the planning refers to: the procedure of the wedding: yedan, which means presents for parents and relatives: and yemul, which means wedding gifts. Decision-making was categorized into four types: decisions led by the bride and groom, decisions led by the groom's parents, decisions led by the bride's parents, and co-decisions by the two families. Resource theory was used as a conceptual framework. Data for this study were collected from 305 adults who got married after 1977 and lived in Seoul. Multinomial logistic regression models were used to analyze the data. Variables determining the decision-making of wedding procedure were the groom's age at marriage, the level of familism, and the major source for the wedding expenses. When it came to decisions on yedan, gender, the bride's year of education, and the major source for wedding expenses had significant influence on the decision-making. Variables that affected decision-making on yemul were the bride's year of education, and the major source for wedding expenses. This study suggested the power structure among bride, groom, and their parents through variables which exert influence on family decision-making.