• 제목/요약/키워드: Gifts

검색결과 142건 처리시간 0.031초

전라도(全羅道)의 생강(生薑)과 고추장에 관(關)한 연구(硏究) (Studies on the Malted red pepper catchup and Ginger of Chonla province)

  • 황호관
    • 한국식생활문화학회지
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    • 제3권4호
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    • pp.351-357
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    • 1988
  • A feature of present fomula of dietary habitus is the result of its traditional succession, as like as the newly established culture is rooted in the inherited traditional culture. So, it is very important to discriminate the kind of korean traditional foods and to discuss the historical background of the foods in use, since they have to develope better dietary conditions in furture by using modern theory of dietetics. But there are few literatures concerning to korean traditional foods clear at a glance. However, some traditional foods including technology of cultivation and processing have been transmitted from generation to generation in some districts. Therefore, author has attempted to investigate the history of traditional foods. The results obtained were as follows. 1. A lots of traditional foods which were gifts to imperial court alloted to districts or civilian foods during Choson dynasty have been transmitted up to date, and the method of cultivation and processing are well preserved. Among them out standing examples are: 1) persimmon and its processed goods. 2) red pepper and malted pepper catchup. 3) ginger and its processed goods. 4) honey, bean sprouts etc. 2. It has been reported that ginger was cultivated in China in 5th century B.C. and in Korea early in 16th century. But historical relationships between them could not be confirmed. However, from SAMKUKSAGI and the report by Lee, Suk Woo(1754-1825) who was governor of Chonla province and remarked ginger as a sacred herb at Wanju county, Bongong town, it is suggested that ginger is a natural growing herb in Korea. 3. Soonchang malted pepper catchup is one of outstanding traditional foods which our ancestor have processed with red pepper. Peru is the place of origin, where they have cultivated pepper from 1st century. It is conceivable that pepper was transmitted from Europe to korea late in 16th century, and the first report on existence of pepper in korea was written in 1613. Therefore, it seems that malted red pepper catchup was processed 30 or 40 years later.

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선물의 제스처: 미국 내 기업의 사회적 책임에 대한 담론-중심적 논의 (The Gesture of the Gift: A Discourse-Centered Approach to Corporate Social Responsibility)

  • 고경난
    • 비교문화연구
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    • 제30권
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    • pp.31-51
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    • 2013
  • In this paper, I approach corporate social responsibility as a discourse metadiscursively shaping the social relationship between corporations and society. Using a discourse-centered approach to culture, I examine how early discussions (involving legal disputes) on the rights of corporations to give evolved into a public sphere discussion as to how corporations can be viewed and redefined as social actors with capabilities to perform socially meaning actions, which here is "responsibility." I discuss how corporate social responsibility currently operates as a metadiscourse of corporate personhood, ethics, and corporate citizenship. Then, using insights from Mauss, I analyze how corporate social responsibility might be comparable to a Maussian gift exchange. Corporate social responsibility actions that are performed, indeed, are gift exchanges in that they involve the ideology of the free gift and the implicit expectation of a return to the giver. In the meantime, I argue, that in the case of corporate social responsibility, it is not the act of giving gifts (e.g., grants) that can lead to social alliances but rather the talk of gift giving, a departure from the ceremonial gift exchanges observed by Mauss. That is, here, the talk of giving shapes social alliances, thus displacing this function from the act of giving itself. The PR strategies deploy talk of the gift as a metapragmatic strategy, inviting various forms of role alignment on the part of diverse, potential and actual, participants, in a framework of corporate-sponsored gift exchange in which potential recipients compete, again at the level of metapragmatic description, to become the chosen gift recipient.

중년기 여성의 친부모 부양경험에 관한 질적 연구 (The Qualitative Analysis on Experiences of Caregiving Middle-aged Woman's Biological Parents)

  • 박종환;신승옥
    • 한국콘텐츠학회논문지
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    • 제18권12호
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    • pp.611-623
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    • 2018
  • 본 연구는 중년기 여성의 친부모 부양경험에 관한 연구로써 친부모를 부양하는 중년 여성 10명을 대상으로 연구하였다. 그리고 질적연구 방법의 하나로 심층 면담을 통해 자료를 수집하여 Colaizzi의 현상학적 방법으로 분석하였다. 수집된 모든 자료들에서 총 244개의 문장을 추출하였고, 그 중에서 67개의 의미 있는 문장들을 도출하였다. 그리고 그 의미 있는 문장들을 9개의 하위주제로 범주화 하였고, 이어서 4개의 상위 주제를 도출하였다. 연구 결과로는 첫째, 부양에 대한 이유와 동기로는 어쩔 수 없는 상황에서 부양하게 되었고, 그리고 자녀로서의 당연한 의무감과 책임감을 들 수 있었다. 둘째, 부양경험에서 겪는 심리적 현상으로는 부양부담으로 인한 무거운 마음을 감수하고 후회하지 않도록 부모 곁을 지켜드리는 모습으로 나타났다. 셋째, 부양경험의 의미로는 부모님을 평생의 선물처럼 여기고 서로를 향한 마음이 깊어지는 긍정적 요소로 작용하고 있었다. 끝으로, 부양경험의 영향으로는 부모에 대한 이해 증가와 행복에 대한 깨달음 그리고 현재 삶에 대한 성찰과 미래 삶에 대한 조망 등의 결과를 얻게 되었다.

쉐어하우스를 위한 웨이팅 리스트 기반의 O2O 서비스 플랫폼 구현 (Design of the Waiting List based O2O Service Platform for the Share House)

  • 표경수;박진태;김현국;문일영
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2016년도 추계학술대회
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    • pp.681-683
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    • 2016
  • 최근, 공유경제는 일반인들에게 인식이 좋아지면서 급부상하고 있다. 그래서 다양한 분야에서 자신의 물건, 집, 재능 등을 공유하는 현상이 많아지고 있다. 대표적으로 "Airbnb"와 같이 집 주인이 여행이나 출장으로 집을 비워둘 때, 자신의 집을 공유하는 쉐어하우스가 가장 활발하게 거래되고 있다. 쉐어하우스를 통해서 집주인은 비어있는 집을 이용하여 수익을 낼 수 있고, 고객들은 저렴한 가격으로 여행지나 출장지에서 숙소를 이용할 수 있다. 기존 쉐어하우스 시스템에서 고객들은 매번 비어있는 집을 확인해야하고, 깁 주인은 고객들의 입주신청을 기다려야하는 불편함을 없애기 위해 웨이팅리스트를 기반으로 한 서비스 플랫폼을 구현하고자 한다. 이 플랫폼을 통해 고객들은 원하는 집에 입주대기를 신청하여 대기 순서를 부여받아 매번 집을 찾아야하는 불편함을 해소할 수 있을 것이다.

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패션 브랜드 메타버스 플래그십 스토어 사례연구 -제페토(ZEPETO) 내 패션 브랜드를 중심으로- (Case Study on Fashion Brand Flagship Store in Metaverse -Focusing on Fashion Brand in ZEPETO-)

  • 김우빈;허희진;추호정
    • 한국의류학회지
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    • 제46권3호
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    • pp.545-563
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    • 2022
  • Metaverse is a digitally generated world beyond the physical realm; many fashion brands are launching virtual stores in Metaverse. This study explores the cases of flagship stores of fashion brands in Metaverse to understand the peculiarity of Metaverse retailing. This study selected four flagship stores of fashion brands launched on ZEPETO, the largest Metaverse platform in Korea. The characteristics of Metaverse retailing used for case analysis were store (store credibility, servicescape, ease of use), product (content, demos, incentives), social factor (store personnel, store customers), and entertainment (events, games, free gifts). The results illustrate that a transaction system linked to reality could not be established due to technical limitations; it was difficult to obtain specific product information, such as the color, size, and fabric. However, all four fashion brands overwhelmed the traditional retail channels in terms of providing various spatial experiences by operating their virtual stores in global cities related to the heritage and identity of each brand. Furthermore, fashion brands can convey a sense of deviation and fantasy to consumers by delivering unique entertainment activities in Metaverse that they cannot easily provide in real life.

COVID-19 전후 건강식품 섭취 여부 결정요인 비교 - 2019년~2021년 식품소비행태조사 자료 이용 - (Comparison of Determinants of Healthy Food Intake Before and After COVID-19 - Based on 2019~2021 Consumer Behavior Survey for Food -)

  • 정수연;김나영;전은서;장금일;김선웅
    • 한국식품영양학회지
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    • 제36권4호
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    • pp.309-320
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    • 2023
  • This study examined the determinants of healthy food purchases before and after COVID-19 in Korea. Binomial and multinomial logistic regression models were applied to Korea Rural Economic Institute's Food Consumer Behavior Survey data from 2019 to 2021. The analysis revealed a significant decrease in the non-intake of healthy food in 2021 compared to 2019, suggesting the impact of COVID-19 on healthy food consumption. Consumption patterns also changed, with a decrease in direct purchases and an increase in gift-based purchases. Several variables showed significant effects on healthy food intake. Single-person households exhibited a higher probability of eating healthy food after COVID-19. The group perceiving themselves as healthy had a lower likelihood of consuming healthy food pre-COVID-19, but this changed after the pandemic. Online food purchases, eco-friendly food purchases, and nut consumption showed a gradual decrease in the probability of non-intake over time. Gender and age also influenced healthy food intake. The probability of eating healthy food increased in the older age group compared to the younger group, and the probability increased significantly after COVID-19. The probability of buying gifts was significantly higher in those in their 60s, indicating that the path to obtaining healthy food differed by age.

아동신문 기사와 광고의 식품영양 정보 분석 (Analysis of Food and Nutritional Informations in Articles and Advertisements in Children's Daily Newspapers in Korea)

  • 김지은;이경애
    • 한국식생활문화학회지
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    • 제21권3호
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    • pp.233-240
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    • 2006
  • This study was intended to help children to cultivate and develop a sound attitude toward food consumption and eating habits through the analysis of food and nutritional information in news articles and advertisements in three major daily children's newspapers in Korea: The Chosen Children's Daily Newspaper, The Hankook Children's Daily Newspaper, and The Donga Children's Daily Newspaper. The monitoring period was for twelve months, January to December 2003. Two hundred seventy-nine articles and three hundred thirty-five advertisements were analyzed. The results were as follows. 'Cooking and health' were the most frequent subject in food and nutrition articles. The articles' contents are evaluated positively in morality and explanation; but negatively in fairness, specialization, and objectiveness. The articles were insufficient in the explanation of professional terms, scientific bases, and practical measures for real life. It therefore seems that they were difficult for children to understand well. The most frequent themes in the advertisements were 'processed fats and sugars' such as chocolate, candies, and cookies. Frequently, they were exaggerated and accompanied by phrases promoting consumption. They did not provide sufficient well-grounded information, and focused too much on events or gifts to instigate consumer sentiment. In conclusion, the most serious problem was that most food and nutrition information in these children's newspapers was lacking in specialization. More specialized and objective information should be provided in order to enhance the educational value of children's newspapers and their utilization in school education programs. Continuous monitoring should be carried out to discover those news articles and advertisements that contain correct food and nutrition information.

웹사이트 중복회원 관리 : 소셜 네트워크 분석 접근 (Managing Duplicate Memberships of Websites : An Approach of Social Network Analysis)

  • 강은영;곽기영
    • 지능정보연구
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    • 제17권1호
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    • pp.153-169
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    • 2011
  • 오늘날 기업의 마케팅에 있어 인터넷 환경의 이용은 필수적이며, 좀 더 효율적인 마케팅을 위해 다양한 방법들이 시도되고 있다. 기업들은 온라인마케팅을 통해 다양한 경품이나 포인트 등의 마케팅 비용을 사용하는 것으로 제품이나 서비스를 알려왔다. 특히 웹 2.0의 등장과 함께 기업은 좀 더 적극적으로 고객과 소통하기 위한 노력을 아끼지 않고 있다. 고객들은 회사의 웹사이트에 개인정보를 제공하는 형태로 회원가입을 하여 회사가 제공하는 혜택을 받으면서 제품 광고나 프로모션에 참여하게 된다. 그러나 온라인 마케팅의 운영측면에서 볼 때 현재의 회원관리 시스템은 회원의 모집과 운영에 있어서 효과적이지 못한 문제점이 나타나고 있다. 온라인 환경에서의 고객들은 오프라인 환경에서보다 명확한 자아를 덜 드러내기 때문에 회원가입 과정 중에 일부 악의적인 목적을 가진 고객들이 주변인의 개인정보를 이용하거나 조작하여 중복 아이디를 만들어 활동할 수 있게 된다. 이러한 취약점을 이용하여 중복가입 회원들은 고객들에게 돌아가야 할 경품이나 포인트 등을 가로채어 기업 마케팅 비용의 효율을 떨어뜨리고 있다. 그러나 증가하고 있는 마케팅 비용에 비해 중복회원의 선별 및 이들에 대한 제재를 위한 효과적 방법은 뚜렷하게 제시되지 않고 있다. 따라서 이를 방지하기 위한 체계적인 회원관리 시스템이 요구된다. 본 연구에서는 소셜 네트워크 분석 기법을 이용한 중복회원 식별방법을 제시하고 실제 온라인 고객데이터를 이용하여 그 효과성을 검증한다. 소셜 네트워크는 노드들의 관계를 표현하며, 관계의 유무, 방향 및 강도 등으로 연결 형태를 나타낼 수 있다. 특히 컴포넌트 분석방법은 소셜 네트워크 하위그룹 분석방법으로 네트워크의 내부 그룹을 구분하여 다양한 네트워크 특성을 식별하여 준다. 회원정보 분석에 있어 컴포넌트 분석방법은 전제회원 데이터 내의 의미 있는 정보를 이루고 있는 그룹을 식별하게 된다. 본 연구는 H사의 서로 다른 회원가입 기준을 가진 3개 웹사이트의 회원정보를 사용하여 진행되었다. 제안된 분석방법은 중복회원의 실체를 분석하고 시각화함으로써, 실무적인 측면에서 효율적인 마케팅의 증진을 도울 뿐만 아니라 신뢰성 있는 고객의 의견수렴 및 의사결정에도 도움이 될 것으로 기대된다.

한국(韓國).몽고복식(蒙古服飾)의 상관성(相關性) 연구(硏究)(II) - 고려시대(高麗時代)의 몽고침략기(蒙古侵略期)를 중심(中心)으로 - (A Study On Interrelationship Between Korean And Mongolian Costume Laying Emphasis On The Age Of Mongolia's Invasion Upon Corea)

  • 손경자
    • 복식
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    • 제16권
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    • pp.15-42
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    • 1991
  • A nation's culture isn't consisted by the characteristics of the nation only, but it is greatly affected by the geographical features and natural conditions, and it could be also dominated by the continual effect through mutual contact on economic exchange or social problem and political interests with neighboring countries. It is a well known fact that the contact of culture between Korea and Mongolia established under the special political situation that Corea was invaded by Won. But more basically, the Nomad including Mongolia had influenced upon neighboring countries, therefore, our country was also greatly influenced on consisting of our own culture by them. Moreover. the fact that our language belongs to their language's category(mostly Tweigru and Mongolian language) proves that the origin of our culture was deeply related with Mongolia. Accordingly, we could not limit the cultural relation between Korea and Mongolia within a special era. But especially, since unification of China by Mongolia, Won which appeared as a new great nation had dominated Corea for one hundred years, and the Corea's costume culture had a point of conversion to the mongolian. Therefore, this study expects to comment upon the relations of costume between Corea and Mongolia from a view point of Corea's tribute and royal gifts gifts by Mongolia written on the reference literatures. 1) From the ancient times, between our country and Mongolia there has been a direct or indirect exchange caused by the people's movement or invasion due to very closed neighboring. The relations between Corea and Mongolia have started from the mongolia's requests of tribute for the reason why they helped Corea against the Keoran's invasion, and these relation had continued by King Kongmin's age. 2) Mongolia had plundered a tribute such as dress, cereals, horses, military supplies, soldiers, maiden and little girls etc. from Corea, and therefore, a great confusion occurred on political, economic and social fields. And since King Chungyoul of Corea got married with a Princess of Won, the Corea's position was placed as the Buma nation(nation of son in law) and then high class people of Corea preferred to follow the mongolian costume such as Byunbal (pigtail), Ho dress (mongolian dress), Rouges, Chockturi (a kind of formal cap) and Doturak pigtail ribbon, and some have been applied up to date. On the other hand, the custom of Corea had transmitted to the Mongolian nobility, they called it "Corea Yang(style)". 3) The costume of Corea could be divided into three different periods, the first is the period influenced by Tang and Song's regime, the second is affected by the Won's costume and the third is applying the Myung's regime in the end of Corea. The Mongolian dress was based on the Ho dress form and it has been developed through compounding artistic traditional fields and foreign customs in long history. And Mongolia is composed of various tribes, therefore, they have their own dress for each tribe. Our country and Mongolia had a similar dress form based on Ho dress and both used the Chacksukunggo (jacket with small sleeves and slacks) and Seon(line). And the ornaments of costume such as Chockturi, Doturak pigtail ribbon and Rouges had transmitted and fixed down as a traditional wedding garment, but the Rouges has been used by noble women from the ancient times in our country. Since a member of the Society of Korean Costume has visited Mongolia in August 1990 for the first time, I really recognized the neccesity of more detailed study on the costume relation between Korea and Mongolia, and I will proceed with the study on various fields of costume under cooperation of Institute of Oriental Academy of Mongolia.

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남녕위(南寧尉) 윤의선(尹宜善)의 1837년 「혼수발기」 속 부마 편복(便服) 고찰 (Namnyeong-wie, Yun Eui-Seon's Everyday Clothes included in Wedding Gift List in 1837)

  • 이은주
    • 헤리티지:역사와 과학
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    • 제54권3호
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    • pp.68-89
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    • 2021
  • 헌종 3년(1837) 순원왕후(純元王后, 1789~1857)는 막내딸 덕온공주(德溫公主, 1822~1844)의 8월 가례를 맞아 부마 남녕위(南寧尉) 윤의선(尹宜善, 1823~1887)에게 혼수품을 내렸다. 그 물목을 적은 「혼수발기」가 국립한글박물관에 소장되어 있는데 「혼수발기」를 통해 19세기 전기의 부마 편복에 관해 살펴본 결과는 다음과 같다. 첫째, 「발기」 속 편복 품목을 대략 36종으로 정리하고 용도별로 ① 상의류 9종, ② 하의류 8종, ③ 관모와 수식 10종, ④ 허리띠와 주머니 4종, ⑤ 부채 3종과 신발 2종으로 분류하였다. 둘째, 남녕위의 편복 중 가장 중요한 의복은 남광사 도포와 남광초 창의(대창의)로 구성된 통상예복이었다. 그 외에 창의 2점(남광수사·청저포), 중치막 1점(남생경광주), 쟁친 상침긴옷 1점(옥색 쌍문초), 모시 홑창옷 1점(소창의), 겹저고리 2점(보라색 설사, 저포), 당포적삼에 생경광주한삼과 저포한삼이 있었고 하의류로는 겹바지와 고의(홑바지), 당포 행전과 버선 2켤레, 초록사 요대, 옥색사 대님이 있었다. 셋째, 관모와 부속품으로 밀화영과 사영을 갖춘 흑립, 정자관·동파관, 받침모 탕건과 복건이 있었으며 수발(修髮)에 필요한 상투관과 세 종류의 동곳(산호·밀화·순금), 옥관자를 갖춘 망건이 있었다. 특히 정자관과 동파관은 18세기 이후 신분별 구분이 있던 관모인데 남녕위에게는 정자관과 동파관을 함께 보냈다. 넷째, 홍색 계통의 세조대와 부싯돌을 담을 쌈지와 사낭, 그리고 옥선추를 장식한 선자, 사직물로 만든 모선, 소접(小摺) 등의 부채류, 운혜와 당혜 신발도 포함되어 있었다. 마지막으로, 『덕온공주가례등록』의 복식 기록과는 달리 「혼수발기」의 복식 기록이 당시의 실제적인 복식 명칭임을 확인하였으며 19세기 전기 부마 편복의 구체적인 구성을 확인할 수 있었다.