• Title/Summary/Keyword: Gestalt psychology

Search Result 26, Processing Time 0.018 seconds

A Study on the effect of Fashion Ads based on the Theory of Gestalt Psychology (게슈탈트 이론에 의한 패션광고 효과에 관한 연구)

  • Lee, Eui-Jung;Kang, Kyung-Ae
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.18 no.3
    • /
    • pp.37-56
    • /
    • 2016
  • Gestalt psychology is a theory of psychology to organize separate stimuli perceived by people's vision to incorporate them into significant types, and this also is applied in terms of the brand awareness of consumers. This study considered which influence the Gestalt psychology theories have upon the fashion consumers' information processing in fashion advertisement. The results are as follows. The principles of the totality and the perceptual organization in the Gestalt psychology are allowing fashion consumers to perceive information through advertisement and to be capable of understanding it a little more easily and clearly in the process. As for the principle of totality, an integrated Gestalt was formed by combining the stimulant elements of fashion ads and the brand schema of consumers. The principles of figure and background that were part of the perceptual organization theory enabled the consumers to pay attention to, choose and focus on some of the objects of perception in an easier and faster way. The principle of perceptual grouping was used to draw attention from the consumers by simplifying the objects of perception and then by combining them or making them look complete. Therefore the more advanced application of the principles and laws of Gestalt psychology is expected to make fashion consumers' way of looking at ads more well balanced and positive in a more efficient and convincing manner.

  • PDF

A Study on the Isoperimetric Problem in a Plane focused on the Gestalt's View for the mathematically Gifted Students in the Elementary School (초등수학 영재를 위한 평면에서의 등주문제 고찰 -게슈탈트 관점을 중심으로-)

  • Choi, Keun-Bae
    • School Mathematics
    • /
    • v.11 no.2
    • /
    • pp.227-241
    • /
    • 2009
  • The isoperimetric problem has been known from the time of antiquity. But the problem was not rigorously solved until Steiner published several proofs in 1841. At the time it stood at the center of controversy between analytic and geometric methods. The geometric approach give us more productive thinking (insight, structural understanding) than the analytic method (using Calculus). The purpose of this paper is to analysis and then to construct the isoperimetric problem which can be applied to the mathematically gifted students in the elementary school. The theoretical backgrounds of our analysis about our problem are based on the Gestalt psychology and mathematical reasoning. Our active program about the isoperimetric problem constructed by the Gestalt's view will contribute to improving a mathematical reasoning and to serving structural (relational) understanding of geometric figures.

  • PDF

A Study on the Rebuilding Existences of Saethul Maul Project and Landscape Composing of Gestalt Psychology in the Vulnerable Villages - Focused on the Vulnerable Villages Consulted by Experts - (취약지역생활 여건개조 사업현황과 마을 경관구조의 형태심리학적 연구 - 컨설팅대상 마을을 중심으로 -)

  • Chong, Geon-Chai
    • Journal of the Korean Institute of Rural Architecture
    • /
    • v.24 no.3
    • /
    • pp.31-38
    • /
    • 2022
  • The purpose of this study is to rediscover the gestalt psychological value of the Landscaping structure and architectural landscape in the vulnerable village consulted by experts in 2021 year. For this study, nine villages called of Saethul Maul were surveyed, and two of them were analyzed for landscape composing of gestalt psychology. The two villages, Yulwon and Jeonchon, included the case where the landscaping structure of residence was viewed from outside the village and the case from within the village. Psychological distance of the villages is analyzed by D/H ratio for the scenery seen from lanes. There are three expected conclusions. First, in terms of gestalt psychology, the buildings mean a figure, and the rice field in front of the village, the mountains behind the village, and the lanes represent a landscape structure consisting a background(ground). It captures the unique landscape aesthetics of the vulnerable village. Second, the landscape seen in the village shows various differences in horizontal distance and vertical height of the lane, so even if the psychological distance gives a sense of closure, it gives a sense of rhythm and change. However, considering the psychological distance (D/H ratio) when the roads are expanded for the fire car, the village landscape can be re-formed by safety and function. Third, the architectural landscape of Yulwon village is characterized by the harmonious arrangement of traditional houses, Narack-Doiji (rice barn), and wooden building (agricultural barn) in the background of chestnut tree hill behind the village. It is necessary to reduce the use of industrial materials and restore the valuable architectural landscape of the vulnerable village.

Bender Gestalt Test Image Recognition with Convolutional Neural Network (합성곱 신경망을 이용한 Bender Gestalt Test 영상인식)

  • Chang, Won-Du;Yang, Young-Jun;Choi, Seong-Jin
    • Journal of Korea Multimedia Society
    • /
    • v.22 no.4
    • /
    • pp.455-462
    • /
    • 2019
  • This paper proposes a method of utilizing convolutional neural network to classify the images of Bender Gestalt Test (BGT), which is a tool to understand and analyze a person's characteristic. The proposed network is composed of 29 layers including 18 convolutional layers and 2 fully connected layers, where the network is to be trained with augmented images. To verify the proposed method, 10 fold validation was adopted. In results, the proposed method classified the images into 9 classes with the mean f1 score of 97.05%, which is 13.71%p higher than a previous method. The analysis of the results shows the classification accuracy of the proposed method is stable over all the patterns as the worst f1 score among all the patterns was 92.11%.

A Study on the Formal Systematization within the 3D Modeling Designs - Focused on The Law of Grouping -

  • Gu, Ling-Feng;Jeon, Hyung-Jin;Pak, Hong-Sik
    • Journal of Multimedia Information System
    • /
    • v.4 no.3
    • /
    • pp.107-114
    • /
    • 2017
  • As to talk about computer aided 3D modeling, it can be conformed to the popular aesthetics based theory of heightening the organizing useful visual information. This thesis heightens the formativeness of the 3D modeling from the angle of the Gestalt psychology and attempts a finding of a method as also explains among the grouping laws of Gestalt. They are the definitions and the special features of 'The Law of Proximity', 'The Law of Similarity', 'The Law of Closure', 'The Law of Continuity', etc. And, through a logical, theoretical analysis, the relationships between such laws are found out. And the case examples of the uses of such laws in the 3D animation character designs and the situation in which such laws are applied to the things in the actual lives are analyzed. If it is intended to improve the formativeness of the 3D model forms, the rules of the simplicity, the safety, and the symmetry must be pursued according to the visual recognitions of the human beings. Because the actual objects are seen and touched, other than the visual pursuits by the human beings, the functionalities and the practicalities of the objects must be considered.

The study on framing of animation -Centering on Gestalt theory (애니메이션의 장면화(framing)에 관한 연구 - 게슈탈트(Gestalt)이론을 중심으로)

  • Sun, Kyung-Hee
    • Cartoon and Animation Studies
    • /
    • s.6
    • /
    • pp.34-71
    • /
    • 2002
  • Animation has been developed as a part of artistry, and maintained a correlation with other various genres such as art, film and music to bring changes in form and to seek new things. Recently, technological advancement also has supported digitalization of producing process with variety in its method. Basic unit of animation production is a frame. A set of frames which has an image of producer's intention comes to life as animation when constructed, connected and transformed. A producer usually goes through a series of trouble when deciding how to express one's intention in images. Framing in animation is a kind of visual information which reflects producer's visual perception. A producer does not simply characterize matters into geometrical figures or give circumstantial explanation, but does framing work that relies on expression. Artistic psychology based on Gestalt Theory does not concentrate on abstract artistic philosophy with conventional beauty as its center, but pursues ambiguity and coherence of formative arts to support on accepting systematic order. Therefore, the purpose of this study is to find theoretical assistance which may be fundamental part in framing of animation. First, ten elements of Rudolf Arnheim centering on Gestalt Theory shall be redefined as concepts. Based on its ground, I will attempt to analyze shape-quality of framing of conventional animation, and make an approach with my personal experimental project. From this research project, I intend to analogize systematic aspect of framing in animation and to make framing of animation possible to assist in actual production of animation.

  • PDF