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The Effect of Corporate Social Responsibility Activities on Brand Equity and Consumer Attitude (사회적 책임활동이 브랜드자산과 소비자태도에 미치는 영향 연구)

  • Park, Nam-Goo;Choi, Ho-Gyu
    • Journal of Distribution Science
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    • v.12 no.8
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    • pp.17-29
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    • 2014
  • Purpose - The use of corporate social activities to implement the concept of corporate social responsibility enhances brand equity and attitude, and strengthens economic competitiveness. In areas such as mobile communications, companies take the responsibility of protecting customers and enhance the quality of the mobile communication service, helping to make an effort to obey the regulations of the public trade order and fair trade agreement, enabling a healthy society through communication with elderly living alone or youths without parents, and enhancing marketing strategies. Research design, data, and methodology - To test the hypothesis, a survey was conducted. The surveyed population includes people who use the big three mobile communication services. The survey was conducted from October 4th to October 14th, 2013. A total of 500 survey questionnaires were circulated and 483 were collected; out of these, 32 were excluded due to missing or incomprehensible information. The data was analyzed with SPSS 18.0 via frequency analysis, trust analysis, search factor analysis, relationship analysis, confirmation factor analysis using AMOS 18.0, and structural equation model analysis. Results - Research on corporate social responsibility has been frequently conducted recently. Companies are perceived as social constituents satisfying the social desires of people in addition to customer needs. Further, companies are returning profits to society to satisfy community needs, because there is greater emphasis on the social responsibilities of companies. Companies' social responsibilities should include marketing strategies and the identification of customer needs. This study shows that social service activities influence brand value, which influences customer attitudes; therefore, social service activities indirectly influence customer attitudes. In order to increase customers' purchasing intention, it is essential to improve brand image via social services and provide a distinctive quality of service. Conclusions - This research has used the purposive selection method in the empirical analysis to identify the effect of social services on brand value and customer attitude. Therefore, this study revealed that businesses, whose ultimate objective is to improve customers' purchasing intention, should promote their brand equity through corporate social responsibility activities and offer a distinct service quality. Limitations in the progress of research were found and future indications to overcome these limitations are suggested as follows. First, survey responders had a limited understanding of social responsibilities; therefore, this concept needs to be explained to people first. Second, the research was done on people who live in Daejeon; thus, it is not representative of the entire country. The research has to be repeated with people in other cities. Third, there is a limitation in the study because the purposive selection method was used on Daejeon customers. In the future, a more precise selection of the population is needed. Fourth, Daejeon has unique geographical and size characteristics. Thus, customers in Seoul and other areas may display different characteristics and research on them may reveal different findings. Therefore, again, this study has to be repeated in other areas.

Analysis of genetic diversity of cowpea landraces from Korea determined by Simple Sequence Repeats and establishment of a core collection

  • Lee, Jeongran;Baek, Hyung-Jin;Yoon, Mun-Sup;Park, Sang-Koo;Cho, Yang-Hee;Kim, Chang-Yung
    • Korean Journal of Breeding Science
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    • v.41 no.4
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    • pp.369-376
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    • 2009
  • Cowpea might have been introduced from China to Korea and cultivated for several hundred years but it has never been a staple food crop in Korea. In this study, genetic diversity of 492 Korean cowpea landrace accessions that have passport information was estimated using six SSR markers. The mean of Weir's gene diversity was 0.665 from all accessions investigated in the study. Cowpea gene diversity of six local provinces in Korea was ranged from 0.370 in accessions of Gangwon to 0.680 in Jeonra provinces. Low gene diversity of the cowpea genepool of Gangwon province was probably derived from relatively few introductions. Especially SSR markers VM36 and VM39 seem to be good markers to distinguish the Gangwon accessions from others by occurring at a specific locus with higher than 78% of allele frequency. Except for the Gangwon province with the low genetic diversity, gene diversity of cowpea accessions from other provinces was ranged from 0.600 to 0.680 indicating no big differences among provinces. Distribution pattern of the allele frequencies was similar among the other provinces. This may reveal that Korean farmers might exchange cowpea seeds easily with even their neighbors with geographical barriers. A core collection, 100 landraces, ca. 20% of base collection, was developed at the 70% of a similarity coefficient level using random sampling approaches after stratification of the entire landrace collection based on the phenetic dendrogram. The variability of SSR in the base and core collections of Korean cowpea landrace was compared by calculating Weir's gene diversity. The mean of Weir's gene diversity of the core was 0.707 while that of the base collection was 0.665. The higher diversity index in the core collection indicates that it maintains the initial variability and well represents the base collection. The core collection included one of determinate accession (IT 216155) and two of no branching type accessions (IT 103959 and IT 161024). The core collection could be used to guide more efficient management and utilization of the entire collection. This core collection should be revised periodically as additional accessions are collected and further characterization is conducted.

Metabolomic analysis of perilla seeds harvested from Korea and China (국내산 및 중국산 들깨 종자의 대사체 분석)

  • Gu, Suyeon;Choi, Nayoung;Son, Yejin;Park, Ji Yeong;Choi, Sung-Gil;Lee, Myoung Hee;Kim, Hyun-Jin
    • Korean Journal of Food Science and Technology
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    • v.51 no.5
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    • pp.411-419
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    • 2019
  • A comprehensive comparison of fatty acid and metabolite profiles in 8 species of perilla seeds harvested from Korea and China was carried out to understand the correlation between cultivation conditions and the quality of perilla seeds. Metabolomic studies revealed that the perilla seeds were distinct from each other, based on the partial least squares -discriminant analysis (PLS-DA) score plots; 23 compounds including metabolites, fatty acids, and phytosterols that predominantly contributed to this interspecies difference were identified. Changes in the growth environment affected these compounds. In particular, phenolic compounds were affected by rainfall and temperature. Moreover, temperature and altitude showed negative and positive correlations, respectively, to oleic acid. Although more studies on the effect of various environmental factors on cultivation of perilla plants as well as their seeds are needed, the present results provide information that would be useful in identifying perilla seeds produced in specific regions and in the cultivation of good quality perilla.

GIS-based Assessment of the Lateral Connectivity in the Cheongmi-cheon Stream, South Korea (청미천에서 GIS 기반 횡적 연결성 평가)

  • Jin, Seung-Nam;Cho, Hyunsuk;Chu, Yunsoo;Cho, Kang-Hyun
    • Ecology and Resilient Infrastructure
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    • v.6 no.3
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    • pp.154-162
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    • 2019
  • Lateral connectivity between the channel and the floodplains has been damaged by the levee construction and channelization in most streams of South Korea. The purpose of this study was to develop a technique for easily and remotely assessing lateral connectivity using GIS in the streams and to evaluate the effectiveness of the assessment method by applying it to Cheongmi-cheon Stream, a representative stream in the central Korean Peninsula. The metrics of the lateral connectivity assessment are composed of (1) existence of remaining wetlands and (2) land use property as a habitat quality of the former floodplain outside the levee and (3) existence of levee barrier, (4) connectivity to the stream and (5) connectivity to the upland natural habitats as a connectivity from the channel through floodplain to the upland forest. According to the result of applying the assessment method to Cheongmi-cheon Stream, the lateral connectivity was severely damaged due to the levee construction and land use change in the former floodplain. The GIS-based assessment of the lateral connectivity developed in this study is expected to be used as a useful tool for identifying limitations of current connectivity in various attempts to restore lateral connectivity in riparian ecosystems.

Effect of Seeding Rate on Forage Quality Components and Productivity of Alfalfa in Alpine Area of Korea

  • Kim, Jong Geun;Jeong, Eun Chan;Li, Yan Fen;Kim, Hak Jin;Ahmadi, Farhad
    • Journal of The Korean Society of Grassland and Forage Science
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    • v.41 no.3
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    • pp.168-175
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    • 2021
  • The optimal determination of seeding rate is critical to minimizing uncertainties about the large variations observed in forage quality and productivity when alfalfa is cultivated under different geographical areas and growing conditions. The objective of this investigation was to provide information about the proper seeding rate according to harvest timing for alfalfa cultivation in the Northern regions of Korea. Alfalfa was sown in September 2018 at a seeding rate of 20, 30 or 40 kg/ha and harvested four times in 2019: May 3, July 2, September 11, and October 13. Regardless of seeding rate, alfalfa plant height was longest at the third harvest (113 cm) and the shortest in the last annual harvest (43.8 cm). However, seeding rate had no effect on alfalfa plant height at any harvest. Forage relative feed value was increased in the first cutting but decreased in the third cuttings as seeding rate increased. However, seeding rate had slight effect on alfalfa forage quality components at the second and fourth cuttings. Total annual DM and crude protein production (in 4 harvests) was greater at higher seeding rates. Plots seeded at a rate of 40 kg/ha produced on average 1,257 and 2,620 kg/ha more forage (DM basis) than those seeded at a rate of 30 or 20 kg/ha, respectively. Forage DM production at the first, second, third, and fourth harvests accounted for 36.1, 24.0, 27.1, and 12.8 % of total annual DM production, respectively. Overall, small differences were seen when alfalfa seeding rate was different but maximum forage DM production (in four harvests) was detected when seeding rate was 40 kg/ha. These data could be useful to the alfalfa growers by allowing them to make more accurate trade-offs between seed price and the expected magnitude of forage yield gains in order to select the best seeding rate.

Barriers to Social Security Accessibility of Elderly North Korean Refugees (고령 북한이탈주민 사회보장제도 활용의 제약요인 및 접근성 제고 방향)

  • Ko, Hyejin;Min, Kichae;Park, Jungsun;Han, Kyounghoon;Kim, Yeseul
    • 한국사회정책
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    • v.25 no.1
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    • pp.161-194
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    • 2018
  • The purpose of this study is to investigate the factors that interrupt the use of social security of elderly North Korean refugees. As a result of qualitative content analysis using interview data, it is found that the elderly North Korean defectors have a lower access to the social security system. The main reason for hindering the use of social security system is low awareness due to limited information channels, psychological distance to South Korean society and residents. Moreover, this psychological distance is a factor that reduces the geographical accessibility of elderly North Korean defectors by preferring to use services in specific institutions for North Korean, while South Korean elderly people can use the service elsewhere. In addition, there are many cases in which the elderly in North Korean defectors do not receive sufficient social security due to low income. On the other hand, social security systems with high accessibility of older North Korean refugees are characterized by the fact that they are provided by experts who have formed sufficient rapport with North Korean refugees. Therefore, it seems possible to improve the accessibility of elderly defectors' friendly system by professional workers with cultural competence. In addition, a multidimensional approach is needed to fully cope with the complex desires of elderly North Korean defectors and a mechanism should be set up to reflect their opinion in system operation.

A Study on Status of Multi-GNSS Constellation and Its Positioning Performance on SPP mode (다중 GNSS 구축현황 및 표준절대측위 성능에 관한 연구)

  • Yun, Seonghyeon;Lee, Hungkyu;Dinh, Huy Nguyen
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.8
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    • pp.662-673
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    • 2019
  • This paper investigates the most recent status of multi-GNSS, including technical features, types of ranging signals provided, and satellite constellation. Furthermore, a series of multi-GNSS positioning experiments in SPP mode were carried out to assess the achievable accuracy and continuity with an application to various positioning scenarios. A week of GNSS measurements each in 2018 and 2019 was acquired from the national geographical information institute and processed. The results show that a single GNSS-based scenario often encounters positioning blockage in the harsh operational environment, while multi-constellation cases are able to remedy this situation. The accuracy of multi-GNSS with a combination of GPS and Galileo is superior to that of other GNSS compositions due to the larger SISRE (Signal In Space Ranging Errors) of GLONASS and Beidou. Due to the different characteristics of GNSS SISRE, an issue has been raised to optimally integrate satellite measurements to maximize accuracy of multi-GNSS positioning.

Development of Index of Park Derivation to Promote Inclusive Living SOC Policy (포용적 생활 SOC 정책 추진을 위한 공원결핍지수 개발 연구)

  • Kim, Yong-Gook
    • Journal of the Korean Institute of Landscape Architecture
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    • v.47 no.5
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    • pp.28-40
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    • 2019
  • In order to resolve the imbalances in the supply of living SOCs according to socio-economic status, location, and population groups, the discussions on inclusive city policies are expanding. The purpose of this study is to propose an Index of Park Derivation (IPD) as an alternative indicator for the promotion of an inclusive urban park policy that can be applied in the 7 major metropolitan cities to select a region with a relatively high park needs. The main research results are as follows. First, the concept of an inclusive urban park policy is defined as "a policy to supply to manage high-quality park services with priority given to areas with low socio-economic and environmental status, such as a large amount of elderly, children, low-income families, areas vulnerable to disasters, such as heat and fine dust, and population groups." Second, we developed the index of park derivation (IPD), which is a combination of 17 variables including park service level, demographic characteristics, economic and educational level, health level, and environmental vulnerability. The variables that constitute the index of park deprivation (IPD) can be applied to SOC policies outside the parks, such as sports facilities, daycare centers, kindergartens, and public libraries. Third, applying index of park deprivation (IPD) to 1,148 Eup/Myeon/dong areas of the 7 metropolitan cities resulted in areas with relatively high park service needs. This study implies that the central and the local government suggest an alternative index to promote an inclusive urban park policy based on statistical and geographical information and data that can be easily accessed and utilized.

The Status of Damage and Monitoring of Subterranean Termite (Reticulitermes spp.) (Blattodea: Rhinotermitidae) for Wooden Cultural Heritage in Korea (국내 목조문화재에 대한 지중 흰개미 피해 및 모니터링 현황)

  • Im, Ik-Gyun;Cha, Hyun-Seok;Kang, Won-Chul;Lee, Sang-Bin;Han, Gyu-Seong
    • Journal of Conservation Science
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    • v.37 no.3
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    • pp.191-208
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    • 2021
  • In this study, the status of damage by subterranean termites and their management according to the region and type of domestic wooden cultural properties were identified. This was based on the survey reports of agencies conducting regular nationwide and regional monitoring of subterranean termites. In addition, using geographical information system (GIS) based on the survey contents, a map was constructed of termite infestation and its progress on 2,805 wooden cultural properties that were surveyed nationwide. Based on the map produced, a total of 486 cases of termite infestation were confirmed in wooden cultural properties during 2018-2019, of which 143 cases (approximately 29.4%) were confirmed to be owing to the invasion of termites in the ground and infestation of wood materials. A web platform and an application using a mapping application program interface were created to increase accessibility to the investigated damage status data. The methods employed by each institution for investigating and monitoring the invasion of termites in the ground included the use of detection dogs, visual observation, installation of wood specimens made of pine, and microwave equipment. However, it was confirmed that monitoring and survey methods were not applied to determine the territorial range of the subterranean termite colonies. Accordingly, the use of dyeing and mark-release-recapture methods were deemed necessary to understand the current status, such as calculating the scope of the target wooden cultural property, when monitoring subterranean termite colonies.

Status of Groundwater Potential Mapping Research Using GIS and Machine Learning (GIS와 기계학습을 이용한 지하수 가능성도 작성 연구 현황)

  • Lee, Saro;Fetemeh, Rezaie
    • Korean Journal of Remote Sensing
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    • v.36 no.6_1
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    • pp.1277-1290
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    • 2020
  • Water resources which is formed of surface and groundwater, are considered as one of the pivotal natural resources worldwide. Since last century, the rapid population growth as well as accelerated industrialization and explosive urbanization lead to boost demand for groundwater for domestic, industrial and agricultural use. In fact, better management of groundwater can play crucial role in sustainable development; therefore, determining accurate location of groundwater based groundwater potential mapping is indispensable. In recent years, integration of machine learning techniques, Geographical Information System (GIS) and Remote Sensing (RS) are popular and effective methods employed for groundwater potential mapping. For determining the status of the integrated approach, a systematic review of 94 directly relevant papers were carried out over the six previous years (2015-2020). According to the literature review, the number of studies published annually increased rapidly over time. The total study area spanned 15 countries, and 85.1% of studies focused on Iran, India, China, South Korea, and Iraq. 20 variables were found to be frequently involved in groundwater potential investigations, of which 9 factors are almost always present namely slope, lithology (geology), land use/land cover (LU/LC), drainage/river density, altitude (elevation), topographic wetness index (TWI), distance from river, rainfall, and aspect. The data integration was carried random forest, support vector machine and boost regression tree among the machine learning techniques. Our study shows that for optimal results, groundwater mapping must be used as a tool to complement field work, rather than a low-cost substitute. Consequently, more study should be conducted to enhance the generalization and precision of groundwater potential map.