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The Moderating Effect of Service Type on the Customer Delight-Behavioral Intention Relationships (서비스 유형의 조절 효과에 따른 기업의 고객감동과 행동 의도의 관계)

  • Kim, MiJeong;Yoon, Ju Ok
    • Journal of Service Research and Studies
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    • v.9 no.4
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    • pp.81-95
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    • 2019
  • The concept of customer satisfaction is very important issue in the service firms. All service firms should delight theirs customers? Which service contexts creating customer delight results in better positive performance? This study is to examine the moderating effect of service type on the customer delight-behavioral intention relationship. Data from consumers across two distinct service contexts (retail banks and upscale restaurants) were obtained. Using the multiple moderating regression analysis, the proposed hypotheses in this study were tested. The results reveal that customer delight had a greater positive impact on both revisit and referral intention in the hedonic service than the utilitarian service. This study suggests specific service contexts where customer delight strategies generate better desirable results. The customer delight strategy is able to be applied in both hedonic and utilitarian services, but it is more effective to lead customer loyalty in the hedonic service than utilitarian services. Service firms need a strategic approach to customer satisfaction strategies. This study provide strategic implications for service firms to efficiently manage and allocate resources, and can help them in making decisions about establishing and implementing customer satisfaction strategies.

Seismic Properties Study of Gas Hydrate in Deep Sea using Numerical Modeling Technique (수치 모델링 기술을 이용한 심해 가스 하이드레이트의 탄성파 특성 연구)

  • Shin, Sung-Ryul;Yeo, Eun-Min;Kim, Chan-Su;Park, Keun-Pil;Lee, Ho-Young;Kim, Young-Jun
    • Geophysics and Geophysical Exploration
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    • v.9 no.2
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    • pp.139-147
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    • 2006
  • We had conducted a numerical modeling to investigate seismic properties of gas hydrate with field parameters acquired over the East sea in 1998. We used a 2-D staggered grid finite difference method to generate synthetic elastic seismograms for multi-channel seismic survey, OBC (Ocean Bottom Cable) survey and VCS (Vertical Cable Seismic) survey. The results of this study showed that the method using staggered grid yielded stable results and could be used to seismic imaging. We could find out the high amplitude anomaly and the phase reversal phenomenon of reflection wave at interface between the gas hydrate layer and free gas layer such a BSR (Bottom Simulating Reflector) which is the evidence for existence of gas hydrate in seismic reflection data. And we computed the reflection coefficients at the incident angles corresponding to offset distance with the synthetic seismograms. The reflection coefficients acquired from the numerical modeling were nearly consistent with the reflection coefficient computed by Shuey's equation.

Hierarchical Image Encryption System Using Orthogonal Method (직교성을 이용한 계층적 영상 암호화)

  • Kim, Nam-Jin;Seo, Dong-Hoan;Lee, Sung-Geun;Shin, Chang-Mok;Cho, Kyu-Bo;Kim, Soo-Joong
    • Korean Journal of Optics and Photonics
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    • v.17 no.3
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    • pp.231-239
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    • 2006
  • In recent years, a hierarchical security architecture has been widely studied because it can efficiently protect information by allowing an authorized user access to the level of information. However, the conventional hierarchical decryption methods require several decryption keys for the high level information. In this paper, we propose a hierarchical image encryption using random phase masks and Walsh code having orthogonal characteristics. To decrypt the hierarchical level images by only one decryption key, we combine Walsh code into the hierarchical level system. For encryption process, we first perform a Fourier transform for the multiplication results of the original image and the random phase mask, and then expand the transformed pattern to be the same size and shape of Walsh code. The expanded pattern is finally encrypted by multiplying with the Walsh code image and the binary phase mask. We generate several encryption images as the same encryption process. The reconstruction image is detected on a CCD plane by a despread process and Fourier transform for the multiplication result of encryption image and hierarchical decryption keys which are generated by Walsh code and binary random phase image. Computer simulations demonstrate that the proposed technique can decrypt hierarchical information by using only one level decryption key image and it has a good robustness to the data loss such as random cropping.

Evaluation of Structural Response of Cylindrical Structures Based on 2D Wave-Tank Test Due to Wave Impact (파랑충격력에 의한 원형실린더구조물의 구조응답평가)

  • Lee, Kangsu;Ha, Yoon-Jin;Nam, Bo Woo;Kim, Kyong-Hwan;Hong, Sa Young
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.33 no.5
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    • pp.287-296
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    • 2020
  • The wave-impact load on offshore structures can be divided into green-water and wave-slamming impact loads. These wave impact loads are known to have strong nonlinear characteristics. Although the wave impact loads are dealt with in the current classification rules in the shipping industry, their strong nonlinear characteristics are not considered in detail. Therefore, to investigate these characteristics, wave-impact loads induced by a breaking wave on a circular cylinder were analyzed. A model test was carried out to measure the wave-impact loads due to breaking waves in a two-dimensional (2D) wave tank. To generate a breaking wave, the focusing wave method was applied. A series of 2D tank tests under a horizontal wave impact was carried out to investigate the structural responses of the cylindrical structure, which were obtained from the measured model test data. According to the results, we proposed a structural damage-estimation procedure of an offshore tubular member due to a wave impact load. Furthermore, a recommended wave-impact load is suggested that considers the minimum required thickness of each member. From the experimental results, we found that the required minimum thickness is dependent on the impact pressure located in a three-dimensional space on the surface of a tubular member.

The Effect of Salesperson's Adaptive Selling Tactics on Shopping Value, Commitment, and Product Satisfaction - Focused on Small and Medium Enterprises' product - (판매원의 적응적 판매전략이 쇼핑가치, 관계 결속, 및 제품 만족도에 미치는 영향 - 중소기업 제품을 중심으로 -)

  • Kim, Jae-Hun;Shin, Jong-Kuk
    • Management & Information Systems Review
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    • v.38 no.4
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    • pp.41-60
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    • 2019
  • The purpose of this study is to investigate the effect of salesperson's adaptive selling tactics on consumers who purchase Small and Medium Enterprises' product with the help of salespeople in the store. Specifically, we examine whether salesperson's adaptive selling tactics affect consumers hedonic shopping value and utilitarian shopping value. Furthermore, we try to figure out the effect of shopping value on the salesperson relationship commitment and consumer product satisfaction. The subjects of this study have surveyed the consumers with experience in purchasing SME's products through salespeople in the Gyeongnam area. As data process, SPSS 21.0 was used as the analysis tool and AMOS 21.0 was used to analyze the structural equation model. The implications of these findings are as follows. First, the salesperson's role has a positive effect on the consumer's product satisfaction. Second, it can be suggested that the salesperson's adaptive selling tactics are an important variable affecting the consumer's shopping value. Third, the results on the consumers who have hedonic shopping value have a strong positive influence rather than the consumers who have the utilitarian shopping value. The adaptive selling tactics of the salesperson should be encouraged to increase sales performance. In order to generate more performance in a competitive market environment, it is necessary to continuously strive to increase contact between the salesperson and the consumer in order to improve the quality of the relationship.

Improvement of Naturalness for a HMM-based Korean TTS using the prosodic boundary information (운율경계정보를 이용한 HMM기반 한국어 TTS 자연성 향상 연구)

  • Lim, Gi-Jeong;Lee, Jung-Chul
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.9
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    • pp.75-84
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    • 2012
  • HMM-based Text-to-Speech systems generally utilize context dependent tri-phone units from a large corpus speech DB to enhance the synthetic speech. To downsize a large corpus speech DB, acoustically similar tri-phone units are clustered based on the decision tree using context dependent information. Context dependent information includes phoneme sequence as well as prosodic information because the naturalness of synthetic speech highly depends on the prosody such as pause, intonation pattern, and segmental duration. However, if the prosodic information was complicated, many context dependent phonemes would have no examples in the training data, and clustering would provide a smoothed feature which will generate unnatural synthetic speech. In this paper, instead of complicate prosodic information we propose a simple three prosodic boundary types and decision tree questions that use rising tone, falling tone, and monotonic tone to improve naturalness. Experimental results show that our proposed method can improve naturalness of a HMM-based Korean TTS and get high MOS in the perception test.

Comparison of the Vocal Characteristics of Adults with and without Cerebral Palsy on Musical Speech Tasks (뇌성마비 성인과 일반 성인의 음악적 발화과제 시 음성 특성 비교)

  • Park, Han Na
    • Journal of Music and Human Behavior
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    • v.12 no.2
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    • pp.1-18
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    • 2015
  • The purpose of this study was to compare the vocal characteristics of 40 adults with and without cerebral palsy (CP), upon presentation of three speech tasks (i.e., reading, chanting, and singing). The Praat program was utilized to generate data on fundamental frequency, voice intensity, jitter, and shimmer. The results of the analysis revealed no significant differences on fundamental frequency and intensity. However, both groups showed significant decreases in jitter and shimmer when engaged in singing tasks. The analysis of group differences indicated that adults with CP showed significantly higher variation scores on jitter and shimmer than the group without CP, and the difference on jitter and shimmer became greater during rhythmic chanting. In terms of jitter variation, the interaction effects according to the groups and types of speech tasks were greater, demonstrating the differences between the two groups. This study can be utilized as a basic research, regarding changes in vocal characteristics of adults with CP according to different musical speech tasks.

A Study on CSV of Social Economy and Consumer Perspective (사회적경제와 소비자 관점의 공유가치창출(CSV) 연구)

  • Lee, Young-Il;Kim, Young-Shin
    • Journal of Distribution Science
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    • v.13 no.12
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    • pp.53-63
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    • 2015
  • Purpose - Recently, creating shared value (CSV) has attracted attention through plan sustainability and the growth of corporate management. Porter and Kramer (2011) defined the core concept of CSV as social value, economic profits, improvements in the economic social condition, and reinforcing competitiveness. The purpose of CSV, which is to pursue economic profits through a social solution to the problem, agrees with managing the objective of a social enterprise that prioritizes the pursuit of profits through the realization of a social purpose. Today, CSV studies focus on CSR and sustainability and reinforce competitiveness. However, few studies focused on the social economy. Precedent studies examined CSV using a company example, and few studies exist from the perspective of consumers and the point of view of a market society. Research design, data, and methodology - Therefore, this study examines CSV in comparison to a background of the social economy. This study also investigates and analyzes the concept of social value from the point of view of consumers, social problems, consumption value, corporate value, and the influence of consumers. This article develops three hypotheses. Hypothesis 1 investigates the correlation with social innovation that consumers thought as being necessary for social innovation by a company. Hypothesis 2 is used to confirm the influence of consumers in CSV. Therefore, this article investigates the influence of consumers on consumption action for companies that are indifferent to social problems. Hypothesis 3 is used to verify the correlation between the value that consumers demand through consumption and the corporate value that companies pursue other than profits. The three hypotheses were adopted and met the standard for suitability. Results - The importance of the CSV study from the consumer perspective was confirmed using the influence of consumers on CSV. Because the objective of company activities is either the consumer or the market, the influence that extends to interactions between the company and consumers to ensure the success of a business is significant. Regarding the CSV study, because it was an initial study, various approaches are subsequently developed. However, conceptual and practical case studies on CSV currently exist that may be used to verify the factors that comprise CSV. Therefore, the company example may enable verification of the factors that influence the composition of CSV through identification from the consumer perspective. In addition, studying CSV as an action result (of consumer satisfaction, of a company's profits and competitiveness, and of society's cancellation of a social problem) may enable the realization of a practice paradigm as opposed to simply thought and faith. Conclusions - First, this study confirms the social value of a business through the feasible and common pursuit of consumers by corporations. Second, customer influence accounts for an important part of CSV. Third, shared value commonly provides a necessary advantage to consumers, corporates, and society, and contributes to the economy and healthy social development. Fourth, corporates can conduct a business, generate profits, and realize value through improvements in social problems and by addressing their competitive strengths and weaknesses.

Parameter-Efficient Neural Networks Using Template Reuse (템플릿 재사용을 통한 패러미터 효율적 신경망 네트워크)

  • Kim, Daeyeon;Kang, Woochul
    • KIPS Transactions on Software and Data Engineering
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    • v.9 no.5
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    • pp.169-176
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    • 2020
  • Recently, deep neural networks (DNNs) have brought revolutions to many mobile and embedded devices by providing human-level machine intelligence for various applications. However, high inference accuracy of such DNNs comes at high computational costs, and, hence, there have been significant efforts to reduce computational overheads of DNNs either by compressing off-the-shelf models or by designing a new small footprint DNN architecture tailored to resource constrained devices. One notable recent paradigm in designing small footprint DNN models is sharing parameters in several layers. However, in previous approaches, the parameter-sharing techniques have been applied to large deep networks, such as ResNet, that are known to have high redundancy. In this paper, we propose a parameter-sharing method for already parameter-efficient small networks such as ShuffleNetV2. In our approach, small templates are combined with small layer-specific parameters to generate weights. Our experiment results on ImageNet and CIFAR100 datasets show that our approach can reduce the size of parameters by 15%-35% of ShuffleNetV2 while achieving smaller drops in accuracies compared to previous parameter-sharing and pruning approaches. We further show that the proposed approach is efficient in terms of latency and energy consumption on modern embedded devices.

Development of an Accident Prevention Education Program on an application of the Theory of Planned Behavior during Exercise (Focusing on Students Majoring in Dental Technicians) (계획된 행위이론을 적용한 실습중 사고예방 교육 프로그램 개발 - 치기공학과 학생을 중심으로 -)

  • Park, Jong-Hee
    • Journal of Technologic Dentistry
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    • v.33 no.1
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    • pp.65-77
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    • 2011
  • Purpose: The purposes of this study were to provide information about safe actions during the practice of dental technology, promote belief in safe actions among the students of dental technology, and reinforce their knowledge about how to act safety. Methods: Open questions were asked to 120 sophomores majoring dental technology to understand the target group's belief about safe actions. Following the instructions by Ajzen & Fishbein, the collected data were grouped according to similar beliefs. Those beliefs of the highest frequency were given a priority and got to represent the belief level of the target group. Even with belief changes, however, they would not be able to practice safe actions if they had no knowledge about how to do safe actions. For desirable behavioral changes among the students, the students were then asked to discuss the current state of safety accidents and issues focusing on the materials and processes used in the practice and give presentations regarding the subjects to identify risk factors. Then the identified risk factors were used to devise the program contents so that the students could practice safe actions through accurate behavioral approaches and belief changes by educating them about how to act safely by the practice processes and the involved materials and devices. Results: Not only do the students of Dept. of Dental Technicians have difficulties with the complex practice processes while practicing to make dental prosthesis, but they are exposed to the risk of accidents as they're poor at dealing with the materials and devices. Although there is a definite need for accident prevention education programs before practice, the reality is that the school doesn't the schoosuch education. Based on the judgment that an education program designed to reinforce belief for behavioral changes would generate effgrams results, an education program was developed by applying the Theory of Planned Behavior(TPB). Along with their beliefs, the current state of accidents n. Basepractice, demand for safety education, and practice level of safe actions were used to device the contents of accident prevention education and to develop an accident prevention education program for dental technology. Conclusion: The study presents an accident prevention education program developed to reinforce dental technology students' beliefs and knowledge and to help them do safe actions during practice.