• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.951-960
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• 2021

The paper aims to explain the influence of celebrity endorser on consumers' purchase intention, and explain the influence of brand perception on purchase decision in regard to the case of OPPO F-series and singer Son Tung MTP, in the Vietnamese context. Advertisement is regarded as the fastest and most effective communication method for brands to build an association and attract their target consumers. Among various types of communication tools, the use of celebrity endorsement is considerably growing owing to the explosion of social platforms. This study employs survey data from 258 people living and working in Ho Chi Minh City, Vietnam. Then, those data were used to analyze the general hypotheses by conducting research reviews based on foregoing investigations. The results from data analysis reveal that celebrity's physical attractiveness, credibility, popularity, expertise, match-up, and multiple endorsements all have positive impacts on purchase intention. The findings from this study would suggest that brands, in general, and smart-phone brands, in particular, should not only focus on these attributes to select a suitable brand endorser, but also need to predict some potential risks when utilizing celebrity endorsement. Finally, various implications and recommendations for further studies and marketers are also discussed.

• 국제학술발표논문집
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• The 9th International Conference on Construction Engineering and Project Management
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• pp.83-90
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• 2022

Public-private partnerships (PPP) projects are becoming popular in both developed and developing countries due to their ability to access new financing sources and transfer certain project risks to the private sector. PPP has been an active research area where the concept of Critical Success Factors (CSF) is often discussed by researchers. This study aims to identify the CSFs for various PPP infrastructure projects that have been explored in previous CSF studies. This article reviewed the literature about CSF in PPP projects from the years 2002 to 2021, compared the findings of studies regarding the identified CSFs, and consolidated the CSFs that can be applied to various PPP infrastructure projects. The results showed that dominant research focused on general infrastructure, where CSFs can be applied to all infrastructure sectors rather than any specific sector. The most identified CSFs from the study are favorable and efficient legal frameworks, appropriate risk allocation and sharing, a robust and reliable private consortium, a competitive and transparent procurement process, and political support and stability. The findings from the study can provide an overview of CSFs that are relevant to specific PPP infrastructure sectors like building infrastructure, transportation, water, etc. as well as for general infrastructure. In addition, the results can also be used for further empirical analysis.

• 한국콘텐츠학회논문지
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• 제17권6호
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• pp.98-105
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• 2017

의료기관들의 부채관리 문제는 도산 등 경영위험의 직접적인 요인으로 파악되고 있는데, 현금흐름은 소요자금이나 도산예측에 유용한 정보를 제공해 준다. 본 연구는 24개 종합병원과 23개 병원을 대상으로, 영업활동 현금흐름이 부채상환능력에 미치는 영향을 살펴보기 위하여 회귀분석을 실시하였으며, 부채 위험성에 대비하기 위한 현금흐름 관리방안 모색을 위하여 다변량 판별분석을 실시하였다. 연구결과, 종합병원들은 당기순이익 매입채무의 증대 의료미수금과 재고자산의 감소 방법으로 부채상환능력 수준이 이루어지고 있었는데, 부채상환능력이 없는 경우에는 당기순이익 향상, 현금유출 없는 비용 증대, 의료미수금 감소, 매입채무 증대 등을 검토할 필요성이 제기되었다. 병원들은 당기순이익 현금유출 없는 비용과 매입채무의 증대 현금유입 없는 수익과 의료미수금 및 재고자산의 감소 방법으로 부채상환 능력 수준이 이루어지고 있었는데, 부채상환능력이 없는 경우에는 매입채무의 증대를 검토할 필요성이 제기되었다.

• 대한간호학회지
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• 제42권4호
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• pp.517-524
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• 2012

Purpose: To compare and confirm the impact of prepregnancy body mass index on pregnancy outcome in women with a singleton conceived by assisted reproductive technology and spontaneously conceived pregnancy. Methods: A sample of 165 and 247 pregnant women with and without assisted reproductive technology were retrospectively recruited from electronic medical charts of C hospital. Results: There were significant differences between the two groups for maternal age, paternal age, length of marriage, prepregnancy body mass index, parity, spontaneous abortion experience, and preterm delivery. A prepregnancy body mass index of ${\geq}25$ was associated with higher risk for maternal and neonatal complication in the assisted reproductive technology group. Conclusion: The results indicate that a higher prepregnancy body mass index is associated with increased risks for adverse pregnancy outcomes for women using assisted reproductive technology. So these women need appropriate care to compensate for the risk.

• 중환자간호학회지
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• 제15권3호
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• pp.75-87
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• 2022

Purpose : This retrospective investigation study aimed to determine the predictive validity of superficial surgical site infection assessment tools by measuring the risk score at the surgical site. Methods : This study included patients hospitalized to the general surgery department of a Hospital from January 2021 to December 31, 2021. The inclusion criteria were age ≥19 years, general abdominal surgery under general anesthesia, and hospital stay longer than 2 days. Patients who had undergone transplantation were excluded. Results : Tool validity results showed that tools including surgical time and operative procedure were more accurate than previously developed tools, with a sensitivity of 71.1%, specificity of 71.4%, positive prediction of 12.3%, negative prediction of 97.8%, and area under the curve of 0.743 (95% confidence interval, 0.678~0.745). The tool's cut-off score was 15, and the risks of infection was increased by 6.14 times at or above this cut-off point. Preoperative hair removal period, surgical wound classification, surgery time, body temperature on the second day after surgery, drainage tube type, and suture type affected the risk of infection at the surgical site. Conclusion : The incidence of healthcare-associated infections has been declining in the past decade; however, surgical site infections still account for a considerable proportion. Therefore, early identification of high-risk groups for surgical site infection is crucial for reducing the incidence of surgical site infection using appropriate management.

• Asian Pacific Journal of Cancer Prevention
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• 제16권6호
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• pp.2333-2340
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• 2015

Background: Due to the strong inhibitory effects of $PPAR{\gamma}$ gene on the growth of cancer cells, the role of Pro12Ala polymorphism in $PPAR{\gamma}$ gene has been extensively investigated in cancer recently. However, the results were inconsistent according to cancer type. The aim of this study was to comprehensively evaluate the $PPAR{\gamma}$ Pro12Ala polymorphism and gastric cancer susceptibility. Materials and Methods: Search strategies were conducted in Pubmed, Medline (Ovid), Chinese biomedical database (CBM), China national knowledge infrastructure (CNKI), VIP, and Wanfang database, covering all publications, with the last search up to November 01, 2014. The strength of association between $PPAR{\gamma}$ Pro12Ala polymorphism and gastric cancer risk was assessed by OR with 95%CI. Results: A total of 546 cases and 827 controls in 5 case-control studies were included in this meta-analysis. The results indicated that the variant G allele carriers (CG+GG) had a 2.31 times higher risk for gastric cancer when compared with the homozygote CC (odds ratio (OR)=2.31, 95% confidence interval (CI)=1.67-3.21 for CG+GG vs. CC). In the subgroup analysis by ethnicity, significantly elevated risks were both found in Asians (OR=2.56, 95% CI=1.42-4.64) and Caucasians (OR=2.20, 95% CI=1.48-3.25). Similarly, in the subgroup analysis by H. pylori status, a significantly increased risk was identified in H. pylori (+) populations (OR=3.68, 95%CI=2.07-6.52), but not in H. pylori(-) populations (OR=1.17, 95%CI=0.58-2.39). Conclusions: This pooled analysis suggested that the $PPAR{\gamma}$ Pro12Ala polymorphism could be an independent predictive risk factor for gastric cancer especially in H. pylori infected populations in Asians and Caucasians. Nevertheless, prospectively designed cohort studies are needed to further investigate gene-gene and gene-environment interactions to confirm the combined effects of $PPAR{\gamma}$ Pro12Ala polymorphisms and H. pylori infection on gastric cancer risk.

• 대한인간공학회지
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• 제25권2호
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• pp.51-62
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• 2006

In assessing risks related to working posture, pictures of postures are taken from various directions, which can be a source of observation error. Joint postures of the neck, lower back, knee, shoulder, and elbow were taken from 7 different viewing angles and 19 observers estimated joint angles by observing the pictures in 2-dimensional display. The joint angles were also measured using an optoelectronic motion measurement system. The estimation error increased as the viewing angle varies from the right side of the human body, but the patterns differ according to which joint angles were being observed. Guidelines to increase the validity of observation of joint angles were presented based on the results. In general, it is recommended to maintain the viewing angle within 20 degrees from the right side of the human body, while different ranges of viewing angle are recommended for each joint angle.

• Journal of Advanced Marine Engineering and Technology
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• 제33권2호
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• pp.362-367
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• 2009

Formal Safety Assessment(FSA) was introduced by the IMO as "a rational and systematic process for accessing the risk related to maritime safety and the protection of the marine environment and for evaluating the costs and benefit of IMO's options for reducing these risks". FSA can be used as a tool or a rule making process to help develope new rules and regulations. The purpose of this paper is to conduct a general review of the FSA methodology and to propose ways to use it in rule making process of machinery parts.

• 산업경영시스템학회지
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• 제33권4호
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• pp.187-192
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• 2010

Korean railway has run about 110 years since 1989 and played a great role of industrialization in Korea. It is known that rail transport systems have many advantages of being more safe, energy-efficient, and environment-friendly, as compared to other transportation systems. However, railway incidents are often attributed to the failure of safety management and critical to the efficiency of railroad industry. This study reviewed economic, financial, and general statistical information on Korea Railroad. Based on the statistical data, the effect of accidents on railroad management was analyzed. Correlation analysis revealed that railway accident had a negative effect on the gross profit of Korea Railroad. In order to reduce potential risks and incident rate, some recommendations are proposed. Actual or potential applications of this research include safety guidelines for improving efficiency of railroad industry.

• 대한인간공학회지
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• 제34권3호
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• pp.217-222
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• 2015

Objective:The objective of this study is to review the exposure limits in the legislation, guidelines, and standards for human vibration in Korea. Background: There have been relatively less interests in vibration than other risk factors in Korea. However, the importance of vibration is increasing as industry and everyday life are more mechanized. Method: Various enforcements were examined including legislation, guidelines, and standards for whole-body vibration and localized vibration. Results: No exposure limits were found in legislation, guidelines, and standards for the human vibration in Korea. Conclusion: It is important to introduce new duties regarding vibration risks to the general duties. Further studies are expected on the vibration exposure limits appropriate for Korean people and job conditions. Application: The results from this study would be of help to induce more interests in human vibration to the occupational health and safety professionals of Korea.