• 유통과학연구
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• 제15권11호
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• pp.49-57
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• 2017

Purpose - In Korea, general super markets have a great impact on the market performance of traditional markets. We propose a modified two stage DEA model for evaluating the performance of traditional markets in Incheon, Korea by identifying the influence of external environmental factors including the presence of general super markets as non-discretionary variables in DEA. Research design, data, and methodology - After obtaining bias-corrected estimates of original DEA efficiency scores using the input and output data of 49 traditional markets, we regress them on several external environmental factors by bootstrap-truncated regression. Results - We obtain bias-corrected efficiency scores from the original DEA efficiency scores by bootstrap and among the five environmental factors, the residential population and the presence of general super markets or SSMs can be considered as the driving forces influencing bias-corrected efficiency scores, positively and negatively, respectively. Conclusions - When DEA efficiency scores tend to be overestimated, we need to use a biased-corrected efficiency score by bootstrap. It is important to note that the efficiency of traditional markets can be largely influenced by external environmental factors such as the presence of general super markets or SSMs that traditional markets can not control. Therefore, it is desirable to consider such environmental factors appropriately for a reasonable performance evaluation.

• 유통과학연구
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• 제13권2호
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• pp.85-94
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• 2015

Purpose - This study attempts to examine the impacts of consumers' perceived service convenience of retailers on various service performance metrics such as service quality and customer satisfaction. It also tries to investigate differences in the importance of service convenience dimensions on service performance between a department store and a general super market. Research design, data, and methodology - The four hypotheses in this study were proposed and tested. Two hypotheses were on the causal relationships between service convenience dimensions and service performances (service quality and customer satisfaction). The other two hypotheses were on comparisons for the effects of convenience dimensions on service quality and customer satisfaction between department stores and general super markets. To test the hypotheses, three department store chains (Hyundai, Lotte, and Shinsegae department Store) and three general super markets (E-mart, Homeplus, and Lotte mart) were involved. Overall, 510 usable responses were used. The data were analyzed using regression analysis. Results - The results largely support the hypothesized relationships of the proposed model. The results show that access convenience, transaction convenience, benefit convenience, and post-benefit convenience have positive influences on service quality, whereas decision convenience, access convenience, transaction convenience, benefit convenience, and post-benefit convenience have positive effects on customer satisfaction. Furthermore, the results show that there are differences between department stores and general super markets in the effects of benefit convenience and post-benefit convenience on service quality as well as the effects of transaction convenience and post-benefit convenience on customer satisfaction. Conclusions - The concept of service convenience is important in retail environments but little is known about this topic in retail literature. Specially, while service convenience dimensions have different impacts on service performance in distinct retail environments, there has been little investigation or comparison between retail types as regards service convenience. This study is the first to test the differences between distinct retail types (department stores and general super markets) on the service convenience-service performance links. Managerially, the findings of this study suggest that the service convenience management of retailers is an important part of successful service performance management. Because it is most important that both department stores and general super markets enhance benefit convenience to improve service performance, managers of both store types need to invest their resources to reduce consumers' perceived time and effort expenditures to experience the retailer's core benefits. Therefore, the results of this study suggest that retail stores should spend human and financial resources to enhance customer perceptions of service convenience, while also considering what constitutes the service outcome in the consumer's mind. Furthermore, the findings suggest that managers need to use different service convenience management tactics in department stores and general super markets. Specifically, managers in general super markets should pay more attention to benefit convenience and transaction convenience to achieve better service performance whereas managers in department stores should concentrate on post-benefit convenience to create customers' positive evaluation.

• 유통과학연구
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• 제13권10호
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• pp.93-99
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• 2015

Purpose - It has been argued that the regulations restricting entry and opening hours of General Super Markets and Super Super Markets have not been as effective as expected. In contrast, the win-win item scheme that appeared recently has the advantage that it could raise the effectiveness of the system in that win-win items are in principle resigned on the basis of bilateral agreements. This study analyzes the win-win item agreement made between Homeplus at Hap-jung and small traditional markets to examine the practical effectiveness of the win-win item scheme. While existing literature studying the regulatory effects have concentrated on the restrictions around store entry or opening hours of large retailers, it can be said that there have been few empirical studies on the effect of win-win items agreement with large retailers. Research design, data, and methodology - Homeplus at Hap-jung made a win-win items agreement with nearby small traditional market traders in 2013. In accordance with this voluntary agreement, Homeplus started by limiting its sales to 15 win-win items. The survey was conducted through one-on-one interviews, April 14 to May 2, 2014, by a professional public opinion research agency. The interviews were targeted at small business retailers in the nearby traditional market. We divided the traditional markets near Homeplus at Hap-jung where the win-win item agreement was achieved into two groups, win-win item agreement markets and non win-win item agreement markets, to compare the performance difference between the two groups. Results - To determine the change in sales of the 15 win-win items, we examined the performance difference between the two groups using two criteria (compared with similar items, and compared to sales volume a year ago). The results show that the individual sales of win-win items in the win-win item agreement markets are more likely to increase than in the non win-win item agreement markets. Total sales volume of individual stores in the agreement markets also showed a more significant increase compared to a year ago than those in non win-win item agreement markets. Conclusions - Contrary to the existing retail regulations that have one-sided and uniform characteristics, it can be pointed out that the win-win item scheme has the effect of increasing the success of the system itself because it is done on the basis of mutual agreement between General Super Markets and traditional markets. The empirical results of this study can be said to support this conjecture. For the successful settlement of a win-win items agreement, the following points should be reviewed. First, it requires a great effort from the selection process of win-win items in order to improve the effectiveness of the agreement. Second, the existing General Super Markets customers should be introduced to the traditional markets or small shops to increase the sales of win-win items. Therefore, voluntary effort is essentially required from the traditional markets to engage customers.

• 수산경영론집
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• 제31권1호
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• pp.33-54
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• 2000

This study intends to examine the distribution channel of the most popular ten species caught in Korean coastal and off-shore fisheries with the aid of interviewing fish brokers and cooperative staffs in fish landing markets. This paper finds and emphasizes the following three suggestions, in order to improve the present scheme of fish distribution system. Firstly, annual catch of 10 kinds of fishes is successively decreasing in quantity from 1994 to 1998. Moreover annual catch shows larger variations than fish price and cooperative sales quantity. Except sea eel and sole, cooperative sales accommodates more than 90% of the fish landed, accounting for the small variation in cooperative sales, which invalidates the effectiveness of the free distribution system adopted by the government. Secondly, diversified distribution channels are exposed according to the nature of the fish, the method to harvest, and the quantity caught. Large retailers such as discount stores, super chains and home shopping institutions are actively involving themselves in direct purchase in fish landing markets. Through the analysis of distribution routes, the general distribution channel of fresh fish has been found such as producers longrightarrow fish brokers in landing markets longrightarrow fish brokers in central wholesale markets longrightarrow wholesalers longrightarrow retailers longrightarrow consumers. In order to reduce distribution margin through the analysis of distribution function and distribution margin, this paper presents a new distribution channel such as producers longrightarrow fish brokers in landing markets longrightarrow wholesalers longrightarrow retailers longrightarrow consumers. Thirdly, to improve the fish landing markets, this paper suggests the M&A of uneconomical fish landing markets or renovating toward wholesalers, introduction of processing services and improvement of processing facilities, subsidizing fish brokers in landing markets, revitalization of marketing divisions in cooperatives and improvement in fish auction system.

• 산경연구논집
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• 제8권4호
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• pp.37-46
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• 2017

Purpose - The purpose of this study is to investigate the factors that cause consumers to frequently visit large - Super Store and goods for large - scale retailers using Super Store. Research design, data, and methodology - The purpose of this study is to present the empirical analysis of 53 adult males and females living in the Mokpo area on the relationship between perceived level of satisfaction and loyalty of the large - scale marts. The results were analyzed. The statistical data of the questionnaire were verified by the SPSS. Results - In the empirical analysis of this study, four variables were found to be the main loyalty factors, which were found to affect the satisfaction of Super Store and the decision to return again. Therefore, in this study, the quality of goods, price, diversity, and image were analyzed as loyalty factors, and it was analyzed as factors influencing satisfaction. It was confirmed that loyalty factors were important. In particular, consumers' perception of behaviors such as local specialties and community service that can be distinctly differentiated from other distribution agencies was very low. Conclusions - It is necessary to construct a comprehensive systematic system to analyze the detailed factors influencing the satisfaction and loyalty of users of Mokpo ticket consumers and to systematically manage and evaluate them. In order to raise awareness of consumer loyalty factors, consumer satisfaction and loyalty survey should be regularly conducted. Consumers should look for ways to improve them and develop improvement plans. The various direct and indirect services provided by Super Store to consumers include price, quality, assortment, customer service, accessibility, and feelings for large marts. However, since the services provided by the Super Store are different from those of the consumers, the loyalty factors for the different factors can be different. Therefore, in order to differentiate them from traditional markets or other distribution centers, it It should be used as a weapon of competition. In this study, it is generally recognized that the services provided by Super Store are very simple and inexpensive, so that consumers are not aware of the difference of particular stores.

• 유통과학연구
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• 제11권10호
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• pp.47-53
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• 2013

Purpose - Six months have passed since the amendment of the SSM regulation law; however, as yet, there is no confirmed research or report on the effects of this amendment, which are indefinite. Further, there have been no attempts to study the effects of the SSM regulation law from the consumers' viewpoint, which is important because consumers are the main agents that are greatly influenced by the amendment law. Therefore, this study aims to investigate the consumers' attitude toward the SSM regulation law as well as the effects of the SSM regulation law on the changes in purchase behavior. Research design, data, and methodology - This study was initiated from four research problems that are linked to consumer reaction to the SSM regulation law. Research problem 1: What is the consumers' reaction (perception, attitude, and perceived fairness) to the SSM regulation law? Research problem 2: How do the consumers' reactions to the SSM regulation law differ by consumers' characteristics? Research problem 3: Could the SSM regulation law change a consumer's purchase behavior? Research problem 4: Is it necessary to amend the SSM regulation law? This study collected the data through the interview and survey of housewives for the purpose of solving the research problems. The interview was conducted as a pilot study for the field survey. We interviewed three housewives, who were: an employed housewife, a full-time homemaker, and a manager of a housewife club, respectively. We then conducted a field survey of 232 housewives who were housewife club members or elementary school parents in Chunghcheong-do. Results - We verified the reliability and validity of the data, and analyzed it to solve the research problems. The main findings of this study were as follows. First, consumers still have a positive attitude toward large discount chains and SSM, which has been the case since the law was introduced. Second, perceived risk of consumers associated with traditional markets and small neighborhood shops was low. Third, consumers think that amendments of the SSM regulation law are important, and they positively assess the satisfaction, necessity, and propriety of the law. Fourth, although the SSM regulation law caused inconvenience to consumers, this law did not have any influence on the usage frequency and the use-behavior of large discount chains. Finally, consumers reacted very negatively to the toughening up of the SSM regulation law. Conclusions - In short, consumers still have a positive attitude toward the SSM regulation law. However, this act did not have any influence on the use-behavior of large discount chains (General Super Market). Thus, policy making authorities require active communication and promotions to enhance the effect of the SSM regulation law. This study was of the nature of exploratory research, which did not focus on hypothesis testing, but on finding solutions to the research problems. Therefore, this study is no more than a simple data analysis. Future studies should attempt to investigate the actual effects of the SSM regulation law, on the basis of sufficient literature review and real sales data.

• 한국유통학회지:유통연구
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• 제15권5호
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• pp.237-255
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• 2010

국내 약사법에서는 약 판매를 약국에 한정하고 있다. 이로 인해 심야나 공휴일에 약 구입이 어려워 소비자 선택폭이 제한되어 소비자 불편이 가중되고 있다. 또한 급속한 고령화의 진전은 노인의료비를 급격히 증가시켜 국가 의료보험 재정을 악화시키는 요인으로 작용하고 있다. 한편 미국, 일본 등 선진국들은 자가치료(self-medication)를 지원하는 관점에서 안전성과 유효성이 검증된 일반의약품에 대해서는 편의점이나 슈퍼마켓 등 일반 소매점에서의 판매를 허용하고 있다. 특히, 세계적으로 안전추구 경향이 강한 일본은 급증하는 의료비를 억제하기 위해 일반의약품의 판매채널을 다양화하였고, 그 결과 경제, 사회분야에 다음과 같은 다양한 규제완화 효과를 얻게 되었다. 첫째, 일반의약품의 유통채널이 약국에서 일반 소매점포로까지 확대되면서 잠재수요가 유발되어 관련시장이 확대되었다. 둘째, 판매채널 간 경쟁이 촉진되면서 의약품 가격이 하락했다. 셋째, 의약품 판매채널 증가로 소비자의 선택폭이 확대되었고 소비자 이용 편리성이 증대되었다. 넷째, 판매채널 다원화로 경쟁 환경이 조성되면서 기업의 경쟁력 제고 노력을 가속화시켰다. 다섯째, 자가치료 환경조성을 통해 의료비 재정건전성 제고 기반을 마련했다. 국내 65세 이상 인구는 2000년에 7%를 넘어섰고 2018년에는 14%를 웃돌 것으로 보여 국민의료비 증가는 가속화될 전망이다. 우리도 의료선진국과 같이 고령화시대를 대비하는 차원에서 일반의약품의 판매처를 다양화하여 자가치료 환경을 조성함으로써 개인의료비 지출을 줄이고, 국가의료보험 재정건전성을 제고하며, 나아가 소비자 후생을 증진시켜나가야 할 것이다.

• 미생물학회지
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• 제43권3호
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• pp.186-192
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• 2007

제주도를 포함한 전국규모로 15개 시 도에 위치한 도계장에서 직접 수거한 도계육에 대하여 미생물 오염도 조사로서 총세균수, 대장균군수 및 포도상구균수에 대해서 조사를 하였다. 특히 주요 인수공통 병원성 세균들인 Salmonella 속균과 Campylobacter jejuni, Listeria monocytogenes, Staphylococcus aureus, 그리고 E. coli O157:H7 균에 대해서도 함께 조사를 하였다. 그리고 도계장에서 보다 안전하고 위생적인 처리를 위해서 가장 흔히 사용되는 방법인 염소(20mg/L포함)를 첨가한 염소수로서 수세한 처리계육과 그렇지 않은 비처리 도계육 상호간에 대해서도 Salmonella 속균의 분리율과 기타 균종의 억제효과에 대해서도 비교조사를 수행하였다. 먼저 예비조사로서 강원지역을 비롯한 전국 6개 시 도의 도계장 유래 계육에 대해서 세균오염도의 비교조사에서는 포도상구균수, 대장균군수 및 총세균수의 순서로 오염도를 나타내었다. 이 성적은 시판계육의 미생물 오염도 수준보다는 $10{\sim}100$배 이상 낮은 오염도 성적이었다. 그리고 동일계육에 대한 Salmonella 속균의 분리율은 63.3%(19/30)였고, S. enteritidix (33.3%)가 가장 지배적인 혈청형이었으며, 동시에 S. typhimurium (3.3%), S. muenchen (30.0%)도 분리되었다. 하편, 염소수로 세척한 도계육은 총세균수와 대장균군수의 비교조사에서 비처리 계육보다도 약 100배정도로 균수의 억제효과를 보였다. 반면에 포도상구균수에서는 양자간에 뚜렷한 차이를 보이지 알았다. 또한 Salmonella 속균에 대한 억제효과의 비교조사에서도 20 ppm의 염소처리로서는 포도상구균과 마찬가지로 Salmonella 속균에 대해서도 뚜렷한 억제효과를 발휘하지 못한 것으로 확인되었다. 한편 보다 확대된 규모의 조사결과에서 제주도를 포함한 부산, 경남, 대구, 경북, 전남, 광주, 전북, 충남, 대전, 충북, 강원, 서울, 인천 및 경기지역을 포함하여 총 15개 시 도의 도계장 수거계육에서 Salmonella속균은 58.3%(67/115)에서 분리되었고, S. muenchen (57.3%)과 S. enteritidis (22.7%)가 대부분을 차지하였고, 인수공통병원균 중에서는 L. monocytogenes(43.5%), C. jejuni(37.4%), S. aureus(30.4%)의 순서로 분리되었으나, E. coli O157:H7은 국내 계육에서 전혀 분리되지 않았다. 결과적으로 도계육이 위생적이며 안전하게 시판되기 위해서는 최종적인 도계공정 이후 다양한 유통과정에서 발생될 수 있는교차 및 추가오염의 기회를 줄이기 위한 보다 철저한 위생관리 대책과 보완대책이 필요하다는 사실을 이 성적을 통하여 비로소 확인할 수 있었다.

• 산경연구논집
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• 제1권1호
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• pp.5-12
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• 2010

The retail business of drugstore was introduced to Korea for the first time 10 years ago. Since Olive Young introduced a retail store in the name of drugstore in 1999 for the first time in Korea, new distribution channel combining drugstore, cosmetic products and dairy products, etc has been made. At initial stage, the new distribution channel grew up slowly because of low specialty and economic stagnation. However, the three big distribution channels, that is to say, Olive Young (CJ), Watsons (GS) and W Store (Kolon Well Care), etc, were established to produce new distribution system following large-scaled discount stores as well as convenience stores. The purpose of the study is to investigate ways making Korean style drugstore be new retail business in addition to traditional markets, department stores, E-Mart and other general super markets and to examine problems preventing the drugstore from being promoted and to find out solutions. The speciality retailers that is called a category killer attacking department stores as well as marts is expanding market quickly. New consumption trend that gives priority to wellbeing is being expanded in accordance with high level of standards of living life: The drugstore is thought to be new alternative of distribution because it keeps special products. Young ladies who are main customers of drugstores respond to the trend sensitively to have more buying power that is thought to be promising. And, consumers' desire has become concrete and special. This is because consumers want not only convenient shopping but also special shopping system that is current trend. These days, so called Multi-shop and Total shop and other special shops have been recently opened. Special multi-shop has been concentrated on fashion product and miscellaneous goods so far: Health total wellbeing shop shall be popular in accordance with wellbeing trends. Drugstores can play an important role. Drugstores were opened for the first time ten years ago. In particular, Olive Young succeeded in going into the black after making efforts for a long time by many persons. Drugstores could succeed in the business owing to many persons in the past as well as customers who liked drugstores. However, drugstores once lost ways and recorded poor business results. The three drugstores, that is to say, Olive Young, Watsons making efforts to go into the black and W-Store pursuing traditional drugstore shall compete each other and make effort to satisfy customers' desire. In that way, the three drugstores can be assured of present business as well as future business. The consumers' demand trend has become special at sub-division so that drugstores that can satisfy the demand can succeed in the business. Large businesses may be more interested in the 4th generation retail business to produce good income and to have bright future. Drugstore business and market are likely to expand and develop owing to large business' participation in drugstore business. Drugstores expanded shop at Seoul and Gyeonggi-do until middle of 2000. Drugstore business at station sphere in Seoul and Gyeonggi-do that have high ratio of temporary population has low customer loyalty to have limitation on continuous growth. Since 2009, drugstores have opened new shops at local towns: From the year of 2010, drugstores need to establish multiple shop strategy by accelerating business speed and to allow customers to drop in the shop anywhere in the nation and to enter consumers' life deeply, so that they can strengthen business base definitely. Drugstores need to have price competitiveness to have multiple shop opening strategy and to satisfy consumers and to supply high quality services that is future subject to solve. And, Olive Young and Watsons that are Korean style drugstore need to keep system in order and to strengthen substance as Korean style drugstore and to expand marketing, so that they can get business outcome within 5 years that was done 10 years before and they become the 4th generation retail business. The study had difficulties at collecting material from the three drugstore because of poor cooperation. And, the author had great difficulty at collecting statistical material that was made in disorder. Further effort is needed considering such problems.