• 복식문화연구
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• 제13권5호
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• pp.790-803
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• 2005

This study purposes to examine the background of the sexual concept and femininity, masculinity and gender role in the fields of social psychology and cultural anthropology and investigate the traditional gender role and the fashion's changes according to its role and the examples of the masculinity and femininity expressed in the contemporary fashion and finally analyze the gender identity expressed in fashion. The image changes which appeared in the modern fashion can be considered to be Masculine Look, Garconne Look, Feminine Look, Unisex Look, Androgynous Look and Genderless Look. The Garconne Look caused lots of changes to masculinity in the 1920's along with the changes of femininity. With the effect of feminism, many females wore clothing which had been thought as male's clothing by the appearance of Masculine Look. The major formation reason of Unisex Look can be regarded as the attitude change of the society toward to females and a meaning which doesn't want the differences of the distinction of gender to appear any longer as a characteristic external factor is implied. Androgynous Look which appeared in the 1980's means the integration of femininity and masculinity which is the same meaning with 'androgyny' in itself, Not denying its gender characteristics individually, the Androgynous Look means that women aim at the masculine image in men's clothing or men do at the feminine image in women's clothing. Genderless Look can be considered to a look with a notion to wear clothing freely even in fashion transcending the border of masculinity and femininity differentiated socially and culturally.

• Journal of Korean Biological Nursing Science
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• 제21권2호
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• pp.152-159
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• 2019

Purpose: To understand awareness, attitude and knowledge levels of muscle health of adults over 18 years old. Methods: This study was a cross-sectional study using questionnaires. A total of 401 questionnaires were included for final analysis. Mean and standard deviation of the continuous variables were analyzed and frequency analysis of categorical variables was performed. To identify differences according to general characteristics, t-test was used. Results: Awareness scores about the importance of muscle health and exercises were 8.3 and 13.0, respectively. Attitude score and knowledge score were 12.4 and 15.0, respectively. There were differences in attitude toward muscle health according to gender, age, physical activity, and diet habits. However, there was no difference in attitude toward muscle health according to educational level, smoking, drinking, or sleeping. Conclusion: It is necessary to seek a strategy to improve awareness and attitude toward muscle health based on knowledge, not merely to raise knowledge level about muscle health. Since nurses play a central role in health promotion and disease prevention, they should also play an important role in strategic development and application of intervention.

• 한국의류산업학회지
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• 제25권1호
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• pp.24-40
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• 2023

Contemporary consumers' acceptance of second-hand products has been increasingly improving worldwide, especially in China. Based on the Extended Unified Theory of Acceptance and Use of Technology, we developed and empirically validated a research framework to predict consumers' motivation to use re-commerce platforms. We explored the diverse factors influencing mobile commerce usage through re-commerce platforms. Furthermore, this study investigated the role of gender differences as a factor moderating the association between several constructs and the intention to use re-commerce platforms. A total of 226 consumer responses were collected. The results indicated that hedonic motivation, performance expectancy, consumer habits, social influence, and price value affect consumers' attitudes toward re-commerce platforms. The effects of the attitude toward re-commerce platforms on the intention to use these platforms were also statistically significant. When effort expectancy, hedonic motivation, and consumer habits in re-commerce platform usage increase, male consumers' attitude toward its usage, in particular, also increases. Meanwhile, when performance expectancy, hedonic motivation, and consumer habits in re-commerce platform usage increase, the attitude toward its usage increases among female consumers. Moreover, our results indicate that the two gender groups present different characteristics regarding re-commerce platform usage. Therefore, this study offers a theoretical basis for future analyses of second-hand trade.

• 사회복지연구
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• 제42권4호
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• pp.389-412
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• 2011

본 연구의 목적은 기혼 취업여성의 우울에 관한 인과적 관계를 규명하기 위한 것이다. 이를 위해 분석자료로는 제1차 서울시복지패널 조사자료를 이용하였으며, 서울시복지패널자료의 조사대상자 중 20~50대 기혼 취업여성 507명을 분석대상으로 선정하였고, 분석방법으로는 구조방정식 모형을 이용하였다. 분석결과, 기혼 취업여성의 성역할태도로부터 복리후생만족도와 결혼행복감을 거쳐서 우울에 완전매개효과 경로가 형성되었고, 복리후생만족도는 우울과 결혼행복감 간에 부분매개효과가 있음을 알 수 있었다. 본 연구의 결과를 바탕으로 기혼 취업여성의 우울을 해소하기 위한 방안을 제시해보면 우선, 기혼 취업여성의 우울은 우리 사회가 가사노동은 아직까지 여성의 역할로 간주하는 데에서 기인하는 바가 크므로 취업여성들이 일과 가족생활을 양립할 수 있도록 지원하고, 그러한 맥락에서 남성의 가사 및 육아참여를 유도할 수 있는 정책적 조치가 요구된다. 둘째, 기혼 취업여성이 전통주의 성역할 태도를 견지할수록 결혼행복감 및 복리후생만족도는 낮은 결과가 나타났음을 고려해 볼 때 우리 사회에 잔존하고 있는 전통주의적 성역할 가치관을 변화시킬 수 있는 복리후생제도 및 가족친화제도의 활성화 방안이 요구된다. 셋째, 기혼 취업여성의 우울에 큰 영향을 미치는 결혼행복감을 증진시키기 위해서는 부부 및 부모 교육을 포함한 가족서비스를 더욱 강화하는 방안을 모색하는 것이 필요하다.

• 가족자원경영과 정책
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• 제11권3호
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• pp.1-21
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• 2007

The purpose of this study is to investigate the gender division of housework in the Choson period. The gender division in the Choson period has been considered as discriminative because women had to remain indoors and were excluded in social works. But in fact the Confucian idea, which regulated the relation between women and men, emphasized the gender difference and not gender discrimination. Actually it can be seen in genre painting of Choson period that women and men worked complimentarily indoors. So this article intends to explore the possibilities of the new analysis of the traditional gender division of housework by reviewing the paintings. As the results indicate, men in the Choson period were involved in some housework, in contrast to the common idea that they maintained their authority by not participating housework. There is also some evidence that gender division benefited women to protect their own productive territory or to satisfy their needs. So it is suggested that gender division in the Choson period should be considered as a source of power as well as a disadvantage to women. Forth, the employed mens' reemployment decision was affected from their household income, expected income after retirement, pension ownership, and attitude toward retirement. From the findings, it can be concluded that the employed mens' age, economic status, and attitude toward retirement played a important role in the process of retirement and reemployment decision making.

• 종양간호연구
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• 제10권2호
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• pp.156-162
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• 2010

Purpose: The purposes of this study was to compare the meaning in life and death attitude between the participants and nonparticipants of the well-dying education program. Methods: This study adopted the descriptive comparative design. Data were collected by interviewing 85 participants and 94 non-participants of well-dying education. The instruments used for this study were a self-report questionnaire. Results: There were significant differences in age, gender, marital status, health status, and volunteer experience. The program participants showed higher scores in the death attitude than non-participants. There were significant correlations between meaning in life and death attitude in participant group. Death attitude was significantly associated with meaning in life in participant group with 6.0% variance. Conclusion: Based on the results, well-dying education program was effective to prepare good death with more comprehensive vision. Therefore, this program should be served for patient with life-threatening illness by nurse and this is the expended role of oncology and hospice palliative nurses.

• 가정과삶의질연구
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• 제34권3호
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• pp.129-145
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• 2016

This study focuses on the differences in family values, which is a cause of family dissolution and conflicts of marriage immigrant women. This study was conducted on 441 women in Vietnam. It was done to explore their family values. Specifically, the following were examined: the overall family values and martial status of Vietnamese women; differences in their family values by region (northern, central, southern). The survey questionnaire consists of the following content: 'family perception'; 'gender-role values'; 'elderly parent support value'. The characteristics of family values of Vietnamese women are as follows. First, the scope of family perceived by them was relatively narrow. In particular, most of them didn't perceive the parents of a spouse as a familymember. Second, in terms of gender-roles, they perceived men and women as equal and didn't have strong perception of traditional gender roles. Third, they felt strongly about supporting elderly parents. The perception of supporting elderly parents is based on equal gender roles, instead of the paternalistic approach. They preferred financial support to living with parents. There were also differences in family values by region. Also, their values seemed to be the opposite of the ones well-known by region. In addition, their values were changing amid economic growth and modernization. Residents in Can Tho in the south - known to have open-minded Southeast Asian values - had the most patrilineal, traditional values with strong perception towards supporting elderly parents. Residents in Hanoi in the north - known to have heavy influence of Confucian culture - had non-traditional values with positive attitude towards liberal sex culture, divorce, and remarriage. Residents in Da Nang, a central region, had a mixture of northern and southern characteristics in terms of family values.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.148-158
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• 2020

With the limited product information available in the m-shopping context, product-naming strategies affect consumer choices by expressing the key product features or the brand's images. Given the increasing dominance of the mobile commerce in consumption across various product categories, few studies have examined the role of product naming in consumer choices in the m-shopping. In filling the research gap, this study empirically analyzes the influence of the perceived diagnosticity of product names in m-shopping on consumer attitude towards the product. Moreover, the study tests the moderating influences of the individual characteristics of consumers (i.e., age, gender, and m-shopping experience) in the dynamics of the perceived diagnosticity impacting the product evaluations. The results of the study using an online survey reveal that the perceived diagnosticity of the product names significantly increases consumer attitude towards the product. Additionally, the moderating effects of gender, age, and m-shopping experience are all found significant: (1) The positive influence of the perceived diagnosticity of the product names is greater for males than for females. (2) The older the respondent, the more statistically significant the positive influence on diagnosticity. (3) The more respondents having m-shopping experience, the more positive the impact of the diagnosticity. Implications and limitations of the study are discussed.

• 유통과학연구
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• 제13권1호
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• pp.71-81
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• 2015

Purpose - This study aims to examine the effect of audience attitude toward product placement, or PPL, on product attitude and purchase intention. PPL has increasingly been prevailing in TV dramas since the revision of the Broadcasting Act in January 2010, and it is quite widespread in today's society. Therefore, this study intends to investigate how the audience would take a particular attitude toward PPL in TV dramas and how their attitude would affect their product attitude and purchase intention. Research design, data, and methodology - The sample for the current study was drawn from college students in Seoul in December 2013, as the main targets of the products and brands that were advertised by PPL are young people. The questionnaire for this study comprised nine parts, such as the knowledge of PPL, experience of PPL, TV drama watching time, impulsive buying propensity, celebrity imitating buying propensity, attitude toward PPL, attitude toward product, purchase intention, and demographic characteristics. The questionnaire items were measured by 5-point Likert scales. Whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed and how the PPL attitude would affect purchase intention through product attitude was analyzed as well. To analyze the relationship between variables, structural equation modeling analysis was performed with Amos 18.0. Results - The major findings of the study were as follows. First, whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed, and it is found that out of the demographic characteristics, only gender and knowledge of PPL exerted an influence on PPL attitude. In addition, celebrity-imitating buying propensity had an impact on PPL attitude. Second, whether PPL attitude would affect purchase intention through product attitude was analyzed by structural equation modeling. Consequently, it is found that PPL attitude impacted purchase intention through product attitude. Conclusions - The findings of the study had the following implications. First, in theoretical aspects, previous studies have proven only that attitude toward PPL influenced attitude toward product and purchase intention separately; however, the current study has investigated the mediated role of attitudes toward PPL. Second, regarding the practical aspects, as PPL attitude exercised an effect on purchase intention as well as product attitude, PPL should be utilized in a manner to stimulate the audience to take a positive attitude to it. Finally, gender, PPL knowledge, and celebrity-imitating buying orientation were identified as influential factors for PPL attitude. Specifically, female consumers showed a lower attitude toward PPL than males, and the consumers who have no knowledge showed a lower attitude toward PPL. The consumers who have celebrity imitating buying propensity expressed a higher attitude toward PPL. These factors should consequently be taken into account when PPL is planned and conducted. The current study has limitations such as the sample object, non- experimental method, and media biases. Therefore, future research should be conducted to address these limitations.

• 가정과삶의질연구
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• 제34권3호
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• pp.65-84
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• 2016

This study examined the factors that were associated with longitudinal changes for ten years from 2004 to 2014 in time spent on housework by married couples who had a preschooler as their first-born child. It also sought to figure out how much of such temporal changes were attributable to differences in the means on associated factors as well as to differences in the influence or slope of such factors. A total of 9,668 time diaries from the Korean Time Use Survey were used to analyze the influence of couple's weekly work hours, wife's relative income, couple's education and gender role attitudes on the time spent on housework of husbands and wives. Results from descriptive statistics, regression and decomposition analysis were as follows. First, women decreased, while men increased their time doing housework. Second, weekly work hours of husband and wife were related to their time doing housework in every year surveyed. Third, wife's relative earnings and couple's gender role attitudes affected wife's time doing housework more than husbands', whereas couple's education had stronger effects on husbands than wives. However, such influence was apparent on a certain survey year, and then disappeared in another, or became stronger or weaker longitudinally. Fourth, the temporal decrease in wife's housework time and increase in husband's housework time were attributable to social and cultural changes such as reduced working hours, rising female income, higher educational background, and prevalence of egalitarian gender role attitudes. Findings suggest that the trend in spending time on housework is expected to continue, and provide a timely policy implications to facilitate the change.