• 제목/요약/키워드: Gender difference

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Gender Difference in the Perceived Brand Authenticity of Office Worker

  • Lee, Jong Man
    • 한국컴퓨터정보학회논문지
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    • 제20권10호
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    • pp.121-126
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    • 2015
  • The central objective of this paper is to check different effects developed by interaction with a gender and brand attributes related to the brand authenticity such as brand authority and brand ethicality. The survey method was used for this paper, and data from a total of 136 office workers were used for the analysis. The data were analyzed using smartPLS, a structural equation modeling tool. The results of the analysis are summarized as follows. First, brand authority has a significant effect on brand authenticity in both male and female. Second, brand ethicality has a significant effect on brand authenticity in only male. Third, brand authenticity has a significant effect on purchase and word-of-mouth intention in only male. Therefore brand authority is the determinant of the perceived brand authenticity. The findings have significant implications which the study inquires into the gender difference in the perceived brand authenticity of consumers.

A Study on Sociocultural Attitudes and Appearance Management Behavior in accordance with Gender Role Identity

  • Park, Eun-Hee
    • 패션비즈니스
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    • 제16권3호
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    • pp.107-124
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    • 2012
  • The purpose of this study was to classify types in sense of gender role identity and to figure out the difference among sociocultural attitude, benefits of clothing pursuit, and appearance management behaviors by sense of gender role identity types. Questionnaires were administered to 455 people in their twenties and thirties living in Daegu and Kyoungbuk area. Data were analyzed by using frequency, factor analysis, credibility, $X^2$-test, ANOVA, Duncan-test, and t-test. The findings are as follows. First, Men of androgyny group showed the highest rate of 38.5% followed by undifferentiation(22.9%), masculineness(21.0%), and feminineness(17.6%). Women of undifferentiation group showed the highest rate of 33.2% followed by feminineness (25.2%), androgyny(22.0%), and masculineness(19.6%). Second, factors of sociocultural attitude were internalization and recognition. Benefits of clothing pursuit consists of the factors such as consciousness of others, personality, and vogue pursuit. Factors of appearance management behaviors were dressing, skin management, plastic surgery management, weight management, health management, and hair management. Third, the result from the difference between sociocultural attitude and benefits of clothing pursuit by sense of gender role identity types, men of androgyny and feminineness showed highest in recognition while women of androgyny showed highest in internalization and recognition. The result of the difference in benefits of clothing pursuit by sense of gender role identity shows that both men and women of androgyny group have high tendency for being conscious of others, personality pursuit, and vogue pursuit while men of undifferentiation and masculineness have low interest in dressing in relationship with others. Fourth, the examination of the difference in appearance management behavior by sense of gender role identity types found men of androgyny group managed dressing, skin, weight, health and hair most while women dress and health most. Men of undifferentiation group managed dressing and weight least, while men of masculineness health, and men of feminineness hair least.

성과 관련된 과제의 선호에서의 성 도식의 영향 (The Influence of Gender Schema on Children's Preference for Gender Related Tasks)

  • 정순화
    • 아동학회지
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    • 제13권2호
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    • pp.65-81
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    • 1992
  • The purpose of this study was to investigate children's conceptions about gender and the relation between gender conceptions and preference for gender related tasks. 130 children were interviewed about gender and gender related tasks. Data were analyzed with the component model of gender schema. Results indicated that children's gender schema in the attitudes domain was significantly different with age in all components but not different with sex. The gender schema in the knowledge domain was significantly different with age in within component and between component links, and with sex in the gender label-component and within component links. The difference between the gender inhibitory score and gender facilitative score was significantly different with age, sex, and children's gender schema. The findings that gender schema influenced the children's preferences for gender related tasks suggests a theoretical rationale of gender schema theory.

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외국어로서 한국어 교육콘텐츠에서의 성별언어에 대한 인식 (Cognition of Teachers' and Students' Awareness on Gender for the Contents of Korean Language Education)

  • 박덕재
    • 한국콘텐츠학회논문지
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    • 제9권8호
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    • pp.423-432
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    • 2009
  • 본 연구는 외국어로서 한국어 연구 중에서 언어와 성의 문제를 분석하기 위하여 교육콘텐츠와 교사-학생의 인식의 관계를 조사하였으며, 또한 외국어 교육에 영향을 미치고 있는 성별언어의 역할을 연구하였다. 성별언어에 대한 교사의 인식과 교육콘텐츠에 대한 균형 있는 시각 및 교사, 학생의 소통은 언어습득의 효과적 결과를 가져올 수 있다. 19명의 교사와 71명의 학습자와의 인터뷰, 설문지 조사를 실시하여 교사는 89.4%가 여성언어가 존재함을 인정하였고, 학생은 49.6%가 성별언어에 대하여 차이점을 인식하고 있었다. 과거보다 언어가 중성화되고 았으며 굳이 남녀 성별언어를 구별하지 않는 이유는 여성의 사회활동 증가에 기언하는 사회적인 영향으로 보고 있었다. 그러므로 문화를 통한 언어교육이 교육콘텐츠의 역할이므로 경우와 시기에 따라 적절하게 이해되어야 할 필요가 있다. 아직 편향된 여성의 지위, 역할, 언어 등이 교재내용에 나타나 있으므로 이는 교사, 학생들의 이해와 수용이 필요하고 교육콘텐츠 개발에 반드시 반영되어야 할 부분이다.

남녀 및 나이에 따른 심자도 변수 차이 분석 (Analysis of the Parameters of Magnetocardiography Depending on the Age and Gender)

  • 임현균;정남식;이용호;권혁찬;정보영;박용기
    • 대한의용생체공학회:의공학회지
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    • 제28권4호
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    • pp.530-538
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    • 2007
  • Magnetocardiography (MCG) is a device to measure the magnetic field from the heart. It is a noninvasive device and takes only few minutes to record magnetocardiogram from a subject. In this study, we compared the difference of MCG data recorded from 56 normal subjects in early twenties (28 males and 28 females, mean $age=21.0{\pm}1.6$ years) and 36 elderly subjects (20 males and 16 females, mean $age=61.9{\pm}6.9$ years) for the analysis of the age and gender difference. A total of 24 parameters used in the analysis were derived from QRS complex, R-wave, T-wave, and ST-T period. As a result, seven parameters including maximum current angle and map angle showed the significant difference (p<0.01 and p<0.05, respectively) between young males and young females. Significant difference (p<0.05) between elderly males and elderly females was found from a parameter, pole distance at T-wave peak. In the comparison of age difference, seven parameters regarding current moment, pole distance, and dynamics showed the significant difference between young and elderly males. Eight parameters also showed significant difference (p<0.05) between two younger and elderly female groups. Results showed that parameters regarding current moment, pole distance, and dynamics might be changed when people get older. In conclusion, gender and age difference should be considered when MCG data are analyzed for certain parameters.

성역할 정체성과 성경험 (Study on the Relationships between Gender role Identity and Sexual Intercourse Experience)

  • 염순교
    • 여성건강간호학회지
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    • 제9권3호
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    • pp.309-318
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    • 2003
  • Purpose : This investigation was carried out to understand how various gender role identity in adolescence affect sexual intercourse. In addition, it was done to support and encourage gender role identity which can protect themselves from physical, psychological, social sexuality. Method : From 2003 7.1 to 7.19, questionnaire made by Lee BS(2002) was distributed to 1172 girl high school students in Seoul. Its reliability was as high as 0.80 and it was analysed by SPSS. Result : In the 3 kinds of gender role identity, girls who had sexual relations showed higher feminity and masculinity and did not show any difference in social desirability. in the 4 kinds of gender role identity, girls with sexual experience showed higher frequency in oder of androgyny and undifferentiated. In 8kinds, bisexuality was higher and girls with experience showed undifferentiated of low social desirability. There were no difference between the gender role identity and the age of the first sexual experience. The factors that affected gender role identity were school, grade, economic standard and whether they have a girlfriend or boyfriend. Conclusion : Programs that focus on problem solving of sexual education for androgyny of sexually high experienced and undifferentiated of low social desirability, should be provided.

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싱가포르의 높은 양성평등수준과 TIMSS 2011에 나타난 여학생의 높은 수학성취도 (Singapore's Higher Social Gender Equality and Girls' Higher Mathematics Achievement in TIMSS 2011)

  • 유양석
    • 한국수학교육학회지시리즈A:수학교육
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    • 제56권2호
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    • pp.147-160
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    • 2017
  • The purpose of this study was to examine (1) if sociocultural factors that are known to influence gender gap in mathematics achievement are gender equitable for Singaporean eighth grade students, (2) if there is a higher level of gender equitability in students' attitudes towards mathematics and (3) how sociocultural factors influence mathematics achievement for Singaporean eighth grade students. This study is based on 5,923 Singaporean eighth grade students who participated in TIMSS 2011 assessment. The study found that there were no statistically significant gender differences in 'parental involvement in education' and 'teacher efficacy.' There were no statistically significant gender differences in students' attitudes of 'like learning mathematics,' and 'value learning mathematics'. A significant gender difference was identified for the attitude of 'confident with mathematics.' The boys displayed a higher level of confidence in mathematics than the girls consistent with other study findings for Asian students. The degree of effect from 'parental involvement in education,' 'teacher efficacy,' and 'confident with mathematics' on mathematics achievement are found to be stronger for girls than boys. The finding implies that girls' mathematics achievement can benefit from having more positive encouragement and involvement of parents and teachers and strengthening confidence in mathematics.

한국 성차분쟁(Gender Disputes)의 ADR 활성화 방안 (Measures for ADR Activation of Gender Disputes in Korea)

  • 신군재
    • 한국중재학회지:중재연구
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    • 제25권4호
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    • pp.97-117
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    • 2015
  • As women's social advance had accomplished improvements to standard of living and equal employment, new forms of dispute such as gender inequality, sex crimes, and divorce rate increases have begun to generate. Disputes between men and women are desirable to settle by ADR rather than by traditional litigation owing to difficulties of legal resolution, cost and time, need for amicable dispute, etc. This study aims to reveal whether there is a relationship between ADR and gender. Through review of previous articles, this study finds that gender difference makes a visible difference depending on case type, context, and sex role of participants. For example, women were selected as mediators and arbitrators in non-monetary and small-claims disputes, family, labor, and consumer disputes and men were selected in large-scale disputes and construction, corporate and commercial, and intellectual property disputes owing to differences of experience and professionalism. Women were relatively frequently selected as mediators owing to active communication skills and men were selected as arbitrators because of decision-making skills.

의복단서, 지각자변인의 여자한복착용자의 인상형상에 미치는 영향(II) -지각자변인을 중심으로- (Effect of Clothing cues and Perceiver variables on Impression Formation of Female dressed in Korean Dress(PartII) -Focus on Perceiver Variables-)

  • 이현화;박찬부
    • 복식
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    • 제37권
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    • pp.119-132
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    • 1998
  • Niveteen stimulus photographs varied in hue and color scheme of one clothing style of Korean dress worn by a female were used to explore the differences in perceptive effect of clothing cues(color, color scheme, structure) on impression formation and graduate students. The data were analyzed by factor analysis, factor score, ANOVA and Scheffe-test. Results indicate perceptive effects of clothing cues on impression formation are influenced by gender-differences and major-difference of perceivers. Significant gender differences were found in perception of clothing cues on impression effect. Interaction effects were found between clothing cues and gender. Significant major differences were found in perception of clothing cues on impression effect. Interaction effects were found between clothing cues and perceiver's major. Female perceivers and perceivers of major-ing in Liberal Arts reacted to clothing cues on impression formation with greater sensitivity than male perceivers and perceivers of majoring in Natural Sciences. Frequent interaction effects between gender and color of China (cool-warm color), between major difference and color scheme(related color harmony-contrasting color harmony) appeared on factors of impression effect. The influence of perceiver variables on their perception of clothing cues for impression effcet has important implications for gender difference and perceiver's maforing backgroung in a social situation.

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Understanding the Entrepreneurial Intention in the Light of Contextual Factors: Gender Analysis

  • RAHAMAN, Md. Atikur;ALI, Md. Julfikar;MAMOON, Zahidur Rahman;Al ASHEQ, Ahmed
    • The Journal of Asian Finance, Economics and Business
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    • 제7권9호
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    • pp.639-647
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    • 2020
  • Entrepreneurial intention is receiving immense recognition in entrepreneurship researches, as it motives an individual to become an entrepreneur. Still, the interplay between gender perspective and contextual factors (i.e., access to capital, business information, social network, educational support, structural support) are not fully investigated in understanding the entrepreneurial intention in developing countries like Bangladesh. Therefore, the paper aims to examine the gender difference and educational discipline difference in the university's students' entrepreneurial intention in relation to contextual factors in Bangladesh. In this study, sample has been particularly taken from the different disciplinary students of private universities. Five-point Likert scale-based survey questionnaire was developed based on past researches. 280 online survey forms were distributed among the university students and finally 225 students' response were found correct as the study sample size (final survey response rate = 80%), after eliminating the incorrect survey responses. For statistical analysis SPSS 23.0 version is used. One-way ANOVA is used to measure the gender and discipline difference on entrepreneurial intention among male and female students. The results show that business information and social network will have more influence on male students' entrepreneurial intention, and comparatively, business students have more willingness to become entrepreneurs than other departmental students.