• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.581-583
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• 2021

온라인 게임 시장에는 현금거래가 꾸준히 이루어지고 있다. 유저들의 현금거래에 대한 긍정적인 인식을 바꾸기도 어려우며 유료아이템은 게임의 콘텐츠를 반감시키는 경우가 있으며 유료아이템을 늘리는 것으로 인해 유저들에게 불만을 이르킬 수 있다. 본 논문에서는 유저들이 이용하는 현금거래와 유료아이템에 대해 조사하고 이를 토대로 현금거래를 방지할 수 있는 새로운 방안을 제시하고자 한다.

• Information Systems Review
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• v.23 no.1
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• pp.1-22
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• 2021

This study aims to analyze online game user's game items transacting behaviors for the two game genres such as MMORPG and sports game. For the sake of conducting the analysis, we adopted a fuzzy logic agent-based modeling. In the online game fields, game items transactions are crucial to game company's profitability. However, there are lack of previous studies investigating the online game user's game items transacting activities. Since many factors need to be addressed in a complicated way, ABM (agent-based modeling) simulation mechanism is adopted. Besides, a fuzzy logic is also considered due to the fact that a number of uncertainties and ambiguities exist with respect to online game user's complex behaviors in transacting game items. Simulation results from applying the fuzzy logic ABM method revealed that MMORPG game users are motivated to pay expensive price for high-performance game items, while sports game users tend to transact game items within a reasonable price range. We could conclude that the proposed fuzzy logic ABM simulation mechanism proved to be very useful in organizing an effective strategy for online game items management and customers retention.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.4
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• pp.828-834
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• 2009

To get a better profit, standalone mobile game market shifts network-based mobile game. Currently, most of the game platform are separated into mobile to mobile, desktop to desktop, and console to console. Multi platform network game has a diverse problems including consistency control, object management technique, and bandwidth inconsistency. n this paper, we will introduce a multi-platform arcade game "Push-Push", which is played on desktop to mobile environment. The game guarantees realtime play between heterogeneous machine users and game item sharing between two platforms. e will focus n the issues of the 3rd generation multi platform games and propose some techniques or solving these problems. Our server database is implemented on MS SQL database, also the desktop programming tool is Visual Basic, and WIPI(Wireless Internet Platform or Interoperability) as a mobile platform.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.14 no.10
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• pp.2269-2276
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• 2010

This research shows how autonomous character agents work in 3D sports game and its application to advertising. It is a kind of interdisciplinary study between game and advertising. In other words, advertising can be used a beneficiary model in game industry. For the purpose of analyzing the role of agents, 3D table-tennis game and advertising tools are developed. The role of agents is booming up and focusing on the game by their voices and texts. In game, several famous brands are showed up as a mean of advertising. This study analyzed the role of agents and advertising from the game user's position. For validity and reliability of the research, questionnaires were analyzed. As a results, several facts are found. Firstly, the agents worked positively as a game boomer. More than half of the respondents answered the agents are useful for the game. Secondly, the advertising tools showed up on the game are helpful to understand the brand. In other words, the game is contributed to build up the brand image. These kinds of attempts may be significant in that the agents are performed as a parter of functional and woman-oriented game. And advertising brands when placed in the game could play the role of the game item or quest. The proposed method can provide the basic references for developing 3D game as an interdisciplinary study.

• Journal of Korea Game Society
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• v.18 no.5
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• pp.31-46
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• 2018

Physically interactive sport games are emerging as a solution to increase the physical activity of children in urban life. Existing studies on physically interactive sport games have been conducted with adults, while studies on children are insufficient. The elements of physically interactive sport games for children are derived from the common elements of physically interactive sport games and design for children. The derived elements are applied to actual game item to design a game for children. In this study, the elements of physically interactive sport games for children were applied to children's screen climbing games, and games could be identify improvements through user evaluation. It is expected games to take into consideration more children's characteristics can be designed by utilizing the elements of physically interactive sport games for children.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.241-252
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• 2024

We analyze the types of Web3 business model innovation (BMI) of the six major Korean game companies by market size. As a result of the analysis, Nexon is watched as the adapter. It introduces blockchain (BC) layer 2, 'Polygon' to the extended ecosystem such as the creator's secondary creation, item utility, and compensation experience using the existing core intellectual property (IP). KakaoGames and Neowiz are watched as the adventurers. KakaoGames introduces BC layer 2, 'Polygon' and 'Near Protocol' to various experiments using tokenomics models in casual games and massively multiplayer online role-playing games (MMORPGs) using several existing popular IPs. Neowiz also introduces BC layer 2, 'Polygon' and 'Avalanche' to the IntellaX platform using existing game IPs. As the reinventor, Netmable positions as a game publisher that releases third-party games based on multi-chain infrastructure such as Klaytn, BNB Chain, Near Protocol, Aptos Foundation, and introduces BC to new core IPs. Finally, there are Wemade and Com2us as the mavericks. They aim to be the Web3 platform operators that create a BC layer 1 ecosystem and provide services that encompass BC games, GameFi, and non-fungible tokens (NFTs). Here are the implications of the four types of BMI. In terms of infrastructure, Nexon, KakaoGames, and Neowiz try to introduce a part of cross-chain, whereas Netmable tries to move toward a complete multi-chain strategy, and Wemade and Com2us also try to consider multi-chain, even if they have the full BC introduction. In terms of defending against market decline, Nexon and Netmable have a different position. Nexon which has a greater market dominance, only tries to continuously experiment, but Netmable is aggressively focusing on monetizing new products. Attacks on growth aspirations also show two different positions. KakaoGames and Neowiz only try to aggressively explore, while WeMade and Com2us try to set new standards for industrial innovation.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.5
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• pp.1003-1007
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• 2009

In this paper, we developed a mobile RPG System based on real time. This system includes game engine based on real time, system library, item trade server based on network, and client tools. Also, to make inroads into USA market, we are using smart phone platform based on Microsoft Windows CE.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.135-139
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• 2008

MMORPG로 대표되는 우리나라 온라인게임의 게임아이템 유형을 보면 대부분이 능력치와 관련된 것들이 많다. 이것은 게임아이템의 일부 기능만을 활용한다는 점에서 보다 적극적으로 게임아이템을 구성하고 그것에 유기적인 역할을 부여할 필요성을 갖게 한다. 이러한 필요성을 충족시키기 위하여 게임아이템을 인지심리학적 관점으로 연구는 것은 매우 유효하다. "게임아이템의 인지프로세스와 지식표상 모델"이라는 것은 인지심리학의 정보처리 과정을 게임아이템 사용자에게 적용하여 구조화한 것이다. 이러한 프로세스와 지식표상 모델은 게임아이템의 명료화와 인과적 플레이를 유도하기 위한 것으로 위의 필요성을 충족시킬 수 있다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.209-211
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• 2022

국내 게임 시장 규모는 2021년 21조원을 넘으며 시장이 빠르게 성장하고 있다. 이러한 매출 규모에 큰 비중을 차지하는 상품은 확률형 가챠 아이템이 매출에 많은 부분을 담당하고 있다. 본 논문에서는 현재 게임 산업에서 사용되는 가챠 시스템에 대한 문제점을 소개하고 한계선이 없는 가챠 시스템에 대한 내용을 제시하면서, 최근 업계에서 한계선이 없는 가챠에 대한 대처법으로 출시하고 있는 천장 시스템에 대하여 소개와 천장 시스템의 성공 사례 및 앞으로 천장 시스템이 어떤 방향으로 개선 되야하는지에 대한 내용을 제시한다.

• Journal of Korea Game Society
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• v.5 no.2
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• pp.19-27
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• 2005

The core price policy of on-line game marketing are FPP(Fixed Pre Paid model and PPU(Pay Per Use) model. These two models have been a on-line game company's billing system and a fundamental of MMORPG in Korea. However, they took root billing system only for first movers recently. In now, the market share of several first movers is exceeding 80%, late movers witch have same billing system cannot take part in pair competition. Even though in MMORPG, many games of late movers were favorably noticed by a lot of gamers during Evaluation. Test, a lot of companies are bankrupt before make business. Late Movers declare free game first thing, they maintain their existence and win over customers in on-line game market. And next, they guarantee item selling, give multiple experience value and game money, at last, induce their customers to pay service. As it makes trouble between pay user and free user, and it linked up with the collapse of game contents balance that designed for FPP billing system, And then meet unexpected result which reduction of game life cycle. In this Paper, we classified several contents services based on game contents, and suggested contents premium services which adopted low cost strategy lead to micro payment. we hope it will apply to late movers' new billing system in MMORPG.