• 제목/요약/키워드: GS5

검색결과 454건 처리시간 0.019초

Promotional Strategies of Local Drugstores

  • Kim, Seung-Mi;Lee, Sang-Yoon;Kim, Pan-Jin;Kim, Nam-Myun;Youn, Myoung-Kil
    • 산경연구논집
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    • 제1권1호
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    • pp.5-12
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    • 2010
  • The retail business of drugstore was introduced to Korea for the first time 10 years ago. Since Olive Young introduced a retail store in the name of drugstore in 1999 for the first time in Korea, new distribution channel combining drugstore, cosmetic products and dairy products, etc has been made. At initial stage, the new distribution channel grew up slowly because of low specialty and economic stagnation. However, the three big distribution channels, that is to say, Olive Young (CJ), Watsons (GS) and W Store (Kolon Well Care), etc, were established to produce new distribution system following large-scaled discount stores as well as convenience stores. The purpose of the study is to investigate ways making Korean style drugstore be new retail business in addition to traditional markets, department stores, E-Mart and other general super markets and to examine problems preventing the drugstore from being promoted and to find out solutions. The speciality retailers that is called a category killer attacking department stores as well as marts is expanding market quickly. New consumption trend that gives priority to wellbeing is being expanded in accordance with high level of standards of living life: The drugstore is thought to be new alternative of distribution because it keeps special products. Young ladies who are main customers of drugstores respond to the trend sensitively to have more buying power that is thought to be promising. And, consumers' desire has become concrete and special. This is because consumers want not only convenient shopping but also special shopping system that is current trend. These days, so called Multi-shop and Total shop and other special shops have been recently opened. Special multi-shop has been concentrated on fashion product and miscellaneous goods so far: Health total wellbeing shop shall be popular in accordance with wellbeing trends. Drugstores can play an important role. Drugstores were opened for the first time ten years ago. In particular, Olive Young succeeded in going into the black after making efforts for a long time by many persons. Drugstores could succeed in the business owing to many persons in the past as well as customers who liked drugstores. However, drugstores once lost ways and recorded poor business results. The three drugstores, that is to say, Olive Young, Watsons making efforts to go into the black and W-Store pursuing traditional drugstore shall compete each other and make effort to satisfy customers' desire. In that way, the three drugstores can be assured of present business as well as future business. The consumers' demand trend has become special at sub-division so that drugstores that can satisfy the demand can succeed in the business. Large businesses may be more interested in the 4th generation retail business to produce good income and to have bright future. Drugstore business and market are likely to expand and develop owing to large business' participation in drugstore business. Drugstores expanded shop at Seoul and Gyeonggi-do until middle of 2000. Drugstore business at station sphere in Seoul and Gyeonggi-do that have high ratio of temporary population has low customer loyalty to have limitation on continuous growth. Since 2009, drugstores have opened new shops at local towns: From the year of 2010, drugstores need to establish multiple shop strategy by accelerating business speed and to allow customers to drop in the shop anywhere in the nation and to enter consumers' life deeply, so that they can strengthen business base definitely. Drugstores need to have price competitiveness to have multiple shop opening strategy and to satisfy consumers and to supply high quality services that is future subject to solve. And, Olive Young and Watsons that are Korean style drugstore need to keep system in order and to strengthen substance as Korean style drugstore and to expand marketing, so that they can get business outcome within 5 years that was done 10 years before and they become the 4th generation retail business. The study had difficulties at collecting material from the three drugstore because of poor cooperation. And, the author had great difficulty at collecting statistical material that was made in disorder. Further effort is needed considering such problems.

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악교정 수술환자의 술전후 하악운동 양상변화에 관한 임상적 연구 (A CLINICAL STUDY ON MANDIBULAR MOVEMENT AFTER ORTHOGNATHIC SURGERY)

  • 백상흠;장현중;이상한;김현수;차두원
    • Journal of the Korean Association of Oral and Maxillofacial Surgeons
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    • 제27권3호
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    • pp.239-249
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    • 2001
  • 저자는 1999년 6월부터 2000년 4월까지 경북대학교병원 구강악안면외과에서 하악골 후퇴를 위해 SSRO 혹은 LeFort I 골 절단술을 동반한 SSRO를 시행받은 환자 42명을 대상으로 술전, 술후 1개월, 술후 6개월에 각각 MKG를 이용하여 하악운동량 및 양상을 조사하고 이를 몇 가지 요소에 따라 군으로 나누어 계측치를 측정, 연구한 바 아래와 같은 결과를 얻었다. 1. 남녀 성별에 따른 두 군 사이에서, 좌측운동량의 변화 및 최대 개구속도의 변화량은 유의한 차이가 있었으며(p<0.05), 그 외의 항목은 차이가 없었다. 2. SSRO만을 시행 받거나 혹은 LeFort I을 동반하여 SSRO를 시행받을 경우, 수술방법에 따른 하악운동량의 변화는 유의성이 없었다.(p>0.05) 3. 하악골이동량에 따른 세 군에서 각 군사이의 하악운동량의 변화는 좌측 측방운동량에서는 $6{\sim}10mm$의 이동군이 가장 우수하였으며(p<0.05), 그 외의 항목은 통계적 유의성이 없었다. 4. 하악골의 개폐구 양상은 전두면 상에서 술전이 복잡편향형, 단순편향형, 복잡편위형, 단순편위형, 직선형 순이었고 술후 1개월에서는 단순편향형, 단순편위형, 복잡편위형, 직선형, 복잡편향형 순이며, 술후 6개월에서는 술전과 같은 순서였다. 또한 시상면상에서는 술전에 비일치형이, 술후 1개월에서는 일치형이 술후 6개월에서는 다시 비일치형이 우세하였다. 5. 술전 관절증의 증상유무에 따른 두 군사이의 하악운동량의 변화에는 통계적 유의성이 없었다(p>0.05). 6. 과두재위치장치를 적용한 군과 적용하지 않은 군에서, 두 군사이의 하악운동량의 변화에는 유의성이 없었다(p>0.05). 7. 술전 관절증이 있었던 환자중 술후 관절증의 완화가 나타난 경우가 63% 였으며, 과두재위치장치를 적용하지 않은 군에서 술후 관절증의 완화가 더 유의성있게 나타났다(p<0.05).를 보였으며 복합 레진은 유의차가 없었다. 상악 견치 (8%), 하악 제 1소구치 (5%) 순이었다. 10. I군에서 추정되는 낭의 발생 원인으로는 치수절단술을 받은 유치가 59.2%로 가장 많았고 이외에 심한 우식 및 치료 받지 않은 외상 병력등 기타 가능한 원인들이 있었다. 11.함치성 낭의 치료법으로는 I군의 경우 61.2%에서 조대술이 시행되었고, II군과 III군의 경우 61.1%, 80.0%에서 적출술이 시행되었다.mH I처치시 SM1과 SM2는 4조각의 절편으로 절단되어 같은 양상을 보였고, GS톤의 경우는 3조각의 절편으로 절단되었다. Kpn I, Sma I, Xho I 그리고 Pst I에는 절단되지 않았다.s subsp. salicinius와 유전자 유사치가 99.60%, 99.73%를 보여 Lactobacillus salivarius subsp. salicinius로 동정되었다. 이상의 결과를 종합하면 치아우식증이 없는 소아의 타액에서 분리된 유산균 중 과산화수소를 분비하여 인공치태 형성과 휘발성 유황화합물 생성을 억제하는 분리균주는 Lactobacillus salivarius subsp. salicinius로 동정되었다.적으로 낮은 수축률과 우수한 물성을 보였으며, 나노필러를 사용한 복합레진의 경우, 기존의 hybrid 필러를 이용한 레진에 비하여 수축응력을 감소시키지는 못하였다. 나노필러를 이용한 복합레진은 개발의 초기단계이며, 물성의 증가를 위한 연구가 필요할 것으로 사료된다.또 다른 약물인 glycyrrhetinic acid($100{\mu}M$)도 CCh 자극으로 인한 타액분비를 억제하였다. 이상의 결과로 미루어 gap junction은 흰쥐 악하선 세포로부터의 타액분비 조절에 중요한 역할을 하는데, 이는 gap junction이 세포막 $Ca^{2+}$ 통로를 조절함으로써 수용체 자극으로 유발된 세포내

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해외진출 국내 프랜차이즈기업의 조직특성 (Organizational Factors Facilitating the Internationalization of Korean Franchising Companies)

  • 임영균;이동휘;김희정
    • 마케팅과학연구
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    • 제19권2호
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    • pp.40-52
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    • 2009
  • Franchising is one of the fastest growing types of business. It is already popular and well-known in the U.S., and has been growing in many other countries including Korea. Furthermore, many Korean franchising companies have expanded their business overseas actively. According to the data by the Ministry of Industry and Resource, 82 companies out of a sample of 500 franchising companies are already operating in many foreign countries and 48% of them have started their foreign business since 2006. This clearly indicates the fast growing current trend of foreign operation by Korean franchising companies. In spite of the fast growing trend of foreign expansion in the industry, academic research on internationalization of franchising companies is extremely difficult to find. Accordingly, academic research on the issue is necessary and urgent in Korea. Among the various research questions on internationalization of franchising business, this study intends to investigate the difference in organizational factors between the franchising companies doing foreign operation and those doing business only domestically. More specifically, this research has the following purposes. First, considering the lack of theoretical basis of previous studies, resource-based theory and agency theory are employed as the theoretical bases. Second, this study explains the difference in internationalization based on organizational factors such as company size, history and growth rate. Third, the five hypotheses regarding the difference in organizational factors are presented and tested empirically, which is the first attempt in the area of this topic. Finally, the study attempts to clarify the conflicting implications among theories regarding some organizational factos such as growth rate. As the theoretical background, resource-based theory and agency theory are discussed. According to resource-based theory, a firm can grow continuously when it has competence and resource, and also the ability to develop them. The competence and resource can include capital, human resource, management skill, market information, ability to manage risk, etc. Meanwhile, agency theory views the relationship between franchisor and franchisee as an agency relationship. In agency theory, bonding capability and monitoring capability are the two key factors which promote internationalization of franchising companies. Based on the two theories, a conceptual model is designed. The model consists of two groups of variables. One is organizational factors including size, history, growth rate, price bonding and geographic dispersion. The other is whether a franchising company is operating overseas or not. We developed the following five research hypotheses basically describing the relationship between organizational factors and internationalization of franchising companies. H1: The size of franchising companies operating overseas is larger than that of franchising companies operating domestically. H2: The history of franchising companies operating overseas is longer than that of franchising companies operating domestically. H3: The growth rate of franchising companies operating overseas is higher than that of franchising companies operating domestically. H4: The price bonding of franchising companies operating overseas is higher than that of franchising companies operating domestically. H5: The geographic dispersion of franchising companies operating overseas is wider than that of franchising companies operating domestically. Data for the analyses are obtained from 2005 Korea Franchise Survey data co-generated by Ministry of Industry and Resource, GS1 Korea, and Korea Franchise Association. Out of 2,804 population companies, 2,489 companies are excluded for various reasons and 315 companies are selected as the final sample. Prior to hypotheses tests, validity and reliability of the measures of size, history, growth rate and price bonding are examined for further analyses. Geographic dispersion is not validated since it is measured using nominal data. A series of independent sample T-tests is used to find out whether there exists any significant difference between the companies internationalized and those operating only domestically for each organizational factor. Among the five factors, size and geographic dispersion show significant difference, growth rate and price bonding do not reveal any difference and, finally, history factor shows conflicting results in the difference depending on how to measure it.

    shows the summary statistics for hypotheses testing. In conclusion, the results show that the size and history, which are the key variables in resource-based theory, have a significant relationship with internationalization and that geographic area, which belongs to agency theory, also has a strong relationship with internationalization. The results support the findings of extant research and, therefore, prove the usefulness of resource-based theory and agency theory in explaining internationalization of franchising companies. However, growth rate and price-bonding do not show a clear difference between the two types of companies. Accordingly, these two factors need further attention in the future research. Although this study shows meaningful findings theoretically and practically, it has several limitations. First, only organizational factors are considered even if there are various environmental factors influencing franchising firm's internationalization. Second, only being internationalized or not is considered. That is, modes of entry and the size of foreign operations are not included in the study. Third, internationalization strategy is often determined based on the desire for business expansion and higher profitability and egoistical reasons of the CEOs. However, this type of factors belonging to behavioral science is not discussed in the study. Finally, organizational ecology perspective is usefully applicable in explaining the survival and performance of internationally operating companies. Accordingly, research propositions based on this perspective need to be developed and tested.

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  • 달서천에 서식하는 나일틸라피아(Oreochromis niloticus) 개체군 특성 (The population characteristics of Nile tilapia (Oreochromis niloticus) in Dalseo Stream, South Korea)

    • 왕주현;최준길;이황구
      • 환경생물
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      • 제38권1호
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      • pp.127-136
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      • 2020
    • 본 연구는 온배수가 유입되는 대구시 달서천을 대상으로 나일틸라피아의 개체군 특성을 파악하기 위해 2019년 1월부터 11월까지 조사를 실시하였다. 물리적 서식환경분석 결과 낮은 수심과 자갈, 모래/진흙의 비율이 높은 하상구조를 유지하고 있는 것으로 나타났다. 이화학적 서식환경 분석 결과 달서천의 전기전도도(EC)는 매우 높은 것으로 확인되었다. 기온 및 수온 분석 결과 달서천은 연중 10℃ 이상의 수온을 지속적으로 유지하는 것으로 나타났으며, 금호강은 3월부터 10℃ 이상의 수온을 유지하는 것으로 확인되었다. 어류상 조사결과 총 8과 20종 4,247개체가 출현하였다. 상대풍부도 분석 결과 나일틸라피아가 1,306개체(30.75%)로 우점하고 있는 것으로 나타났다. 조사 시기별 나일틸라피아 개체수 분석 결과 6월 30일 조사 시 급격한 개체수 증가를 보였다. 나일틸라피아 개체군의 길이-무게 분석 결과 회귀계수 b값은 3.1496으로 나타났으며, 비만도지수(k) 기울기는 0.0025로 양의 기울기로 분석되었다. 조사시기별 달서천의 수온과 나일틸라피아 전장을 비교·분석한 결과 22℃ 이상의 수온을 유지하는 5월 29일 조사시 당년생 개체가 출현하였다. 전장빈도 분포 분석 결과 당년생은 0~110 mm, 1년생~2년생은 120~210 mm, 2년생 이상의 개체는 >210 mm의 범위로 추정되었다. 나일틸라피아 개체군 생식소중량지수(GSI) 분석 결과 수컷과 암컷 모두 3월 11일 조사시 중앙값이 가장 높았으며, 3월 이후 중앙값은 감소하는 것으로 나타났다. 나일틸라피아의 개체 무게(BW), 생식소중량(GS), 생식소중량지수(GSI) 간의 상관 분석 결과 개체 무게가 유사더라도 암컷 개체의 생식소중량과 생식소중량지수가 더 높은 것으로 분석되었다. 결과적으로 달서천에 서식하고 있는 나일틸라피아 개체군은 온배수로 인해 겨울철에도 생존이 가능하며, 안정적인 생활사를 유지하고 있는 것으로 판단된다. 또한 수온이 10℃ 이상으로 상승하는 3월 이후부터는 달서천에서 금호강으로 서식처 이동이 가능할 것으로 예상된다. 따라서 금호강을 중심으로 나일틸라피아 개체군의 서식 분포 파악을 통해 나일틸라피아 개체군 관리 및 담수어류 종다양성 보존을 위한 하천관리 방안 마련이 필요할 것으로 판단된다.