• Journal of Digital Convergence
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• v.14 no.9
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• pp.437-446
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• 2016

This paper is to research on the characteristics of the recipient furniture design that requires changes reflected in the contemporary socio-cultural factors in the convergence culture, as represented by the digital and IT. The purpose of this study is, as specific methods therefore, to research in both perspectives the design of the after industrial revolution of functionalism and the case of the Memphis group which is expressed the appearance of diverse social atmosphere of the 20th century. Based on this, it will illuminate the appearance of the furniture designs recipient requires changes in universal modern society of values of complex convergence. To reveal that sociocultural factors that accept values of society are important in predicting the future of furniture design is the object of this study. It recognizes that a key element of modern furniture design will be based on a broad and deep study.