• 한국콘텐츠학회논문지
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• 제9권2호
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• pp.261-269
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• 2009

본 논문에서는 통신과 방송의 융합서비스로 인식되고 있는 IPTV 서비스에 대해 다룬다. IPTV 서비스는 인터넷을 이용하여 고품질의 방송 프로그램과 다양한 멀티미디어 콘텐츠를 TV로 볼 수 있도록 하는 서비스이다. IPTV 서비스와 같은 새로운 서비스가 등장하는 경우 서비스의 채택에 영향을 주는 서비스 속성을 규명하는 것은 매우 흥미로운 주제이다. 그러므로 본 논문에서는 IPTV 서비스의 기능적인 특징으로부터 소비자의 서비스 채택에 영향을 미칠 것으로 예상되는 속성들을 추출하고 이 속성들과 IPTV 서비스 채택의도와의 관계를 분석한다. 기술수용 모형에 근거하여 연구모형을 개발하며 설문조사를 실시하여 연구가설을 실증적으로 검증한다. 검증결과는 IPTV 서비스의 채택의도에는 콘텐츠의 다양성과 편의성이라는 속성이 긍정적인 영향을 미치는 것을 보여준다.

• 대한가정학회지
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• 제46권8호
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• pp.121-133
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• 2008

The purpose of this study was to decipher the BRQ (Brand Relationship Quality) Construct of fashion product consumers and to identify influencing variables. Consumption values of consumers, fashion product attributes and marketing communication instruments were investigated as affecting variables. A questionnaire was distributed to 350 women between the age of 20 and 50 living in Seoul and other metropolitan areas from Mar. 5 to Mar. 18, 2008. Collected data were analyzed by factor analysis, reliability, multiple regression, frequency and percentage using SPSS (Version 15,0) statistical Package. The results were as follows: Firstly, the BRQ Construct of fashion product consumers was proved to be composed of five factors; 'self-connective love', 'pursuing symbol', 'trust', 'intimacy', and 'knowledge'. Secondly, consumption values had a significant effect on the BRQ Construct and their explanatory power was 32%, 'Epistemic value' was the most significant variable affecting BRQ. 'Functional value' had a significant influence on some BRQ factors. Thirdly, explanatory power of fashion product attributes affecting BRQ was 45%. 'Aesthetic attribute' had significant effect on all BRQ factors, while 'functional attribute' showed significant effect on only 'pursuing symbol', 'trust', and 'intimacy'. Finally, marketing communication mixes showed 21% explanatory power and 'word of mouth' and 'display' among marketing communication mixes were found as the most influential variables affecting the BRQ Construct.

• 한국유기농업학회지
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• 제30권2호
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• pp.191-206
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• 2022

Rice has prevailed as a staple food in South Korea. Rice consumption has sharply shrunk nowadays. In the wake of COVID-19 Shock and the "untact" era, the instant rice market has significantly grown, and there is a possibility of solving the shrinking consumption of domestic rice. This study contributes to the development of rice consumption promotion strategies by examining the factors of purchasing instant rice based on the Hedonic Price Methodology. In particular, given the increase in online market, this study compares attribute values of product characteristics between online and offline markets. The empirical results show that calorie, brand, organic and functional products have positive effects on instant rice prices. The rate of carbohydrate, the PB and bundle attributes have negative effects on instant rice prices. The results also show that the magnitude of brand, bundle and PB attribute values are bigger in offline market while that of the number of multigrain attribute value is relatively bigger in online market. The organic attribute value is important regardless of marketing channels.

• Industrial Engineering and Management Systems
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• 제10권2호
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• pp.140-153
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• 2011

Functional form and dysfunctional form of Kano model are considered as customer need regarding attribute of product. Both functional and dysfunctional forms are: Like, Must-be Neutral, Live-with and Dislike. The answers of customer regarding a product of functional and dysfunctional forms have been applied for selection of customer needs regarding product attribute (Kano evaluation). Filling.up and returning the Questionnaires by the individuals are essential for determining Kano evaluation. But many Questionnaires have not been returned in that case. Moreover, many possible consumers could not get opportunity to fill-up questionnaire. These uncertain or unknown consumers' opinions are also essential for product development. The choices of Kano evaluations have been outlined by: Attractive, One-dimensional, Must-be, Indifferent and Reverse. In this study, choices of evaluation of unknown customer are considered uniform cumulative vector probability (scenario 1). This study is based on the Monte Carlo simulation method, concept of probability and Kano model. This model has also been tested for its soundness and found fairly consistent including existing Kano model (scenario 2) and case survey for headlight of bicycle (scenario 3).

• International Journal of Contents
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• 제5권3호
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• pp.8-13
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• 2009

The recent Web service field emerges as the fastest growing IT paradigm as a result of the increasing interest in SOA (Services-Oriented Architecture) and the expansion of B2B market. With an increasing number of Web service that provide similar features, it becomes more important to provide the most appropriate service for the user's request. A service user in general requires the quality information of Web service when selecting a service among a number of similar Web services. Yet, finding a service through UDDI (Universal Description, Discovery and Integration) does not consider the non-functional aspects of users because it is only based on the functional aspects. That is, the quality, non-functional aspect will be an important factor for the mutual success of the user and provider. Using 3 factors in the Qos factors of the existing studies: the execution cost, reliability, and the quality level, the QoS of Web service is saved and the factors for the QoS are recorded in order to consider non-functional factors when selecting a Web service in this study. The Quality Broker determines the rank and shows the desired result of the service for users. The Quality Broker suggested in this thesis can be used to select a Web Service that considers the user-oriented and non-functional factors.

• 한국기계가공학회지
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• 제7권3호
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• pp.87-95
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• 2008

The purpose of this study is to provide a decision support to select an appropriate rapid prototyping(RP) machine that suits the application of a part. Selection factors include concept model, form/fit/functional model, pattern model for molding, material property, build time and part cost that greatly affect the performance of RP machines. However, the selection of a RP is not an easy decision because they are uncertain and vague. For this reason, the aim of this research is to propose hybrid multiple attribute decision making approaches to effectively evaluate RP machines. In addition, because subjective considerations are relevant to selection decision, a fuzzy logic approach is adopted. The proposed selection procedure consists of several steps. First, we identify RP machines that the users consider. After constructing the evaluation criteria, we calculate the weights of the criteria by applying the fuzzy Analytic Hierarchy Process(AHP) method. Finally, we construct the fuzzy Technique of Order Preference by Similarity to Ideal Solution(TOPSIS) method to achieve the ranking order of all machines providing the decision information for the selection of RP machines.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권12호
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• pp.4545-4566
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• 2021

The evolution of IoT technology is having a significant impact on people's lives. Almost all areas of people's lives are benefiting from increased productivity and simplification made possible by this trending technology. On the downside, however, the application of IoT technology is posing some security challenges, among them, unauthorized access to IoT devices. This paper presents an Attribute-based Access Control Fog architecture that aims to achieve effective distribution, increase availability and decrease latency. In the proposed architecture, the main functional points of the Attribute-based Access Control are distributed to provide policy decision and policy information mechanisms in fog nodes, locating these functions near end nodes. To evaluate the proposed architecture, an access control engine based on the Attribute-based Access Control was built using the Balana library and simulated using EdgeCloudSim to compare it to the traditional cloud-based architecture. The experiments show that the fog-based architecture provides robust results in terms of reducing latency in making access decisions.

• 정보학연구
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• 제3권4호
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• pp.41-53
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• 2000

본 논문은 관광지 매력속성과 관광동기의 개념에 대한 이론적 연구를 통해 이들간의 경험적 상호관계를 실증 분석을 통하여 향후 관광산업에 진입하고자하는 기업과 기존 기업의 방향설정에 유용한 기초자료를 제공하는데 그 목적이 있다.

• 한국경영과학회지
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• 제13권1호
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• pp.51-64
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• 1988

A new approach to the logical design of 4NF database shceme, which can be easily automated, is proposed. The main features of the approach are : introduction of a single attribute right hand side, extension of the concept of independent relations, semantic analysis, and adaoption of dependency matrix. The underlying viewpoints of functional relationships of the approach are different from Fagin's in that we distinguish functional and multivalued dependency in terms of cardinality. An algorithm for automatic generation of fourth normal form is presented and implemented.

• 한국생물정보학회:학술대회논문집
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• 한국생물정보시스템생물학회 2005년도 BIOINFO 2005
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• pp.407-411
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• 2005

KUGI (Korean UniGene Information) database contains the annotation information of the cDNA sequences obtained from the disease samples prevalent in Korean. A total of about 157,000 5'-EST high throughput sequences collected from cDNA libraries of stomach, liver, and some cancer tissues or established cell lines from Korean patients were clustered to about 35,000 contigs. From each cluster a representative clone having the longest high quality sequence or the start codon was selected. We stored the sequences of the representative clones and the clustered contigs in the KUGI database together with their information analyzed by running Blast against RefSeq, human mRNA, and UniGene databases from NCBI. We provide a web-based search engine fur the KUGI database using two types of user interfaces: attribute-based search and similarity search of the sequences. For attribute-based search, we use DBMS technology while we use BLAST that supports various similarity search options. The search system allows not only multiple queries, but also various query types. The results are as follows: 1) information of clones and libraries, 2) accession keys, location on genome, gene ontology, and pathways to public databases, 3) links to external programs, and 4) sequence information of contig and 5'-end of clones. We believe that the KUGI database and search system may provide very useful information that can be used in the study for elucidating the causes of the disease that are prevalent in Korean.