• Title/Summary/Keyword: Functional Fit

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A Study on the Fabric Trend in Sports Wear (최근 스포츠웨어의 소재경향에 관한 연구)

  • Lee, Eui-Jeong;Baik, Cheon-Eui
    • Journal of the Korea Fashion and Costume Design Association
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    • v.10 no.3
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    • pp.47-59
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    • 2008
  • The recent trend of Sports Wear is seeking functionality and fashion at the same time, where the spread of sportism becomes caual style leading street fashion. Sports Wear is classified into active Sports Wear and Sports casual Wear, in which active Sports Wear is expanded to a mixture with Sports casual wear. The purpose of this study is to research the trend of materials used in active Sports Wear and Sports casual wear. Materials used for jacket/jumper, pants and t-shirts of active Sports Wear and Sports casual wear, and high-tech functional materials used for active Sports Wear have been analyzed. The results of the study are the following: a) Most of the materials used for Sports Wear are polyester, nylon, cotton, and a mixture of cotton and polyester. Active Sports Wear uses functional materials and texture such as Dri-Fit, which absorbs and dries fast, whereas Sports casual wear satin, cire and denim has been used to keep up with the trend rather than focusing in functionality: b) companies such as Nike and Adidas have used many high-tech materials to emphasize the functionality of Sports Wear, while Puma stresses on fashion rather than function, however uses spandex in order for the consumer to feel comfortable during physical activities; c) active Sports Wear in jacket/jumper, pants and t-shirts uses functional material and texture, however Sports casual wear uses satin and cire to keep up with the fashion trend rather than functionality; d) and Nike uses high-tech funtional materials for its Sports Wear in therma-fit, Clima-fit, Dri-fit and storm-fit, whereas Adidas uses Clirna-lite, Clirna-proof, Clima-warm, and Clirna-cool in their active Sports Wear.

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Relationship between Corporate Governance and CSR Fit (기업지배구조와 기업의 사회적 책임 적합성에 관한 연구)

  • Park, Ji Hyon;Shin, Hyung-Deok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.6
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    • pp.104-112
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    • 2019
  • This study has empirically analyzed how far corporate governance and CSR(Corporate Social Responsibility) fit are related based on prior research indicating that corporate governance is one of the primary factors. Previous research suggested that there may be different types of CSR fit, but there have been only limited number of empirical studies. This study filled this gap by categorizing CSR fit into three types (functional fit, target fit, and size fit) and investigating whether different types have different effects. We used data from the Corporate Social Responsibility White Paper for the 2009-2012 period, as well as the Korea Corporate Governance Service (KCGS) index. As a result, we found that there is a negative (-) relationship between corporate governance and CSR fit(${\beta}=-.023$, p<.05). This can be interpreted that companies with weak corporate governance are attempting to increase the trust level of stakeholders and to reduce the uncertainty of CSR through high-CSR-fitted programs. The test results showed that functional fit and target fit both had negative (-) relationships with corporate governance (${\beta}=-.021$, p<.05; ${\beta}=-.016$, p<.1), while size fit did not have a significant correlation with corporate governance (${\beta}=-.005$, p=.511). The results of this study supported the previous studies' suggestions that CSR fit has different effects on each type, indicating a need for further reflection on the relationship between corporate governance and CSR fit. Also, the results of this study showed that corporations should take a strategic approach to operating CSR fit.

The Influence of Brand Concept and Thinking Styles on the Non-similar Brand Extension (브랜드컨셉과 사고방식이 비유사 브랜드확장에 미치는 영향)

  • Kim, Gwi-Gon;Kim, Jong-Ho
    • Journal of Digital Convergence
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    • v.10 no.3
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    • pp.71-78
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    • 2012
  • In this study, we tried to find the moderating effect as an interaction between brand concept variables and thinking style variables as well as the main effect of each. To this end, the inner wear bradns, CalvinKlein(symbolic concepts) and bodyguard(functional concept), as two parent brands and wallets as an extension product were selected. The results of this study were as follows: (i) Extension evaluation as well as fit judgement based on brand concepts was higher in symbolic brand than functional brand. (ii) The holistic thinkers were higher in fit judgement and expansion evaluation than the analytic ones. (iii) In case of symbolic brand, there was little differences in fit judgement and expansion evaluation between holistic thinkers and analytic thinkers. But In functional brand, there was some differences relatively. So, we found the interaction effect between variables in fit judgement and expansion evaluation. We can expect this research result to be helpful in working out diverse and practical marketing strategies using existing brand concepts in the global market environments.

The Effects of The Parent Brand-Congruity on the Attitude to Expanded Brand (모 브랜드-일치성이 확장브랜드에 대한 태도에 미치는 영향)

  • Kang, Min-Jung;Hwang, Hee-Joong
    • Journal of Distribution Science
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    • v.17 no.2
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    • pp.77-89
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    • 2019
  • Purpose - This study presents the relationships between parent brand-self image congruence, parent brand -functional congruity, perceived fit between parent brand and extension product, and consumer's attitude toward extension product using the structural equation model. As for preceding concepts having a direct effect on consumer's attitude toward brand extension, the study focuses on parent brand-self image congruence and parent brand-functional congruity. It also looks at the effect of parent brand-self image congruence and parent brand-functional congruity on the consumer's attitude toward extension product and identifies if the perceived fit between parent brand and extension product is a concept playing a mediating role between parent brand-self image congruence or parent brand-functional congruity and consumer's attitude toward brand extension product. Research design, data, and Methodology - SPSS for Windows 18.0 and AMOS 18.0 were used for data analysis. Then, the Cronbach's α coefficient was obtained using SPSS for Windows 18.0 to measure reliability. In addition, the convergence and discriminative measures of the measured items were statistically verified using AMOS 18.0. Finally, we have validated a path model and a parameter model in which brand personality-self-matched attitude toward brand extension. Results - Studies have shown that the impact of parent brand-self image consistency and parent brand-functional consistency on the attitude of extended products was positive. Perceived fit between parent brand and extension products has been shown to play a role of intermediary between parent brand-self image congruence and consumer attitudes to extended products. However, perceived fit between parent brand and extension products did not play a role as intermediary between the parent brand-functional congruity and the attitude toward the extended product. Finally, in relation to the causal relationship between parent brand-congruity (self image/functionality) and attitudes to extended products. The effect of parent brand-functional coherency on attitudes toward extended products was found to be greater in groups with higher involvement than in those with lower involvement. Conclusions - Although few studies have been done on what variables mediated when parent brand-self image consistency and parent brand-functional coherency affect consumer attitude, this paper is significant in finding whether perceived fitness between the parent brand-congruity and the extension product is mediated.

A Structural Relational Analysis of the Determinants of Functional Status in Korean Rural Elderly People (한국 일부 농촌지역 노인의 생활기능상태 결정요인의 구조적 관계 연구)

  • 공은숙
    • Journal of Korean Academy of Nursing
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    • v.28 no.2
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    • pp.380-391
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    • 1998
  • This study was conducted to develop a theoretical model for the determinants of activities of daily living in Korean rural elderly people. The theoretical model was derived from Lawton's Ecological Model to explain human behavior. The model includes determinant variables for functional status such as age, sex, physical status, cognitive status, physical environment, social environment, and depression. Data for this study was collected from 189 elderly people in a rural district near Chonju City. The data was analyzed with SPSS PC/sup +/4.1 and LISREL 8. The analysis of the data showed that the first proposed theoretical model did not fit the collected data well. In order to increase the fit of the model to the data, the model was modified by deleting the exogenous variables of sex, physical environment, and social environment. The fit of the modified model to the data was increased and was move suitable. The results of this study show that the determinants of the activities of Korean rural elderly people were age, perceived physical condition, cognitive status, and depressional status. Age has a significant direct and indirect effect on the activities of daily living of rural elderly people. Perceived physical condition has a significant indirect effect through depression on activities of daily living. Cognitive status also has a significant indirect effect through depression on functional status. Depression has a significant direct effect on the functional status. Physical environment and social environment showed reversal relationships to functional status. In conclusion, the results of this study show that personal characteristic factors are more important than environmental characteristic factors for functional status of elderly people. However, the importance of depression to functional status in Korean rural elderly people and the reverse relationship between social environment and functional status, reflect Korean specificity. Korean nursing needs to focus more on this Korean specificity in order to develop nursing knowledge and practice appropriate to Korean people.

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A Study on Brand Preference and Fit Problems of High School Girls' Uniform Jackets (여자 고등학교 학생들의 교복재킷 브랜드 선호 및 맞음새 실태에 관한 연구)

  • Shin, Sae-Mi;Chun, Jong-Suk;Choi, Eun-Ah
    • The Research Journal of the Costume Culture
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    • v.20 no.3
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    • pp.319-329
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    • 2012
  • The market share of conglomerates is increasing in the Korean school uniform market these days. Functional fit problems occurred. Girls choose slim silhouette often experienced fit problems. The purpose of this study is to probe for functional design elements of high school girls' uniforms. A questionnaire survey was carried out. 202 high school girls took part in the survey. The questionnaire measured school uniform brand preference and size of school uniform jackets. The results of the survey show that over half of participants(56.6%) wore their jackets over nine hours per day. They considered the aesthetics of the design as the most important factor when purchasing school uniforms. That element affected their brand preference. In analyses of the fit suitability, there were no significant differences between brands. The jacket lengths were significantly different among brands, but all were evaluated as being short. About 60% of students had difficulty raising their arms while wearing their school uniform jackets. The results of this study revealed that high school girls' uniform jackets are too short and tight. Ergonomic design elements should be applied to high school girls' uniform jackets.

Verification of Effectiveness of Wearing Compression Pants in Wearable Robot Based on Bio-signals (생체신호에 기반한 웨어러블 로봇 내 부분 압박 바지 착용 시 효과 검증)

  • Park, Soyoung;Lee, Yejin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.2
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    • pp.305-316
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    • 2021
  • In this study, the effect of wearing functional compression pants is verified using a lower-limb wearable robot through a bio-signal analysis and subjective fit evaluation. First, the compression area to be applied to the functional compression pants is derived using the quad method for nine men in their 20s. Subsequently, functional compression pants are prepared, and changes in Electroencephalogram (EEG) and Electrocardiogram (ECG) signals when wearing the functional compression and normal regular pants inside a wearable robot are measured. The EEG and ECG signals are measured with eyes closed and open. Results indicate that the Relative alpha (RA) and Relative gamma wave (RG) of the EEG signal differ significantly, resulting in increased stability and reduced anxiety and stress when wearing the functional compression pants. Furthermore, the ECG analysis results indicate statistically significant differences in the Low frequency (LF)/High frequency (HF) index, which reflect the overall balance of the autonomic nervous system and can be interpreted as feeling comfortable and balanced when wearing the functional compression pants. Moreover, subjective sense is discovered to be effective in assessing wear fit, ease of movement, skin friction, and wear comfort when wearing the functional compression pants.

Exploration of Fit Reviews and its Impact on Ratings of Rental Dresses

  • Shin, Eonyou;McKinney, Ellen
    • Fashion, Industry and Education
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    • v.15 no.2
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    • pp.1-10
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    • 2017
  • The purposes of this study were to explore (1) how fit reviews differ among height groups and (2) how overall numerical ratings differ depending on height groups and ifferent types of fit reviews. Content analysis was used to analyze systematically sampled online consumer reviews (OCRs) of formalwear dresses rented online. In part 1, 201 OCRs were analyzed to develop the coding scheme, which included three aspects of fit (physical, aesthetic, and functional), valence (negative, neutral, positive), and overall numerical rating. In part 2, 600 OCRs were coded and statistically analyzed. Differences in frequency were not found among height groups for any types of mentions (negative, neutral, and positive) in terms of the three aspects of fit in the OCRs. Differences in overall mean ratings were not found among height groups. Interestingly, valence of each aspect of fit reviews affected mean numeric ratings. This study is new in examining relationships among textual information (i.e., fit reviews), numerical information (i.e., numerical rating), and reviewer's characteristic (i.e., height). The results of this study offered practical implications for etailers and marketers that they should pay attention to the three aspects of fit reviews and monitor garments with negative fit evaluations for lower ratings. They may attempt to increase ratings by providing customers recommendations to get a better fit.

Demand for functional elements of sports climbing shirts (스포츠 클라이밍용 셔츠의 기능성 요소 수요)

  • Seo, Eunjung;Chun, Jongsuk
    • The Research Journal of the Costume Culture
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    • v.22 no.2
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    • pp.198-208
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    • 2014
  • The purpose of this study was to investigate the demand for functional elements of sports climbing shirts. Questionnaire survey data were collected from adult (n=53) and adolescent (n=55) sports climbers. The questionnaire explored respondents' sports climbing activities and need for functional design features of sports climbing shirts. Their design preferences and purchasing value were also investigated. The results showed that respondents regarded ergonomic design and the use of intelligent material as important elements of expert-level sports climbing shirts. Compared to adolescent, adult respondents were more susceptive to functional design elements such as suitability for climbing motions and ease of dressing or undressing. Also, adult sports climbers were more likely than adolescents to prefer shirts that are tightly fit at the chest. Neither adults nor adolescents favored shirts design that is tightly fit at the neck or armpit. The regular shirts length not covering hips and sleeve length ending at the wrist were preferred. The collar stand should not hit the chin. Adult climbers preferred ergonomically designed sleeves on the back shoulder. Adults and adolescents had different preferences for the front neck zipper length. Adults preferred long front zipper length at chest. These findings suggest that sports climbing shirts should have functional features to prevent interference with climbing movements and improve convenience and stability.

The improve of hemiplegic patients functional ambulation profile by forceful respiratory exercise (노력성 호흡운동을 통한 편마비환자의 기능적 보행지수 개선)

  • Kim Byung-jo;Bae Sung-soo;Hwang-bo Gak
    • The Journal of Korean Physical Therapy
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    • v.16 no.1
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    • pp.32-48
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    • 2004
  • The purpose of this study was to evaluate the change of functional ambulation profile(FAP) and temporal-spatial gait parameters in hemiplegic patient by forceful respiratory exercise. 28 Hemiplegic patients due to stroke was randomized in 3 groups, forceful expiratory training(FET), forceful inspiratory training(FIT) and control group. In the experimental groups, ordinary physical therapy with forceful expiratory training and forceful inspiratory training for 20 minutes duration 3 times per week for 6 weeks were respectively performed. In the control group, only ordinary physical therapy was done. FAP and temporal-spatial gait parameters was measured at before and after experiments. The results of this experimental study were as follows : 1. In comparison of FAP before and after experiment, the FAP was significantly increased in the FET and FIT group (p<.01). In comparison of difference of FAP among 3 groups, there was the significant difference between the FIT group and the control group (p<.05). 2. The results of temporal-spatial gait parameters are as follows : 1) In comparison of gait velocity before and after experiment, the gait velocity was significantly increased in the FET and FIT group (p<.05). In comparison of difference of the gait velocity among 3 groups, there was the significantly difference between the FIT group and the control group (p<.05). 2) In comparison of gait cadence before and after experiment, the gait cadence was significantly increased in FIT group (p<.05). In comparison of the difference of the gait cadence among 3 groups, there was no significant difference between the FIT group and the control group (p>.05). Based on these results, it is concluded that the forced respiratory exercise program for 6 weeks can be improve the FAP and temporal-spatial gait parameters in hemiplegic patients. Therefore, the forced respiratory exercise is useful to improve the walking ability in hemiplegic patients.

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