• The Journal of the Korea Contents Association
• /
• v.20 no.4
• /
• pp.601-615
• /
• 2020

This study recognized a individual central department of the government as an object that can be branded. Therefore, it was studied to understand the impact of the central department's brand equity on the credibility of the government. To evaluate the relationship between them, measurement items and hypothetical construct were developed based on the previous studies, then the impacts of the central department's brand equity on the government's credibility were assessed. To summarize, the measurement items developed based on the previous studies were refined to discover the components of the central department's brand equity. Then, factor analysis was performed. The results firstly showed that brand equity is consisted of awareness, functional and emotional assets. Secondly, it was found that awareness level of the central department has a positive impact on functional and emotional assets. Thirdly, functional and emotional assets of individual central department significantly affect the credibility of the central department. Lastly, the credibility of individual central departments positively influences the president's credibility. This study has an importance in a sense that it defines the elements of central department's brand equity, and provides a frame for an objective comparison.

• Proceedings of the Korean Information Science Society Conference
• /
• 2012.06c
• /
• pp.413-414
• /
• 2012

Currently the amount and variety of data being generated is unprecedented and dramatically changes the way individuals, groups, and societies act and make decisions. Visualization is one of the most important commonly used methods of analyzing and interpreting digital assets and the interactive environments are necessary to enable effective discovery and decision making. In this paper we present several examples and approaches to scalable functional representations and interactive visualization and analysis. The functional representations provide us unified, compact, continuous, multi-scale, and compressed representations in the data domain.

• Journal of Korean Society of Archives and Records Management
• /
• v.10 no.2
• /
• pp.101-126
• /
• 2010

This study proposes the functional elements for long-term preservation of electronic records, which are parts of nation's important records and information assets. For this purpose, We compared the international standard ISO 14721 with international research projects and digital archives systems from multi-nations. We identified 18 functional elements for long-term preservation of electronic records. They can be used as the basis to strengthen authenticity and usability when building new digital archive systems or upgrading existing systems at the Archival Institutions.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.19 no.4
• /
• pp.155-162
• /
• 2023

This study analyzed the impact of negative information on co-branding, targeting co-branding consisting of a symbolic brand and a functional brand with similar brand assets. Through attribution theory, when consumers are exposed to negative information, they will infer the cause of the negative information. As a result, it was confirmed that when co-branding with a symmetrical symbolic brand and a functional brand, negative information has different effects on co-branding depending on the type. Negative information about the quality of co-branded products had a more negative impact on consumer attitudes than negative information about the iconic brand. It was confirmed that negative information about functional brands has a smaller impact than negative information about co-branding, but has a greater impact than negative information about symbolic brands. In addition, it was confirmed that negative information about the symbolic brand had a smaller negative impact on co-branding than negative information about the quality or functionality of the co-branded product.

• Asia Marketing Journal
• /
• v.22 no.4
• /
• pp.1-25
• /
• 2021

This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers' views of consumption value. Therefore, this study examines the effect of congruence between consumption values (functional, emotional, social, and ethical value) and perceived brand benefits (enabling, enticing, symbolic, and socially responsible benefits) on consumers' brand identification, trust, and loyalty. We find a positive effect on brand identification and brand trust when a consumer's value is similar to a brand benefit, particularly between functional value and enabling benefit, and ethical value and socially responsible benefit. However, congruence between consumption value and perceived brand benefit only had an indirect effect on brand loyalty by mediating brand identification and trust. This study provides a basis for implementing a marketing strategy to build brand assets and increase brand loyalty by providing consumers with the value they want in a diversified market.

• Fashion & Textile Research Journal
• /
• v.15 no.3
• /
• pp.358-363
• /
• 2013

Due to recent changes in increased life expectancy, economic power and social development, the new senior generation (focusing on people in their fifties) represents a new market power with strong competitiveness. The new senior generation is the generation after the baby boomers, with characteristics that include a high-level of education, increased income, a high-level of consumption, increased assets, self-fulfillment desires and individuality. Demands in the senior fashion industry are expected to gradually increase and the underwear industry that targets the new senior generation is expected to grow rapidly. These demands will require product development for the new senior generation based on emotional and socio-cultural characteristics. The current new senior underwear market is under the process of R&D with a focus on body shape changes; however, there are limited studies on emotional and socio-cultural approaches. This study formulates a basic design plan for different age groups based on an analysis of the situation of bra wear (current inconveniences, demand and needs) by women in their fifties and over. Subsequently, a functional active bra top that considers activity and comfort was proposed for women in their fifties, an all-in-one foundation bra top that shapes the body was proposed for women in their sixties, and comfort bra tops that are comfortable and easy to put on and take off were proposed for women in their seventies and over.

• Convergence Security Journal
• /
• v.2 no.2
• /
• pp.67-75
• /
• 2002

The purpose of this study is to reflect the risk analysis results acquired while building an information system of an organization by applying a risk analysis model capable of analyzing the confronted risk, on the information system build methodology. Risk analysis, a method of utilizing the functional relation between risk, vulnerability and countermeasure of information assets, is used to evaluate the overall information risk level by analyzing the influence range of vulnerability imposed in the information asset of an organization, and the applications of the countermeasures on the frequency and intensity of the corresponding risk.

• Proceedings of the KSR Conference
• /
• 2009.05a
• /
• pp.1895-1905
• /
• 2009

Recently it is required to present a new goal and direction regarding a railroad industrial informatization in order to respond to external change of environment along sharp development technical information communication (ICT), establish a strategic plan for o establish a strategic plan for harmonious developments of private and public sector through harmonious developments of private and public sector and efficient investments on an railroad industrial informatization. Forwarding plans for informatization industrial the existing railroad have been proceeded mainly around informatization of related organization regarding railroads. Study to have read to this established informatization architecture industrial a railroad for establishing deliberate systematic forwarding regarding informatization industrial a railroad of the center functional service a railroad taking charge of. we selected a system sub-of 25 by each fields for this after classifying it to, eight fields such as construction, train driving control, environment, maintenance, logistics, a train, assets management, passenger service.

• Journal of Digital Convergence
• /
• v.13 no.8
• /
• pp.465-472
• /
• 2015

The virtual reality technology is currently used classifying functional types such as the observation operation type, the experimental activity type, the learning information type, the field problem-solving type, and other different types, based on the media's characteristics implementing 3D form of multi-sensory information. Using Virtual Reality, the restoration of the 'Doksu Palace' has been grafted onto J. Keller's ARCS model, suggesting a field restoration concept that reenacts the lives of the people that had been in the field with the cultural heritage and history based on a scenario based scene direction. This paper also summarizes 3 different types of implementation of the field restoration assorting multi-scene direction. Certain limitations exist, due to the fact that a completed prototype hasn't been suggested and that a detailed notion of the housing and 3D audio connection has been omitted.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.13 no.10
• /
• pp.5260-5275
• /
• 2019

In the process of constructing the traditional offensive and defensive game theory model, these are some shortages for considering the dynamic change of security risk problem. By analysing the critical indicators of the incomplete information game theory model, incomplete information attack and defense game theory model and the mathematical engineering method for solving Bayes-Nash equilibrium, the risk-averse income function for information assets is summarized as the problem of maximising the return of the equilibrium point. To obtain the functional relationship between the optimal strategy combination of the offense and defense and the information asset security probability and risk probability. At the same time, the offensive and defensive examples are used to visually analyse and demonstrate the incomplete information game and the Harsanyi conversion method. First, the incomplete information game and the Harsanyi conversion problem is discussed through the attack and defense examples and using the game tree. Then the strategy expression of incomplete information static game and the engineering mathematics method of Bayes-Nash equilibrium are given. After that, it focuses on the offensive and defensive game problem of unsafe information network based on risk aversion. The problem of attack and defense is obtained by the issue of maximizing utility, and then the Bayes-Nash equilibrium of offense and defense game is carried out around the security risk of assets. Finally, the application model in network security penetration and defense is analyzed by designing a simulation example of attack and defense penetration. The analysis results show that the constructed income function model is feasible and practical.