• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.416-426
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• 2024

This study shows that, in a situation where the influence of the mobile Internet is increasing in all areas of modern society, SNS users' participation in sports has a significant impact on the development of the sports market and the public's exercise methods and sports awareness. Therefore, the purpose of this study is to determine the impact of awareness of sports values through SNS on participation in sports activities. In order to achieve this research purpose, the population of the study was adults who had experience participating in SNS sports communities. The sampling method used was convenience sampling, and a total of 300 people, 150 men and 150 women, were selected as research subjects through sharing the questionnaire link online and via email. The survey tool used was a questionnaire, and it was modified and supplemented for this study based on a questionnaire that had secured reliability and validity in previous studies. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 20.0 Version. The conclusions obtained in this study through data analysis according to these methods and procedures are as follows. First, SNS sports community participants' perception of sports value was found to partially affect their perception of fun. Second, SNS sports community participants' perception of sports value was found to partially affect sports activities. Third, SNS sports community participants' perception of the fun of sports partially influenced sports activities.

• 한국게임학회 논문지
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• 제15권6호
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• pp.17-28
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• 2015

본 연구는 상호작용 요소가 강화된 피트니스 앱게임의 사용자의 운동경험과 앱게임의 재미, 만족, 이용의도 효과를 검증하기 위해 플레이테스트 실험 방법론을 통해 분석하였다. 실험에 사용된 피트니스 앱 게임은 한림대 헬스커뮤니케이션 연구소에서 제작한 'Enjoy Your Fitness'를 사용하여 남녀 대학생 각각 50명씩 총 100명을 대상으로 실험을 진행하였다. 연구결과, 사용자들의 운동경험인 운동성취감, 몰입, 관심과 같은 운동효과는 상호작용성이 강화된 앱 게임에서 더 높은 것으로 나타났다. 또 피트니스 앱게임의 재미, 만족, 이용의도 역시 상호작용적 요소가 강화된 피트니스 앱 게임에서 더 높은 것으로 나타났다. 본 연구는 상호작용성이 강화된 앱 게임이 사용자의 운동 경험과 앱 게임 자체의 사용자 경험을 강화한다는 점에서 건강증진을 위한 앱 게임 설계에 대한 실무적 함의도 제공한다.

• Journal of information and communication convergence engineering
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• 제21권2호
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• pp.145-151
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• 2023

This study aimed to determine whether there is a significant difference in play properties in the case of media conversion through the combination of analog three-dimensional puzzles and immersive media in children's experience. Based on Roger Caillois' play theory and the contents of previous research, an experience was conducted on an experimental group and control group, and a questionnaire was prepared. The results of the correlation and paired t-test analysis showed that the play properties were higher and more evenly distributed in the media conversion immersive experience. This implies that an increase in children's fun during the immersive experience further increases their immersion, suggesting that the use of immersive media may have a positive effect on children who achieve holistic development through play and experience. We hope that this study will help recognize the difference in effectiveness through conversion into immersive media and will be referenced in various media studies that consider double-play properties.

• 한국심리학회지 : 문화 및 사회문제
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• 제17권2호
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• pp.241-260
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• 2011

본 연구는 직장인들이 일의 상황에서 재미를 느끼는 요인을 측정하는 척도인 재미지각척도를 개발하고, 그것의 구성타당도를 검증하기 위해 실시되었다. 이를 위해 먼저, 문헌연구, 심층면접, 개방형설문, 사전조사 등의 예비연구를 통해 40개의 재미지각척도 예비문항을 개발하였다. 본 조사는 직장인 250명(남: 125명, 여: 125명)을 대상으로 실시되었으며, 그 결과를 정리하면 다음과 같다. 첫째, 문항분석, 요인분석, 신뢰도 분석 결과, 전체 29문항으로 구성된 7개의 요인이 추출되었는 바, 자기결정성, 외적 보상, 목표의식, 과정의 즐거움, 회사기여, 무가치성, 도전성이 그것이다. 각 요인의 내적일관성 수준도 유의미하게 높게 나왔다. 다음으로, 척도의 구성타당도 검증을 위해 AMOS 16.0을 활용하여 확인적 요인분석을 실시한 결과, 모든 적합도지수(X2/df, TLI, CFI, RMSEA)가 유의미하게 수용적인 것으로 나타나, 구성타당도가 높음을 보여주고 있다. 이상의 결과를 토대로, 재미지각척도가 갖는 의의와 후속 연구에 대한 제언에 대하여 논의하였다.

• 한국생활과학회지
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• 제16권1호
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• pp.89-101
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• 2007

This study deals with classification of various approaches regarding consumer experience, core characteristics, and contribution of experiential marketing. This study classifies seven approaches regarding consumer experience into 4 broad views (1)experience as experiential brand concept, 2)experience as a behavior, 3)experience as a behavior focusing on an affect, 4)experience as a holistic experience. Each of these 4 views of experience as well as the seven approaches is further explained in details. Five core characteristics of experiential marketing are suggested: l)forming a deep relationship between a customer and a brand, 2)being related to personal final values, 3)holistic experience with a brand, 4)fun, pleasure, and immersion, and 5)keeping customers through customer satisfaction and giving impression to a customer. Five propositions based on these core characteristics are suggested. The contribution of experiential marketing is suggested.

• 디지털융복합연구
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• 제18권4호
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• pp.403-409
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• 2020

게이미피케이션(Gamification)은 자칫 지루할 수 있는 학습 활동에 재미와 흥미를 줄 수 있으며 다양한 교육과 목에 활용할 수 있다. 또한, 학습자의 재미와 몰입을 통해 학습자는 해결해야 할 문제의 의미와 맥락을 이해하고, 컴퓨터가 이해하는 방법으로 자료를 수집, 분석하고 이를 창의적으로 해결할 수 있을 것이다. 새롭게 의무 교육으로 지정한 소프트웨어 교육 중 게이미피케이션을 통한 교육은 효과적이고 기억에 잘 남는 코딩교육이 될 것이며 관광경험 증대를 위한 융복합적 연구로써 활용도가 높을 것으로 사료된다. 현재 학교 현장에서는 주로 교육용 프로그램 언어인 엔트리와 스크래치 등을 활용해 코딩교육을 하고 있으며 게이미피케이션을 활용한 코딩교육은 현재 교육현장에서 적극적으로 활용되고 있지 않다. 게이미피케이션의 교육적인 요소와 재미, 흥미 요소의 활용을 통해 학습효과를 극대화할 수 있을 것이며 컴퓨팅 사고력 강화와 창의력을 높이는 데 활용할 수 있을 것이다. 또한, 소프트웨어 알고리즘의 개념과 원리 및 코딩의 순차적 구조에 대한 이해 학습에 적극적으로 활용할 수 있을 것이다.

• 한국멀티미디어학회논문지
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• 제25권7호
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• pp.973-982
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• 2022

As a new marketing tool, gamification design has been used in marketing practice by e-commerce platforms, aiming to motivate consumers to participate. Based on this, by sorting out relevant domestic and foreign literature, analysis of actual business cases, in-depth interviews with users, experiments and data analysis, this study extracts and describes in detail the elements of the e-commerce platform gamification incentive mechanism. Draw conclusions through research: (1) The incentive mechanism of gamification design of e-commerce platform contains four main dimensions : The richness of symbols, The fun of gamification, The contagiousness of Social and The seduction of achievement. (2) The four elements are closely related, and these can work on a system at the same time and have significant mutual effects. (3) Achievement and fun can bring intrinsic motivation to consumers, while sociability and symbols can bring external motivation to consumers and promote internal motivation through external motivation. (4) The seduction of achievement and the richness of symbol are most closely related.

• Educational Technology International
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• 제19권1호
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• pp.35-60
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• 2018

The purpose of this study was to analyze the types of lesson and its effectiveness with digital textbook. To address those goals, we had observed five classes of the primary school, which designated as a research pilot school for digital textbook. Based on the result of observation, 3 types of lesson with digital textbook were categorized: Teacher-directed lecture (type 1), Blended learning (type 2), and Flipped learning (type 3). Depending on the type of lesson was analyzed the positive and negative effectiveness by means of matrix analysis method. As a result, in Teacher-directed lecture (type 1), there was found out the participation of the lesson in atmosphere of stable and comfortable as positive experience, also digital textbook operating immature and boring as negative experience. In Blended learning (type 2), there was found out the fun by sharing the product and peer feedback, and flow by learning transfer as positive experience, also digital textbook operating immature and understanding the difference between assignments as negative experience. In Flipped learning (type 3), there was shown the positive attitude and ownership in the lesson as positive experience, also distracting and boring in the lesson when learner was excluded in participation as negative experience. Based on the results, we suggested some strategies for improving positive experience and protecting negative experience in the lesson with using digital textbook.

• 영어어문교육
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• 제17권1호
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• pp.17-35
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• 2011

The purpose of this study was to explore the effect of an explicit word instruction for EFL beginning readers and their perception on the learning experience. Data were attained from 16 fourth graders who took English class as a development activity. Data include the results of pre- and post-test of high frequency sight word recognition, oral reading ability, students' survey responses, and teacher observation. The descriptive statistics were obtained for the result of the pre- and post-test. The findings from the student survey and teacher observation were also provided and interpreted to better understand the result of project and students' perception on the learning experience. The followings are the results of this study. The word recognition ability of the students was dramatically improved after the project. The students were satisfied with the overall learning experience perceiving it as helpful and fun learning. They expressed that the explicit word instruction helped their word recognition and reading ability. The results also supported that the confidence of students on their reading ability were heightened. Several suggestions are made for teachers and researchers on the word instruction for young EFL learners who are beginning readers.

• 한국멀티미디어학회논문지
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• 제21권12호
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• pp.1504-1512
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• 2018

The purpose of this study is to design and apply a simple game that can visually experience basic concepts of game mathematics in order to teach game mathematics effectively. To do this, simple games linked with game mathematical theory are to be developed by utilizing the functions provided by Unity so that students could actively learn game mathematics. To demonstrate the plausibility of this approach, "Bouncing Ball Game" was developed to understand the concept of periodicity of trigonometric functions. As a result, students were able to effectively learn how mathematical concepts related to ball movements applied to the game.