• 제목/요약/키워드: Frame Effect

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광고 프레이밍 유형과 브랜드 애착의 관계 연구 (The Relationship between Type of Ad Framing and Brand Attachment)

  • 홍재원;박승배;우상철
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2019년도 제59차 동계학술대회논문집 27권1호
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    • pp.191-192
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    • 2019
  • The objective of this study is to understand the relationship between type of advertising and brand attachment. We divide advertising type into loss and gain frame and examine the effect on brand attachment, The effect of scarcity advertising on brand attachment and the effects of interaction effects on brand attachment were examined. The results showed that the effect of the loss and gain frame on brand attachment was not statistically significant. It also showed that scarcity was not emphasized or emphasized or had no effect on brand attachment. That is, the more emphasis on gain in advertising frame and the less pressure on scarcity, the more effective ad type for brand attachment.

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Effect of frame connection rigidity on the behavior of infilled steel frames

  • Emami, Sayed Mohammad Motovali;Mohammadi, Majid
    • Earthquakes and Structures
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    • 제19권4호
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    • pp.227-241
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    • 2020
  • An experimental study has been carried out to investigate the effect of beam to column connection rigidity on the behavior of infilled steel frames. Five half scale, single-story and single-bay specimens, including four infilled frames, as well as, one bare frame, were tested under in-plane lateral cyclic reversal loading. The connections of beam to column for bare frame as well as two infill specimens were rigid, whereas those of others were pinned. For each frame type, two different infill panels were considered: (1) masonry infill, (2) masonry infill strengthened with shotcrete. The experimental results show that the infilled frames with pinned connections have less stiffness, strength and potential of energy dissipation compared to those with rigid connections. Furthermore, the validity of analytical methods proposed in the literature was examined by comparing the experimental data with analytical ones. It is shown that the analytical methods overestimate the stiffness of infilled frame with pinned connections; however, the strength estimation of both infilled frames with rigid and pinned connections is acceptable.

SMART 프레임의 공기단축 효과 분석 - 대형 물류창고 사례 - (Time Reduction Effect Analysis of SMART Frame for Long Span and Heavy Loaded Logistics Buildings)

  • 김도영;지우민;임지영
    • 한국건축시공학회지
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    • 제22권5호
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    • pp.519-530
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    • 2022
  • 인터넷 상거래가 증가함에 따라 전세계적으로 대형 물류 건물의 건설이 증가하고 있다. 이들 건축물은 대부분 장경간중재하의 특성을 가지고 있으며 빠른 시공을 위해 핀조인트 구조인 PC 공법을 적용한다. 그러나 핀조인트 구조는 시공 안전성 및 구조적 안정성으로 인해 PC 부재의 설치에 많은 제약이 있어 시간과 비용이 많이 소요된다. 이러한 제약과 문제점을 해결하기 위해 PC 부재 사이의 철골 조인트로 연결된 구조 프레임인 SMART frame이 개발되었다. SMART frame에 대한 많은 연구가 진행되었으나 공기 측면에 대한 영향은 분석되지 않았다. 본 연구의 목적은 장경간 중재하 물류창고시설에 대한 SMART frame의 공기단축 효과를 분석하는 것이다. 본 연구를 위해 기존 PC 공법에 의해 건설된 사례현장을 선정하여 SMART frame 설치 시뮬레이션과 시간 단축을 비교하였다. 그 결과, 기존 PC설치공기의 약48%의 수준으로 약 4개월이 단축 되었다. 추후 대형물류센터 프로젝트 진행 시 SMART frame을 적용한다면 기존 PC공법 대비 획기적인 공기단축의 효과를 가질 것으로 기대된다.

Analysis on the dynamic characteristics of RAC frame structures

  • Wang, Changqing;Xiao, Jianzhuang
    • Structural Engineering and Mechanics
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    • 제64권4호
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    • pp.461-472
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    • 2017
  • The dynamic tests of recycled aggregate concrete (RAC) are carried out, the rate-dependent mechanical models of RAC are proposed. The dynamic mechanical behaviors of RAC frame structure are investigated by adopting the numerical simulation method of the finite element. It is indicated that the lateral stiffness and the hysteresis loops of RAC frame structure obtained from the numerical simulation agree well with the test results, more so for the numerical simulation which is considered the strain rate effect than for the numerical simulation with strain rate excluded. The natural vibration frequency and the lateral stiffness increase with the increase of the strain rate. The dynamic model of the lateral stiffness is proposed, which is reasonably applied to describe the effect of the strain rate on the lateral stiffness of RAC frame structure. The effect of the strain rate on the structural deformation and capacity of RAC is analyzed. The analyses show that the inter-story drift decreases with the increase of the strain rate. However, with the increasing strain rate, the structural capacity increases. The dynamic models of the base shear coefficient and the overturning moment of RAC frame structure are developed. The dynamic models are important and can be used to evaluate the strength deterioration of RAC structure under dynamic loading.

Interaction analysis of three storeyed building frame supported on pile foundation

  • Rasal, S.A.;Chore, H.S.;Sawant, V.A.
    • Coupled systems mechanics
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    • 제7권4호
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    • pp.455-483
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    • 2018
  • The study deals with physical modeling of a typical three storeyed building frame supported by a pile group of four piles ($2{\times}2$) embedded in cohesive soil mass using three dimensional finite element analysis. For the purpose of modeling, the elements such as beams, slabs and columns, of the superstructure frame; and that of the pile foundation such as pile and pile cap are descretized using twenty noded isoparametric continuum elements. The interface between the pile and the soil is idealized using sixteen node isoparametric surface element. The soil elements are modeled using eight nodes, nine nodes and twelve node continuum elements. The present study considers the linear elastic behaviour of the elements of superstructure and substructure (i.e., foundation). The soil is assumed to behave non-linear. The parametric study is carried out for studying the effect of soil- structure interaction on response of the frame on the premise of sub-structure approach. The frame is analyzed initially without considering the effect of the foundation (non-interaction analysis) and then, the pile foundation is evaluated independently to obtain the equivalent stiffness; and these values are used in the interaction analysis. The spacing between the piles in a group is varied to evaluate its effect on the interactive behaviour of frame in the context of two embedment depth ratios. The response of the frame included the horizontal displacement at the level of each storey, shear force in beams, axial force in columns along with the bending moments in beams and columns. The effect of the soil- structure interaction is observed to be significant for the configuration of the pile groups and in the context of non-linear behaviour of soil.

Influence of pinching effect of exterior joints on the seismic behavior of RC frames

  • Favvata, Maria J.;Karayannis, Chris G.
    • Earthquakes and Structures
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    • 제6권1호
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    • pp.89-110
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    • 2014
  • Nonlinear dynamic analyses are carried out to investigate the influence of the pinching hysteretic response of the exterior RC beam-column joints on the seismic behavior of multistory RC frame structures. The effect of the pinching on the local and global mechanisms of an 8-storey bare frame and an 8-storey pilotis type frame structure is evaluated. Further, an experimental data bank extracted from literature is used to acquire experimental experience of the range of the real levels that have to be considered for the pinching effect on the hysteretic response of the joints. Thus, three different cases for the hysteretic response of the joints are considered: (a) joints with strength and stiffness degradation characteristics but without pinching effect, (b) joints with strength degradation, stiffness degradation and low pinching effect and (c) joints with strength degradation, stiffness degradation and high pinching effect. For the simulation of the beam-column joints a special-purpose rotational spring element that incorporates the examined hysteretic options developed by the authors and implemented in a well-known nonlinear dynamic analysis program is employed for the analysis of the structural systems. The results of this study indicate that the effect of pinching on the local and global responses of the examined cases is not really significant at early stages of the seismic loading and especially in the cases when strength degradation in the core of exterior joint has occurred. Nevertheless in the cases when strength degradation does not occur in the joints the pinching may increase the demands for ductility and become critical for the columns at the base floor of the frame structures. Finally, as it was expected the ability for energy absorption was reduced due to pinching effect.

Effect of soil-structure interaction on seismic damage of mid-rise reinforced concrete structures retrofitted by FRP composites

  • Van Cao, Vui
    • Earthquakes and Structures
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    • 제15권3호
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    • pp.307-317
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    • 2018
  • The current study explores the soil-structure interaction (SSI) effect on the potential seismic damage of mid-rise non-seismically designed reinforced concrete frames retrofitted by Fibre Reinforced Polymer (FRP). An 8-storey reinforced concrete frame poorly-confined due to transverse reinforcement deficiency is selected and then retrofitted by FRP wraps to provide external confinement. The poorly-confined and FRP retrofitted frames with/without SSI are modelled using hysteretic nonlinear elements. Inelastic time history and damage analyses are performed for these frames subjected to different seismic intensities. The results show that the FRP confinement significantly reduces one or two damage levels for the poorly-confined frame. More importantly, the SSI effect is found to increase the potential seismic damage of the retrofitted frame, reducing the effectiveness of FRP retrofitting. This finding, which is contrary to the conventionally beneficial concept of SSI governing for decades in structural and earthquake engineering, is worth taking into account in designing and evaluating retrofitted structures.

상시하중상태에서 박벽의 보강효과에 대한 연구 (Reinforcing Effect of Thin-wall at Serviceability Condition)

  • 김두환;윤성수;박진선
    • 한국농공학회논문집
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    • 제52권2호
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    • pp.11-17
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    • 2010
  • For the reasonable analysis of design problems for agricultural facilities, considered the reinforcing effect of thin-wall. The most of agricultural structure is constructed small scale and have many purposes. Thus it has been designed temporary rather than permanent structure, and has relatively large slenderness ratio, small section and semi-rigid condition. Therefore many agricultural facilities are consist of relatively strong frame with weak wall at the viewpoint of stiffness and have not been reflected in the design. But the tension field influences to collapse of structure have already known. Therefore, we need quantification the effect of tension field at structural analysis. In this study, present the method of quantification the effect of tension field that came out thin-plate surrounded by high stiffness frame. The numerical results show that the effect of tension field effect for thin-wall is about 5% of the sectional area of frame in study agricultural facilities.

단일 기준 틀을 사용한 구조 동역학 모델링 비교 연구 (Comparison Study on Structural Dynamic Modelings Employing Single Reference Frame)

  • 김정민;유홍희
    • 대한기계학회논문집A
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    • 제28권12호
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    • pp.1931-1936
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    • 2004
  • In this paper, modeling methods for the structural dynamic analysis employing single reference frame are presented and their modal and transient analysis results are compared. The geometric stiffening effects often occur when structures undergo large overall motion. These effects were considered in several structural previous modeling methods but the role of reference frame has never been scrutinized. In this study, modeling methods employing single reference frame are presented, and their numerical results are compared. The results show that discrepancy between the two modeling methods increases as the eccentricity of the structural system and the magnitude of the large overall motion increase.

적설하중이 작용하는 비닐하우스 골조에 대한 강선보강효과 (Effect of Wire Bracing to Snow Load Acting on Vinyl House Frame)

  • 정동조;탱차이
    • 한국농촌건축학회논문집
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    • 제12권3호
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    • pp.27-34
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    • 2010
  • Unbraced vinyl house frame that is economically installed is certainly easy to collapse under the influence of excess snow load. To make it more cheaply in putting up as well as more efficiently in withstanding the applied snow load, it is essential to insert additional bracing into the existing unbraced vinyl house frame. On the other hand, there are varieties of possible bracing shapes that can be formed. However, their efficiencies are different. Therefore, it is important to identify the most effective bracing shape. In this study, 2 different kinds of bracing shapes, horizontal and inclined bracing, are used to additionally install in the ordinary single frames in order to show the effect of the bracing resisting the applied snow load and compare the bending moment, axial force, combined stress and vertical displacement of the vinyl house frame.