• 한국식생활문화학회지
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• 제30권5호
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• pp.562-575
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• 2015

This study intends to discover stories and sensibilities connected with characteristics and symbols of the history and culture of Sangju to develop contents about the native foods of Sangju. 'General Jeong's Table', which supplied the energy and nutrition necessary for soldiers during war, is set with Jobap, Patipguk, Euneogui, Baechumoojeon, Kongnamulheojib, Patipnamul, and Munamulsileagideanjangmuchim. 'Sangjuseong retaking wartime food', as a kind of ready-to-eat meal, which stresses convenience above everything else, is composed of Konggarujumeokbap, Bbongipjuk, Gamjangajji, and Odigojgammodeumbagitteok for table setting. 'General Jeong's liquor table', which allowed the general to regain his energy or was set to entertain generals of allied forces in the Myeong Dynasty, is formed by Baeksuk, Gojgamssam, Kongjukjijim and Sangsurisul. Efficacies of food materials were analyzed in the Part of Drug Formula of the best-known medical book in Asia. Foods on 'General Jeong's Table' has health efficacies that protect the five viscera and maintain the spleen and stomach.

• 한국식생활문화학회지
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• 제32권2호
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• pp.75-88
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• 2017

The purpose of this study was to systematically analyze relevant research and examine research trends through metaanalysis of 154 theses related to native local foods published in a representative food and nutrition journal. As subject regions, Gyeongsang-do was the most common (70), and especially, Andong had 19 theses. Regarding the research topic, until the early 2000s, most research focused on 'native local foods itself'. After 2005, there was a remarkable increase in research on people's 'perception/use' of native local foods as well as on 'development/application' based on native local foods since 2010. Among theses on native local foods, there was a lot of research on 'quality characteristics' mainly using the quantitative research method, and most research was on desserts. Among theses on perception/use, there were lots of theses on 'awareness, satisfaction, and preference' focusing on questionnaires targeting local residents. Among theses on development/application, the noticeable research trend of 'tourism commercialization of native local foods' was the active development of food and menus using storytelling.

• 한국조리학회지
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• 제20권4호
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• pp.280-295
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• 2014

본 연구는 안동지역을 방문하여 향토음식으로서의 헛제사밥을 구매한 관광객을 대상으로 헛제사밥에 대한 스토리텔링 체험이 있는 집단과 그렇지 않은 집단으로 나누어, 첫째, 이 두 집단 사이에 지각된 경험가치, 태도, 재구매의도에서 차이가 나는지를, 둘째, 전체 집단을 대상으로 지각된 경험가치가 태도와 재구매의도 각각에, 또한 태도가 재구매의도에 미치는 인과관계 영향을, 셋째 경험가치와 태도 각각이 재구매의도에 미치는 인과관계에서 스토리텔링 체험유무가 조절역할을 하는지를 파악하고자 하였다. 설문지를 사용하여 211명의 표본으로부터 실증 분석한 결과 다음과 같은 결과를 얻었다. 첫째, 헛제사밥에 대한 스토리텔링 체험이 있는 관광객들은 스토리텔링이 없는 관광객들보다 경험가치, 태도, 재구매의도에서 유의적으로 평균값이 높았다. 둘째, 전체 관광객들이 가지고 있는 헛제사밥에 대해 가지고 있는 경험가치는 태도에 그리고 태도는 재구매의도에 유의적으로 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 헛제사밥에 대한 스토리텔링 체험을 가지고 있는 관광객들은 스토리텔링 체험을 가지고 있지 않은 관광객들보다 태도가 재구매의도에 미치는 인과관계의 강도에서 유의적으로 높은 것으로 나타났다. 이러한 연구결과는 향토음식으로서의 헛제사밥이 많은 관광객들이 재구매하도록 하기 위해서 맛과 스토리텔링 등에서 변화를 꾀하여 메뉴로서의 가치를 높일 필요가 있다. 또한 본 연구의 한계와 미래의 연구 방향이 논의되었다.

• 동아시아식생활학회지
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• 제20권5호
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• pp.639-654
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• 2010

This study attempted to research the local food of various regions at a personal level by discovering how food has developed das part of a region's culture base. Discovery of the characteristic story behind the making of a region's characteristic food as local delicacies can inspire self-esteem in the culture, and enhance the real-life image as appropriate to a region, and thereby be made a part of local tourism and thus contributing to the local economy. For this reason, the native foods of the region of Chungcheongnam-do were researched in terms of the cultural sensibilities that inform the unique history of that region. The study was designed so as to aid in understanding food's characteristic value in Chungcheongnam-do and to give a historical representation of Chungcheongnam-do's image by means of storytelling techniques; thus, the local food's character can be presented alongside a story that appeals to the five senses. For this purpose, Chungcheongnam-do's representative native rice table was cast as the 'Hyunchoong rice meal table' - after the figure of admiral Yi Sun Shin of Asan area region, a representative image of Chungcheongnam-do - and 'Choosa rice meal table', after the figure of 'Choosa' Kim Jeong Hee of Yesan region, of which various literary works form a representative image of Chungcheongnam-do. 'Hyunchoong rice meal table' was composed of a health food centered menu which could supply sufficient nutrition as a food ration in times of war or winter shortage, thus providing an image of nutrition and power as appropriate to these situations. Also, to assess the health effectiveness of each rice table, the functionality of the ingredients were investigated as reported in 'Sik-ryo-chan-yo : a dietary treatment' which was published by Soon-Ui Cheon in the Chosun era and by which the foods of the early Chosun era won recognition as being both healthy profitable.

• 한국식생활문화학회지
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• 제25권4호
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• pp.416-427
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• 2010

In this study, we attempted to elucidate the cultural characteristics of Korean food based on a traditional understanding on the Korean novel. To achieve this, food characteristics related to 'rites of passage' were analyzed in the representative Korean literary work "Hon-bool", which describes the life of a first-son's wife every three generations in the going to ruin but historic 'Lee's family of Maean district' family and the life of the common 'Geomeong-gul' people who lived with farming on the Lee's land at Namwon of Junbook province in the 1930~1940s, during the Japanese Colonial rule. Every nation possesses rites of passage at important points in life, such as at birth, age of majority, wedding and death. Korean culture, in particular, has several memorial rites relating to birth, death and passage into the afterlife in which special foods are prepared. In this manner, ceremonial foods represent the Korean peoples' traditional vision of the universe and life. The book "Hon-bool" describes these traditions. Especially, the book describes the table-settings related to the main character's childbirth, first birthday, wedding and death. Therefore "Hon-bool" represents a living history of Korean traditional food and the work of storytelling through the traditional understanding is expected that perform an important role in making of cultural contents of Korean foods.

• 스마트미디어저널
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• 제7권3호
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• pp.51-56
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• 2018

바나나는 유엔식량농업기구가 지정한 세계에서 여덟 번째로 중요한 작물이며, 주요 식량인 밀, 쌀, 옥수수 다음으로 지구상에서 생산량이 네 번째로 많다. 맛뿐만 아니라 영양분도 풍부하며 미래의 주요 식량자원으로도 주목받는 과일이다. 하지만 바나나는 인류의 이기심에서 비롯된 비정상적인 재배방법 때문에 오늘날 멸종위기에 처해 있다. 본 연구의 목적은 교과과정을 통해 농업혁명에 대한 배경 지식이 있는 중 고등학생들에게 바나나 멸종에 관한 정보를 쉽고 흥미롭게 전달할 수 있는 디지털 정보 콘텐츠를 개발하는 것이다. 바나나가 멸종위기에 처하게 된 원인과 과정을 스토리텔링 기법을 활용하여 선형적 구조로 보여줌으로써 사용자들이 흥미를 갖도록 하였다. 또한 여러 단계로 구성된 스토리와 각각의 스토리를 뒷받침하는 정보 그래픽의 관계를 상하로 움직이는 병렬구조를 활용하여 시각화시킴으로써 본 콘텐츠와 사용자 사이의 자연스러운 상호작용이 일어나도록 하였다. 본 연구를 통해 멸종위기 종에 대한 인류의 관심이 증대되기를 기대한다.

• Journal of Information Technology Applications and Management
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• 제26권3호
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• pp.121-134
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• 2019

The Fourth Industrial Revolution has differentiated technologies such as artificial intelligence, IoT(Internet of things), big data, and mobile. As the civilization develops more and more, humanity enjoy the cultural activities more than economic activity for the food and shelter. The platform structure based on the advanced information technology of the present will expand the cultural contents area in a variety of ways. Cultural contents respond sensitively to changes in consumer and will be useful experiences of human activities. Therefore, it should be noted again that the contents industry should not be limited to the discussion of the application of the fourth technology, but should be produced with emphasis on useful experiences of human being. In other words, the discussion of human activities around cultural contents should be focused on how to apply beyond the use of fourth industrial technology. Therefore, it is necessary to analyze the basis of the successful storytelling of the planning stage to connect the fourth industrial technology and human useful experience as a method for developing cultural contents, and to build and propose a model as a strategic method. This study analyzes domestic and foreign cases made by using big data among the visual contents which show continuous increase of consumption among culture industry field, and draws success factors and limit points. Next, we extract what is the successful matching factor that influenced consumer 's consciousness, and find out that the structure of culture prototype has been applied in the long history of mankind, and presents it as a storytelling model. Through the above research, this study aims to present a new interpretation and creative activity of cultural contents by presenting a storytelling model as a methodology for connecting creative knowledge, away from the general interpretation of social phenomenon applied with big data.

• 한국식생활문화학회지
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• 제25권3호
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• pp.270-284
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• 2010

The objective of this study was to familiarize people with the native local food of Chungnam Province by developing its regional food as a culture resource. Native Local Food Search and luxury itemization based on regionally-characterized stories enhances self-perception of the national culture, promotes appropriate local images to the public, and contributes to the local economy by increasing regional tourism. Therefore, this study researched local stories of cultural significance, that is, those connected to the history and originality of Chungnam Province, and developed contents related to Chungnam native local food. Features of the native local food were introduced by a story telling method in order to appeal to the five senses. The story was composed for easy understanding of the value of food, and the brand image of Chungnam was developed based on representative historical stories of the region. In this study, the following were developed as representative images of Chungnam: 'Royal meal table of King Moo-ryung' in Kongju was presented by recomposing the story of King Moo-ryung, a famouns king of the Baekje era; 'Mong-yoo-do-won's rice meal table' was introduced via Mongyoo-do-won's painting by Kyeon An, a famous painter of the Chosun era who was born in Seosan. The 'Royal meal table of King Moo-ryung' was set with food made from local farm products, demonstrating the flavor and elegance of the Baekje era. 'Mong-yoo-do-won's rice meal table' resembled Kyeon An's Mong-yoo-do-won-do, which has a background featuring early spring. The rice table was designed to remind people of a flamboyant painting like a scattered peach blossom leaf in the early spring. To verify the health effectiveness of each rice table, the function of each ingredient was investigated through 'Sik-ryo-chan-yo:a dietary treatment', which was published by Soon-Ui Cheon during the Chosan era. According to the results, most of ingredients are certainly beneficial to health, as was recognized in the early Choson era.

• 한국식생활문화학회지
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• 제29권1호
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• pp.119-128
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• 2014

This study attempted to develop a representative mild Korean food, including kimchi, bulgogi, galbi, and bibimbap, while maintaining existing images in order to spread Korean food worldwide. Tangpyeongchae is a mild healthy food with a nutritional balance of carbohydrates from cheongpomuk, protein from beef and eggs, and vitamins and minerals from water parsley, bean sprout, and laver. The food has a history of being favored by the political elite of the Joseon Dynasty and has features in Korean storytelling. Tangpyeongchae is an obangsaek food (five representative colors of Oriental philosophy). This study examined modern recipes of Tangpyeongchae in order to establish a standardized cooking method. Furthermore, the study examined customer interest and marketability of natural pigments to develop obangsaek cheongpomuk (mungbean gel) by adding black sesame, a traditional ingredient in Korea, to the cheongpomuk as well as traditional Korean pigments, chija and omija.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2015년도 춘계 종합학술대회 논문집
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• pp.105-106
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• 2015

본 연구는 스토리텔링 전공자, 음식 전공자, 마케팅 전공자가 음식 관련 스토리 창작을 위한 방법론을 제공하기 위한 기초 실험연구이다. 기존 음식 스토리텔링 관련 선행연구에서는 스토리가 [왜 필요한가?], [왜 중요한가?]에 대한 답을 제공해주었다. 그러나 본 연구에서는 한 단계 나아가 [어떻게 창작할 것인가?]에 답을 제공하고자 스토리 창작을 위한 첫 번째 고민인 스토리의 문체에 집중하였다. 따라서 독립변수로 음식 스토리텔링의 유 무, 음식과 스토리텔링에 관한 지식의 정도(초심자 전문가), 스토리의 문체(구어체 문어체)가 음식 구매의도에 어떠한 영향을 미치는지 면밀히 검증하였다.