• Title/Summary/Keyword: Food Design

검색결과 2,023건 처리시간 0.026초

외식업 웹광고 구성요소가 소비자의 수용태도 및 구매효과에 미치는 영향 (The Effect of Web Ad Components on Consumer Attitude and Purchase in Food Service Industry)

  • 김기영;김지응;한성만
    • 한국식생활문화학회지
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    • 제23권3호
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    • pp.388-396
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    • 2008
  • This study examined the effects of Web ad components on customer attitude and purchasing decisions in 300 individuals who visited family restaurant Websites. The results are summarized as follows: First, Web ad components such as content, design, and interactivity had effects on the cognitive attitudes of the customers. And design, accessibility, and Web functionality had significant effects on the customers' emotional attitudes. In addition, content, navigation, and Web functionality had significant effects on the customers' behavioral attitudes. Lastly, the cognitive, emotional, and behavioral attitudes of the customers had significant effects on their purchases. From these results, design elements such as content, color, and menus, along with user interactivity for information are considered helpful components of a food service Web ad for customer cognition of the restaurant's information. In addition, aspects of Web functionality such as the food service's Web ad set-up, or the protection of personal information, the color design and menu, as well as accessibility for easy use, are all helpful in terms of gaining a customer attitude that is friendly and preferential towards a restaurant's menu items.

호텔 식음료공간의 디자인과정에서 영업성 검토에 관한 연구 - N 호텔의 사례를 중심으로- (Interior Design Process for Food & Beverage Facilities of a City Hotel)

  • 김정근
    • 한국실내디자인학회논문집
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    • 제1호
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    • pp.39-45
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    • 1992
  • Today the design is recognized as indispensible part in business activities and it is demanded as one of the management strategies. since the ultimate goal of a hotel lines in the pursuit of profit, it is important that the design of a hotel faithfuly reflects the demands of management at the time of its construction planning. Furthermore, hotel planning undergoes a complicated design phases on a large scale, thus, utilization of a design process that accomodates retional approaches scientific and structural design activities, which will further reduce errors in design steps and pave a way for effective attainment of the target. Especially the management and designers review and confirm the design in relation to the strategic manegiable objective sat the early basic stage. The baseline set here will serve as a direction for the detailed design. In this context, this thesis formulates a reference baseline in dividing the space in view of the overall profitability and is based upon a survey conducted on the correlation between the operation of food and beverage section and the space. First, downtown hotels now take on the role of a public facility to a great extent and the number of Koreans who visit the autxiliary facilities of hotel increases. Second, recently revenue from a food and beverage section is in downtown and the trend is especially obrious at western restaurant, buffet and bar. This necessitates the reevaluation of the business space allocation. Third, sales promotion plan includes diversification, dessection and scaling down of the food and beverage section areas, Fourth, a proper number of seats must be determined in regard to the average area of one seat shown in the survey. Fifth, dense seat arrangement would entail a curtailment rather than a hike in revenue. Sixth, the installation of private dining room is on the rise and in particular, in Japanese and Chinese restaurants. Seventh, business space with declined revenue tends to induce the integration of similar businesses.

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중국 레저푸드 전자상거래의 서비스 품질이 소비자 만족도에 미치는 영향에 관한 실증분석 (Empirical Analysis on the Influence of Service Quality of Leisure Food E-Commerce in China on Consumer Satisfaction Degree)

  • Liu, Zi-Yang;Meng, Jia
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2019년도 제60차 하계학술대회논문집 27권2호
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    • pp.407-408
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    • 2019
  • This thesis determines the research framework and scale design of leisure food E-Commerce consumer satisfaction degree by referring to previous theoretical model of customer satisfaction degree, the universal satisfaction evaluation index system, and the characteristics of leisure food E-Commerce in China. In this research, consumers who have bought leisure food online are taken as the research object, data are collected by questionnaires, and exploratory factor method is used to screen valid sample data. Through the Empirical Analysis which includes Descriptive Statistical Analysis, Reliability and Validity Analysis and Structural Equation Modeling, it is concluded that website design, logistics delivery service, commodity quality, and after-sales service are the main service quality on which the Leisure food E-Commerce enterprises should take focus. The service quality has significant positive influences on satisfaction degree. On the other hand consumer satisfaction has a significant positive influence on customer loyalty, which will create more earnings for the Leisure food E-Commerce enterprises.

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다양한 두부 메뉴의 푸드 스타일링과 테이블 디자인 연구 (Food Styling and Table Designs Applying on Various Tofu Menu)

  • 김미자
    • 한국식품조리과학회지
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    • 제32권6호
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    • pp.782-790
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    • 2016
  • Purpose: This study aims to develop menu for tofu, which will satisfy a variety of needs of people by harmonizing tofu and other ingredients. Methods: In the present study, the standard recipes were made for tofu menu development by improving the existing recipes like Dubu-seon, Dubu-kimchi, Dubu-jeongol, and Sundubu-jjigae (soft tofu stew). Based on newly developed recipes, the nutritional analysis was conducted using the analyzing program of the Korean Nutrition Society (CAN-Pro 4.0). Food styling was devised considering the shape and color of plates, layout, and color harmony. Table design was devised empirically employing tablecloth, napkin, dinnerware, glasses, cutlery, centerpiece, and figures. Results: Food styling of Dubu-seon was devised by improving the visual aspect, using Korean traditional five cardinal colors. It turns out that the improvised version of Dubu-seon (prepared following the new recipe) can satisfy 15.1% of amount of recommended dietary fiber intake per day for both male and female adults. In case of Dubu-kimchi, the dish was developed as a one-dish meal by supplementing protein and improving food styling. Beef was added in a form of a meatballs which is especially preferred by children. However, the amount of salt was reduced due to the strong and spicy taste of kimchi itself, resulting in 32% of daily intake of sodium. Dubu-jeongol was also improvised by reducing protein content, and more vegetables were added. Food styling was also improved. Concerning Sundubu-jjigae, protein was supplemented by addition of mushrooms rather than the existing way of adding shellfish. The sodium content was 133.88 mg, which is merely 10% of daily intake. Conclusion: With the new developments in tofu menus, new food styling, and table design, this study aims to contribute towards the rise in sales in the food service industry in terms of being used as basic and critical data.

CNN 모델을 이용한 위해 식품 알림 애플리케이션의 개발 (Development of Hazardous Food Notification Application Using CNN Model)

  • 윤동언;이효상;오암석
    • 한국멀티미디어학회논문지
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    • 제25권3호
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    • pp.461-467
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    • 2022
  • This research is to raise awareness of food safety by designing and supporting a hazard food information notification platform for consumers. To this end, the design was carried out by dividing the process into a data extraction process, an application screen design process, and a CNN-based food inference process. Data was collected through public data APIs and crawling, and it was sent to each activity screen designed for Android studios so that it could be output. As a result, when the platform is executed, information on hazardous food names, registration dates, food classification, manufacturing dates, recovery grades, recovery reasons, recovery methods, company names, barcode numbers, and packaging units can be intuitively and conveniently checked. In addition, CNN-based food inference processes allowed mobile cameras to infer harmful food and applied various quantization techniques such as Dynamic Range, Integer, and Float16 to compare the degree of improvement in inference performance. As a result, the group that applied basic quantization and treated device resources with GPU showed the greatest improvement in inference performance. Through this platform, it is expected that the reliability of food safety will be improved by making it more convenient for consumers to recognize food risks.

현대 식음공간 실내디자인의 초현실주의적 표현 특성에 관한 연구 (A Study on the features of surrealistic expression of the interior design of Contemporary Food & Beverage Space)

  • 박민석;김문덕
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2007년도 춘계학술대회 논문집
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    • pp.231-236
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    • 2007
  • The aspects of contemporary society change have been changed rapidly running for function value on the part of part industrialization and information-oriented. The transfer to the society focused on a human being emphasis and symbol value is in progress rising with natural desire of recurrence of human nature accordingly and desires of a human being inborn of sensitivity-oriented and pluralism-oriented are being expressed. Answering these social and cultural demands, concerns about an arbitrary mind world of a human being and pursuit dispositions about impractical and transcendental world are coincided with to the purpose and so various kinds of expressions except for art sphere are being experimented and applied. Here upon also in the field of the contemporary interior design, answering sensual desire of users, various arts and cultural tendency, the concept of surrealism is being applied in design introducing the concept of surrealism positive. And fantastical and unreasonable expression features of surrealism are being used as subjective essential elements to make new spaces. Especially amoung various kinds of the interiors designs, the features like surrealistic expressions in Food & Beverage Space which proper identity and strong symbolism will be expressed can be recognized as appropriate expression patterns to give still more sensitivity stimuli to customers. Thus this research disclosed conceptual and ideological background of surrealism and also analyzed and studied surrealistic expression features applied to the interiors designs of Contemporary Food & Beverage Space through expression disposition, study and classification of techniques. And standing on the result of analyzing surrealistic expression features of Contemporary Food & Beverage Space with a key word of expression features derived we groped for estatescape trend demanded in Food & Beverage Space and direction coming.

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미술교과 중심의 융합인재교육(STEAM)이 중학생의 과학·직업역량에 미치는 영향 - 3D프리터를 활용한 식품디자인수업을 중심으로 - (The effects of science·job competence through STEAM education based on a Fine Arts among Secondary School Students - Focused on the food design class using 3D printer -)

  • 김효정
    • 커뮤니케이션디자인학연구
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    • 제55권
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    • pp.20-30
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    • 2016
  • 본 연구는 중학생을 대상으로 미술교과 중심의 융합인재교육(STEAM)이 학습자의 과학역량과 직업역량에 어떤 효과가 있는 지를 검증하였다. 본 연구를 위해 개발한 프로그램의 주제는 3D프린터를 활용한 '식품디자인' 주제로 총 5차시로 개발하여 경기도에 소재한 Y중학교 2-3학년 학생 237명을 대상으로 모의수업을 진행하여 사전 사후 결과를 분석하였다. STEAM교육역량 분석 결과 프로그램 실시 이후 실시전에 비하여 학습자들의 공통, 과학, 식품과학 직업역량이 전반적으로 향상되었다. 특히 과학역량의 세 개 하위영역 중 탐구적 요소의 변화가 검정통계량으로 가장 큰 유의한 변화가 있었다. 식품과학 직업역량의 검정통계량에서 공통역량, 과학적 역량과 비교해 가장 큰 유의한 차이를 보인 것을 알 수 있다. 본 프로그램은 학교수업 시간에 활용할 수 있도록 현장중심으로 개발하였으며 프로그램은 주제별로 혹은 재구성하여 활용하는 것도 가능하다.

What Kind of Fun Food Marketing Do Customers Want?

  • CHA, Seong-Soo;LEE, Min-Ho
    • 식품보건융합연구
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    • 제7권3호
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    • pp.1-11
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    • 2021
  • Purpose of the research: This study aims to explain the state of marketing using fun among recent popular marketing strategies. Although companies are using various differentiated marketing strategies to gain a competitive edge, among them, fun marketing has constituted the most effective area of interest recently. Research design and methodology: To extract the customer selection attributes of fun marketing, after reviewing the literature, six optional attributes were selected from the factors of fun marketing towards consumers such as funny design, language play, celebrity use, funny taste, how to eat, and newtro (new + retro). Out of 300 questionnaires, 276 were used for analysis, excluding unscrupulous or incomplete questionnaires. The results were reviewed for validity and reliability using SPSS andAMOS, and the hypothesis was verified using structural equation modelling (SEM). Principal results: The results showed that funny design, language play, and newtro statistically significantly affected customer satisfaction, but celebrity use, funny taste, and eating methods had no significant effect. It was also confirmed that satisfaction had a statistically significant effect on repurchase intention. Major conclusions: This study can serve as basic data to enhance the marketing strategy of the food service industry, and it provides theoretical and practical implications.

옴니채널에서 식품쇼핑의 사용자 경험 디자인 연구 (A Study on Food Shopping User Experience Design of Omni-channel)

  • 김지해;김승인
    • 디지털융복합연구
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    • 제14권7호
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    • pp.403-409
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    • 2016
  • 본 연구는 옴니채널 환경의 식품쇼핑 경험연구이다. 안전한 먹거리에 대한 관심은 IT의 발전에 따라 소비자의 다양한 요구에 합리적 방식으로 진화하며 이를 충족한 다양한 채널 증가로 이어졌다. 옴니채널은 소비자의 필요와 욕구를 채우는 것뿐 아니라 고객 행동 이해와 경험 가치를 부여한 실증적 사용자 유형 고찰이 필요했다. 온라인 설문 결과, (1)오프라인 식품쇼핑은 대 소형 마트, 1개월에 2~3회, 품질상태 고려, 신선식품을 직접 구매하기 위해 방문 (2)온라인 식품쇼핑은 온라인 커머스, 1개월에 2~3회, 가격/혜택을 고려, 과일/견과를 주로 구매로 나타났다. 이후 고관여자 8인의 심층면접에서 식품구매여정 4단계를 통해 식품쇼핑 경험을 파악하였다. '건강'과 '식단'을 식품쇼핑 핵심 가치로 한 퍼소나는 가족과 건강을 중요시하고 '절약'을 우선하는 프라이머리 퍼소나와 일과 개인을 중시하며 '자동수급'을 하는 원하는 세컨더리 퍼소나로 세분된 방안을 제시하였다. 본 연구를 통해 옴니채널 식품쇼핑 경험을 위해서는 건강하고 균형 잡힌 식생활의 맥락에서 기능과 서비스 방안을 모색하는 데 도움이 될 것으로 기대한다.

냉장고 식재료 관리 시스템 '포켓스캐너' 디자인 및 구현 (Refrigerator Food Ingredient Management System 'Pocket Scanner' Design and Implementation)

  • 정혜경
    • 반도체디스플레이기술학회지
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    • 제20권1호
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    • pp.42-47
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    • 2021
  • In this study, we developed an application that can efficiently store and manage food ingredients in refrigerators. Rather than purchasing a new smart refrigerator, a small 'pocket scanner' is inserted inside the refrigerator using an existing refrigerator to track the location of food entering and leaving the refrigerator to efficiently organize the refrigerator and save time searching for ingredients. In addition, since it can automatically record the distribution period and purchase date, it notifies users through an alarm when the distribution period expires or is shortly left. As for the research method, after discovering the needs of users through in-depth interviews, the reactions of users were investigated by adding functions that fit those needs. Users felt satisfied with managing food efficiently through the 'pocket scanner' attached to the refrigerator and answered that it was very economical because various smart functions could be used without changing to a smart refrigerator. In the next study, we will also examine the usability of the application through usability evaluation.