• Journal of Korea Multimedia Society
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• v.20 no.4
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• pp.704-712
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• 2017

Various researches on content sensibility with the development of digital contents are under way. Emotional research on fonts is also underway in various fields. There is a requirement to use the content expressions in the same way as the content, and to use the font emotion and the textual sensibility of the text in harmony. But it is impossible to select a proper font emotion in Korea because each of more than 6,000 fonts has a certain emotion. In this paper, we analysed emotional classification attributes and constructed the Hangul font recommendation system. Also we verified the credibility and validity of the attributes themselves in order to apply to Korea Hangul fonts. After then, we tested whether general users can find a proper font in a commercial font set through this emotional recommendation system. As a result, when users want to express their emotions in sentences more visually, they can get a recommendation of a Hangul font having a desired emotion by utilizing font-based emotion attribute values collected through the crowdsourced method.

• Journal of Korea Multimedia Society
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• v.25 no.8
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• pp.999-1006
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• 2022

The use of appropriate fonts is not only an aesthetic point of view, but also a factor influencing the reinforcement of meaning. However, it is a difficult process and wastes a lot of time for general users to choose a font that suits their needs and emotions. Therefore, in this study, keywords and fonts to be used in the experiment were selected for emotion-based font recommendation, and keyword values for each font were calculated through an experiment to check the correlation between keywords and fonts. Using the experimental results, a prototype of a keyword-based font recommendation system was designed and the possibility of the system was tested. As a result of the usability evaluation of the font recommendation system prototype, it received a positive evaluation compared to the existing font search system, but the number of fonts was limited and users had difficulties in the process of associating keywords suitable for their desired situation. Therefore, we plan to expand the number of fonts and conduct follow-up research to automatically recommend fonts suitable for the user's situation without selecting keywords.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.46-49
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• 2008

This study aims to suggest basic materials to develop an emotional font for future Hangeul font development plan by investigating emotional reaction displayed through the subjects and by quantifying its contribution of the stimulation elements causing such reaction. For this, a survey of 150 university students who are currently enrolled in the College of Design was conducted in order to analyze correlation between 30 emotional words extracted from the Hangeul font and the selected 36 sample fonts. The combined data was described with the two dimensional dispersion using the quantification theory type III. The analysis found out that the Hangeul font forms the x-axis showing "soft(dynamic).hard(static)" and the y-axis showing "modern(light).classic(heavy)”. Specifically, there exist emotional groups such as "archaic","masculine","feminine","negative", and "modern static"on each axis. In addition, to extract the casual relationship between the value of emotional reaction and its stimulation elements quantitatively, the author indicated the emotional words of each axis and the total value of equivalent five emotional word groups as the standard variance and the constituent of Hangeul font as the independent variable, and then the quantification theory type I was used to analyze the physical elements of the Hangeul font. As a result, "the centerline of gravity(base line)" and "thickness variance of a stroke" on the two axes, and "the centerline of gravity(base line)" and "decoration" among the five groups were identified as the most influential elements that affect the emotional reaction of the subjects.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.380-384
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• 2000

Effectiveness of information conveyance in reading is affected by several factors such as line length, letter size, line spacing arrangement as well as typeface itself. This study examined relative importance of these factors by asking people to read the texts that was constituted with non-square form letter and rank the preference of texts through conjoint analysis. In the case of reading time, justification was the most important factor, followed by leading, line spacing, letter width, line length, font size, font type in their order of importance. And in the case of preference decision, letter width was the most important factor, followed by font size, justification, line spacing, leading, line length, font type. The result will be useful in understanding how to consider human preference in the hangul typography.

• Science of Emotion and Sensibility
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• v.8 no.4
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• pp.321-332
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• 2005

This study is about the effect on the user's cognitive stress by font size when they read on PDA (Personal Digital Assistant). The evaluation was done through both subjective evaluation and physiological one, which is brain wave test, while the research and analysis were focused on the relationship between the user's cognitive stress and font, size. The two final results were found out as follows. 1) Font sizes, which were tested, were 8, 10, 12, 14, and 16points. Among theses, font size 14 was the least stressful for the users. while the most stressful size was found out 8 points. 2) The cerebral cortex reaction according to the font size activated occipital lobe, parietal lobe of occipital visual area. Here we could come to a very important conclusion that the smaller font size on mobile information appliances mate users the more stressed.

• Science of Emotion and Sensibility
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• v.14 no.4
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• pp.637-644
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• 2011

The purpose of this research is to provide objective information about Korean and Chinese's sensitivity and preference among various Korean fonts, and offer guidelines for using it. Firstly, to analyze Korean fonts in objective way, We compared about image of Korean fonts to Chinese who feel unfamiliar with Korean letter, and proved how different from Korean's opinion. Secondly, one compared preference in particular fonts between Korean and Chinese. Through the factor analysis, the results are as follows. First, Korean and Chinese feel the same about the two groups of factors. There are differences in the rank, but the majority of fonts are included in the same group. It can be concluded that both Korean and Chinese has similar sensitivity about Korean fonts. Second, while Korean and Chinese decides preference on the familiarity, Chinese who are not familiar with Korean letters, have tendency to prefer calligraphic font which they have been using in the Chinese letter.