• 패션비즈니스
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• 제25권5호
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• pp.149-162
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• 2021

Nowadays, the cosmetic and fashion industries are paying attention to influencer marketing on Instagram. In this study, we determined whether electronic word of mouth (e-WOM) communications were affected by the following parameters: the influencer's information source, message sidedness, and consumer's regulatory focus. The experimental design of this study is a three-way mixed ANOVA, which comprises of 2 (influencer information source: expert vs general consumer) × 2 (message sidedness: two-sided message vs one-sided message) × 2 (consumer regulatory focus: promotion focus vs prevention focus) structure. The data for this research study was obtained by distributing a questionnaire to 410 subjects. The participants were aged between 20 and 39 years and lived in Seoul and Gyeonggi areas. In total, the data of 396 subjects was analyzed with the help of SPSS 25.0 statistical program: frequency analysis, reliability analysis, t-test, three-way ANOVA, and simple main effect analysis were performed. The analysis results were as follows: First, influencer information sources and consumer regulatory focus exhibited a significant interaction with consumers' e-WOM intentions. Second, message sidedness and consumer's regulatory focus exhibited a significant interaction with e-WOM intentions. Third, influencer information source and message sidedness exhibited a significant interaction with consumers' e-WOM intentions. Based on these findings, the type of influencer's information source and the consumer's regulatory focus was taken into consideration while marketing cosmetics on Instagram. Moreover, influencer marketing strategies must be used to evaluate message sidedness. This would help us gauge the consumer's attitude towards advertisements.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제1권1호
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• pp.13-23
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• 2001

Most current machine vision systems for industrial inspection were developed with one specific task in mind. Hence, these systems are inflexible in the sense that they cannot easily be adapted to other applications. In this paper, a general vision system framework has been developed that can be easily adapted to a variety of industrial web inspection problems. The objective of this system is to automatically locate and identify \\\"defects\\\" on the surface of the material being inspected. This framework is designed to be robust, to be flexible, and to be as computationally simple as possible. To assure robustness this framework employs a combined strategy of top-down and bottom-up control, hierarchical defect models, and uncertain reasoning methods. To make this framework flexible, a modular Blackboard framework is employed. To minimize computational complexity the system incorporates a simple multi-thresholding segmentation scheme, a fuzzy logic focus of attention mechanism for scene analysis operations, and a partitioning if knowledge that allows concurrent parallel processing during recognition.cognition.

• International Journal of Contents
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• 제17권1호
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• pp.37-53
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• 2021

With the advent of the 5G era, smart phones and communications network technology have progressed, and mobile short video of people's life can be made, Of the new tools of communication, at present, China's social short video industry has shown rapid development, and the most representative of the short video app is Douyin (international version: Tiktok). Under the background of Uses and Gratifications Theory, this study discusse the relationship between Douyin users' preference degree, use motivation, use satisfaction and attention intention. This study divides the content of Douyin video into 10 categories, selects the form of an online questionnaire survey, uses SPSS software to conduct quantitative analysis of 202 questionnaires after screening, and finally draws the following conclusions: (1) The content preference degree of Douyin short video (the high group and low group) is different in users' use motivation, users' satisfaction degree and users' attention intention. ALL results are within the range of statistical significance.(2) Douyin users' video content preference degree has a positive impact on users' use motivation, users' satisfaction degree, and users' attention intention. (3) Douyin users' motivation has a positive impact on users' satisfaction and user' attention intention. (4) Douyin users' satisfaction degree has a positive impact on users' attention intention. Based on the research results, we suggest that Douyin platform pushes videos according to users' preferences. In addition, as the preference degree has an impact on users' motivation, satisfaction degree and attention intention of using the platform, it is important that the platform's focus should to pay attention to the preference degree of users. Collecting users' preferences at the early stage of users' entering the platform is a good way to learn from, and doing a good job of big data collection and management in the later operation.

• 유통과학연구
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• 제17권4호
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• pp.69-76
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• 2019

Purpose - The purpose of this study is to examine the effect of basic value satisfaction on service quality evaluation and customer loyalty and the moderating effect of Bargain-proneness in this process. Specifically, I analyzed the influence of basic value satisfaction, the mediating effect of service quality evaluation, and the moderated mediation effect of Bargain-proneness. Research design, data, and methodology - Data collection for this study was conducted for adults over 18 years of age with shopping experiences in traditional market within a month around the traditional market in the metropolitan area. A total of 250 questionnaire response data was obtained. Hypotheses were tested using SPSS. The PROCESS macro method was used to verify the mediating effect of the service quality evaluation on the relationship between basic value satisfaction and customer loyalty. Hierarchical regression analysis was performed to analyze the moderated mediation effect of the bargain-proneness tendency. Results - Empirical results showed that the basic value satisfaction affected service quality evaluation and customer loyalty. Specifically, it has been found that it directly affects customer loyalty and indirectly influences through service quality evaluation. The moderated mediation effect of the bargain-proneness tendency in the process of basic value satisfaction affecting customer loyalty through service quality evaluation has been verified. In other words, the higher the bargain-proneness tendency, the more influence the basic value satisfaction has on the favorable service quality evaluation. Conclusions - This study contributed to the distribution literature in that it attempted a new empirical study considering the variable 'bargain-proneness tendency', which had not received much academic attention in the past. Furthermore, this study contributed academically in that it presented important moderating variables that should be paid attention in the field of distribution studies. In this study, bargain-proneness was used with a focus on traditional markets, but this variable could play an significant role in future offline distribution studies that should pay attention to meet hedonic needs of shopping. These results suggested that traditional market practitioners should focus on the basic value and that the bargain-prone consumer segment should be considered as a target.

• 스마트미디어저널
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• 제13권3호
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• pp.53-61
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• 2024

본 논문은 기존 방법보다 우수한 성능을 달성하는 피부 병변 분할을 위한 새로운 M자 모양 인코더-디코더 아키텍처를 제안한다. 제안된 아키텍처는 왼쪽과 오른쪽 다리를 활용하여 다중 스케일 특징 추출을 가능하게 하고, 스킵 연결 내에서 어텐션 메커니즘을 통합하여 피부 병변 분할 성능을 더욱 향상시킨다. 입력 영상은 네 가지 다른 패치로 분할되어 입력되며 인코더-디코더 프레임워크 내에서 피부 병변 분할 성능의 향상된 처리를 가능하게 한다. 제안하는 방법에서 어텐션 메커니즘을 통해 입력 영상의 특징에 더 많은 초점을 맞추어 더욱 정교한 영상 분할 결과를 도출하는 것이다. 실험 결과는 제안된 방법의 효과를 강조하며, 기존 방법과 비교하여 우수한 정확도, 정밀도 및 Jaccard 지수를 보여준다.

• 한국초등과학교육학회지:초등과학교육
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• 제39권1호
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• pp.133-144
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• 2020

The purpose of this study is to identify the effect of Teacher Participation-oriented Education Program (TPEP) for Elementary School Teachers to Improve Class Expertise in Science Classes with a focus on visual attention. The participants were two elementary school teachers in Seoul and taught science subjects. The lesson topic applied to this study were 'Structure and Function of Our Body' in the second semester of fifth grade and 'Volcano and Earthquake' in the second semester of fourth grade. The mobile eye tracker SMI's ETG 2w, which is a binocular tracking system was used in this study. In this study, the actual practice time, participant's visual attention, visual intake time average, and visual intake time average were analyzed by class phase. The results of the study are as follows. First, as a result of analyzing the actual class execution time, the actual class execution time was almost in line with the lesson plan after the TPEP application. Second, visual attention in the areas related to teaching and learning activities was high after applying TPEP. Factors affecting the progress of the class and cognitive burdens were identified quantitatively and objectively through visual attention. Third, as a result of analyzing the visual intake time average of participants, there was a statistically significant difference in all classes. Fourth, as a result of analyzing the visual intake time average of participants, the results were statistically significant in the introduction(video), activity 1, activity 2, and activity 3 stages in the lecture type class. The Teacher Participation-oriented Education Program (TPEP) for Elementary School Teachers to Improve Class Expertise in Science Classes can extend elementary science class expertise such as self-class analysis, eye tracking, linguistic, gesture, and class design beyond traditional class analysis and consulting.

• Asia Marketing Journal
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• 제15권4호
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• pp.51-60
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• 2014

Previous research on loyalty program has verified the factors that influence redemption behavior and the understanding of the mechanism of redemption behavior with academic and practical implications. However, these research has not proven boundary conditions in which the phenomena can be strengthened or weakened- that is, the moderating effect remains unclear. The inclusion of moderating variables can provide a more extensive understanding of the mechanism of this behavior from academic and managerial perspectives alike. Therefore, this current research proposes regulatory focus as a moderating variable, which has received scarce attention in the study of loyalty program behavior, especially individual characteristic variables that, in turn, affect the consumers' purchasing behavior in various ways. Previous research on consumer decision making investigates the differential role of regulatory focus as a series of stages. Regulatory focus theory posits that people depend on the two types of regulatory focus when pursuing goals: promotion focus vs. prevention focus. The former induces tendencies to recognize a goal as a hope and ideal, as something that satisfies the need for accomplishment, and to be sensitive to the presence of a positive outcome of the match and to match the pursuit of goals. On the other hand, the latter tends to regard a goal as the responsibility or obligation to achieve the goal, has a tendency to avoid failure to meet a target, and is sensitive to the presence of the negative consequences that do not reach the target. The following propositions are suggested: 1) The effect of higher accumulation effort level on delaying point redemption speed will be relatively more pronounced for customers with prevention focus. 2) The effect of higher accumulation effort level on large redemption unit size will be relatively more pronounced for customers with prevention focus. 3) The effect of higher accumulation effort level on hedonic redemption ratio will be relatively more pronounced for customers with promotion focus. Therefore, this research provides a moderating variable that has the potential to be used as a reference for market segmentation and affects the relationship between point accumulation effort and three sides of point redemption behavior. On this basis, the direction for the future research on this issue is recommended. Future research could verify these propositions conducting a survey of customers' propensity of regulatory focus in conjunction with the history of the loyalty program of data. This would provide a more realistic effect on the usage behavior of loyalty program consumers by providing useful implications for both marketing practitioners and researchers.

• 초등상담연구
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• 제8권1호
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• pp.15-32
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• 2009

본 연구는 ADHD 아동으로 진단 받은 초등학교 4학년 학생을 대상으로 한 사례연구이다. 본 연구의 대상자인 정보제공자는 주의력 부족과 충동적인 행동특성이 두드러진 아동이었으므로 대상아동의 주의력향상에 초점을 두고 주의력향상과 함께 충동성을 감소시키는 데에 목적이 있다. 이를 위해 쉽게 지루함을 느끼고 집중을 잘 하지 못하는 ADHD 아동이 관심과 흥미를 가질 수 있는 놀이와 게임을 활용하여 주의력향상 훈련 프로그램을 구안하여 15회기 동안 적용하였다. 훈련 프로그램의 효과검증을 위 해 주의력과 충동성을 측정하는 자기보고 측정치와 수행과제를 프로그램을 시작하기 전, 프로그램이 끝난 후, 프로그램이 끝난 뒤 6주 후에 검사를 실시하였다. 또한 진행 과정에서 관찰일지, 상담일지, 주변인물과의 면담등의 모든 자료를 수집, 분석하여 정보제공자를 질이 있게 이해하고자 하였다. 그 결과 첫째, 놀이와 게임을 활용한 주의력향상훈련을 적용하여 주의력 관련 사전, 사후, 5주 후 지속검사, 상담일지 등의 관찰된 자료를 통해 정보제공자의 주의력이 향상되었고 그 효과도 지속되는 것으로 나타났다. 둘째, 놀이와 게임을 활용한 주의력향상훈련을 적용하여 충동성 관련 사전, 사후, 6주 후 지속검사, 상담일지 등의 관찰된 자료를 통해 정보제공자의 충동성이 감소되었고 그 효과도 지속되는 것으로 나타났다. 셋째, 주의력과 충동성의 검사결과 뿐만 아니라 프로그램 진행과정에서 관찰된 모든 자료를 수집하여 분석한 결과 교우관계와 자신감에 있어서도 긍정적인 변화가 나타났다.

• Food Science and Biotechnology
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• 제16권5호
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• pp.675-690
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• 2007

Bacteriocins in Gram-positive bacteria have attracted much attention because many have a strong antimicrobial activity also against bacteria outside the genera of the producers. Lantibiotics and the pediocin-like bactericins have attracted most attention since they kill a broad spectrum of Gram-positive bacteria including important pathogens. But many other promising Gram-positive bacteriocins have been thoroughly characterized. Recent studies have shown that bacteriocins may playa role in the intestinal flora to protect us against the food-borne pathogens. Bacterial genome sequencing has demonstrated that there may be an arsenal of such compounds and we are only seeing the top of the iceberg. The present review gives a short outlook of the field of bacteriocins with focus on lactic acid bacteria and includes recent findings.

• Asian-Australasian Journal of Animal Sciences
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• 제30권4호
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• pp.449-454
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• 2017

Recently, increasing attention has been paid to the welfare of farm animals, which have been evaluated using behavioral and physiological measures. However, so far, the measures have almost always been used to estimate poor welfare. In this review, firstly we focus on how oxytocin (OT) relates to positive social behavior, pleasure, and stress tolerance, and second on which management factors stimulate OT release. OT induces maternal and affiliative behaviors and has an anti-stress effect. Further, OT is produced during enjoyable events, and has positive feedback on its own release as well. Therefore, to some extent, the relationship of OT to positive normal behavior was mutually beneficial-heightened OT concentration owing to comfortable rearing conditions induces positive social behavior, which in turn may increase OT concentration. Hence, studies on animal welfare should pay more attention to increasing comfort and the stress tolerance, rather than only focusing on when stress occurs in farm animals.