• Title/Summary/Keyword: Focus Strategy

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Contarison on the Large-scaled LED Canopy Trend in Korea and other Countries (국내·외 대형 LED캐노피 동향에 관한 고찰)

  • Yang, Woo-Chang;Lee, Hyung-Bok
    • The Journal of the Korea Contents Association
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    • v.12 no.8
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    • pp.187-197
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    • 2012
  • The purpose of the study is to analyze and to clearly put more understanding on the current LED sky screen structures located not only in some cities of Korea but also in those of other countries which have been running the large-scaled LED sky screen, which is also called the LED canopy. In addition, this research is to also focus on the availability or possibility of the social role for the large-scaled LED sky screen to make great contributions to the local economic development of the relevant cities which are currently running their large-scaled LED sky screens, in terms of facility, contents and strategy, respectively. For this research, 4 large-scaled LED sky screens located in both domestic and foreign countries such as Suzhou Sky Screen in Suzhou city of China, Fremont Street Experience VIVA VISION in Las Vegas of the States, the Palace Sky Screen in Beijing of China, and Yeosu Expo Digital Gallery Sky Screen in Yeosu city of Korea, respectively, have intensively been dealt with for research, in terms of the features of their facility aspects.

An Analysis on SNS Management and Visitors' response of Nuclear Regulatory Organizations : Focus on the Comparison about facebook page between NSSC and NRC (원자력 규제기관의 SNS 활용 및 수용자 반응 분석 : 원자력안전위원회와 NRC 페이스북 비교를 중심으로)

  • Choi, Hyun-Joo;Shim, Eun-Jung
    • Journal of Digital Convergence
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    • v.14 no.5
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    • pp.11-19
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    • 2016
  • SNS users are continuously increasing and SNS is emerging as a major PR channel of government. In particular, SNS can be a useful tool, but also the challenges for risk communication. This study is examined how nuclear regulatory organizations' SNS management and visitors' responses to the facebook pages in Korea and U.S.. Results indicated that both organizations frequently used information-oriented posting. Concerning the types of PR, NSSC tended to mainly use 'Relationship-Management PR', NRC mainly use 'Image PR.' In addition, our analyses on visitors' responses showed that visitors usually in response to participational and visual(ex. video, card news) typed contents. Based on its' results, this study provides practical suggestions for government's future SNS management strategies.

The Effects of Image Based Fashion Brands' SNS Toward Flow and Brand Attitude : Focus on Pleasure Emotion as Mediator (패션 브랜드 이미지 기반 SNS가 플로우, 브랜드 태도에 미치는 영향 : 즐거움 감정의 매개변수를 중심으로)

  • Ko, Jeonmi;Shin, Jiye;Ko, Eunju;Chae, Heeju
    • Fashion & Textile Research Journal
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    • v.16 no.6
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    • pp.908-920
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    • 2014
  • As social networking service (SNS) users' needs and wants have become more diverse, SNS is designed to provide various services and functions. As a result, an image based SNS with the purpose of sharing various interests has emerged. More and more fashion companies are using image based SNS to use it as a medium to better communicate with their customers. This study investigates the effect of usage motivation of image based SNS with the emotion of pleasure as the mediator and its impact towards flow and brand attitude. In order to verify the research model and to test the proposed hypotheses, we conducted a pilot test on 8 image based SNS heavy users, and followed through with 215 questionnaires which were collected via online survey. The results of this study are as follows. Each usage motivation of image based SNS had significant effect on each pleasure. The visual impact had a positive effect on sensory pleasure and the common interest significantly influenced on user's affective preference. Curating, simplicity and interconnecting had a positive effect on cognitive pleasure. Affective and cognitive pleasures except sensory pleasure positively impacted the user on flow. The cognitive pleasure had a positive effect on the brand attitude. Lastly, flow had a positive effect on the brand attitude. This study is the foundation of the image based SNS academically in the new media research. Furthermore, it suggests managerial implications of a company to provide effective marketing strategy to make the best use of image based SNS.

A Study on the Analysis of Regional Disparity and Competitiveness on Youth Employment (청년층 고용의 지역격차 및 경쟁력 분석에 관한 연구)

  • Park, Hong-Chul;Lee, Joo-Hyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.7
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    • pp.3253-3262
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    • 2013
  • This study aims to analyse the regional disparity of the youth employment and to regional current states and characteristics via evaluation criteria for employment competitiveness. Summaries of the major results in this study are as following. Firstly, it has revealed that the regional disparity of youth employment is deepening. Secondly, after the analysis of employment competitiveness, the strongest regional employment competitiveness was found to be Seoul(0.622), followed by Chungnam(0.592), Ulsan(0.528), Gyeongbuk(0.514), Gyeonggi(0.507) and the region of employment risky is Jeonbuk. Lastly, the most influencing factors on the competitiveness of youth employment are supply factors and demand factors. Therefore, we must create new jobs of good quality, in order to reduce regional disparity and strengthen the competitiveness of youth employment. Also region of employment risky should require continuous monitoring. And the government should determine priorities of employment policies that suitable for regional characteristics. That is to say, the government should contribute to establishing the strategy of choice and focus.

A study of the methodology for the long-term preservation of electronic records : focus on the preservation concept (전자기록물의 장기보존을 위한 방안 연구 : 개념을 중심으로)

  • Nam, Sung-Un;Yoon, Dai-Hyun
    • Journal of Korean Society of Archives and Records Management
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    • v.1 no.2
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    • pp.101-119
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    • 2001
  • In this paper we explain the definition and component of electronic records, and reestablish the principle of the preservation. Also we discuss the conceptual approaches and requirements for long-term preservation in an electronic environment. The preservation in digital environment is to protect itself of record identity with the reliability and authenticity, and to ensure the accessibility of records. It needs to be periodical migration along with digital environment change for the long-term preservation of the electronic records. and to select software independent standard format. to ensure the integrity of electronic records along with this preservation strategy, process and relative information required for digital preservation are to record in the form of metadata. The preservation system is separated into four functional entities ; registration process, preservation process, access process, main record management system. Also, this article is conceptually to introduce the selection criteria of storage media, the security provision for the archive collections and the disaster recovery which apply to the digital archives.

Factor Analysis of the Cloud Service Adoption Intension of Korean Firms: Applying the TAM and VAM (TAM과 VAM을 적용한 기업의 클라우드 서비스 채택의도의 영향요인 분석)

  • Seo, Kwang-Kyu
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.155-160
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    • 2013
  • The global recession circumstances, cloud computing has emerged as a new paradigm in the business IT sector. This paper explores the analysis of cloud service adoption Intension of Korean firms. Especially, we focus on Infrastructure as a Service (IaaS) among cloud services and apply TAM (Technology Acceptance Model) and VAM (Value-based Adoption Model) to analyze cloud service adoption intension The proposed exploratory model tests a number of hypotheses to understand the importance factors of IaaS adoption intension with TAM and VAM included additional cloud service characteristics such as scalability, agility, security, efficiency and reliability. Eventually, the findings of this study can not only help company users gain insights into IaaS adoption, but also help cloud service providers to develop their service effectively and improve marketing strategy in B2B cloud service market.

A Creative Economy Development Strategy: The Case of Trenggalek Creative Network for Trenggalek Regency, Indonesia

  • AGUSTINA, Yuli;WINARNO, Agung;PRATIKTO, Heri;NARMADITYA, Bagus Shandy;FILIANTI, Filianti
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.1111-1122
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    • 2020
  • The purpose of this research aims to develop the creative economy sector of rural communities in Trenggalek Regency, East Java, Indonesia by mapping the creative economy sub-sectors in Trenggalek Regency. The creative economy industry has been shown to have a positive effect on GDP in many developing countries and developed countries. In urban areas, the creative economy is often associated with the development of advanced technology, such that it is unlikely to evolve in rural communities. However, the rural environmental landscape, which not only has a wealth of creative human capital but also a cultural heritage, also encourages the growth of the creative economy sector in rural areas. This qualitative research was conducted for 60 working days through in-depth interviews, focus group discussions, observation and literature review. More precisely, first, it identified the potential of the creative economy both sectorally and regionally. Second, it identified the leading creative economy subsectors and compiled a creative economic development road map. After defining and mapping the potential of the creative economy, four of the sixteen sub-sectors of the creative economy were identified to be developed through a strategic plan for the growth of the creative economy using urban branding, innovative industrial centers and renewable resources.

Late avulsion of a free flap in a patient with severe psychiatric illness: Establishing a successful salvage strategy

  • Schaffer, Clara;Hart, Andrew;Watfa, William;Raffoul, Wassim;Summa, Pietro Giovanni di
    • Archives of Plastic Surgery
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    • v.46 no.6
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    • pp.589-593
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    • 2019
  • Post-traumatic defects of the distal third of the leg often require skipping a few steps of the well-established reconstructive ladder, due to the limited local reliable reconstructive options. In rare cases, the reconstructive plan and flap choice may encounter challenges when the patient has psychiatric illness affecting compliance with postoperative care. We describe a case of a patient with severe intellectual disability and an open fracture of the distal lower limb. After fracture management and debridement of devitalized tissues, the resultant soft tissue defect was covered with a free gracilis flap. On postoperative day 7, the patient ripped out the newly transplanted flap. The flap was too traumatized for salvage, so a contralateral free gracilis muscle flap was used. The patient showed good aesthetic and functional outcomes at a 1-year follow-up. When planning the postoperative management of patients with psychiatric illness, less complex and more robust procedures may be preferred over a long and complex surgical reconstruction requiring good compliance with postoperative care. The medical team should be aware of the risk of postoperative collapse, focus on the prevention of pain, and be wary of drug interactions. Whenever necessary, free tissue transfer should be performed despite potential compliance issues.

A Study on the Service Improvement Strategies by Enterprise through the Analysis of Customer Response Reviews in Smart Home Applications : Based on the Classification of Functional Elements and Design Elements of smart Home Usability Values (스마트 홈 어플리케이션의 고객반응리뷰분석을 통한 기업별 서비스개선전략에 대한 연구 : 스마트 홈 사용성 가치의 기능적요소와 디자인적 요소 분류를 바탕으로)

  • Heo, Ji Yeon;Kim, Min Ji;Cha, Kyung Jin
    • Journal of Information Technology Services
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    • v.19 no.4
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    • pp.85-107
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    • 2020
  • The Internet of Things market, a technology that connects the Internet to various things, is growing day by day. Besides, various smart home services using IoT and AI (Artificial Intelligence) are being launched in homes. Related to this, existing smart home-related studies focus primarily on ICT technology, not on what service improvements should be made in customer positions. In this study, we will use smart home application customer review data to classify functional and design elements of smart home usability value and examine the ways customers think of service improvement. For this, LG Electronics and Samsung Electronics" Smart Home application, the main provider of Smart Home in Korea, customer reviews were crawled to conduct a comparative analysis between them. In this study, the review of IoT home-applications was analyzed to find service improvement insights from customer perspective, and related analysis of text mining, social network analysis and Doc2vec was used to efficiently analyze data equivalent to about 16,000 user reviews. Through this research, we hope that related companies effectively seek ways to improve smart home services that reflect customer needs and are expected to help them establish competitive strategies by identifying weaknesses and strengths among competitors.

A Study on the Effect of Web Drama PPL Advertising -Focus on Actor Awareness and Perceived Fit (웹드라마 PPL 효과에 관한 연구 -웹드라마와 브랜드의 지각된 적합성과 배우 인지도와의 상호작용 효과를 중심으로)

  • Bae, Kyung Yoon;Han, Eun-Kyoung
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.411-418
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    • 2020
  • The purpose of this study was to examine the influence of actor awareness on advertising effect, and to find out whether there is a moderation effect between actor awareness and perceived fit of PPL brand and drama. For this purpose, this research conducted an experimental study through the treatments. A total of 452 participants attended to the experimental study and responded to the questionnaire. As a result, the awareness of the actor did not affect the ad attitude, but it influenced the brand attitude significantly. The perceived fit between PPL brand and drama influenced both the ad attitude and brand attitude significantly. The interaction of actor awareness and perceived fit was significant in ad attitude but not in brand attitude. In addition, purchase intention increased as the attitude toward ad and brand was positive. The purpose of this study is to contribute to establishing a PPL profit strategy for web dramas by examining the relationship between actor awareness and advertising effects, and the moderating effect of perceived fit between PPL brand and drama.