• Title/Summary/Keyword: Focus Strategy

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Nonlinear structural finite element model updating with a focus on model uncertainty

  • Mehrdad, Ebrahimi;Reza Karami, Mohammadi;Elnaz, Nobahar;Ehsan Noroozinejad, Farsangi
    • Earthquakes and Structures
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    • v.23 no.6
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    • pp.549-580
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    • 2022
  • This paper assesses the influences of modeling assumptions and uncertainties on the performance of the non-linear finite element (FE) model updating procedure and model clustering method. The results of a shaking table test on a four-story steel moment-resisting frame are employed for both calibrations and clustering of the FE models. In the first part, simple to detailed non-linear FE models of the test frame is calibrated to minimize the difference between the various data features of the models and the structure. To investigate the effect of the specified data feature, four of which include the acceleration, displacement, hysteretic energy, and instantaneous features of responses, have been considered. In the last part of the work, a model-based clustering approach to group models of a four-story frame with similar behavior is introduced to detect abnormal ones. The approach is a composition of property derivation, outlier removal based on k-Nearest neighbors, and a K-means clustering approach using specified data features. The clustering results showed correlations among similar models. Moreover, it also helped to detect the best strategy for modeling different structural components.

Comparison of sodium permanganate and sodium hypochlorite on algae-containing water: algae cell integrity and byproduct formation (조류가 발생한 수질에 과망간산나트륨과 차아염소산나트륨이 세포 손상도 및 부산물 발생에 미치는 영향 비교)

  • Yang, Boram;Hong, Seok Won;Choi, Jae-Woo
    • Journal of Korean Society of Water and Wastewater
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    • v.36 no.5
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    • pp.249-260
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    • 2022
  • The effect of permanganate oxidation was investigated as water treatment strategy with a focus on comparing the reaction characteristics of NaOCl and sodium permanganate (NaMnO4) in algae (Monoraphidium sp., Micractinium inermum, Microcystis aeruginosa)-contained water. Flow cytometry explained that chlorine exposure easily damaged algae cells. Damaged algae cells release intracellular organic matter, which increases the concentration of organic matter in the water, which is higher than by NaMnO4. The oxidation reaction resulted in the release of toxin (microcystin-LR, MC-LR) in water, and the reaction of algal organic matter with NaOCl resulted in trihalomethanes (THMs) concentration increase. The oxidation results by NaMnO4 significantly improved the concentration reduction of THMs and MC-LR. Therefore, this study suggests that NaMnO4 is effective as a pre-oxidant for reducing algae damage and byproducts in water treatment process.

SCHEMATIC APPROACH TO IMPROVE TIME PERFORMANCE OF HIGHWAY CONSTRUCTION CONTRACTS

  • Ralph D. Ellis ;Jae-Ho Pyeon
    • International conference on construction engineering and project management
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    • 2005.10a
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    • pp.638-642
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    • 2005
  • This paper presents incentive application strategies and delay prevention strategies as schematic approaches to improve time performance of highway construction contracts. This research recognizes the importance of improving time performance during highway construction. Strategic solutions of the most core issues on time performance incentive contracting are identified. The suggested incentive application strategies develop criteria for applying time classification to projects, for assigning project time classifications to contractors and designers, and for determining appropriate incentive values in A (cost) + B (time cost) and other performance incentive contracts. The suggested delay prevention strategies develop criteria for determining the appropriate subsurface utility engineering (SUE) level and to develop best practices for avoiding utility relocation delays. A schematic approach for each strategy is developed. This paper also introduces current incentive contracting practices in Florida. The researchers obtained the information from experienced persons in the highway construction industry, including key highway contractors, designers, and Department of Transportation (DOT) and Federal Highway Administration (FHWA) personnel. The major focus of this research is to develop strategies and suggest approaches to improve time performance of highway construction contracts. For future study, practical tools to facilitate implementation of the suggested strategies should be developed, so that the criteria, implementation processes, and best practices developed may contribute to the current industry-wide effort to improve time performance.

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Types of Business Leadership Based on Creative Leadership in Art Education

  • Jae-Seong SEOL
    • East Asian Journal of Business Economics (EAJBE)
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    • v.11 no.3
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    • pp.37-45
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    • 2023
  • Purpose - This research contributes to the existing literature by shedding light on a unique intersection of creativity and leadership, carving out a niche that calls for further exploration. Thus, this study addresses the questions regarding how creative leadership manifests within the context of art education and what the distinct types of business leadership from applying creative leadership principles are in art education? Research design, data, and methodology - This research is made up of two stages to collect textual data from the literature. The first stage involves screening titles and abstracts to weed out studies that overtly lack alignment with the research's focus. The second stage involves a full-text review of the remaining studies to ascertain their suitability based on the research objectives. Result: There are four types of business leadership on Creative Leadership in Art Education, such as Visionary Artistic Leadership, Collaborative Expressionist Leadership, Adaptive Impressionist Leadership, Experimental Abstract Leadership, Experimental Abstract Leadership. Conclusion - The research could conclude that 'Visionary Artistic Leadership' offers practitioners a compelling strategy for igniting innovation within their teams and organizations. HR practitioners can foster a culture of daring creativity by encouraging leaders to embrace visionary thinking. To implement this style, HR professionals can nurture individuals strongly inclined towards innovative ideation.

Analysis of Purchasing Attributes for Consumption Activation of Environment-friendly Agricultural Processed Foods (친환경농산물 가공식품 소비 활성화를 위한 구매속성 분석)

  • Hwang, Jeong-seo;Jung, Da-Eun
    • Korean Journal of Organic Agriculture
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    • v.31 no.1
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    • pp.29-44
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    • 2023
  • The activation of consumption of environment-friendly agricultural processed foods means not only the growth of environment-friendly agriculture, but also the development of related industries. Therefore, it is necessary to identify and apply the needs and purchasing attributes of environment-friendly agricultural processed food consumers. For this, survey was conducted to adult men and women in their 20s and 60s and a total of 200 copies were used for empirical analysis. In this study, the average difference between importance-satisfaction for purchase attributes of environment-friendly agricultural processed food was verified, and the IPA Matrix was prepared based on this. As a result, in terms of purchasing importance and satisfaction, it was found that those with no experience in purchasing environment-friendly agricultural processed foods regarded product, price, place, promotion as more important than those with experience in purchasing. In case of IPA, product and price factors were all important and satisfactory regardless of purchasing experience. On the other hand, it was found that the key factors for promotion were neither important nor satisfied with consumers regardless of their purchasing experience. Therefore, it is mainly necessary to focus on marketing and mass media promotion. At the same time, various domestic and foreign best practices should be benchmarked and a 4P marketing strategy should be established and promoted.

Convergence research on the speaker's voice perceived by listener, and suggestions for future research application

  • Hahm, SangWoo
    • International journal of advanced smart convergence
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    • v.11 no.1
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    • pp.55-63
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    • 2022
  • Although research on the leader's or speaker's voice has been continuously conducted, existing research has a single point of view. Sound analysis of voice characteristics has been studied from engineering perspectives, and leadership trait theory has been studied from a business perspective. Convergence studies on leader voice and member cognition are being attempted today. Convergence research on voice has a positive effect on refinement of voice analysis, diversification of voice use, and establishment of voice utilization strategy. This study explains the current flow of research on convergence between speaker's voice and listener's perception, and suggests a direction for the future development of voice fusion research. Furthermore, in connection with AI in the 4th industrial age, new attempts for voice research are sought. First, advances in AI focus on strategically generating the voices needed for individual situations. Second, the voice corrected in real time will support the leader and speaker to utilize the desired voice type. Third, voices through AI based on big data will affect the cognition, attitude and behavior of individual listeners who members, customers, and students in more diverse situations. The purpose and significance of this study is to suggest the way to research the leader's voice recognized by members, and to suggest a method that can be applied in various situations.

A Comparison of the Perceptions of Asian Food by Native Swedish and Yugoslavian Immigrant University Students in $V{\ddot{a}}xj{\ddot{o}}$, Sweden - with a focus on Thai, Chinese, Japanese and Korean Food - (스웨덴 대학생과 유고슬라비아 이민자 대학생 사이의 아시아 음식에 대한 인식 비교)

  • Lee, Kyung-Ran;Lee, Jong Mee;Cho, Mi-Sook
    • Journal of the Korean Society of Food Culture
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    • v.24 no.5
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    • pp.451-456
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    • 2009
  • When globalizing Korean food, it is important to conduct regional consumer research before entering the market so that an effective market strategy can be developed. This study was conducted to compare the perceptions regarding Thai, Chinese, Japanese and Korean food between Swedish and Yugoslavian university students in $V{\ddot{a}}xj{\ddot{o}}$, Sweden, where regional market research is lacking. As immigration increases worldwide, comparison of consumer perceptions of immigrants and domestic individuals will provide meaningful insight for use in the development of marketing strategies for areas where immigrant populations are increasing rapidly. In this study, six attributes of Asian food, fresh vegetables, low fat, chicken and sea food, exotic ingredient, value for money and unknown food, were compared. The perception of fresh vegetables and low fat of Chinese food differed significantly among the two groups. Because both of these attributes are health related, these findings indicate that recipe modification may be necessary to adapt to the preferred taste of target customers in this prospective market.

Customer Experience Management: An Innovative Approach to Marketing and Business on the Fashion Retail Industry

  • Arineli, Adriana
    • The Journal of Economics, Marketing and Management
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    • v.4 no.2
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    • pp.1-19
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    • 2016
  • The purpose of this study was to examine the issues involved in offering superior customer experience on fashion retail stores in Brazil. The approach used to access CEM (Customer Experience Management) issues was a special questionnaire with 23 questions, through a research with managers of three important brazilian fashion retail chains (focused on class A clients). Some statistical techniques were used for data processing. It was possible to analyze the aspects that impact on the customer experience and their relevance. it was possible to realize that CEM is effective in increasing productivity and, so, it can be used as a guideline matrix management in decision making to promote superior customer experiences. The classical management is usually conservative and avoids to deal with strategies that do not necessarily involve numbers. Dealing with intangible and so subtle experience is unusual and a huge challenge, but sometimes it is necessary to look beyond the obvious and accessible statistics. If CEM is a strategy to focus on operations and processes of a business around the customers experiences with the company, it is essential to structure it and find out its effectiveness.

Effect of the Consumer-Brand Relationship Quality on the Revisit Intent and Recommendation Intent in the Family Restaurant in Masan, Korea (패밀리 레스토랑의 소비자-브랜드 관계의 질이 재방문의도 및 추천의도에 미치는 영향: 마산지역 대학생을 대상으로)

  • Kim, Hyun-Ah
    • Journal of the Korean Society of Food Culture
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    • v.21 no.4
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    • pp.396-405
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    • 2006
  • The purpose of this study was to analyze the effect of the consumer-brand relationship quality on revisit intent and recommendation intent in the family restaurant. The questionnaires were distributed to 320 students in the K University located in Masan, who were sampled by convenience-sampling method. The surveys were conducted from November,10 to 24,2005. The 287 questionnaires were responded, and 15 unusable questionnaires were excluded, then 272 were used for the final analysis(response rate: 85.0%). The result of this study showed that 3 constructs(self-connective attachment, satisfaction and intimacy) of consumer-brand relationship quality have significant effects on the revisit intent(p<.01) and 2 constructs(satisfaction and intimacy) of consumer-brand relationship quality had significant positive effects on the recommendation intent in the family restaurant(p<.01) It meant that as consumer-brand relationship quality became stronger, the customer's revisit intent and recommendation intent became greater. As a conclusion, the foodservice manager in the family restaurant should focus on the marketing strategy to strengthen the quality of consumer-brand relationship especially emphasizing on satisfaction and intimacy in order to increase the revisit intent and recommendation intent of customers.

SK Energy's Customer Satisfaction

  • Yeu Minsun;Lee, Doo-Hee;Kim, Jaehwan
    • Asia Marketing Journal
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    • v.16 no.1
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    • pp.195-214
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    • 2014
  • Many oil refinery companies have been proactively carried out marketing activities to survive in highly intensified service station industry. In 2012, SK Energy ranked number one in three customer satisfaction surveys (NCSI, KCSI, and KS-SQI). SK Energy's success is in its differentiated customer satisfaction business strategy. SK Energy has been implementing various marketing activities. As a part of the activities, it issued an affinity credit card with on spot discount privilege for the first time in the oil refinery industry. SK Energy also issued EnClean bonus card for OK Cashbag points that can be used for discounts at the service stations. On top of all, SK Energy generated point value-up with '3K Exclusive Privilege' program. In addition, team 'CS 119' was formed to noticeably improve the service. 'CS 119' visited each service station, diagnosed its CS service level then provided customized field training for improvement. Long-termimplementation of 'ACE Program', a field-base CS monitoring system, regularly checked customer satisfaction level. 'ACE Program' has significantly contributed improving SK Service Station's service quality and customer satisfaction. This case reviews customer satisfaction marketing activities SK Energy carried out. The focus is on distinctive factors that distinguish SK Energy's customer satisfaction marketing activities from competitors.

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