• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1285-1294
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• 2005

This study was fulfilled in the purpose of proposing construction strategies of Internet shopping-mall through the analysis of consumer moving line in Internet shopping-mall. This study was executed in two stages: theoretical study, qualitative study. In the theoretical study, hypothetical Internet shopping behavior model were constructed. Five internet shopping behavior types of apparel : purchase, searching purchase, prepurchase deliberation, information accumulation, opinion leadership and recreation were constructed. Next, consumer decision process were extracted from previous studies and a hypothetical internet shopping behavior model was constructed on the base of consumer decision process and Internet shopping behavior types. And then, through the qualitative study, Internet shopping behavior types were identified and hypothetical model was confirmed after adjustment. For qualitative study, 30 subjects were sampled by focus sampling and investigated by in-depth interview and observation. Seven internet shopping behavior types of apparel were found by the qualitative study: cautious purchase by price comparison, searching purchase, special low price purchase, impulse purchase, prepurchase deliberation, information accumulation and recreation-oriented. On the base of these behavior types, Internet shopping behavior model was adjusted and completed. Finally, according to the results of this study, Internet shopping construction methods that made customer's loyalty high and marketing strategy of Internet shopping-mall were proposed.

• The Journal of Korean Association of Computer Education
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• v.13 no.2
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• pp.15-23
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• 2010

Computational Literacy education is being required in current digital age, but the educational strategy of it is lacking. In traditional education, instructors have been teaching by considering learners' characteristics for effective learning. It is necessary to investigate their characteristics for applying this method to computational literacy education. Therefore, we taught programming that is main area on computational literacy, and analyzed learners' characteristics focused on Felder's learning style and multiple intelligence. That is, we taught 194 university students computational literacy with scratch that was one of the popular educational programming languages, and analyzed the relation among learning style, multiple intelligence and the students' programming performance. Also, we found considerations through comparing students' characteristics with experts' ones.

• Journal of Korean Elementary Science Education
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• v.19 no.1
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• pp.101-112
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• 2000

The purpose of this study was to develop the modular multimedia instructional materials emphasizing the particulate nature on the realm of matter in elementary science classes. Features of the material are as follows: 1 To be in focus on particulate model named 'phenomenal magnifying glasses' in order to change the student's belief system of continuous matter into the belief system of particulate matter . The 'phenomenal magnifying glasses' is a new instructional strategy designed to change into the view of particulate matter through facilitating the reflective thinking resulted from the simultaneous consideration of experimental phenomena(macroscopic world) and particulate model(microscopic world). 2. To introduce modular system into the instructional materials, which was consisted of 14 subunits according to the sequential instruction unit of 'molecule and molecular motion'. Each subunit was composed of 5 types of modules(module 1: motivation, module 2: experimental result, module 3: discussion, module 4: phenomenal magnifying glasses, module 5: related experiment) 3. The multimedia program was composed of 36 kinds of experimental animation and 59 kinds of computer animation materials combined with text resources, photographic materials and sounds.

• Journal of Korean Institute of Industrial Engineers
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• v.37 no.4
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• pp.311-322
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• 2011

The core of this research studies the strategic alliance of airlines, container shipping liners, and port operators that have shown successful results through the recent differentiated strategic Alliance Network, although a difference of scale exists between these firms and the small and mid-sized International Logistics firms, but because of the worldwide traditional Alliance Network of International Logistics firms, HTFN's(High Tech Forwarder Network) half hearted attitude and the small scale alliance of the small and mid-sized International Logistics firms organized in 1998 cannot breakthrough the present strenuous situation. And these results, creating an attempt to save our country's International Logistics Industry which have fallen into depression, suggests an awakening of a new strategy based on specialized nationals innovative IT-which does not exist in the world market-by categorizing our country's small and mid-sized International Logistics firms which are active worldwide.

• Membrane and Water Treatment
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• v.8 no.6
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• pp.543-551
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• 2017

Membrane fouling in membrane bioreactor (MBR) remains a primary challenge for its wider application. The focus of this study to investigate the influence of iron distribution in activated sludge on gel layer fouling in MBR. Significant reduction in the transmembrane pressure (TMP) rise rates was observed in the presence of iron as result of retarding the gel layer formation time. The spatial distribution of iron had a significant impact on the stratification structure of extracellular polymeric substances (EPS) fractions, such as proteins (PN) and polysaccharides (PS). A mitigation of PN or PS from the supernatant to the EPS inner layers was observed in the presence of iron. Compared with the control reactor, the reduction in PN and PS of the supernatant and lower PN/PS rates of the LB-EPS were beneficial to decrease the membrane fouling potential during the gel layer formation. Consequently, the iron addition managed to control gel layer fouling could be a useful strategy in MBR.

• Journal of the Korean Society of Costume
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• v.62 no.6
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• pp.67-79
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• 2012

Much of the conceptual work in the field of Corporate Social Responsibility(CSR) originated from studies that were conducted in general corporations; however, many issues were peculiar to the area of fashion brand social responsibility. The purpose of this study is to develop a scale to measure the social responsibility of fashion brands in order to establish a specific, scientifically based marketing strategy. Through a literature review that disclosed 59 items regarding CSR and results from focus group interviews and exploratory factor analyses, we developed 23 items pertaining to fashion brand social responsibility. The measurement items were organized into five dimensions: economic, legal, ethical, environmental, and philanthropic responsibility. We found the 23-item scale to have good reliability and validity. We also found that fashion brand social responsibility positively influenced brand loyalty, including repurchase intention, continuance intention, and word of mouth. Thus, strategic planning for social responsibility in regards to fashion brands is essential in order to secure loyal customers, for both domestic and foreign brands compete in the fashion market.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.31 no.5D
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• pp.649-656
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• 2011

The increase in the traffic demand and behavioral pattern of its use reached the limit for the only means of road construction to bear; thus the multilateral efforts to find a solution to this problem together with the examination and research on this issue, among which the most representative strategy is Ramp Metering System controlling access traffic volume to connection roads. The operation standard and running time was re-established in consideration of geographical conditions and traffic circumstances by considering the standard of operation and running time of the currently operated Jangsu- Jungdong section of the outer ring expressway of Seoul. For this purpose, this research analyzed the operative standard of RMS home and abroad and suggested a new operative standard of ramp metering through the analysis of break points.

• International Commerce and Information Review
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• v.12 no.4
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• pp.257-277
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• 2010

This paper examined the supply chain management Integration factors and evironmental performance in Korean industry. As SCM got evolved, the importance of Socially and Environmentally Responsible Supply Chain among the Supply Chain members are increased. we should consider the following critical factors such as SCM Integration, environmental practice, SCM performance and environmental performance. The purpose of this study is to focus on linkage between conventional SCM factors with new environmental factors to clarify the critical factor for the SCM firms who may concerns about environmental performance. Based on the analysis of sixty-two cases, the following results were found. First, SCM Integration factors of supply chain management have a positively significant influence on SCM performance and environmental performance of supply chain management. Second, SCM performance have a positively significant influent on environmental performance. Third, environmental practice factors of supply chain management have a positively significant influence on SCM performance but not significant influence on environmental performance. This study suggests that with high level of Integration and environmental practice, firms may have good result on SCM performance and environmental performance. Especially, our empirical evidence shows that environmental practices without good SCM performance, may not have good result on environmental performance.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.7
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• pp.1522-1530
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• 2013

Technology commercialization or new product development (NPD) is the complete process of bringing a new product to market. This paper presents a framework for a technology firm to think about its commercialization strategy in an environment where the established firms have tight control over the government funded. Companies typically see new product development as the first stage in generating and commercializing new product within the overall strategic process of product life cycle management used to maintain or grow their market share. Market-oriented item will overcome the lack of capacity, and will ensure the success of SME.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.378-389
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• 2011

This study scrutinizes the similarity difference between parent brand product and extended brand product of franchise business and its effect on the attitude toward extended brand product. Results showed that the similarity difference is appeared according to product extended. The cognitive attitude and the behavioral attitude toward similarity difference are also appeared to be different as high in product similarity leads to high in both cognitive and behavioral attitude. The result also showed that the food similarity compare to the technological similarity has higher impact on attitude. These study results provided a significant insights in brand extension strategy of franchise business.