• Title/Summary/Keyword: Focus Strategy

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Effects of the m-VALS on the Mobile Shopping Acceptance Incentive and Consistent Use Intention

  • Yang, Hoe-Chang;Kim, An-Sik
    • Journal of Distribution Science
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    • v.12 no.10
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    • pp.19-28
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    • 2014
  • Purpose - This study intends to verify if the m-VALS developed to help the establishment of the mobile shopping vitalization strategy is classified as the same type as it is in the adult customers. Research design, data, and methodology - A total of 84 valid copies of the questionnaire were used. Factor analysis was performed first, as well as performing reliability and validity analysis after deducing the factors, and the simple regression analysis and multiple regression analysis techniques were employed. Results - The m-VALS needs verification through various groups and the delicateness of the questions needs to be ensured; further, for all the lifestyle types in relation to the mobile shopping acceptance incentives, all the remaining lifestyle types excepting the sociability-oriented type had a positive effect on consistent use intention. Conclusion - It is implied that the charm of the mobile shopping App should be enhanced and that, when establishing the mobile shopping mall with which the positive frequent and interactive communication is possible along with the opportunity to be together, the positive achievement can be obtained.

Analysis of Hierarchical Competition Structure and Pricing Strategy in the Hotel Industry

  • BAEK, Unji;SIM, Youngseok;LEE, Seul-Ki
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.4
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    • pp.179-187
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    • 2019
  • This study aims to investigate the effects of market commonality and resource similarity on price competition and the recursive consequences in the Korean lodging market. Price comparison among hotels in the same geographic market has been facilitated through the development of information technology, rendering little search cost of consumers. While the literature implies the heterogeneous price attack and response among hotels, a limited number of empirical researches focus on the asymmetric and recursive pattern in the competitive dynamics. This study empirically examines the price interactions in the Korean lodging market based on the theoretical framework of competitive price interactions and countervailing power. Demonstrating superiority to the spatial lag model and the ordinary least squares in the estimation, the results from spatial error model suggest that the hotels with longer operational history pose an asymmetric impact on the price of the newer hotels. The asymmetry is also found in chain hotels over the independent, further implying the possibility of predatory pricing. The findings of this study provide the evidence of a hierarchical structure in the price competition, with different countervailing power by the resources of the hotels. Theoretical and managerial implications are discussed, with suggestions for future study.

Determinants Affecting Overseas Direct Purchase of Korean Products Among Chinese Consumers

  • LEE, Jong-Ho;KIM, Hwa-Kyung
    • Journal of Distribution Science
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    • v.18 no.2
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    • pp.29-38
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    • 2020
  • Purpose: Finding out major factors on motivation to purchase Korean products through the analysis of overseas direct purchase in China and through empirical analysis, strategic implications or specific action plans and significance of the overseas direct purchase are investigated out. Research design, data, and methodology: In the process, to make more effective analysis, several analysis tools and analysis programms are used, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0 with 264 questionnaires. Conclusions: Among the factors of the overseas direct purchase, all variables (product diversity, brand image, information validity, convenience, easy payment) are available on satisfaction and repurchase intention. They have affirmative impacts on the satisfaction and repurchase intention. And the satisfaction has a positive impact on the repurchase intention. The brand images and the product diversity of Korean products can induce consumers to visit again and improve managerial performance. In the future, the brand image and ways of purchasing behaviors improve the truthfulness of consumers. Results: The significance of this study is to find out 5 key factors through overseas direct purchase. And we should try to apply the implications drawn from the findings as marketing strategy. So finally we should focus on widening, enlarging and enriching China market gradually.

Marketing Practices and Value-Added Fish Product in East Indonesia

  • HIDAYAT, Sopian;PABUAYON, Isabelita M.;MUAWANAH, Umi
    • Asian Journal of Business Environment
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    • v.10 no.2
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    • pp.33-41
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    • 2020
  • Purpose: This study assesses the marketing practices and value-added fish products under the Coral Reef Rehabilitation and Management Program (COREMAP) in East Indonesia. Research design, data and methodology: This study gathered qualitative and quantitative data through i) focus group discussions (FGD) with fishers, traders and COREMAP officers, ii) surveys and iii) interviews with fishermen and traders. This study surveyed 714 households (365 in COREMAP and 349 in non-COREMAP) and 33 traders (17 in COREMAP and 16 in non-COREMAP) using structured questionnaires between January and March 2016. This study used Shepherd's Index to estimate the marketing efficiency for each stage of the marketing channel. For value-added fish products, the value is determined by the difference between processed output and the raw product used. Results: Marketing cost in the non-COREMAP area was more efficient than in COREMAP as indicated by lower operational cost and higher selling price. However, no value-added fish products were produced in the non-COREMAP area. This study noted a lower catch in COREMAP area, which implies COREMAP program successfully reduced fishing pressure. Conclusions: This study identified poor infrastructure and the limited market as the major problems in developing value-added fish products in both COREMAP and non-COREMAP area.

A Study of the Impacts on Electronic Distribution Industry after Korea-China FTA

  • Zhang, Ming-Lai;Lee, Sung-Joon
    • The Journal of Industrial Distribution & Business
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    • v.8 no.6
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    • pp.33-40
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    • 2017
  • Purpose - This study attempted to discover the impact of the Korea-China FTA(Free Trade Agreement) on electronic products distribution industry. Strategies will be provided to expand both countries' trade after the Korea-China FTA. Research design, data, and methodology - This study analyzed the differences before and after the Korea-China FTA, using an RCA(Revealed Comparative Advantage) index, TC(Technology Sophistication Index) index and TSI(Trade Specialization Index) that considered the FTA tariff situation. Data was collected from the International Trade Statistics Database and Korea, China Customs Service. Results - The results indicate that following the Korea-China FTA, China and Korea's bilateral trade of electronic products is expected to expand, and both countries will experience net welfare gains from the markets' expansion. Korea is competitive in several key products, although it faces competition from China. China's electronic products' competitiveness have indicated an increasing trend. Conclusions - The two countries should closely cooperate and communicate with each other. Ultimately, Korea should focus on high-tech, sophisticated techniques to gain market advantage. On the other hand, with the tariff decrease as well as the labor cost and labor force base, China will greatly be able to benefit from the manufacturing of medium- to low-end products in the future.

Growth of Venture Company and Knowledge Management: The Case of K-MAC(Korea Materials & Analysis Corp.) (벤처기업의 성장과 지식경영: 케이맥(주) 사례를 중심으로)

  • Choi, Jong-in;Kang, Seokjin
    • Knowledge Management Research
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    • v.14 no.5
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    • pp.1-14
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    • 2013
  • This paper is aimed at investigating the factors to grow the new technology based firm(NTBF), K-MAC. NTBFs need an environment in which novelty is encouraged, employees find work meaningful and controllable, learning is incorporated into work, ideas and process improvements are implemented and a balanced focus of the internal and external to the company is fostered. With collaboration between industry and academia, Lynda Aiman-Smith made an instrument of VIQ(Value Innovation Quotient), which is consist of 9 factors, 33 items. VIQ Results can help the company to develop a better understanding of the organization's culture, and its formal subgroups. That is to identify subcultures in the organization, to diagnose potential problems or inhibitors of innovation, to identify organizational strengths for innovation and set a quantitative baseline. Using the VIQ,K-MAC analysed the subculture of innovation potential capability. K-MAC organized the COP(community of practice) with the young employees' participation and try to solve the real problem in the working place. This paper explained the diverse growing trajectory through the TPM concept and suggest for the future strategy.

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Study on Prioritizing the countries for BOT nuclear power project using Analytic Hierarchy Process (시스템엔지니어링에 기반한 원자력 사업대상국가 평가방법 연구)

  • Choi, Sun Woo;Bui, Hoang Ha;Roh, Myung Sub
    • Journal of the Korean Society of Systems Engineering
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    • v.9 no.2
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    • pp.1-6
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    • 2013
  • Developing Build-Own (or Operate)-Transfer (BOT) nuclear power project carrying large capital in the long term requires initially well-made multi-decision which it prevents sorts of risks from unexpected situation of target countries. In order to analyze the feasibility of project country, the Analytic Hierarchy Process is adopted. Firstly, the factors influencing the success of BOT nuclear power project in overseas countries were investigated through the literature survey for the country risk and were evaluated by expert interview for estimating comparative weight through pairwise comparison between such factors. Finally, it is developed comparative database of alternate countries with respect to each factor. This analytic method enables the developer to select and focus on the country which has preferable circumstance so that it enhances the efficiency of the project promotion. Also, it enables the developer to quantify the qualitative factors so that it diversifies the project success strategy and policy for the target country.

HSA-based HMM Optimization Method for Analyzing EEG Pattern of Motor Imagery (운동심상 EEG 패턴분석을 위한 HSA 기반의 HMM 최적화 방법)

  • Ko, Kwang-Eun;Sim, Kwee-Bo
    • Journal of Institute of Control, Robotics and Systems
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    • v.17 no.8
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    • pp.747-752
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    • 2011
  • HMMs (Hidden Markov Models) are widely used for biological signal, such as EEG (electroencephalogram) sequence, analysis because of their ability to incorporate sequential information in their structure. A recent trends of research are going after the biological interpretable HMMs, and we need to control the complexity of the HMM so that it has good generalization performance. So, an automatic means of optimizing the structure of HMMs would be highly desirable. In this paper, we described a procedure of classification of motor imagery EEG signals using HMM. The motor imagery related EEG signals recorded from subjects performing left, right hand and foots motor imagery. And the proposed a method that was focus on the validation of the HSA (Harmony Search Algorithm) based optimization for HMM. Harmony search algorithm is sufficiently adaptable to allow incorporation of other techniques. A HMM training strategy using HSA is proposed, and it is tested on finding optimized structure for the pattern recognition of EEG sequence. The proposed HSA-HMM can performs global searching without initial parameter setting, local optima, and solution divergence.

Emerging Gender Issues in Korean Online Media: A Temporal Semantic Network Analysis Approach

  • Lee, Young-Joo;Park, Ji-Young
    • Journal of Contemporary Eastern Asia
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    • v.18 no.2
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    • pp.118-141
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    • 2019
  • In South Korea, as awareness of gender equality increased since the 1990s, policies for gender equality and social awareness of equality have been established. Until recently, however, the gap between men and women in social and economic activities has not reached the globally desired level and led to social conflict throughout the country. In this study, we analyze the content of online news comments to understand the public perception of gender equality and the details of gender conflict and to grasp the emergence and diffusion process of emerging issues on gender equality. We collected text data from the online news that included the word 'gender equality' posted from January 2012 to June 2017 and also collected comments on each selected news item. Through text mining and the temporal semantic network analysis, we tracked the changes in discourse on gender equality and conflict. Results revealed that gender conflicts are increasing in the online media, and the focus of conflict is shifting from 'position and role inequality' to 'opportunity inequality'.

An Explanatory Model of Dyspnea in Patients with Chronic Lung Disease (만성폐질환 환자의 호흡곤란 설명모형)

  • Bang, So-Youn
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.17 no.1
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    • pp.45-54
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    • 2010
  • Purpose: The purpose of this study was to develop and test an explanatory model of dyspnea in patients with chronic lung disease (CLD). Methods: Participants were 181 patients with CLD, recruited from the outpatient pulmonary clinic of one university hospital in Korea. Data were collected using questionnaires, as well as measurement of 6-minute walking distance (6MWD), oxygen saturation ($SpO_2$), FEV1% predicted, and Body Mass Index (BMI). Results: The results indicated a good fit between the proposed dyspnea model and the collected data [$x^2$=91.27, p= .13, $x^2$/d.f.=1.17, Normal Fit Index= .934]. Oxygenation ($SpO_2$, = -.530), self-efficacy (= -.429), anxiety (= .253), depression (= .224), exercise endurance (6MWD, = -.211), and pulmonary function (FEV1% predicted, = -.178) had a direct effect on dyspnea (all p< .05) and these variables explained 74% of variance in dyspnea. BMI, smoking history, and social support had an indirect effect on dyspnea. Conclusion: The findings of this study suggest that comprehensive nursing interventions should focus on recovery of respiratory health and improvement of emotions, exercise ability, and nutritional status. From this perspective, pulmonary rehabilitation would be an effective strategy for managing dyspnea in patients with CLD.