• Title/Summary/Keyword: Focus Strategy

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Pricing·Quality and Service Mix Strategies for Portal Sites Providing Various Services (다양한 서비스를 제공하는 포털 사이트의 가격·품질 및 서비스 믹스 전략)

  • Lee, Kang Bae;Joo, Cheol Min;Lee, Woon-Seek
    • Journal of Korean Institute of Industrial Engineers
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    • v.28 no.3
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    • pp.291-301
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    • 2002
  • In this paper, we introduce a mathematical model to analyze pricing/quality and service mix strategies for Internet Portal site. This model includes utilities and costs of each participants, i.e., user, third party provider, and portal sites. Especially, we consider portal sites that initiate their businesses by providing free services like free e-mail service or search service and providing several charged services. As the results, we can find that Portal sites should make the target of customers and focus them to maximize their profit. Portal sites should pay their marketing effort not for all customers but pertinent portions of customers. And Portal sites should make more efforts to efficiently develop and provision their services.

Analysis of the Motivator of the Use of Social Network Services

  • Cho, Namjae;Ko, Geonil;Oh, Seunghee
    • Journal of Information Technology Applications and Management
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    • v.20 no.3
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    • pp.31-42
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    • 2013
  • With a focus on Facebook, the most popular social network service (SNS), this research tried to find out which type of motivation makes users to spend more time on the SNS and in the same vein, which type of motivation makes users to believe that they will continue to use the SNS. The result shows that the need for play (entertaining) and image as social reputation affect the current amount of use, while the needs for information search, building relationship, and entertainment would make them continue to use.

Research on Quality Components for Service Design of Health Screening : Focus on IT Services

  • Chung, Ju Youn;Jung, Dukyoo
    • Journal of Information Technology Applications and Management
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    • v.27 no.4
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    • pp.37-48
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    • 2020
  • This research proposes how to enhance low customer satisfaction with health screening services caused by procedural complexity and limits of health screening. The purpose of this study is to identify sub-components of the service quality provided by general health examination centers. This is a qualitative analysis of in-depth interviews of providers and consumers of medical services. The data were primarily analyzed by affinity diagram, and the data were sorted and analyzed according to the criteria suggested by Donabedian's four components. Four types of quality factors and the health screening service quality components of 39 subordinate items were assessed. Components related to the use of IT facilities comprise a significant amount of the physical factors, and there are high demands for IT facilities among customers.

Building Green Entrepreneurship: A Journey of Environmental Awareness to Green Entrepreneurs in Thailand

  • Tesprasit, Kornthong;Aksharanandana, Pakatip;Kanchanavibhu, Athikom
    • Journal of Information Technology Applications and Management
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    • v.27 no.5
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    • pp.35-47
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    • 2020
  • Global waste has become a global issue and we can see the new trend of discovery businesses established to focus on solving the waste problem using new renewable energy technology and the circular economy business model. This paper aims to study factors that impact green entrepreneurship in Thailand, such as environmental concern, organizational environment, founder demographics, education background, entrepreneurship awareness, as well as external factors of a business. The study analyzes the data from three qualitative in-depth interviews with green entrepreneur founders who started the businesses in polymer up-cycling, waste management, and renewable energy. The study finds overseas educational background to be one of the key main drivers for the entrepreneurial courage to decide to pursue a new business venture. By having the exposure toward the different culture, three entrepreneurs hands-on experiential learning through three key drivers who are composed of the can-do attitude, the willingness to be self-employed, and the way of seeking for the freedom to express their passions.

The role of openness in open collaboration: A focus on open-source software development projects

  • Lee, Saerom;Baek, Hyunmi;Oh, Sehwan
    • ETRI Journal
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    • v.42 no.2
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    • pp.196-204
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    • 2020
  • Open-source software development projects are well suited for exploring new ideas and acquiring knowledge from developers outside of the project. In this paper, we examine the impact of external developers on innovation in open-source software development from the perspective of organizational learning theory. We examine the roles of external and internal developers, who "explore" and "exploit," respectively, on the innovation performance of 17 691 open-source software development projects whose data is stored in the GitHub platform. The results indicate that a multifaceted strategy, in which the exploitation successfully supports the exploration, is most effective for their success. The results also indicate that the role of exploration decreases after the release of the software.

SSMS에서 동적 공구할당을 고려한 부품투입 알고리즘의 시뮬레이션 분석

  • 이충수
    • Proceedings of the Korea Society for Simulation Conference
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    • 1999.04a
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    • pp.60-64
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    • 1999
  • Recently in manufacturing environment, manufacturing order is characterized by unstable market demand, shorter product life cycle, a variety of product and shorter production lead time. In order to adapt this manufacturing order, flexible manufacturing system(FMS) in manufacturing technology advances into the direction that machines become further versatile functionally and that tools are controlled by fast tool delivery device. Unlike conventional FMS to mainly focus on part flow, it is important to control tool flow in single-stage multimachine systems(SSMS), consisting of versatile machines and fast tool delivery device. In this paper, in SSMS under dynamic tool allocation strategy to share tools among machines, we propose real-time part release and tool allocation algorithms which can apply real factory and which can improve system performance.

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Wealth Management Framework Experienced in Korean Financial Enterprises

  • Kim, Hak-Min
    • International Commerce and Information Review
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    • v.8 no.1
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    • pp.417-435
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    • 2006
  • A Systematic Wealth Management Framework (SWMF) was developed as a private banking management tool to enable more integrative personal finance management of personal wealth. It is a reference model that provides an unified framework for development, operation, and management and makes provision for personal financial services in today's complex financial environment. This study suggested some practical results from banks and insurance companies that have established SWMF as the differentiation business strategy for wealthy customers. The focus of this manuscript is on capturing the methodological approach most financial institutions in Korea adopted to execute new e-finance planning and implementation based on the SWMF. The alignment between the wealth management business goals and information system architecture at an organization constitutes the main theoretical basis of the study. Relevant discussions are made on the wealth management framework as a general business model for financial industry, on the functional relationship between new information systems and business organizations. Finally, lessons learned from the SWMF implementation are discussed.

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A Study on CALS/EC Classification Scheme & Characteristic Model Development (EC전략에 따른 마케팅전략의 차이에 관한 연구)

  • 조선구;이국철
    • Proceedings of the Korea Database Society Conference
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    • 2000.11a
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    • pp.142-151
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    • 2000
  • 전자상거래 시장의 폭발적인 성장에도 불구하고 전자상거래 업체들은 날로 치열해 지는 글로벌 시장경쟁 하에서 성공적인 기업으로 성장 발전해 나가기 위해서는 효과적인 사업전략을 구사하고 기업 고유의 차별적 경쟁우위를 확보해야 할 필요성이 대두되고 있다. 이를 위해서는 기업 경쟁전략 및 업무 부문별 실천전략 수립과 구체적인 제품 및 서비스의 제공전략 등이 종합적인 차원에서 일관성 있게 수립되어야 한다. 본 논문은 이와 같은 연구의 필요성 인식 하에서 EC의 기본적인 사업전략 수립 프레임워크와 기능부문별 전략(특히 마케팅 전략)을 종합적으로 검토하는 것을 연구 목적으로 삼고자 한다. 이를 위하여 본 연구는 첫째, Porter의 본원적 전략에 취급상품의 범위 및 경쟁전략을 독립변수로 추가하여 EC 전략을 제시하고자 한다. 본 연구에서 제시하는 EC 전략의 횡축은 총체적 비용우위 전략, 차별화 전략을, 종축은 포터의 집중화 (Focus) 전략에 대한 구분의 형태이다. 둘째, EC의 마케팅전략은 기존의 4P전략에 근거하여 수익획득방식, 상품취급방식, 운영방식, 광고홍보방식으로 구분하여 제시한다. 궁극적으로 EC전략에 따른 EC 마케팅전략의 차이를 분석함으로써 종합적인 EC 전략의 수립이 가능할 것으로 판단된다.

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The Study on Intensity Index of Core Competency and Evaluation of Maturity Index of IT Outsourcing (기업의 핵심역량 집중도와 IT 아웃소싱 성숙도 평가에 관한 연구)

  • Lee, Hak-Sun;Kim, Jung-Po;Oh, Sung-Ho;Nam, Ki-Chan
    • Journal of Information Technology Applications and Management
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    • v.12 no.2
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    • pp.45-61
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    • 2005
  • Recently, increasing attention has been paid to IT outsourcing and core competency of the corporation. Many companies are expected to focus on core competency rather than reduce IT cost from IT Outsourcing. But, by this time there are no a framework for evaluating intensity of core competency and maturity of IT outsourcing capability. This paper is conducted to provide a framework for evaluating intensity of core competency and maturity of IT outsourcing capability. This paper is to verify if the company's core competency and IT outsourcing capability have a significant influence on each other.

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Semisupervised Learning Using the AdaBoost Algorithm with SVM-KNN (SVM-KNN-AdaBoost를 적용한 새로운 중간교사학습 방법)

  • Lee, Sang-Min;Yeon, Jun-Sang;Kim, Ji-Soo;Kim, Sung-Soo
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.61 no.9
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    • pp.1336-1339
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    • 2012
  • In this paper, we focus on solving the classification problem by using semisupervised learning strategy. Traditional classifiers are constructed based on labeled data in supervised learning. Labeled data, however, are often difficult, expensive or time consuming to obtain, as they require the efforts of experienced human annotators. Unlabeled data are significantly easier to obtain without human efforts. Thus, we use AdaBoost algorithm with SVM-KNN classifier to apply semisupervised learning problem and improve the classifier performance. Experimental results on both artificial and UCI data sets show that the proposed methodology can reduce the error rate.