• Journal of Agricultural Extension & Community Development
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• v.9 no.2
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• pp.185-197
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• 2002

The supporting system for agricultural workforce and education strategy has been changing both domestically and worldwide range term. To change the fundamental directions, much more needs to be learned about the process of structural adjustment regarding the dynamics of the agricultural and rural sectors. A rural development doctrine must pay more attention to the ongoing problems of population imbalance and the dissolution of the countryside. The focus should be young people prefer to live in cities because there are more opportunities, services, and great personal fulfillment. This paper was described the effective fostering directions of young agricultural workforce and educational program to prepare future and young farmer for teaching careers in agriculture, food, farm management, and marketing. To achieve these goals, the specific approaches are 1) establish the strong partnership between related organizations of agricultural business, 2) strengthen the management and marketing education of products, 3) create the various in-farming or out-fanning incomes including green tourism, 4) enhance the aggressive marketing strategies by Internet, Telephone, and TV etc, 5) make the association among the same items for the effective research and risk management.

• New & Renewable Energy
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• v.4 no.1
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• pp.19-24
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• 2008

Energy environment has been changing rapidly such as high oil prices and the effectuation of UNFCCC. Oil prices have continued to rise and Dubai crude prices recorded about 90 dollars per barrel in 2007. In addition, the effectuation of UNFCCC will affect Korean economy and national energy security. Korea is the 9th $CO_2$ emissions country and takes the 1st place related to the increase rate of $CO_2$ emissions globally. Energy technology development is a key breakthrough and one of the optimal alternatives to cope with national energy security. In this study, we prioritize energy technologies in the sectors of high oil prices and UNFCCC related to ETRM for well focus R&D and efficiency of finite resources allocations. We applied to the extended method of AHP, fuzzy AHP reflecting the fuzziness of human thoughts and perception, for prioritizing the relative importance among energy technologies in ETRM for the first time as we make an energy policy in Korea.

• Archives of design research
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• v.19 no.3 s.65
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• pp.31-44
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• 2006

With 'the improvement of brand image through the consolidation of the online and offline brand images' as the goal, the focus of this study lies in brand color. In order to analyze the differences between the website and offline image of a brand, as felt by the consumers, a survey on color image was conducted. Using the results of the survey as the foundation, a comparative analysis of online and offline color images was conducted, and the discrepancies between the two specified. Furthermore, solutions in creating websites that cultivate brand consolidation through color consolidation are presented. Using the thesis 'Research on the Color Strategy of Brand-name Coffees,' as a guide, and supplementing it with necessary improvements, this study presents three areas to consider when designing or managing websites for offline brands. First of all, color image is not static but variable, meaning that it appeals to the consumers differently, depending on change in other brands, trends, consumer point of view, etc. Thus, color image must be flexible. Secondly, overall brand image can be improved by its offline color. However, it should be realized that identical colors could produce different results online and off. Lastly, in general, the online image falls behind the offline image, in regard to color strategy. Therefore, more meticulous and carefully planned color design is necessary, as is the consideration of the unique and distinctive qualities of the World Wide Web.

• Journal of the Korean Operations Research and Management Science Society
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• v.32 no.1
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• pp.27-51
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• 2007

We analyze the effects of the sellers' strateiges on the final bid prices in internet auctions. We focus on the following three strategies of the seller adoption of the buy-price, setting the starting bid price, and adoption of 'the effective fixed price' which means that the starting bid price is set near the buy-price. In addition, the number of units sold single-unit or multi-unit, and item characteristics, such as whether the food is a search product (functional product) or an experience product (non-functional product), are also considered. We use real data on bids for 4 items from an online auction site. We find that in an auction for experience products when sold as single units, adopting the buy-price strategy raises the final bid price. We also find that in multi-unit auctions, starting the auction at 'the effective fixed price' raises the final bid price.

• Journal of the Korean Society of Systems Engineering
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• v.11 no.2
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• pp.125-135
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• 2015

Various methods have been used for safety and reliability as it becomes more difficult to ensure safety owing to the increasing complexity and scale of systems. This study aims at making it easier and more efficient to discuss risks and countermeasures for completeness, review, and knowledge transfer by improving methods to create fault tree analyses which focus on the GSN [1], which are among the methods used to describe assurance cases. More specifically, the purpose of this study is to incorporate strategy and context, GSN concepts, along with reason, which is a new concept, into FTA; the study focuses on three points. One point is support for the safety designer to draw a mutually exclusive and collectively exhaustive (MECE) FTA. The second is to make it easier to understand diagrams and meanings of FTA compared with the usual methods. The third is to make creating an FTA more efficient and to pass on existing know-how. Eventually, FTA can achieve completeness, review, and knowledge transfer. An introduction is provided in the first section. Next, the methodology covered in this paper is explained in the second section. The third section describes the proposed notation method based on two proposals made in this paper. In the fourth and fifth sections, results and discussion are provided, respectively. Finally, in the sixth section, conclusions are described.

• Journal of Distribution Science
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• v.10 no.8
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• pp.15-23
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• 2012

This study is an attempt to explore the nature and characteristics of strategic impact of green strategy by environmental capital, corporate reputation, and technology strengths on the firm's performance across countries. The main question addressed in this paper relates to how corporate sustainability, corporate reputation, technology strength, and capabilities influence the firm's economic performance with respect to diverse dimensions of performance measures including sustained growth through the leading firms across countries in the United States, Canada, Europe, and Asia-Pacific countries. Particularly, this study attempts to empirically explore the directions and magnitudes of the operational links between new emerging strategic core competencies (e.g., sustainability green strategy by environmental focus for more sustainable path, corporate reputation by corporate social responsibility and image enhancement, and technology strengths to develop a new product and market) and the firm's economic performance with respect to diverse dimensions of performance such as accounting (ROE and EOA) - and market-based performance (Market value and Tobin's q). Considering all possible limitations that might exist with regard to selected samples and methods, this study demonstrates that environmental sustainability, corporate reputation, technological capabilities and competencies through R&D intensity and patent are most likely to be significantly associated with most market-based performance measures, but the strategic significance of other variables such as capital intensity, leverage, and administrative cost efficiency on performance tends to be different depending on which performance measure is used across different countries with diverse economic and business contexts.

• Knowledge Management Research
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• v.17 no.2
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• pp.205-229
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• 2016

Owing to the current economic downturn, one of the most important goals of the organizations who are actively involved in Information Technology Outsourcing (ITO) is the cost efficiency. We focus on supplier firm's domain understanding to make the cost efficiency; therefore, we examine how the disadvantages from lower domain knowledges affect outsourcing performance moderated by outsourcing ratio and knowledge change environments. That is, if clients can endure disadvantage from service providers' lower domain knowledge, they can achieve cost efficiency by choosing lower domain knowledge suppliers with less expensive cost. To examine performance gap depending on the environments, we applied 'A Learning Model of IT Outsourcing' which is suggested by previous literature. As a result, we suggest five strategies for clients to contract with suppliers which have lower domain knowledge: (1) Prepare the strategy to endure disadvantages from the early stage. (2) Make the strategy depending on outsourcing ratio. (3) Knowledge transfer between organizations is important. (4) Make a short-term contract if they do not have good environments for organizational learning. (5) Client's knowledge change environments are more important than those of supplier's. Finally, we offer various implications for clients and suppliers in IT outsourcing.

• Journal of Distribution Science
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• v.16 no.4
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• pp.17-20
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• 2018

Purpose - The purpose of this paper is to analyze and illustrate Amazon's business strategies and its success in terms of its distribution strategy and business practices. Research design, data, and methodology - This is an analytical case study that examines Amazon's business strategies to demonstrate the importance of technologies to the success and sustainability of its organization. Results - The analysis indicates that the business strategies, including technology, distribution infrastructure, and customer service, are the most vital factor for the success and rise of Amazon, and these strategies have separated Amazon from its competitors in both e-tail and brick and mortar retail industries. Conclusions - Given Amazon's continued growth that came with its constant strive for delivery and cost efficiency, technology innovation, and customer satisfaction, it was inevitable that Amazon would eventually venture into different types of businesses. The previous and current Amazon's business strategies demonstrate that Amazon will continue to focus on developing and implementing new and creative strategies to separate itself from the rest of the retail and e-businesses. Furthermore, retail businesses in the most high-tech countries in the world, including Japan, Korea, and Russia, may have to adopt business strategies that are similar to those of Amazon to maintain their competitiveness.

• Asian Journal of Innovation and Policy
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• v.6 no.2
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• pp.206-224
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• 2017

This article proposes a logic model for assessing the performance of the outcome of public research as a technology valuation method. It consists of two parts and eight steps. The first part is a scoring system and the second part is a validation process of the performance index derived from scoring by valuation method. The scoring in the first part generally requires a focus group method to find out the value drivers and make an evaluation table. The reason why we call it the technology valuation method is that the first part is derived from the simple evaluation of technology value using checklists for value drive. The second part is the regular technology valuation process. The model is designed for the measurement of unquantifiable outcome. Is knowledge or scientific outcome comparable to the measured outcome? If possible, how big is the unquantifiable outcome? This model is based on financial valuation techniques with clear or acceptable market data. Therefore, it cannot work solely for unquantifiable outcomes without comparable measurable outcomes, unlike economic valuation.

• The Journal of Information Systems
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• v.28 no.4
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• pp.251-270
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• 2019

Purpose Unlike advertising through the traditional media targeting unspecified number of people, the base of mobile environment using smartphone has expanded so that many companies can classify prospective customers according to their purpose, thereby enabling efficient targeted marketing with low cost. Design/methodology/approach This study has investigated how can marketing strategy be influenced by the price promotion type (immediate discount/delayed discount) and message framing (positive/negative) according to time pressure (low/high). Hypotheses are set through the consideration of prospect theory, endowment effect, framing effect, regulatory-focus theory, and time-pressure theory. Findings The results and interpretation of this study are as follows. First, it was found that the influence of the delayed discount on the purchase intention was larger than the immediate discount. Second, negative/loss frame messages have more influence on purchase intention than positive/profit frame messages. Third, when the price promotion type is delayed discount, the effect of the promotion message on the purchase intention when it presented by negative/loss frame is greater than the other cases. The implication of this study is that it can be used as a basic data for establishing a strategy to maximize the effectiveness of promotions effectively considering potential buyers of mobile commerce environment.