• Title/Summary/Keyword: Focus Strategy

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A Study on the Locution of TV Home Shopping Show Bests for Apparel Products - With Focus on Selling Points and Vocabulary - (TV 홈쇼핑 의류 상품 쇼핑 호스트의 방송 언어 분석 - 구매 설득 소구점과 사용 어휘를 중심으로 -)

  • Kim, Sae-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.9
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    • pp.1483-1494
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    • 2009
  • This study analyzes the locution of television home shopping show hosts for apparel products with a focus on the selling points and vocabulary use. A qualitative content analysis was conducted for 15 recorded home shopping shows selling women's overcoats and jackets. The results are as follows. First, 8 dimensions of selling points were revealed: Promotions, brand popularities, the experiences of shopping hosts, fashion trend information, conformity motivation and suggestion, intangible attributes, tangible attributes, and compared/leading differences. The most frequent selling point was tangible attributes. Following this were, promotions, conformity motivation and suggestion, compared/leading differences, intangible attributes, brand popularity, the experiences of the shopping hosts, and fashion trend information in order. The selling points were almost proper to decrease the perceived risks of home shopping consumers. Second, shopping hosts frequently used the clothing terms without any expatiations and used loan words (foreign language terms) instead of the direct Korean translations. In the conclusion, the development of a marketing strategy focusing on shopping host management is suggested.

Knowledge Management Planning for Home Shopping Industries: Focus on Broadcasting Management and Operation (홈쇼핑 산업을 위한 지식경영 계획: 방송운영업무를 중심으로)

  • Jeong, Keun-Chae
    • Information Systems Review
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    • v.5 no.2
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    • pp.131-149
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    • 2003
  • In this paper we propose a knowledge management plan for the home shopping industry. Among whole business areas we focus on the business area of the Broadcasting Management and Operation(BM&O). We analyze problems embedded in the business area BM&O, design a knowledge management model (including business processes, information systems, organizations, regulations, and culture) for overcoming the problems, and finally make an action plan for implementing the model into the home shopping company. We expect the proposed model and action plan will be used as an useful reference model for maintaining one's competitive power in the home shopping markets.

A Study on the Construction of School Electronic Library for Learning-Teaching Process (교수학습 지원을 위한 학교 전자도서관 구축 방안에 관한 연구)

  • Lee, Byeong-Ki
    • Journal of the Korean Society for Library and Information Science
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    • v.34 no.3
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    • pp.37-60
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    • 2000
  • Recent developments and integration of IT are expanding the possibility of various instructional learning methods in education environments. Contemporary learning theory such as open education, self-directed learning, student's centered learning describes the students as an active and engaged information user and underscores the importance of information literacy. Therefore, school library today focus on the process of learning-teaching process rather than dissemination information, and emphasized the focus of the school electronic library as information center. The purpose of this study is examined physical components of School Electronic Library, design a model of information system and suggests a strategy for implementing teaching-learning process support services based on school electronic library and information system.

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Identifying Stakeholder Perspectives on Data Industry Regulation in South Korea

  • Lee, Youhyun;Jung, Il-Young
    • Journal of Information Science Theory and Practice
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    • v.9 no.3
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    • pp.14-30
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    • 2021
  • Data innovation is at the core of the Fourth Industrial Revolution. While the catastrophic COVID-19 pandemic has accelerated the societal shift toward a data-driven society, the direction of overall data regulation remains unclear and data policy experts have yet to reach a consensus. This study identifies and examines the ideal regulator models of data-policy experts and suggests an appropriate method for developing policy in the data economy. To identify different typologies of data regulation, this study used Q methodology with 42 data policy experts, including public officers, researchers, entrepreneurs, and professors, and additional focus group interviews (FGIs) with six data policy experts. Using a Q survey, this study discerns four types of data policy regulators: proactive activists, neutral conservatives, pro-protection idealists, and pro-protection pragmatists. Based on the results of the analysis and FGIs, this study suggests three practical policy implications for framing a nation's data policy. It also discusses possibilities for exploring diverse methods of data industry regulation, underscoring the value of identifying regulatory issues in the data industry from a social science perspective.

The Influence of Whiteness on Social and Professional Integration: The Case of Highly Skilled Europeans in Japan

  • Miladinovic, Adrijana
    • Journal of Contemporary Eastern Asia
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    • v.19 no.2
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    • pp.84-103
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    • 2020
  • Spurred by the ongoing globalization, an increase in mobility has diversified migrant categories and strengthened intercultural rapport. Alongside the "traditional" migrants, "White" (Caucasian) individuals are coming into greater focus of migration studies as "lifestyle migrants". Although White migrations are not a new phenomenon, the deep-seated idea of White supremacy continues to play an important role in contemporary intercultural communication, awarding Whites across communities a "cosmopolitan" status of highly educated cultural elites. As such, the focus of this research is on highly skilled White European migrants, on their subjective experiences of integration in Japan, and whether they perceive Whiteness as an obstacle or an advantage in this process, if integration is desired at all. To discern the connection between race and integration, this research investigates the non-White majority society of Japan as it has established racial hierarchies according to the Western models, consequently influencing the status of its contemporary White immigrants. Privileged, yet singled out as racial and cultural role models, White Europeans' integration seemingly becomes nearly impossible. The data obtained in fifteen semi-structured interviews confirms that Whiteness grants advantages when entering the Japanese job market, but remains an obstacle in everyday community integration. European professionals do not feel accepted and abandon efforts to integrate, if such were made, retreating into "cosmopolitan islets" wherein they renegotiate their White European identities.

A Study on The Relationship Between National Cultural Differences and Luxury Consumption in the Age of Intelligent Information: Focusing on Consumers in Their 20s in Korea and Brazil (지능정보화 시대에서 국가문화 차이와 명품구매 간 관계에 관한 연구: 한국과 브라질의 20대 소비자를 중심으로)

  • Lee Jae-jin;Kwon Jieun;Lee Sung-jun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.3
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    • pp.117-128
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    • 2023
  • For Korea which has long been highly dependent on international trade for economic growth, the importance of the Brazilian market is likely to increase in the future considering its huge size of 216 million people. Therefore, it would be imperative to analyze and understand Brazilian consumer behavior correctly. This study examines differences in consumer behavior between Brazil and Korea in purchasing luxury goods. According to previous cultural studies, Brazilian consumers are expected to focus on the intrinsic value of products and show a strong compensatory consumption tendency, while Korean consumers focus on symbolic benefits and show a weak compensatory consumption tendency. After conducting and analyzing a survey of young people in their 20s in Korea and in Brazil, all of the hypotheses above were supported. The results suggests that when designing marketing communication strategy in Brazil, it will be more effective when communication is focused on the pleasure of purchasing luxury goods rather than social or symbolic benefits. This study is of greatest significance in that it is one of the few studies comparing the characteristics of Brazilian and Korean consumers.

Smart Farming's Contribution to Sustainable Agriculture: Analyzing Linkages between South Korean Smart Farming Policy and Korean Sustainable Development Goals (K-SDGs)

  • Blazka Rupnik
    • Asian Journal of Innovation and Policy
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    • v.13 no.1
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    • pp.29-56
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    • 2024
  • Smart farming (SF) receives significant attention not only as a maximizer of agricultural productivity, but also as a strategy to achieve United Nation's Sustainable Development Goals (SDGs), yet the actual state of its contribution to the environmental SDGs remains uncertain. This paper presents a methodological approach for policy analysis by identifying linkages between South Korean SF policies and Korean Sustainable Goals (K-SDGs) targets addressing six main South Korean agriculturerelated environmental issues. Linkage is defined as an explicit measure that acts as a solution to prevent or minimize a specific issue. First, an overview of K-SDGs and six environmental issues (yield productivity, greenhouse gas emission, pest and weeds, water resources, soil quality and biodiversity) reveals that 17 K-SDGs targets address the issues. The analysis reveals significant shortcomings, particularly in the low integration of pesticide use and soil quality concerns into the K-SDGs. Out of a possible 68 linkages between four SF policies and 17 K-SDGs, only 17 were identified, with 10 linking to food production and consumption-related SDGs. This indicates that current smart farming policies put a secondary focus on smart farm technology's potential to minimize environmental challenges. To bridge the gap between SF and sustainable agriculture, SF policies should incorporate climate-smart agriculture, with a specific focus on reducing greenhouse gas emissions, and promote greater collaboration among policymaking institutions.

May 18th Gwangju Democratization Archives Collection Development Strategy for Advancement of Human Rights Awareness and Democracy (인권 의식과 민주주의의 진전을 위한 5·18광주민주화운동 기록의 수집전략)

  • Lee, Sangmin
    • The Korean Journal of Archival Studies
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    • no.48
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    • pp.5-44
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    • 2016
  • This paper examines the characteristics of the May 18th (5 18) Gwangju Democratization Movement archives to suggest a collection development strategy for the May 18th archives collection network. Individual public and civilian archives collecting the May 18th archives separately should form a cooperative collection network based on documentation strategy. Most of all, May 18th archives are human rights records and should be understood and collected as human rights records. International principles support the collection of the May 18th archives as human rights archives by prohibiting destruction of relevant temporary records and encouraging the victims' right to access to their records. As the May 18th archives were mostly produced by many multiple agencies, this multi-provenance and diversity of the records necessitate the building of an archives portal for the records registries and online search. To document the undocumented past and the victims, the collection network should focus on oral history project as a major part of its collection development strategy. Finally, the May 18th archives collection network should build a cooperative relations with the unwilling public agencies which have the archives holdings. Therefore, the collection development strategy should include advocacy and awareness activities for promoting cooperation from these public agencies and public archives, and the people in general.

Influence of Injection Rate Shaping on Combustion and Emissions for a Medium Duty Diesel Engine

  • Benajes, J.;Molina, S.;Rudder, K. De;Rente, T.
    • Journal of Mechanical Science and Technology
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    • v.20 no.9
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    • pp.1436-1448
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    • 2006
  • This paper describes the effects of injection rate shaping on the combustion, fuel consumption and emission of $NO_x$ and soot of a medium duty diesel engine. The focus is on the influence of four different injection rate shapes, square type 1, square type 2, boot and ramp, with a variation of maximum injection pressure and start of injection (SOI). The experiments were carried out on a 1 liter single cylinder research diesel engine equipped with an amplifier-piston common rail injection system, allowing the adjustment of the injection pressure during the injection event and thus injection rate as desired. Two strategies to maintain the injected fuel mass constant were followed. One where rate shaping is applied at constant injection duration with different peak injection pressure and one strategy where rate shaping is applied at a constant peak injection pressure, but with variable injection duration. Injection rate shaping was found to have a large effect on the premixed and diffusion combustion, a significant influence on $NO_x$ emissions and depending on the followed strategy, moderate or no influence on soot emission. Only small effects on indicated fuel consumption were found.

Model Predictive Control of Three-Phase Inverter for Uninterruptible Power Supply Applications under a Hexagonal Input Constraint Region (육각형 입력제약 공간을 이용한 무정전 전원장치의 모델예측제어)

  • Kim, Seok-Kyoon;Kim, Jung-Su;Lee, Young Il
    • Journal of Institute of Control, Robotics and Systems
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    • v.20 no.2
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    • pp.163-169
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    • 2014
  • Using the classical cascade voltage control strategy, this paper proposes an analytical solution to an MPC (Model Predictive Control) problem with a hexagonal input constraint set for the inner-loop to regulate the output voltage of the UPS (Uninterruptible Power Supply). Focus is placed on how to deal with the hexagonal input constraint set without any approximation. Following the conventional cascade voltage control strategy, the PI (Proportional-Integral) controller is used in the outer-loop in order to regulate the output voltage. The simulation results illustrate that the capacitor voltage rapidly goes to its reference in a satisfactory manner while keeping other state variables bounded under an unexpected load changes.