• Journal of the Korea Convergence Society
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• 제13권5호
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• pp.137-143
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• 2022

The purpose of this study is to propose an effective PR plan for government policies in order to make the people aware of the importance of the fertility rate by seeking strategies to counter the low fertility rate. Focus group interviews were conducted with 6 experts with high expertise in government policy advertising and public relations among advertising and public relations academics and practitioners. It was found that low fertility PR strategy raised the problems of integrated public relations and budgeting. PR message strategy was lacked a creative approach suitable for the target, and the media strategy did not reflect the characteristics of the younger generation. Based on these research results, an improvement plan for government PR to counter the low fertility was proposed, and it is expected that it will be used for policy making in the future.

• Journal of the Korean Society of Food Culture
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• 제23권6호
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• pp.729-736
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• 2008

The study sought ways to promote the global recognition of Korean food items. The Korean cuisine is one of the healthiest and well-balanced in the world. But, in contrast to countries including the United States, France, China, Japan, Thailand and Australia that have adopted food promotion and marketing strategies, Korea lacks a similar strategy. Development of indigenous sauces by Korean food manufacturers and processors is one route in the promotion of Korean cuisine. Korean restaurant franchising could also aid in export of Korean food items. The food manufacturing/processing sectors must work in concert with the Korean government to globalize the Korean cuisine. Brand chefs, Korean cuisine seminars and promotional efforts in foreign countries and foreign cooking schools (such as the 'Taste Korea' campaign) are prudent actions.

• IMMUNE NETWORK
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• 제23권4호
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• pp.32.1-32.15
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• 2023

Most influenza vaccines currently in use target the highly variable hemagglutinin protein to induce neutralizing antibodies and therefore require yearly reformulation. T cell-based universal influenza vaccines focus on eliciting broadly cross-reactive T-cell responses, especially the tissue-resident memory T cell (T_RM) population in the respiratory tract, providing superior protection to circulating memory T cells. This study demonstrated that intramuscular (i.m.) administration of the adenovirus-based vaccine expressing influenza virus nucleoprotein (rAd/NP) elicited weak CD8 T_RM responses in the lungs and airways, and yielded poor protection against lethal influenza virus challenge. However, a novel "prime-and-deploy" strategy that combines i.m. vaccination of rAd/NP with subsequent intranasal administration of an empty adenovector induced strong NP-specific CD8⁺ T_RM cells and provided complete protection against influenza virus challenge. Overall, our results demonstrate that this "prime-and-deploy" vaccination strategy is potentially applicable to the development of universal influenza vaccines.

• Journal of Internet Computing and Services
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• 제25권3호
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• pp.55-70
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• 2024

This study aims to compare the differences in the carbon neutral agendas of the two countries based on the differing interest positions of the media in the two countries, as well as to analyze the carbon neutral media coverage in South Korea and China. It also seeks to identify the major topics emphasized in the carbon neutral news agenda setting process in the two countries. A total of 49,227 news articles from South Korea and 105,680 news articles from China, covering the period from the declaration of carbon neutrality in both countries in 2020 to May 9, 2022, were collected. CONCOR and topic modeling analyses were performed on these texts. The results found that South Korean media showed a preference for covering carbon neutrality from the perspective of its inhabitants, whereas Chinese media demonstrated a preference for covering carbon neutrality from the viewpoint of the nation. The discourses on coverages largely focus on areas such as energy strategy, business strategy, industrial growth, and international cooperation, with an obvious lack of discourse on the environment. The findings of this study expect to serve as a primary reference in establishing a news coverage strategy which is environmentally sustainable for the media.

• Asia-Pacific Journal of Business
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• 제15권3호
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• pp.67-79
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• 2024

Purpose - A brand's country-of-origin (COO) could influence a behavior of consumers in a country. Nevertheless, there have been few studies of how exporters overcome the barrier of a negative COO effect and what can be a useful strategy for an exporter to alleviate the effect on consumer behavior. Against this background, it is essential to present a factor moderating the effect on consumers' brand awareness. Therefore, suggesting that environmental, social, and governance (ESG) management would be such a factor, we attempted to develop a model showing that the management could moderate the relationship between the COO effects and consumers' recall and evaluation toward a foreign brand. Design/methodology/approach - Using the stakeholder theory, the categorization, and the attribution theory as underlying theories, our study developed an empirically testable model that explains and predicts consumers' behaviors. Findings - We posited that positive ESG information influences consumers' brand recall and evaluation. In addition, we posited that positive ESG information moderates the COO effects on consumers' brand recall. Finally, we posited that positive ESG information moderates the COO effects on consumers' brand evaluation. Research implications or Originality - This manuscript filled a knowledge gap of none of alternative strategy toward COO effects in export marketing and provided implications regarding exporters' branding strategy in a foreign country.

• Journal of Information Technology Applications and Management
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• 제21권4호
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• pp.35-50
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• 2014

This study examines the relationshipsbetween the antecedents of repurchase intention, with special interest in the role of appraisal emotion and recreation motivation for arts attendance. Appraisal emotion is found to have significant influence on perceived value while recreation motivation is found to directly influence appraisal emotion and perceived value. In a addition to customer satisfaction, peripheral service quality is the only factor that directly affectsrepurchase intention. Arts managers ought to focus on improving the whole experience of performing arts.

• International Journal of Quality Innovation
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• 제4권1호
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• pp.205-212
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• 2003

Statistical Process Control (SPC) is recognized as one of the most important tool of quality control (QC), and is one research focus in order to implement SPC quickly and effectively using computer technology and network environments. This paper proposes the principle and topology of embedded SPC based on the Internet/lntranet, emphatically discusses the embedded data sampling block, embedded network interface and SPC strategy. An example of application is given.

• Proceedings of the KSME Conference
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• 대한기계학회 2007년도 춘계학술대회A
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• pp.485-489
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• 2007

Knowledge-based economy is the economy or economic structure based on production, accumulation and utilization of knowledge. With the emergence of knowledge-based economy, the importance to the corporate competitiveness of IP and IP-related activities has increased. This paper discuss the issues related to the mode of IP-related activities, including the comparison of SMEs and large firms. Especially, I focus on the role and impact of IP-related activities on innovation and growth of firm in machinery industry. The result of this study can help to set up strategy for supporting firm's technology innovation.

• Journal of Technology Innovation
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• 제13권2호
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• pp.1-22
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• 2005

This paper adopts an embeddedness perspective and discusses rationales for government intervention in relation to economic development. Looking at East Asian experiences with industrial and technology policy the paper examines the general requirements, specific areas of focus and appropriate techniques for industrial and technology policy. Eight generic policy requirements are identified, viz. government capacity; monitoring and adjustment; policy sequencing; incremental upgrading; progressive market reliance; performance-orientation; selectivity; and flexibility.

• Journal of Information Technology Applications and Management
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• 제11권1호
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• pp.101-115
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• 2004

The goal of this research is to improve SLA index that measures service performance level as a result of outsourcing Information system, and also to identify the best application method. This research identifies SLA applied cases and improving points based on the evidence collected from three major financial institutions that utilized outsourcing. First this study analyzes SLA applied cases of two different companies and discusses SLA application improvement possibilities. It then introduces a successful case of a third company that adopted SLA index.