• Asia Marketing Journal
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• 제13권4호
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• pp.29-54
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• 2012

본 연구는 영화 관람과정에서 이루어지는 관객의 정보처리 용이성과 선호도 유창성의 관계를 살펴보기 위한 것이다. 따라서 본 연구는 영화에 대한 정보처리의 유창성 정도가 영화의 선호도 결정 용이성에 영향을 주다고 가정하고, 선행연구를 토대로 영화의 처리 유창성을 물리적 특성의 식별 용이성인 영화의 지각적 유창성과 표적에 대한 의미 처리 용이성을 의미하는 개념적 유창성으로 구분하였다. 그리고 영화를 구성하는 표현 요소들을 지각적 유창성요인과 개념적 유창성요인으로 구분하여 이들의 영향 관계를 탐색하였다. 본 연구의 결과, 첫째, 영화의 개념적 유창성과 지각적 유창성은 모두 영화의 선호도 유창성에 영향을 주는 것으로 나타났다. 둘째, 소리 표현의 식별성과 배우의 역할 표현 식별성은 영화의 지각적 유창성에 영향을 주지만, 영상 표현의 식별성은 유의하지 않은 것으로 탐색되었다. 마지막으로, 대사 표현의 적합성과 스토리 구성력은 영화의 개념적 유창성에 영향을 주는 것으로 탐색되었다.

• Asia Marketing Journal
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• 제15권3호
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• pp.31-52
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• 2013

The metacognitive experience of the ease or difficulty with which new, external information can be processed, referred to as 'processing fluency,' has been shown to influence a wide range of human judgments including truth judgments, familiarity judgments, risk perception, evaluation, and preference (see Alter and Oppenheimer 2009 for a review). The current research explores the possibility of a consumer's product innovativeness judgment based on the difficulty of processing new information. In specific, this study examines if the inferential link between (dis)fluency-(un)familiarity can feed into the perception of innovativeness. This study also explores how a consumer's processing motivation can moderate the consumer's reliance on processing fluency in judgments and how the influence of fluency can vary depending on judgment task orders. In an experiment, participants rated a new product's innovativeness and then indicated their product attitude (or vice versa depending on the judgment task order condition) after reading a product review article that was printed in either an easy-to-read or a difficult-to-read font (for fluency manipulation). The findings show that low need for cognition individuals infer higher product innovativeness when processing product information is difficult rather than easy, consistent with the common assumption that 'new information is more difficult to process than familiar information.' The findings also suggest that once low fluency is attributed to innovativeness, it may no longer lead to a negative response to the product. High need for cognition individuals' judgments on product innovativeness are not affected by fluency. The findings also demonstrate a judgment task order effect on the use of fluency in judgments (e.g., Xu and Schwarz 2005). This study provides the first evidence that an individual's fluency experience can be used as a source of information in product innovativeness judgments especially under low processing motivation conditions. The findings can help marketers better understand the malleability of consumer judgments and perceptions of product characteristics (e.g., product innovativeness) by demonstrating an interesting interplay of processing fluency, processing motivation, and judgment task-related contextual factors.

• 말소리와 음성과학
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• 제4권4호
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• pp.129-138
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• 2012

Reading fluency is an important variable in reading comprehension. However, a limited number of studies on reading fluency are available in Korea. The purpose of this study is to review the articles about reading fluency during last 10 years and to present a direction for future research. Forty research papers from the Journal of Learning Disabilities and Language Speech and Hearing Services in Schools were selected from 2002 to 2012. These papers were analyzed in terms of their subjects and research methods. About 64% of the articles focused on typically developing children and children with dyslexia. About 67% of the research consisted of descriptive studies. Based on these results, suggestions were made for future research on reading fluency.

• 음성과학
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• 제7권3호
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• pp.273-284
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• 2000

The purpose of this study was to investigate speech rate and fluency in stuttering adults. It was suggested that a measurement guideline of speech rate and fluency for collecting clinically meaningful data be used. Subjects included 10 adults who stutter (mean age=25;8). Syllables were used as the unit of measurement for analyzing the duration of speech. The mean rate was 241 SPM (syllables per minute) for reading, and 196 SPM for spontaneous speaking. Fluency was also measured in both cases. The correlation between rate of speech and fluency was high (r=0.92). A strong positive correlation was found between different investigators in measuring speech rates and fluencies.

• 말소리와 음성과학
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• 제6권2호
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• pp.9-20
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• 2014

In this paper, we propose an automatic fluency evaluation algorithm for English speaking tests. In the proposed algorithm, acoustic features are extracted from an input spoken utterance and then fluency score is computed by using support vector regression (SVR). We estimate the parameters of feature modeling and SVR using the speech signals and the corresponding scores by human raters. From the correlation analysis results, it is shown that speech rate, articulation rate, and mean length of runs are best for fluency evaluation. Experimental results show that the correlation between the human score and the SVR score is 0.87 for 3 speaking tests, which suggests the possibility of the proposed algorithm as a secondary fluency evaluation tool.

• 한국학교수학회논문집
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• 제9권2호
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• pp.229-248
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• 2006

이 글은 컴퓨터 환경에서의 유창성 교육에 대하여 논의한다. 여기서 유창성이란 컴퓨터 환경, 기술 정보 환경을 이용하여 지식을 재조직하고, 창의적이고 적절한 방법으로 자신을 표현하고, 정보를 단지 이해하기 보다는 생산하거나 만드는 능력을 말한다. 이 글은 구성주의적 입장에서 유창성 교육의 의미와 유창성 교육을 위한 학습 전략으로 디자인을 통한 학습에 대하여 살펴본다. 또한 디자인을 통한 학습 환경으로 수학교육용 마이크로월드의 설계 원칙을 생각하고 이를 적용하여 마이크로월드를 구현한다. 마지막으로 이 환경에서의 학습-지도 사례를 제시하여 그 의미를 생각한다.

• 융합경영연구
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• 제10권1호
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• pp.27-37
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• 2022

Purpose: This study investigates how to successfully promote the smart product bundle by exploring (1) how consumers' adoption intention toward a smart product bundle differs by the complementarity level of the bundled items and (2) how the ad appeal type influences the effect of complementarity level on adoption intention via goal fluency. Research design, data and methodology: This study was a 2 (complementarity level: low vs. high) × 2 (ad appeal type: attribute vs. benefit) between-subjects experiment. The proposed hypotheses were verified using analysis of variance (ANOVA) and bootstrap analysis using PROCESS. Results: This research demonstrated that adoption intention toward smart products increases when the complementarity level of bundled smart items is high. Goal fluency underlies this relationship. Further, attribute versus benefit appeal type moderates the relationship between the complementarity level and goal fluency. Conclusions: Compared with the attribute appeal, benefit appeal leads to higher goal fluency when the complementarity level of the bundled items is low. However, there was no differential impact of appeal type on goal fluency when the complementarity level of bundled items is high. Finally, goal fluency mediated the interaction of complementarity level × ad appeal type on adoption intention.

• 유통과학연구
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• 제16권4호
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• pp.75-82
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• 2018

Purpose - As the role of salespersons in retail stores has expanded from selling products to sharing brand experiences with customers, the importance of research on the effects of salesperson-brand relationships has grown. The purpose of this research is to investigate the influences of salespersons' brand identification on conceptual fluency and customers' service and brand evaluations. It was supposed that salespersons' brand identification is affected by brand knowledge, which is a core dimension of internal branding. Research design, data, and methodology - The author developed a structural model in which salespersons' brand knowledge influences brand identification, hence customers' perception of salesperson-brand image congruence. And it is hypothesized that salesperson-brand image congruence influences conceptual fluency which affects customers' satisfaction and brand evaluation. Data were collected from five department stores in Seoul. Results - First, salespersons' brand knowledge was found to have a significant effect on brand identification. The more a salesperson knows about the affiliated brand, the higher her level of brand identification. Second, salespersons' brand identification influenced salesperson-brand image congruence. Third, salesperson-brand image congruence had a significant effect on brand conceptual fluency. Customers who perceive salesperson-brand image congruent are more likely to process information easily. Finally, conceptual fluency was found to be a significant determinant of store loyalty and brand value evaluation. Conclusions - The results of this study verify importance of salesperson's brand identification on customers' service and brand evaluations. To enhance salespersons' brand identification, retailers should emphasize the importance of internal branding and communication, especially by sharing brand vision, values, and identity with employees at customer contact points. Also, as brand conceptual fluency is a significant determinant of customer responses, retailers need to deliver consistent messages through various components of store environments, including salespersons' attitudes, appearances, and manners, as well as physical store design. With a deeper understanding of the effects of salesperson-brand relationship and brand conceptual fluency, retailers will be able to create more effective brand strategies to enhance their performances. Future studies should consider data from various retail types, such as discount stores, to generalize the findings.

• 한국융합학회논문지
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• 제9권3호
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• pp.249-256
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• 2018

연구의 목적은 외국어 읽기의 유창성과 정확성의 언어습득적 의의를 고찰하고, 효율적인 영어 학습 패러다임을 연구하는데 있다. 언어습득 측면에서, 제 2언어학습의 정확성과 유창성사이에서 무엇을 우선 가르치느냐의 문제는 중요한 이슈가 되어왔다. 제 1언어와 제 2언어의 교실상황에서, 많은 언어연구가들의 관심 때문에, 유창성은 중요한 요소로 대두되고 있다. 정확성과 유창성은 둘 다 중요하지만, 외국어의 경우, 유창성 중심의 학습에서 정확성 중심의 학습으로 점진적인 학습 패러다임의 전환이 있어야 한다. 이런 관점에서, 본 연구는 외국어의 유창성 개발을 위한 대안으로 자발적다독법을 제시하고 있다. 빠르고 정확한 단어 인지 기술과 읽기 유창성이 없으면, 좋은 읽기 능력을 가질 수 없다. 그러므로 유창성 개발을 위한 방법들이 개발되어야 하며, 이것에 대한 해법으로, 자발적다독법이 외국어 교육상황에서 읽기유창성을 위한 효과적인 연구방법론임을 입증하고 있다.

• 아동학회지
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• 제29권5호
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• pp.301-319
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• 2008

This study investigated the effectiveness of reading intervention on at-risk readers from first through third grade. The 34 children below the 20th percentile on an oral reading fluency test participated in the reading intervention program for 15 weeks. They received small group instruction in one 40-minute session per week. Data were analyzed with one-way ANOVA, paired t-test and effect size for individual cases. Upon completion of the intervention, at-risk first graders showed significantly higher performance in print concept, word recognition, oral reading fluency and reading comprehension. The at-risk second and third graders improved only in oral reading fluency. Most of children who received the intervention demonstrated a large effect in oral reading fluency.