• International journal of advanced smart convergence
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• 제9권1호
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• pp.141-153
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• 2020

This study aims to understand the antecedents and consequences of flow experience in online movie information sharing behavior of young Chinese moviegoers residing in Korea to explore a potential market. We followed the Stimulus-Organism-Response (S-O-R) theory and flow theory approaches for developing measures of constructs and investigated previous related studies. This study collected 186 data from Chinses students who attend Korean university. Statistical analysis revealed that information seeking behavior and telepresence are related to online flow experience. In addition, the online flow experience affected consumer satisfaction and information sharing behavior. Flow experience also has been predicted the mediation effect between stimulus information seeking behavior, telepresence and satisfaction and information sharing behavior. Our research findings offer insights for marketers in the movie distribution business who are interested in a better understanding of the behaviors of Chinese moviegoers residing in Korea

• Fibers and Polymers
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• 제7권2호
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• pp.129-138
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• 2006

Using a strain-controlled rheometer, the steady shear flow properties of aqueous xanthan gum solutions of different concentrations were measured over a wide range of shear rates. In this article, both the shear rate and concentration dependencies of steady shear flow behavior are reported from the experimentally obtained data. The viscous behavior is quantitatively discussed using a well-known power law type flow equation with a special emphasis on its importance in industrial processing and actual usage. In addition, several inelastic-viscoplastic flow models including a yield stress parameter are employed to make a quantitative evaluation of the steady shear flow behavior, and then the applicability of these models is also examined in detail. Finally, the elastic nature is explained with a brief comment on its practical significance. Main results obtained from this study can be summarized as follows: (1) Concentrated xanthan gum solutions exhibit a finite magnitude of yield stress. This may come from the fact that a large number of hydrogen bonds in the helix structure result in a stable configuration that can show a resistance to flow. (2) Concentrated xanthan gum solutions show a marked non-Newtonian shear-thinning behavior which is well described by a power law flow equation and may be interpreted in terms of the conformational status of the polymer molecules under the influence of shear flow. This rheological feature enhances sensory qualities in food, pharmaceutical, and cosmetic products and guarantees a high degree of mix ability, pumpability, and pourability during their processing and/or actual use. (3) The Herschel-Bulkley, Mizrahi-Berk, and Heinz-Casson models are all applicable and have equivalent ability to describe the steady shear flow behavior of concentrated xanthan gum solutions, whereas both the Bingham and Casson models do not give a good applicability. (4) Concentrated xanthan gum solutions exhibit a quite important elastic flow behavior which acts as a significant factor for many industrial applications such as food, pharmaceutical, and cosmetic manufacturing processes.

• 약학회지
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• 제41권1호
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• pp.38-47
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• 1997

Using a concentric cylinder type, rheometer. the steady shear flow properties of vaseline were measured over the temperature range of 20~70${\circ}$C. In this paper, the shea rate and temperature dependencies of its flow behavior were investigated and the validity of some flow models was examined. In addition, the flow characteristics over a wide temperature range were quantitatively evaluated by calculating the various material parameters. Main findings obtained from this study can be summarized as follows: (1) At relatively lower temperature range, vaseline is a plastic fluid with a yield stress and its flow behavior shows shear-thinning characteristics. (2) As the temperature increases, the value of a yield stress and the degree of shear-thinning become smaller, consequently, the Newtonian flow behavior occurs at a lower shear rate range. (3) At temperature range lower than 45${\circ}$C, the flow behavior shows much stronger temperature dependence, and a larger activation energy is needed for flow. (4) The Herschel-Bulkley model is the most effective one g$^3$ to predict the flow behavior of vaseline having a yield stress. The validity of the Bingham and Casson models becomes more available with increasing temperature. The flow behavior of vaseline at temperature range higher than 45${\circ}$C can be perfectly described by the Newton model.

• Journal of Pharmaceutical Investigation
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• 제39권3호
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• pp.185-199
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• 2009

Using a strain-controlled rheometer [Advanced Rheometric Expansion System (ARES)], the steady shear flow properties and the dynamic viscoelastic properties of $Antiphlamine-S^{(R)}$ lotion have been measured at $20^{\circ}C$ (storage temperature) and $37^{\circ}C$ (body temperature). In this article, the temperature dependence of the linear viscoelastic behavior was firstly reported from the experimental data obtained from a temperature-sweep test. The steady shear flow behavior was secondly reported and then the effect of shear rate on this behavior was discussed in detail. In addition, several inelastic-viscoplastic flow models including a yield stress parameter were employed to make a quantitative evaluation of the steady shear flow behavior, and then the applicability of these models was examined by calculating the various material parameters. The angular frequency dependence of the linear viscoelastic behavior was nextly explained and quantitatively predicted using a fractional derivative model. Finally, the strain amplitude dependence of the dynamic viscoelastic behavior was discussed in full to elucidate a nonlinear rheological behavior in large amplitude oscillatory shear flow fields. Main findings obtained from this study can be summarized as follows : (1) The linear viscoelastic behavior is almostly independent of temperature over a temperature range of $15{\sim}40^{circ}C$. (2) The steady shear viscosity is sharply decreased as an increase in shear rate, demonstrating a pronounced Non-Newtonian shear-thinning flow behavior. (3) The shear stress tends to approach a limiting constant value as a decrease in shear rate, exhibiting an existence of a yield stress. (4) The Herschel-Bulkley, Mizrahi-Berk and Heinz-Casson models are all applicable and have an equivalent validity to quantitatively describe the steady shear flow behavior of $Antiphlamine-S^{(R)}$ lotion whereas both the Bingham and Casson models do not give a good applicability. (5) In small amplitude oscillatory shear flow fields, the storage modulus is always greater than the loss modulus over an entire range of angular frequencies tested and both moduli show a slight dependence on angular frequency. This means that the linear viscoelastic behavior of $Antiphlamine-S^{(R)}$ lotion is dominated by an elastic nature rather than a viscous feature and that a gel-like structure is present in this system. (6) In large amplitude oscillatory shear flow fields, the storage modulus shows a nonlinear strain-thinning behavior at strain amplitude range larger than 10 % while the loss modulus exhibits a weak strain-overshoot behavior up to a strain amplitude of 50 % beyond which followed by a decrease in loss modulus with an increase in strain amplitude. (7) At sufficiently large strain amplitude range (${\gamma}_0$>100 %), the loss modulus is found to be greater than the storage modulus, indicating that a viscous property becomes superior to an elastic character in large shear deformations.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2003년도 추계학술대회논문집
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• pp.784-787
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• 2003

Electrorheological(ER) and magnetorheological(MR) fluid-based dampers are typically analyzed using Bingham-plastic shear model under quasi-steady fully developed flow conditions. A Herschel-Bulkley constitutive shear flow relationship is that the linear shear stress vs. strain rate behavior of Bingham model is replaced by a shear stress that is assumed to be proportional to a power law of shear rate. This power is called the flow behavior index. Depending on the value of the flow behavior index number, varying degrees of post-yield shear thickening or thinning behavior can be analyzed. But it is not practical to analyze the damping force in a flow mode damper using Herschel-Bulkley model because it is needed to solve a polynomial equation. A useful guide is suggested to analyze the damping force in a damper using the Herschel-Bulkley model.

• Journal of Pharmaceutical Investigation
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• 제25권3호
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• pp.213-221
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• 1995

The steady shear flow properties of six kinds of commercial toothpastes were measured using a concentric cylinder type rheometer. In this paper, the shear rate and temperature dependencies of their flow behavior were investigated and the validity of the Casson and Herschel-Bulkley models was examined. Further, the flow properties over a wide temperature range were quantitatively evaluated by calculating the various material parameters. Main results obtained from this study can be summarized as follows: (1) Toothpastes are plastic fluids with a yield stress and their flow behavior shows shear-thinning characteristics. (2) With increasing temperature, the degree of shear-thinning becomes weaker and the Newtonian flow behavior occurs at a lower shear rate range. (3) The Herschel-Bulkley model is more effective than the Casson model in predicting their flow behavior. (4) As the temperature increases, the yield stress, plastic viscosity and consistency index become smaller, on the contrary, the flow behavior index becomes larger.

• 유통과학연구
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• 제13권5호
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• pp.45-52
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• 2015

Purpose - Augmented reality (AR) content used in mobile media today can accommodate a wide variety of contextual information. This indicates that making people experience a sense of presence and flow is a very significant factor in augmented reality content. Flow represents a rich immersion potential as representing the progress of emotion and the means to facilitate the operation of the smart phone. Therefore, users will have friendly relational continuance behavior with products and brands that supply this experience. Based on that, the purpose of this study is to investigate the relationships among smart phone AR application traits, presence, flow experience, and relational continuance behavior. First, AR application traits are defined as three categories sensory immersion, navigation, and manipulation, based on preceding studies. This study then examines the influence of AR application traits on the presence and flow experience and looks into the relation among presence, flow experience, and relational continuance behavior. This analysis suggests more detailed and concentrated strategic implications. Research design, data, and methodology - A research model is designed to examine the relation among AR application traits, presence, flow experience, and relational continued behavior. For data collection, questionnaire surveys were composed of multi-items for each component and the direct interview method was used for the interviews. To collect the data, after running the smart phone AR applications, the consumer behaviors of the respondents were generally determined. The questionnaire surveys were conducted for one month, October 2014. A total of 300 questionnaires were distributed with 278 questionnaires used for analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0 and LISREL ver. 8.51. Results - The following results are found: First, AR application traits have a significantly positive effect on presence with sensory immersion, navigation, and manipulation all having a significantly positive effect. Second, sensory immersion and manipulation among the AR application traits have a significantly positive effect on flow. However, navigation did not have a significantly positive effect on flow. Third, presence has a significantly positive effect on flow and has a significantly positive effect on relational continuance behavior. Moreover, flow also has a significantly positive effect on relational continuance behavior. This behavior tends to be formed since brands want to encourage relational continuance behavior and positive emotions with the brands being used. Relational continuance behavior accompanies repeat purchasing, positive word-of-mouth and recommendation activities, and forms of trust with the brand. Conclusions - The research results showed that smart phone AR traits had significantly positive effect on presence, flow, and relational continuance behavior. Based on this, smart phone AR application providers should establish an aggressive marketing strategy to accommodate more realistic problems in order to positively influence user behavior. Additionally, the marketers should make efforts to provide fun or convenience in the AR application operation process of the user.

• Nuclear Engineering and Technology
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• 제52권12호
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• pp.2771-2788
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• 2020

Experiments are conducted to study bubble flow behavior during the instability of subcooled boiling under uniform and non-uniform transverse heating. The non-uniform heat distribution introduces nonuniform bubble generation and condensation rates on the heated surface, which is different from the uniform heating. These bubble generation and condensation characteristics introduce a non-uniform local pressure distribution in the transverse direction, which creates an extra non-uniform pressure on the flowing bubbles. Therefore, different bubble flow behavior can be observed between uniform and non-uniform heating conditions. In the uniform heating, bubble velocity fluctuations are low, and the bubbles travel straight along the axial direction. In the non-uniform heating, more fluctuation in the bubble velocity occurs at low mass flow rate and high subcooled inlet temperatures, and reverse flow is observed. Additionally, the bubbles show a zigzag trajectory when they pass through the channel, which indicates the existence of cross flow in the transverse direction.

• 한국분무공학회지
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• 제28권4호
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• pp.198-206
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• 2023

In this study, visualization of in-cylinder spray behavior and spark channel stretching by air flow characteristics depending on engine operating conditions were investigated. For in-cylinder spray behavior, increase in engine rpm did not alter the counter-clockwise air flow direction and location of in-cylinder dominant air flow but increased average air flow velocity, which hindered spray propagation parallel to the piston surface. When injection timing was retarded, direction of in-cylinder dominant air flow was changed, and average air flow velocity was reduced resulting in an increase in spray penetration length and change in direction. For spark channel stretching, increase in air flow speed did not affect spark channel stretch direction but affected length due to increase in spark channel resistance and limitation of energy ignition coil can handle. Change in air flow direction affected spark channel stretch direction where the air flow was obstructed by ground electrode which caused spark channel direction to occur in the opposing direction of air flow. It also affected spark channel stretch length due to change in air flow speed around the spark plug electrode from the interaction between the air flow and ground electrode.

• Journal of Pharmaceutical Investigation
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• 제36권1호
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• pp.31-38
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• 2006

Using a Rheometries Dynamic Analyzer (RDA II), the dynamic viscoelastic properties of a semi-solid ointment base (vaseline) in large amplitude oscillatory shear flow fields were measured over a temperature range of $25{\sim}45^{\circ}C$ and the linear viscoelastic behavior in small amplitude oscillatory shear flow fields was investigated over a wide range of angular frequencies. In this article, the nonlinear viscoelastic behavior was reported from the experimentally obtained data and the effect of temperature on this behavior was discussed in detail. In addition, the angular frequency and temperature dependencies of a linear viscoelastic behavior were explained. Finally, the applicability of a time-temperature superposition principle originally developed for polymeric materials was examined using a shift factor. Main results obtained from this study can be summarized as follows : (1) At very small strain amplitude region, vaseline shows a linear viscoelastic behavior independent of the imposed deformation magnitudes. Above a critical strain amplitude $({\gamma}_{0}=0.1{\sim}0.2%)$, however, vaseline exhibits a nonlinear viscoelastic behavior ; indicating that both the storage modulus and dynamic viscosity are sharply decreased with increasing deformation magnitude. (2) In large amplitude oscillatory shear flow fields, an elastic behavior (storage modulus) has a stronger strain amplitude dependence and begins to show a nonlinear behavior at a smaller strain amplitude region than does a viscous behavior (dynamic viscosity). (3) In small amplitude oscillatory shear flow fields, the storage modulus as well as the loss modulus are continuously increased as an increase in angular frequency and an elastic nature is always superior to a viscous behavior over a wide range of angular frequencies. (4) A time-temperature superposition principle can successfully be applicable to vaseline. This finding allows us to estimate the dynamic viscoelastic behavior of vaseline over an extraordinarily extended range (11 decades) of angular frequencies inaccessible from the experimentally measured range (4 decades).