• Title/Summary/Keyword: Five-Factors Analysis

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The Effect of Social Media Marketing Activities on Purchase Intention with Brand Equity and Social Brand Engagement: Empirical Evidence from Korean Cosmetic Firms (소셜 미디어 마케팅 활동이 브랜드 자산과 소셜 브랜드 개입을 통해 구매 의도에 미치는 영향: 한국 화장품 회사를 중심으로)

  • Choedon, Tenzin;Lee, Young-Chan
    • Knowledge Management Research
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    • v.21 no.3
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    • pp.141-160
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    • 2020
  • This study provides a new perspective on the effect of social media marketing activities (SMMA) on purchase intention in Korean cosmetic firms. The increasing use of social media has changed how firms engage their brand with consumers. This phenomenon triggered a need for this research to examine further the influence of SMMA on social brand engagement (SBE), brand equity (BE), and purchase intention (PI). The purpose of this paper is to investigate the effect of SMMA on purchase intention in Korean cosmetic firms with brand equity and social brand engagement. The factors of SMMA were identified based on previous literature reviews that have an impact on social media marketing activity. To empirically test the effects of SMMA, this study conducted a questionnaire survey on 219 social media users for data analysis out of the initial 332 survey data. The results reveal that all five SMMA elements are positively related to BE, SBE, and PI. The study enables cosmetic brands to forecast the future purchasing behavior of their customers more accurately and brings clarity to manage their assets and marketing activities as well.

Effect of Continuous use of Inorganic Fertilizer on the Soil Organisms and Food Chain (무기질비료의 장기연용이 토양생물 및 먹이연쇄에 미치는 영향)

  • Eo, Jinu;Park, Kee-Choon;Park, Jin-Myeon;Kim, Myung-Hyun;Choi, Soon-Kun;Bang, Hea-Seon
    • Korean Journal of Environmental Agriculture
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    • v.35 no.1
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    • pp.39-45
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    • 2016
  • BACKGROUND: This study aimed to evaluate the combined effects of three components (NPK) of chemical fertilizers with basal application of compost on soil organisms.METHODS AND RESULTS: The soil was treated with five treatments continuously for 15 years: control, PK, NK, NP and NPK. The application of N increased plant growth or biomass, and enhanced organic matter content in the soils. Levels of microbial phospholipid fatty acids (PLFAs) in the soils did not show marked differences among the soils treated with different treatments. However, the principal component analysis showed the changes in the structure of the microbial community in the soil, depending on treatments added. Nitrogen application caused a decrease of pH and an increase of EC in the soils, and these environmental stresses appeared to offset the promoting effect of increased organic matter content on microbial abundance. The abundance of bacterivorous nematodes was the highest in the soils after treating NPK; however, the abundance of fungivorous nematodes was unaffected. There was no significant correlation between the abundances of microbial groups and their feeders. Organic matter content was significantly correlated with the abundance of nematodes in the soils.CONCLUSION: Our results showed that chemical fertilizers affect the soil food chains through both biotic and abiotic factors, and a trophic cascade in the soils may not occur in response to long-term fertilization.

A Study of Relationship between the Level of Serum SCC Antigen and Recurrence Patterns after Treatment of Uterine Cervix Cancer (자궁경부암 치료 후 재발양상과 종양표지자 SCC항원의 혈청 수치 변화의 상관관계에 관한 연구)

  • Choi, Doo-Ho;Kim, Eun-Seog;Nam, Kae-Hyun
    • Radiation Oncology Journal
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    • v.17 no.2
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    • pp.120-129
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    • 1999
  • Purpose : Serum squamous cell (SCC) antigen levels were examined in uterine cervix cancer undergoing radiation therapy, and authors analyzed the relationship between SCC antigen levels and treatment results. Materials and Methods :This is a retrospective study of 181 conical carcinoma patients who received radiotherapy and examined serial serum SCC antigen from 1991 to 1997 at Soonchunhyang University Hospital. One hundred and eighteen patients underwent SCC antigen evaluation at diagnosis The relationship between the serum tumor marker level and disease free survival, recurrence pattern, and other prognostic factors were analyzed according to various statistical methods. Results : The Positivity rate (initial serum value above 2.5 ng/ml) was increased with FIGO stage (IB-IIA 57% to IV 91%) and more discriminative than cutoff value of 1.5 ng/ml. Five year disease free survival rates for the stage IB-IIA, IIB, III and IV were 79.2%, 68.7%, 33.4% and 0%, respectively. The 5-year disease free survival rate for patients with serum SCC antigen levels above 5.0 ng/ml was 34% versus 55~62% for patients with normal range (>1.5 ng/ml) or mildly elevated levels (1.5~5.0 ng/ml). Rising SCC antigen levels preceded the clinical detection of disease by a mean of 4.8 months (range 1 ~13 months). Negative linear correlation was observed between initial SCC antigen levels and relapse free survival (r=-0.226), and by multivariate analysis, initial SCC antigen level had a large impact on the relapse free survival. Conclusion : SCC antigen assay is a useful aid to predict the prognosis of squamous cell carcinoma of the uterine cervix and to detect recurrence.

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Correlation of Body Mass Index and Neck Circumference in Patients with Obstructive Sleep Apnea-Hypopnea Syndrome (폐쇄성 수면무호흡 증후군과 목둘레 및 체질량 지수와의 상관성 연구)

  • Kim, Cheon-Sik;Kim, Dae-Sik
    • Korean Journal of Clinical Laboratory Science
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    • v.39 no.2
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    • pp.141-146
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    • 2007
  • Obstructive Sleep Apnea-Hypopnea Syndrome (OSAHS) is a disorder characterized by the repetitive collapse of the pharyngeal airway during sleep, which leads to oxygen desaturation, sleep fragmentation, daytime sleepiness, and increased risk for hypertension and stroke. We investigated the clinical factors related to the severity of OSAHS. Polysomnography was performed in three hundred and ninety five consecutive adult patients with clinical symptoms of obstructive sleep apnea syndrome. All patients completed the sleep questionnaire and the Epworth Sleepiness Scale before polysomnography. Patients were classified into four groups based on the severity of their polysomnographic data: Non-OSA group, characterized by Apnea-Hypopnea Index (AHI) < 5; mild OSA group, by AHI 5-15; moderate OSA group, by AHI 16-30; and severe OSA group, by AHI > 30. Neck circumference was also measured at the cricothyroid level. A total of 395 patients (336 men and 59 women) were studied. In the non-OSA group, there were 55 patients; their mean neck circumference was $39.63{\pm}4.24cm$ and mean BMI was $24.48{\pm}3.53$. In the mild group, there were 101 patients; their mean neck circumference was $41.93{\pm}3.75cm$ and mean BMI was $25.33{\pm}2.94$. In the moderated group, there were 93 patients; their mean neck circumference was $43.27{\pm}3.50cm$ and BMI was $25.90{\pm}2.88$. In the severe group, there were 146 patients; their mean neck circumference was $44.94{\pm}3.93cm$ and mean BMI was $26.81{\pm}3.76$. Men had significantly larger neck circumference than women ($Mean{\pm}SD$, $43.72{\pm}3.83$ vs $39.17{\pm}4.30$, p < 0.001), and higher AHI than women ($29.12{\pm}22.65$ vs $14.63{\pm}14.11$, p < 0.001). Multiple regression analysis revealed that neck circumference was the most significant predictor of AHI. Neck circumference and BMI were positively correlated with the severity of OSAHS. The severity of OSAHS was greater in men than in women.

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Environment of Deposition and Characters of Surface Sediments in the Nearshore off Byun-San Peninsula, Korea (변산반도 연근해 표층 퇴적물의 특성과 퇴적환경)

  • Oh, Jae-Kyung;Choi, Kyu-Hong
    • The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
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    • v.4 no.2
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    • pp.107-116
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    • 1999
  • To study the characters of surface sediment and to describe the seasonal depositional environment as a result of sedimentation process off Byun-San Peninsula, a total 61 samples of surface sediment (32 samples in summer; 29 samples in winter) were collected and analysed. A digitized depth data from sea chart and echosounding profiles along five trans-sections were helpful for understanding the morphological factors. The types classified by the characters of surface sediment are type I (sand, S), type II (silty sand, zS), and type ill (sandy silt, sZ). Mean grain size varies from 2.11 to 7.81 ${\Phi}$. The positive-skewness shows the typical tide-dominated environment. The sediment type of the northwestern stations is medium sand and the sorting value is 0.5~1.4 ${\Phi}$ of well/moderately sorted. Meanwhile, other stations are composed of muddy sands and sandy muds transported from rivers and offshore. These sediment types toward inshore change gradually from silty sand to sandy silt. According to the C/M diagram, there are three major transport modes of sediment: bed load (Mode A), graded suspension (Mode B), and suspension (Mode C), correlating with north-eastern sandy area, middle part of silty-sand area, and southern sandy-silt area, respectively. The result of Principal Component Analysis shows also similar pattern of sediment types. In result, sediment texture of type III tends to be finer and more poorly-sorted than that of type II and sediment facies are correlateed with sedimentation process.

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Identification of Factors Affecting Errors of Velocity Calculation on Application of MLSPIV and Analysys of its Errors through Labortory Experiment (MLSPIV를 이용한 유속산정시 오차요인 규명 및 실내실험을 통한 유속산정오차 분석)

  • Kim, Young-Sung;Lee, Hyun-Seok
    • Journal of Korea Water Resources Association
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    • v.43 no.2
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    • pp.153-165
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    • 2010
  • Large-Scale Particle Image Velocimetry (LSPIV) is an extension of particle image velocimetry (PIV) for measurement of flows spanning large areas in laboratory or field conditions. LSPIV is composed of six elements - seeding, illumination, recording, image transformation, image processing, postprocessing - based on PIV. Possible error elements at each step of Mobile LSPIV (MLSPIV), which is a mobile version of LSPIV, in field applications are identified and summarized the effect of the errors which were quantified in the previous studies. The total number of elemental errors is 27, and five error sources were evaluated previously, seven elemental errors are not effective to the current MLSPIV system. Among 15 elemental errors, four errors - sampling time, image resolution, tracer, and wind - are investigated through an experiment at a laboratory to figure out how those errors affect to velocity calculation. The analysis to figure out the effect of the number of images used for image processing on the velocity calculation error shows that if over 50 images or more are used, the error due to it goes below 1 %. The effect of the image resolution on velocity calculation was investigated through various image resolution using digital camera. Low resolution image set made 3 % of velocity calculation error comparing with high resolution image set as a reference. For the effect of tracers and wind, the wind effect on tracer is decreasing remarkably with increasing the flume bulk velocity. To minimize the velocity evaluation error due to wind, tracers with high specific gravity is favorable.

Optimum Design of Jaenggi(Korean plow) Bottoms to Improve the Tillage Performance(I) -The Geometrical Characteristics of the Jaenggi Bottoms- (경운성능(耕耘性能) 향상(向上)을 위한 쟁기 이체(犂體)의 적정(適正) 설계(設計)에 관(關)한 연구(硏究) -쟁기 이체곡면(犂體曲面)의 기하학적(幾何學的) 특성(特性)-)

  • Chung, C.J.;Han, M.B.
    • Journal of Biosystems Engineering
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    • v.12 no.3
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    • pp.30-41
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    • 1987
  • The geometrical shape of a plow bottom may be the most important factor affecting the performance of a plow for a given soil and operating conditions. There are various designs of the Jaenggi (Korean plow) available commercially, which may be different from each other and from the plow (Western plow) in respect to the shape and performance. This study was intended to investigate the geometrical characteristics of Jaenggi. The coordinate digitizer equipped with 3 potentiometers was designed and manufactured for measurement of the shape of curved plane of moldboard and share. The digitizer was connected to a microcomputer having the data acquisition system. This device was used to analyze the plow bottoms of 5 differently-made Jaenggis and one cylindrical plow. The results of the study are summarized as follows: 1. It was possible to measure easily and quickly the curved plane of plow bottom and to plot the view on three major plans using the coordinate digitizer electrically connected to a microcomputer system. 2. The shape of five Jaenggi bottoms analyzed could be characterized by the cutting angle having the range of $33-42^{\circ}$, the maximum share-lift angle of $41-50^{\circ}$, and the setting angle of moldboard wing of $46-70^{\circ}$. The most critical difference of the shape factors between the Jaenggi and the plow was found in the maximum share-lift angle, the former was more than twice as much as the latter. 3. The analysis of the shape of Jaenggi bottoms showed that the share projections on 3 major plans had a varied triangle, which was quite different from that of plow bottom. Especially, it was analyzed that the shape of furrow slice for the Jaenggi had a skewed rectangle, leaving a considerable height of the ridge at the furrow bottom. 4. The dihedral angle was similar range of $30-85^{\circ}$ for the all bodies investigated, but the directional angle was somewhat different from each other. The difference in directional angle was $5^{\circ}$ for the plow, $20^{\circ}$ for the Jaenggi A and $30^{\circ}$ for the Jaenggi B. 5. Area of the spherical representation region was 0.0328 for the plow, 0.1194 for the Jaenggi A and 0.1716 for the Jaenggi B. This may indicate that the plow came close to a working surface and the Jaenggi A and the Jaenggi B departed from a working surface to a somewhat greater extent.

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Bryophyte flora of algific slopes in the Korean Peninsula (한반도 풍혈지의 선태식물상)

  • Kim, Jung-Hyun;An, Ji-Hong;Lee, Byoung Yoon;Kim, Jin-Seok
    • Korean Journal of Environmental Biology
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    • v.37 no.4
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    • pp.508-525
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    • 2019
  • Algific talus slopes provide microclimates suitable for disjunct or relict populations of northern plant species at low elevation habitats in the temperate zones. The propose of this study was to assess the phytogeographical significance and produce a strategy for the comprehensive conservation of the vegetation on algific talus slopes. Therefore, we studied the floristics of bryophytes on 15 algific talus slopes in Korea. The bryophytes on the algific talus slopes in Korea consisted of 59 families, 138 genera, 226 species, two subspecies, and five varieties, totaling 233 taxa. Peculiarly, many northern bryophytes, such as Andreaea rupestris var. fauriei (Besch.) Takaki., Buxbaumia minakatae S. Okamura, Racomitrium lanuginosum (Hedw.) Brid., Hylocomium splendens (Hedw.) Schimp., and Pleurozium schreberi (Willd. ex Brid.) Mitt. were found on the algific talus slopes. Of them, unrecorded species from south Korea numbered 14 taxa and unrecorded species from the Korean peninsula numbered seven taxa. A similarity analysis based on the bryophyte flora showed that the index of similarity between regions with similar environmental factors was high. This means that the bryophyte flora composition on each algific talus slopes was affected by topography and microclimate. Algific talus slopes are phytogeographically significant microhabitats where northern plant species that advanced southward during the latest glacial age have been isolated and adapted. However, algific talus slopes have constantly been destroyed or damaged by humans without consideration of conservation. Conservation strategies to ensure the biodiversity and effective management of algific talus slopes in Korea are discussed in detail.

The Effects on Somatic Cell Score and Milk Components by Days in Milk in Holstein Dairy Cows (홀스타인 젖소의 비유시기별 체세포 수와 우유 성분에 미치는 제요인)

  • Ahn, B.S.;Kie, K.S.;Suh, K.H.;Hur, T.Y.;Yeo, J.M;Lee, H.J.;Jeon, B.S.;Park, S.B.;Kim, H.S.
    • Journal of Animal Science and Technology
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    • v.46 no.6
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    • pp.925-936
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    • 2004
  • The present study was carried out to investigate effects of various factors such as sire, bovine leukemia virus(BLV) carrier/non-carrier, parity, calving month and lactation periods on somatic cell count(SCC) and milk components in dairy cows. The animals calved from January 2001 to March 2004. Milk samples were collected every 30 $\pm$ 5 days in milk(DlM), and somatic cell count and milk components were analysed by Somascope MK2/Lactoscope FTIR Bovine Leukemia Virus(BLV) was detected by ELISA method. The lactation periods were divided into five periods; (1) 30DIM, (2) 31 to 6ODIM, (3) 61 to 120DIM, (4) 121 to 180DIM, and (5) more than 180DIM. The level of SCC and milk components in all lactation periods were significantly affected by sire, parity, calving month, lactation period and BLV carrier/non-carrier. The results suggest that BLV carrier/non-carrier analysis in a herd may be necessary if milk quality is low owing to a high SCC. BLV carrier/non-carrier did not affect milk protein content for all lactation periods.

Production of Cloned Miniature Pig by Surrogate Mother Conditions (대리모의 준비 조건 변화를 통한 복제미니돼지의 생산)

  • Hur, Chang-Gi;Yang, Hae-Young;Lee, Eun-Kyeong;Han, Joo-Hee;Park, Chun-Gyu;Shin, Teak-Soon;Lee, Hong-Gu;Kang, Han-Seok;Ahn, Jong-Deok;Cho, Seong-Keun
    • Journal of Embryo Transfer
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    • v.27 no.1
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    • pp.1-7
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    • 2012
  • Somatic cell nuclear transfer (SCNT) for miniature pig has been developed for xenotransplantation and many other biomedical experiments. However, the efficiency of SCNT is still very low due to many factors. To optimize the surrogate mother condition for improvement of cloned miniature pigs efficiency, we investigated the effect of the status of surrogate mother on pregnancy, farrowed rate in SCNT pigs. After SCNT with mesenchymal stem cells as donor cells, the SCNT embryos were surgically transferred into the oviduct of surrogated pigs. To compare the effects of status of surrogate pigs on pregnancy, surrogate pigs were prepared by artificial abortion at day 20~29 (Group 1), 30~39 (Group 2), and 40~45 (Group 3) of gestation. After SCNT embryos transfer in three different status of surrogate pigs, Group 2 (56.3%) and 3 (55.6%) had significantly ($p$ <0.05) higher the pregnancy rate than group 1 (0%) at day 30 of gestation. The status of ovulation in surrogate pig also was investigated. Post-ovulation status (54.8%) had higher proportion than pre-ovulation status (38.7%) and ovulation status (6.5%). We obtained 19 cloned miniature piglets from seven surrogate gilts and five piglets are living healthy but fourteen piglets died soon after birth or stillbirth. The weights of piglets greatly differ from 254 to 1,296 g. Microsatellite analysis showed that cloned piglets were genetically different from the surrogate mother and cloned piglets were genetically equal to the donor cell. In conclusion, the present result indicates that artificially abortion method can improve the efficiency of pregnancy after SCNT in pigs. This study will provide available method for the further study and application in the field of xenotransplantation.